In the dynamic landscape of sustainability and fashion, Habiba Abdulrahman Hemed emerges as a compelling advocate for change. At just 30 years old, she’s making remarkable strides in promoting eco-consciousness and responsible fashion practices. With her unwavering commitment to environmental causes and sustainability, Habiba is a driving force behind positive change in the region.
As the CSR Ambassador at Mrs. Earth UAE and the founder of ‘Trashion Kenya,’ Habiba has dedicated herself to raising awareness about environmental issues and transforming the fashion industry into a more sustainable and responsible one. In this exclusive interview, she shares her insights and experiences, providing a glimpse into her inspiring journey and her vision for a more eco-conscious future.
Congratulations on being awarded 2nd Runners Up and CSR Ambassador at Mrs Earth UAE!
Can you tell us more about your role as an ambassador and how it connects with the Women of the Earth Foundation’s mission for positive change, sustainability, and social responsibility?
Thank you so much for your kind words! It is a great honor to have won Mrs Earth UAE Water Award symbolic of one of the elements of nature as 2nd Runners-up. Being also awarded as the Mrs Earth UAE CSR Ambassador Award for the Women of the Earth Foundation is a great achievement and a recognition for my commitment to sustainability and the environment. As the Mrs Earth UAE Water and CSR (Corporate Social Responsibility) ambassador, I have the opportunity to raise awareness about important environmental issues and inspire others to take action and promote the Mrs Earth UAE Women of the Earth Foundation’s mission and values. This is especially meaningful in the Year of Sustainability in the UAE, as the country prepares to host COP28.
Additionally, as Mrs Earth UAE Delegates, we serve as ambassadors of the Women of the Earth Foundation which is a non-profit organization and the official philanthropic initiative of Mrs Earth UAE, with a mission to inspire change and overcome nature’s issues collectively by promoting environmental literacy and inspire collective community changes to help save our planet.
Your journey as a sustainability advocate and founder of Trashion Kenya is impressive.
What initially sparked your passion for sustainable fashion and environmental consciousness, and how have your background and experiences shaped your commitment to making a positive impact in the field of sustainability?
Thank you for the great compliments. My passion for sustainable fashion and environmental consciousness was sparked by a desire to make a positive impact in my country, Kenya. My sustainability journey started with volunteering for charity work, community clean-ups, and nature regeneration initiatives such as mangroves and tree planting through different local organizations in Kenya. I witnessed firsthand the impacts of plastic pollution, textile, and other waste on our ecosystems.
This drove me towards researching for solutions both online and offline, by attending sustainability-focused events such as the first sustainable blue economy conference which was hosted in Nairobi, Kenya in 2018 where I gained knowledge on sustainability and insights on environmental solutions by interacting and engaging with experts in the field. I also discovered the art of creating fashionable products from waste through sustainability events. Since I was also already blogging about travel, lifestyle, and fashion, this motivated me to combine my background in blogging, fashion, and content creation with my commitment to sustainability, leading me to found Trashion Kenya. My personal blog is now dedicated fully on sustainable fashion, travel, and lifestyle as an ethical influencer, habibabien.eco.
Through Trashion Kenya, I had the the opportunity to volunteer in schools in Kenya where I started the ‘Trashion Club’ which included fun up-cycling activities and awareness talks before I moved to the UAE. Not to mention more youth participation opportunities such as the Creative World Forum in Eindhoven Netherlands where for the first time, I presented Trashion Kenya to the world and engaged with youths, experts, and leaders in the sustainability space where we exchanged great futuristic ideas. Through Trashion Kenya, I aim to raise awareness about the importance of sustainability in fashion including innovative up-cycling and recycling solutions, join hands with fashion activist organizations in my country and globally for climate-just fashion, train and educate youths in partnership with the Green Futures Fellowship and inspire others to embrace more sustainable practices.
As a sustainability advocate based in the UAE, how do you see eco and sustainable fashion evolving in the region? What challenges and opportunities do you see for promoting sustainable fashion in your location?
As a sustainability advocate based in the UAE, I see eco and sustainable fashion evolving positively in the region. There is a growing awareness and interest in sustainable practices among consumers and fashion brands. However, there are still challenges to overcome, such as limited access to sustainable materials, the need for more education and awareness, and the need for more sustainable fashion businesses, only a handful in the region. The opportunities lie in promoting local sustainable fashion designers, encouraging collaborations, and fostering a culture of conscious consumption such as clothing swap events, thrifting, renting, and reselling.
Fashion Revolution U.A.E plays a significant role in raising awareness about ethical fashion. Can you share some of the initiatives or campaigns that you’ve been involved in and how they have contributed to promoting a more transparent and sustainable fashion industry?
Fashion Revolution UAE, with the valuable contribution of its dedicated organizing team, plays a vital role in advancing the cause of sustainable fashion in the region. As part of the Fashion Revolution UAE organizing team, we have been involved in various impactful initiatives and campaigns every annual Fashion Revolution Week (held every year on April 24 for one consecutive week) to promote a more transparent and sustainable fashion industry. One of our key initiatives is the “Who Made My Clothes?” campaign, where we encourage consumers to question the origins of their garments and demand transparency from brands.
We also organize educational workshops and events to raise awareness about ethical fashion practices and showcase sustainable designers and brands, including local fashion school students’ sustainable fashion contests. Through these efforts, we aim to empower individuals to make informed choices and drive positive change in the fashion industry. Our collective efforts at Fashion Revolution UAE and commitment to promoting conscious and eco-friendly practices, I believe, are making a profound impact on the industry and inspiring positive change in the fashion industry, promoting a more sustainable and conscious approach to fashion. Together, we can make a significant impact on promoting sustainable fashion in the UAE.
You are the founder of Trashion Kenya. Could you tell us more about this organization and its goals in promoting sustainability and environmental consciousness through fashion?
Trashion Kenya is an initiative I founded with the goal of promoting sustainability and environmental consciousness through fashion. It was established as a media platform to raise awareness through a fusion of trash and fashion design that is either upcycled or recycled whilst communicating environmental conservation and advocating against plastic through campaigns, beach cleanups, and workshops. We believe that fashion can be a powerful tool for positive change.
Our mission at Trashion Kenya is to raise awareness about the environmental and social impact of the fashion industry. We aim to inspire individuals to embrace sustainable practices and understand the value of reducing waste not only plastic and textile waste but waste in general. Additionally, we strive to offer sustainable alternatives to promote a more sustainable future. It’s been a challenging journey; Trashion Kenya took a pause during the Covid-19 pandemic but has eventually resumed this year in 2023 with the main focus on serving as an educational platform teaching youths about climate justice and sustainable fashion.
Through a partnership with the Green Futures Fellowship, we have been educating passionate youths on climate education, including sustainable fashion. With great efforts from the Green Futures Fellowship’s team lead, Jonah Kirabo, we brought in climate experts from various fields, and I’m proud to say that the first cohort was a great success! At Trashion Kenya, we are driven by our goal to make a global impact through storytelling, education, and sustainable fashion innovation. We aim to inspire people to make more conscious choices. We’re currently exploring various avenues, such as books, documentaries, and educational institutions, to bring our bigger vision to life. Taking it one step at a time, we’re committed to creating a more sustainable future for fashion and the planet.
How do you see your role as a young woman in sustainability influencing and inspiring the next generation of advocates and changemakers in the field of sustainability and eco-fashion?
As a young woman in sustainability, I strive to be a role model and advocate for positive change in the field of sustainability and eco-fashion. By sharing my passion, knowledge, and experiences, I hope to inspire the next generation of advocates and changemakers to embrace sustainable practices and make a difference. Together, we can create a more conscious and environmentally friendly future for fashion and the world.
As someone who is deeply involved in the sustainable fashion movement, what advice would you give to individuals and communities who wish to incorporate more sustainable choices into their daily lives?
For individuals and communities looking to incorporate more sustainable choices into their daily lives, my advice would be to start small and be mindful of your consumption. Consider thrifting or buying second-hand clothing, as it reduces waste and supports a circular economy. Invest in quality, timeless pieces that will last longer. Embrace the concept of “less is more” and avoid fast fashion trends. Educate yourself about sustainable materials and ethical brands. And most importantly, remember that every small choice counts, and together we can make a big impact.
Can you share a story or experience that has been particularly meaningful to you during your journey as a sustainability advocate and how it has shaped your perspective on the importance of sustainable fashion and environmental responsibility?
Visiting waste recycling facilities, slums, and dumpsites in my country, Kenya, during my journey as a sustainability advocate while working on a sustainable fashion campaign for Trashion Kenya was a profound experience that left a lasting impact. It opened my eyes to the environmental challenges we face and reinforced my commitment to promoting sustainable practices. Especially seeing the mountains of discarded plastic waste and clothing, and learning about the challenges of second-hand traders about the poor quality of “mitumba” (second-hand clothes) that often end up being burned or discarded.
Interacting with the community living in these areas and hearing their stories of experiencing pollution firsthand reinforced my commitment to promoting sustainable fashion and environmental responsibility. What truly inspired me was witnessing the beauty that can be created from waste by the Trashion community in Kenya as a sign of hope and true activism. This led me to explore global innovations in sustainable fashion which has further fueled my motivation to promote the movement. It’s incredible to see the endless possibilities and inspiring ideas that are shaping the future of fashion and it’s moments like these that drive me to continue my work and inspire others to make a positive change.
How do you envision the future of sustainable fashion in the UAE and beyond? What are your hopes for a more eco-conscious and socially responsible fashion industry?
I envision a future where sustainable fashion in the UAE and beyond becomes the norm, rather than the exception. A future where shopping malls are filled with sustainable fashion brands with no sight of fast fashion brands. My hope is for a fashion industry that embraces eco-conscious practices and prioritizes social responsibility. I hope to see an increase in sustainable materials, ethical production processes, transparent supply chains, and fair pay for professionals in the fashion industry in the UAE including fashion models. I also hope for greater awareness and education among consumers, leading to more conscious purchasing decisions. Ultimately, I believe that by working together, we can create a fashion industry that is both stylish and sustainable, making a positive impact on the environment and society.
How do you define success?
For me, success is not just about personal achievements, but also about making a positive impact in the world. It’s about pursuing my passions, embracing my values, and striving to create meaningful change. Success is finding fulfillment in what I do and inspiring others to do the same. It’s about leaving a positive legacy and contributing to a better future for all.
What’s your mantra for life?
As a sustainability advocate, my mantra for life is to “Be the change you wish to see in the world.“ It reminds me to lead by example, to live in alignment with my values, and to actively work towards creating a more sustainable and equitable future. It’s a constant reminder that even small actions can make a big difference.
How can others support your good work?
Thank you for offering me the platform for others to support my work in sustainability. They can join my sustainability journey by following my personal eco page habibabien.eco on social media platforms active on Instagram, Facebook, Twitter, and Threads, where I create content to raise awareness about sustainable fashion and environmental responsibility. I’m soon to launch my website. They can also connect with Trashion Kenya on social media Instagram, Twitter and Threads, Trashion Kenya on LinkedIn and Facebook to explore collaboration opportunities on climate-just fashion and education. I also extend an invitation to eco-conscious brands and individuals who are interested in partnering and collaborating with me to amplify our efforts and promote sustainable practices together. We can also get acquainted on my LinkedIn, Habiba Abdulrahman. Together, we can create a more sustainable future!
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.