Can I ask you something? You can take a couple of minutes to think before answering. How can culture and entertainment play a part in driving climate action? Too tough? It’s actually not. Let me tell you why. But first, let me tell you that, there is a relationship between these three and that is exactly why there is a pavilion focusing just on Entertainment + Culture at COP28 this year.
The relationship between culture, entertainment, and climate is actually very simple. If you have ever listened to folk or country music from any part of our planet, you will find out that there are many songs from the point of view of the farmers; they express their emotions through these songs. You also might get some extra agricultural lessons from those songs too! There are different songs for the times of planting the seeds, different songs for the times of taking care of the crops, and different songs for the times of harvest. It’s not tough to understand that, the time for different agricultural tasks; from sowing to reaping; is different and depends on the seasons. So climate plays the most important part in agriculture, and for different tasks and times for those agricultural activities there are different songs, now these songs are part of a culture, and when you listen to them, they become a form of entertainment. I’m sure you’re starting to see the picture more clearly at this point.
Old farmers Chen Shifan, Dai Bisheng, Chen Shida and Jiang Xinglong, sing Wa Wu Mountain Song in the field in Yaozu, the Yao ethnic town in Longhui county, Central China’s Hunan province on Aug 25, 2012. [Photo/Xinhua]
The Intricate Link Between Entertainment + Culture and Climate
It’s impossible to think about culture and entertainment without the role of climate. Because the environment that we all live in, which we experience differently in different parts of our planet, shapes our cultures differently, so the forms of entertainment are also heavily influenced by climate. Just like there are poems and songs and celebrations to pray for and welcome summer in the countries that go through severely cold winters, there are different forms of artistic expressions and celebrations that pray for and welcome rain or winter in the countries that experience intensely hot summers too. For example, Juhannus, the midsummer festival of Finland which is marked by bonfires, traditional songs, and dances to welcome and celebrate summer holds an ancient and important cultural value. There are similar festivals in countries that experience similar weather patterns too – Midsommar festival in Sweden, Jaanipäev or Midsummer day in Estonia, Līgo svētki or Midsummer festival in Latvia. Similarly, countries that experience warm and hot weather throughout the longer part of the year welcome and celebrate monsoons and winters. For example, Barsha Utshab in Bangladesh, Songkran or Thai water festival in Thailand.
Now you might ask, why are we talking about all of these? It’s because we, human beings, are at a crucial time now regarding the health of our planet. Due to the usage of fossil fuel, usage of toxic chemicals, deforestation, overproduction, overconsumption, etc., we are at the point of a time where we need to act vigorously to prevent our global climate from changing and going to an irreversible point of no return.
This is not only a threat to our lands and lives, but also to our cultures too. You might argue that if some cultures get lost in time due to climate change, it’s not a big deal, new cultures will take birth and fill up those gaps. But it’s not that simple, because the cultures that we might lose due to climate change will be lost along with the lives of the people who represent those cultures and the lands that they live in, that they call home.
Cultivating the Power Art Holds in Shaping a Better World
But instead of getting lost in the feeling of sadness and helplessness, we all can do something about it. And you know what? Entertainment + Culture can be our tools to take those actions. Music, poems, stories, acting, painting, dancing, movies – everything can help us to take action for our planet and secure a future that is safe, joyful, sustainable, and just for all. These forms of arts and entertainment can not only help us to get out of the endless black hole of feeling helpless but also they can help us to be optimistic and dream about a beautiful future. Not just that, they can actually make us feel positively powerful to take action for us and for our planet.
Now if you are still feeling unsure how this can be true. Let me tell you that, it’s not only true, it’s effective too. Entertainment + Culture can play crucial roles in igniting climate actions, bringing meaningful changes, and shaping policies. Let’s delve a little deeper into this discussion, shall we?
Entertainment + Culture Bringing Effective Changes Globally
Climate action comes in different forms and it’s important to understand that. From choosing to buy fewer products, and buying eco-friendly products to community-based actions to advocating for policy changes; all are climate actions. Leaders from different sectors of culture and entertainment have the ability to influence many people by using their voices, arts, and platforms to take such actions, and they are doing so. Prominent celebrities like Leonardo DiCaprio, Joaquin Phoenix, Emma Watson,Billie Eilish have successfully influenced so many people from all around the globe to adopt a sustainable lifestyle. This clearly shows that the sector of culture and entertainment has the ability to contribute to climate actions.
The influence of culture and entertainment is not just limited to bringing lifestyle changes. From ancient times, culture and its representation as a form of entertainment have inspired community-based climate actions too. Indigenous storytelling and performance arts from all around the globe have passed down the knowledge of their ways of living in harmony with nature to the next generations. This knowledge is helping these communities not only to live sustainably but to take care of our planet. Indigenous communities account for only around 5% of the global population but they effectively manage 20 – 25% of Earth’s surface lands and take care of 80% of our planet’s biodiversity.
It is also important to know that the role of culture and entertainment in driving climate action can reach policy-making levels too. The best example of this could be the small country named Bhutan, nestled in the Himalayas, known for its strong commitment to environmental protection and sustainability. The country’s cultural values, deeply rooted in reverence for nature, have played a significant role in shaping its policies and actions towards achieving carbon neutrality. Not to mention, Bhutan was the first country to be recognized as carbon-negative. The country is also famous for being the pioneer in the Wellbeing Economy movement and measures its progress not in terms of GDP but in terms of GNH or Gross National Happiness. Also, I think we all can agree on the role of the famous documentary of Al Gore, Former Vice President of the United States, “An Inconvenient Truth” in igniting conversation, contributing culturally, and thus having an effect at the policymaking level too.
So, What’s Happening at the E + C Pavilion at COP28
I’m sure by now you have realized the immense power that culture and entertainment hold in driving climate action. That is exactly why, for the very first time there is a dedicated Entertainment + Culture Pavilion at COP28 this year. This pavilion is acting as a hub where people and organizations from all around our planet are engaging to amplify climate action from individual levels to the policy-making stage through the power of culture and entertainment.
The wide range of programmings of the Entertainment + Culture Pavilion at COP28 clearly echoes the importance of entertainment and culture in climate action. Cultural leaders from all across our planet are joining in to make the voice of the pavilion stronger. From sectoral roundtables, discussion panels, interactive installations to fashion shows and musical performances to many more, the pavilion is platforming events to ignite climate action through entertainment and culture. The Enter + C Pavilion at COP28 is featuring remarkable cultural and climate leaders like Dia Mirza, Farhana Yamin, Jeffery D.Sachs, Hindou Omarou Ibrahim, Nile Rodgers, Mustafa Santiago Ali, Vanessa Nakate, Xiye Bastida, Omnia El Omrani, Laurel Kivuyo, Leo Cerda, Max Han, Habiba Abdulrahman Hemed, Isavela Lopez, Monica Jahan Bose. If the powerful voices of all of these talents believe that entertainment + culture can play a significant role in driving climate action and bringing effective changes, then it’s surely the safest bet to believe in them too!
Your Voice Matters, Your Actions Matter
Culture is an inseparable part of all of our lives. We are always consuming or taking part in entertainment in one way or another in this digital age. So it is actually possible for all of us to play our own roles in climate action through entertainment + culture. You can surely write, draw, paint, sing, act, play, perform in your own ways, and use your power to inspire others to take climate actions from individual stages to bring changes in the policies. Even if you’re someone who is not involved in any of these, you can still play an active role by sharing the messages of those who are doing those things to amplify the cause and inspire others to take climate action. It surely doesn’t take much to share songs or poems or any other form of art with your friends and have a chat with them after that to start the conversation about taking the necessary steps. Why? Because the beginning of that conversation will definitely result in some kind of climate action and it’s important. Isn’t it important to take care of our home, our only home, planet Earth?
In the labyrinth of global efforts combating the climate crisis, a distinctive initiative takes center stage at the blue zone of COP28 – the Entertainment + Culture Pavilion (E+C Pavilion). This pioneering endeavor stands as the first dedicated space within the COP Blue Zone, delving into the dynamic intersection of Entertainment, Culture, and Climate.
The Pavilion aims to serve not only as a physical space within the COP Blue Zone but as a metaphorical bridge connecting the United Nations Framework Convention on Climate Change (UNFCCC) and the creative industries. Their mission is to provide a platform for collaboration, education, and inspiration, and to establish a vital connection between the creative industries and the global climate discourse. This connection goes beyond symbolism, manifesting in interdisciplinary activations and programming events that inspire concrete climate action.
“As members of the creative sector, we hold immense power to shape mainstream perspectives, raise awareness on important issues facing our planet, build shared understanding and consciousness, and encourage behavioral change.”
The Partnership and Impact Director of E+C Pavilion, Samuel Rubin shared with Green & Beyond Mag
At the heart of the Pavilion’s significance is its unique ability to amplify climate dialogues globally. The Pavilion, according to the organizers, aims to be a space where “entertainment, culture, and intricate global climate dialogues intersect.” Its goal is clear: to use the influential realms of entertainment and culture to articulate, disseminate, and amplify pivotal climate discussions emerging from COP28 to a global audience.
Significance of the Entertainment + Culture Pavilion at COP28
Amidst the urgency of climate action, the E+C Pavilion emerges as a dynamic hub pulsating with creativity, activism, ambition, and hope. In an era where social media platforms dominate communication, the Entertainment + Culture Pavilion recognizes the power of narrative impact and climate storytelling. “Uplifting the power of narratives and stories in promoting planetary justice and fostering an understanding of interconnectedness, kinship, and care for people, flora, fauna, and the planet” is a focal point.
Photo by Spemone
This approach aligns with the Pavilion’s mission to inspire collective action through the emotive strength of storytelling. Positioned within the Blue Zone, this pavilion seeks to amplify the emotional resonance and transformative power of Entertainment and Culture, fostering heightened awareness, inspiring collective action, and catalyzing systemic change.
“Climate change not only threatens natural resources, but also the cultural heritage of communities intricately tied to ancestral lands and waters. Culture therefore provides the imperative to educate and empower generations of community members to band together to generate locally-suited solutions to preserve natural and cultural heritage.”
– Samuel further shared with Green & Beyond Mag
Hence, the Entertainment + Culture Pavilion at COP28 marks a groundbreaking venture as its genesis lies in recognizing the transformative potential of culture and entertainment in steering climate conversations. The Intergovernmental Panel on Climate Change (IPCC) underscores the power of narrative shifts and cultural efforts, estimating that the committed engagement of 10-30% of social influencers and thought leaders is pivotal for shaping new social norms.
“The creative sector urgently needs more hubs like the E+C Pavilion. These spaces are crucial for building essential infrastructure, advancing decarbonization initiatives, crafting policies, creating economic incentives, securing funding, and ensuring diversity and representation across the entertainment industry.”
– The Communication & Content Director of E+C Pavilion, Kirsten Wessel shared with Green & Beyond Mag
The significance of such a platform extends beyond the COP event. The organizers envision a world where the creative industries and cultural expressions play a pivotal role in shaping the global climate agenda. The pilot edition of the Pavilion at COP28 is designed to be a stepping stone for a permanent presence at COP and potentially other high-level conferences within the UN ecosystem. This ambition is rooted in the understanding that the creative sector, employing over 50 million people globally, is a powerful force that can drive meaningful change.
Cultural Catalyst for Policy and Action
Emerging from this understanding, the Pavilion aims to be a nexus where entertainment and culture converge to exert influence. In crafting this unique space, the organizers draw inspiration from UNESCO‘s view of culture as the “ultimate renewable resource” to combat climate change. The Pavilion is more than a platform; it’s a testament to the urgent need to leverage the interdisciplinary skills and global reach of the creative industries for climate advocacy.
“Tackling the climate crisis will take decisive action at all levels of society, so why not harness the interdisciplinary skills and global reach of the creative industries to actively address and combat climate change?We have no alternative but to make an earnest effort, crucially because it involves adapting to the evolving climate and mastering the art of navigating our current reality. Whether conveyed through music, film, art, or otherwise, it’s essential to feel acknowledged and share narratives of resilience and joy within our global communities.”
The Entertainment + Culture Pavilion positions itself as a bridge between the United Nations Framework Convention on Climate Change (UNFCCC) and the creative industries. The mission resonates with a commitment to inspire concrete climate action, fostering collaboration and leveraging culture’s power to engage a global audience. The organizers envision a world where the creative industries and cultural expressions serve as dynamic drivers of climate action and environmental stewardship.
The E+C Pavilion stands as a testament to the potent fusion of creativity and climate action. Through its objectives, the Pavilion aims to showcase the profound impact that culture, arts, music, and storytelling can have in interpreting the reality of the climate crisis. According to the organizers, “The emotive strength of these mediums taps into universal human experiences, transcending borders and languages.”
Photo by Green & Beyond Desk
E+C Pavilion’s offerings throughout COP28 – Programming & Events
The Pavilion’s programming themes craft a vivid portrayal of its objectives. From exploring audiovisual sovereignty to examining the influence of persuasive industries in raising climate awareness, each theme is a thread in the larger narrative of leveraging culture for climate action. Notably, the Pavilion’s emphasis on health, mindfulness, and storytelling underscores a holistic approach to climate engagement.
As the organizers succinctly put it, “The Pavilion and its programming are designed to unite these subsectors and bolster the presence of the entire industry in the climate agenda.”
The Pavilion’s commitment to fostering collaboration is evident in its event formats. Whether through sectoral roundtables, discussion panels, or interactive installations, the Pavilion aims to provide a diverse set of avenues for engaging with climate issues. This inclusivity extends to community mixers, where people from diverse backgrounds converge to network and build bridges within the creative sector.
Panel discussions to be hosted by organizations like NAACP, Harvard, and MENA Youth Network will delve into crucial topics such as storytelling in the Black community for environmental justice, communicating climate change and health solutions through video media, and exploring climate action through the cultural lens of the Middle East and North Africa.
Photo by Product School
Additionally, the Entertainment + Culture Pavilion will feature a fashion show spotlighting eco-conscious clothing and accessories. This exhibition goes beyond the traditional runway, championing innovative design and creativity while emphasizing sustainability in the fashion industry. It serves as a testament to the Pavilion’s commitment to intertwining culture and climate across various sectors.
Photo by Rudy Issa
The lineup of performances is equally impressive. From Nile Rodgers, renowned for his contributions to the music industry, to spoken word performances by environmental justice advocate Isavela Lopez, the Pavilion offers a diverse range of artistic expressions. These performances aim not only to entertain but also to inspire a sense of responsibility and climate awareness.
Nile Rodgers, Musician – Photo via Wikimedia
The Pavilion’s vision goes beyond COP28. It aspires to be a stepping stone for a permanent presence at COP and other high-level conferences within the UN ecosystem. By encouraging dialogue, igniting innovation, and mobilizing people globally, the Pavilion seeks to contribute to a more sustainable and habitable planet.
As we delve into the details of the Pavilion’s offerings throughout COP28, it becomes apparent that it’s a hub of climate optimism, as the Pavilion’s dynamic programming aims to instill a sense of hope and empowerment. By incorporating diverse voices, the Pavilion seeks to catalyze tangible actions and solutions across borders and sectors.
Recognizing the Importance of Diversity & Inclusivity
The Pavilion’s extensive programming, comprising over 190 proposals from around the globe, reflects its commitment to diversity and inclusivity. Events will be conducted in English, Arabic, Spanish, and Portuguese, making the Pavilion a truly global platform. Private roundtables, interactive exhibitions, and community mixers highlight the diverse array of activities that participants can engage with.
Photo by Sigmund
Another crucial aspect of the Pavilion is its emphasis on talent diversity. From Indian actress Dia Mirza to climate lawyer and activist Farhana Yamin, the Pavilion brings together a diverse array of voices. This diversity is not just symbolic; it mirrors the Pavilion’s broader mission of uniting artists, innovators, and thought leaders from varied backgrounds to foster collaboration and synergy.
“A prime example being featured in the pavilion is Monica Jahan Bose, a member of our Delegation who founded “Storytelling with Saris”. Through this initiative, she uplifts traditional practices in rural Bangladesh, utilizing her own traditional clothing as a tool for movement building, climate action, and empowerment. During COP, Monica will lead a performance and host a workshop at the E+C Pavilion.”
– Organizers at the E+C Pavilion
Photo by Storytelling with Saris
“The Pavilion also features filmmaker collectives like Mullu, Midia Ninja, and Sauntr representing Ecuador, Brazil, Peru, and the US, establishing community- or Indigenous-led media platforms to create fresh content that focuses on community cinema and collective creation while supporting audiovisual sovereignty over their narratives. With over 100 community events and 150 partners, the Entertainment + Culture Pavilion represents a diverse array of approaches to intertwining environmental concerns with arts and culture.”
– the organizers further said.
Highlighting Individuals and Talents of the Entertainment + Culture Pavilion
The Pavilion boasts an impressive lineup of individuals who have made significant contributions to the intersection of climate action and culture. Dia Mirza, an Indian actress and Goodwill Ambassador for UNEP, brings her influence to amplify environmental causes. Climate lawyer, author, and activist Farhana Yamin, along with world-renowned economist Jeffrey D. Sachs, adds depth to the Pavilion’s discussions.
Hindou Oumarou Ibrahim, President of the Indigenous Women & People’s Association of Chad, and Mustafa Santiago Ali, Vice President of the National Wildlife Federation, represent voices from regions deeply affected by climate change. Their perspectives offer valuable insights into the intersection of culture, indigenous rights, and environmental stewardship.
The Entertainment + Culture Pavilion also features youth leaders and renowned climate activists like Vanessa Nakate, founder of the Rise Up Movement, and Max Han, co-founder of Youths United for Earth. Their presence underscores the importance of empowering the younger generation in the climate discourse.
Xiye Bastida, co-founder of the Re-Earth Initiative, contributes to the Pavilion’s narrative with her focus on engaging communities and fostering a sense of global responsibility. Laurel Kivuyo, founder of Climate Hub Tanzania, brings a unique perspective from the African continent, emphasizing the importance of diverse voices in the climate dialogue.
Musical contributions come from Nile Rodgers, known for his guitar prowess and influential contributions to the music industry. The Pavilion also hosts a spoken word performance by Isavela Lopez, offering a poignant narrative of environmental injustices in Mexico and the United States.
These talents, along with others, represent a mosaic of experiences, expertise, and creativity. Their collective presence reinforces the Pavilion’s commitment to fostering a truly global and inclusive dialogue on the crucial intersection of culture and climate.
A Vision Unveiled: E+C Pavilion’s Long-Term Impact
In the heart of COP28, the Entertainment + Culture Pavilion materializes as more than a spectacle; it’s a visionary force intertwining creativity and climate advocacy. Beyond the dazzling events, the Pavilion paints a vision of collaboration, birthing a promise for a sustained presence in global conversations. This isn’t just an artistic spectacle; it’s a mission to align with the Paris Agreement’s ambitions.
Photo by Ian Dooley
The Pavilion calls for the creative industries to decarbonize, transforming into a stage where the entertainment industry becomes a protagonist in the fight against climate change. It’s a canvas where disciplines intertwine, giving birth to artistic expressions narrating tales of resilience in the face of climate challenges. Here, existing initiatives find a home, converging knowledge to avoid duplication.
The Pavilion acts as a haven for collective wisdom, echoing the argument for the expansion of cultural spaces championing climate causes. Amidst this vision, the Pavilion’s programming themes beat like a heart, each echoing a different facet of the climate story. From the struggle for audiovisual sovereignty to the harmonious blend of music and ritual in service of science-based targets, the themes become threads that create a landscape of climate narratives. As the Pavilion unfolds its programming, it ceases to be just a platform; it transforms into a living, breathing entity — a storyteller in the grand theater of climate action.
Adding to a cart is one of the most fulfilling clicks in most of our lives. Especially when there is a 70% off sale on Shein, and with Black Friday coming up in a few short weeks, fashion brands like H&M and Zara will be sure to give the people what they want – clearance sales, and major discounts. The holiday season means new outfits to buy, and matching family sweaters to seek out – clothes have always been such a primal part of the celebration, but also everyday life.
But how often do we really stop to think before clicking “Add to Cart?” Serious questions like – how is this brand offering such a huge percentage off for the holiday season and still making profits? If they are not making profits, then why are they running their business? If they are making profits even after those significant discounts, how cheap are these clothes? What is the secret behind such low prices of these clothes – are the materials used in these clothes cheap or low-quality? If these materials are below quality, how long will we be able to use them – is it a good investment? What will happen to these clothes made from low-quality materials after we won’t be able to use them anymore? If the materials are not low-quality, then how come the prices are so cheap? If you are someone who thinks these are serious or at least interesting questions to be asked, then you are in the right place. It’s time to learn about fast fashion before clicking “Add to Cart” this holiday season. So, buckle up and brace yourself.
What is fast fashion?
Fast fashion is a phenomenon that has been noticed over the past 30 years, one that spread globally and quickly. According to the UN, fast fashion is a business model “of quick turnover, high volume, and cheap prices.” It is basically where fashion brands – to keep up with current trends and styles – mass produce their items at a low manufacturing cost to supply high demand. Fast fashion has been a booming industry since the late 1900s and the early 2000s, and these retailers include Zara, H&M, and Shein.
What customers usually notice is that clothing items in fast fashion brands are relatively cheap, with a magnitude of vast options.
Why does fast fashion exist?
Shopping for clothes was once considered an event. This means that people would save up throughout the year and purchase new clothes at specific times. Style-conscious people would be well aware of the latest trends and designs through the fashion shows that showcased clothing pieces months before they were available in stores. People were used to shopping for clothes once or twice per year, in the regard that it was an occasion.
However, in the late 1900s, that began to change. Shopping quickly changed into a form of entertainment and leisure, which consequently meant that people bought clothes more often, at a higher pace. This was what set off the concept of fast fashion – retailers could mass-produce clothing pieces at low prices, which made consumers feel they were up to date with the latest trends in real time. Fast fashion items were never made with the intention of lasting multiple years or wears – its goal was to manufacture cost-effective clothing directly satisfying the shifting demands of the consumer.
The fashion industry is one of the largest working industries globally, with a value of 2.5 trillion dollars, providing employment for over 75 million people worldwide, as stated by UNECE. In theory, and from pure definition, fast fashion sounds harmless – a company is mass-producing clothes, for a cheaper price, which people can afford. If anything, this can be seen as a strategy that grants people easier access to clothes due to their affordable price. However, the consequences of fast fashion are ones that aren’t easy to notice, but hard to ignore. Fast fashion directly contributes to waste colonialism and exploitive labor practices – which consumers are unaware of during their purchases.
How does fast fashion negatively affect the environment?
Alright, so what about clothes during the holiday season? According to USA Facts, clothing, and accessory retailers have the highest jumps in sales during the holiday season. Statista found that in 2022 47% of Gen Z purchased new fashion items for themselves to wear on Christmas, while Millennials were at an astounding 50%. This shows that there is a high intent for purchase and paired with the high discounts available in fast-fashion brands, it explains why people tend to buy more new clothes during the holiday season. Since fast fashion utilizes low-quality fabrics, that means the clothes purchased during the holiday season would have a life span of only a few months – and when that life span is over, people do what they always do when something has served its purpose – they throw it away.
Fast fashion relies on a business model that depends on “recurring consumption and impulse buying, instilling a sense of urgency when purchasing.” This business model has clearly succeeded, with global consumption rising to 62 million tons of apparel per year, and by 2030, it is expected to reach 102 million tons.
Fast Fashion’s Global Impact
The Ellen Macarthur Foundation – a UNEP partner – estimates that a truckload of abandoned textiles is discharged into landfills or incinerated every second. This is why it is estimated that people are buying 60% more clothes and wearing them for half as long. According to The Business Insider, 85% of all textiles go to dumps every year. The textiles in landfills have the capacity to contaminate soil. Countries such as Uganda, with high rates of agriculture and farmers, export contaminated food and resources to other countries. This can lead to major health risks and dangers, alongside negative side effects to animals and plants in their ecosystems.
This means that fast fashion contributes directly to waste colonialism. Most fast fashion exports are from developing countries across Asia, including India, Bangladesh, Vietnam, China, Indonesia, Cambodia etc. This means that the Global South is not only the one with the highest production of fast fashion but is also the one that suffers its consequences the most after it gets thrown out. The BBC reported in 2022 that more than half of the clothes imported to Chile end up in the Atacama Desert. On Jamestown Beach, located in Accra – Ghana’s capital – you must walk between mountains of shoes, pants, and tattered t-shirts. These used textiles come from Western countries and Asia to be dumped and dealt with in Ghana.
At the fishing port of Accra, the Ghanaian capital, on February 19, 2023. The beach is littered with used clothes from industrialized countries that arrive there every week. JEAN-FRANÇOIS FORT / HANS LUCAS
These discharged textiles contribute to microplastics found in the water, which can then affect marine food chains – which means that the Ghanaian people eat contaminated fish. Discharged textiles are often brought into the Global South without warning, leaving them to deal with methods to get rid of these clothes. Because the quality is so low, merchandisers can’t even sell discharged textiles – therefore, it is another burden of waste that they are responsible for getting rid of, or facing the consequences it brings – most of the time, it is both.
Fast Fashion and Climate Change
Besides the littering and waste of fast fashion, it directly affects global warming. Producing clothes requires natural resources, which emit greenhouse gases. According to the UN, the fashion industry is responsible for 8-10% of global emissions, surpassing aviation and shipping industries combined. The World Bank suggests that global clothing sales are to increase to 65% by 2030. A higher percentage in global sales indicates more discharged textiles to deal with – putting even more pressure on the Global South to manage the waste provided by the Global North.
Consumer Awareness
Some may argue that the average consumer isn’t aware of the negative connotations that come with fast fashion. According to Nayab Sohail, a Pakistani Slow Fashion ambassador, consumers must be educated about the issues fast fashion causes. Once consumers are educated on the link between fast fashion and climate change, that would allow for a change in their approach towards fast fashion. Merlina Carolina, the Global Creative Lead of the Slow Fashion Movement and founder of Slow Fashion El Salvador, believes that the average consumer is “so caught up in routine and system that they probably don’t have the energy to question or consciously think about how the environment works.”
Others argue that consumers are aware – to a small degree – of the link between fast fashion and the environment. Grace Kemp, another ambassador of the Slow Fashion Movement, believes that a “majority of people” are aware of the impact fast fashion has on the environment. Kemp claims that because of the sudden uprise of “green” campaigns in recent years, this must correlate to the level of awareness existing amongst consumers.
How can you reduce your fashion footprint?
Kemp mentioned how people might be aware of the negative link between fast fashion and the environment; however, they feel as though “it is too big for them to be able to do anything, so they carry on.” The typical solution to fast fashion has always been slow fashion. But slow fashion brands are usually expensive – the biggest disadvantage that fast fashion solves.
Even then, there are solutions to fast fashion that don’t necessarily have to break the bank. Karen James Welton, a slow fashion stylist, advises to wear what you own. Purchasing clothing pieces for the sake of a current, temporary trend usually means it won’t be worn again. Welton also advises shopping vintage and second-hand. Swapping clothes with your family members and friends, or borrowing clothes isn’t shameful in any way – it is a direct solution to make sure you aren’t buying too many clothes. Kristīne Čeirāne, an ambassador’s coordinator of the Slow Fashion Movement, says, “The most sustainable wardrobe is the one people already have. Look after your clothes and wear them for as long as you can. The greenest purchase is the one you didn’t make.” Welton also recommends that for new purchases, you save up for investment pieces that you will be able to wear for years. Timeless, classic pieces that will always look good regardless of the current trend going around.
A Joint Effort for a Sustainable Future
The solution to fast fashion isn’t reserved for individual consumers only. The UN initiated the #ActNow Fashion Challenge, which aims to show individuals and industries how to improve the environmental impact that fashion leaves. Limiting and decreasing the carbon footprint that the fashion industry leaves is a key factor in reducing global warming, which is why NGOs have pointed out fast fashion’s harmful business model. Greenpeace and other groups have urged the sector to slow down the trend of mass-producing clothes that are thrown away so quickly. In COP-27 in Egypt, the fashion sector did promise a net-zero carbon footprint, but giant clothing retailers still struggle to manage their own emissions, considering the high demand for fast fashion now.
It is essential that there is a joint effort – between the consumer and the industry – to work towards a less wasteful, more sustainable style of fashion. Looking good and trendy shouldn’t have to come at the cost of the environment. There is work towards sustainable fashion, and as long as there is work, there is always a way.
The holiday season doesn’t need to be ugly for everybody. You can still look wonderful in the clothes you have – maybe styling it differently will give it a new look! Remember the consequences of clicking “Add to Cart” from a fast fashion brand – no one should spend their holiday season struggling through mountains of discharged clothes for the sake of fashion.
In the heart of New York City, where the concrete jungle meets the green revolution, two visionaries are teaming up to catalyze a corporate sustainability movement. Anne Therese Gennari, renowned as ‘The Climate Optimist,’ and Monica Richards, the dynamic ‘Ecobabe,’ have embarked on a mission to redefine corporate responsibility through their innovative Counts in Climate workshop. This transformative initiative is poised to equip companies with the tools, mindset, and passion required to make sustainability a core part of their ethos.
As we journey through this exclusive interview, we uncover the extraordinary stories of Anne and Monica, delve deep into the ‘Counts in Climate’ workshop, and explore the profound impact of climate optimism. Join us in this unique narrative as we witness how these two exceptional individuals are igniting a sustainability revolution, one company at a time.
Monica Richards & Anne Therese Gennari
Anne, you are surely an all-rounder when it comes to sustainable living, climate optimism, and action. Could you please tell us your backstory? From where did it all start?
Anne: I wish I could tell you this one moment when it all began for me but honestly, I think I’ve been dedicated to work for the planet my whole life. Thinking back at my childhood I remember days spent outdoors and I learned early on how to respect and care for nature. However, I do have what I call my “climate optimist awakening” which I also talk about in my book. I was in my early twenties and had so far tried to change the world, so to speak, from a place of anger and despair. I thought that if only I could make other people as angry and concerned as I was, surely they would join me in wanting to make a change.
Anne Therese Gennari
But when I found myself on the floor of my parent’s guest room, crying over a silly conversation with my brother at the dinner table and feeling like no one in the world but I cared, I had my awakening. What came to me was that I was doing it all wrong and that if I wanted to truly have an impact on the world, I needed to change my ways moving forward. I received my mission as a climate optimist that night and what followed was a decade of understanding just what living life as a climate optimist means.
Monica, as a media personality who is also an environmentalist, could you tell us your backstory? How did you become passionate about both fields?
Monica: I became passionate about environmentalism before I knew it had even been termed, as I was raised on a small farm in South West Michigan. There, my chores included collecting chicken eggs, tending to our gardens and fruit trees, and caring for our animals. From a very young age, I experienced how humankind is nature. And that pillar of life has always stayed by my side. I’m blessed in that my upbringing funded Earth as my biggest interest, investment, and asset. It’s the thread of everything I do in life!
Photo Credit: Jean Richards (Mother of Monica Richard)
Media-wise, I also started modeling at a young age, which developed comfort and a love for being in front of the camera. After graduating in interior design and working in the UK and LA, I pivoted and returned to media as a TV Host, starting with hosting classes and then, reporting on red carpets, press junkets, and for an online news show. From there, I tucked back into my roots and founded Ecobabe, a lifestyle brand that marries environmentalism and media together to make sustainable living second nature with credence that what we do matters.
Anne, you are known as ‘The Climate Optimist’. Could you please tell us in your own words what Climate Optimism means to you and why we all need to be climate optimists?
Anne: Absolutely! And this right here is what it took me all those years to figure out. In the beginning, I thought that if I could only ignore the negative climate news and focus passionately on the few but very inspiring pieces of good news out there, I could lead with light and invite others to join in on this journey. But then, in a couple of years, I experienced climate anxiety more intensely than I ever had before, I knew something wasn’t quite right.
What I learned was that the body is always paying attention and even if you try to close your eyes or look the other way, your subconscious is picking up the clues and storing it for another day. Then one day when you least expect it, those feelings of anxiety and fear will come crashing down, and completely unguarded, you find yourself breaking apart.
I broke apart many times during those early days as a climate optimist and I started to feel more and more like a fake, like this mission of mine was built on dreams and wishful thinking. But then Paul Hawken’s Drawdown was released and for the first time, there was real scientific evidence that what I wanted to believe so badly – that we can reverse global warming – was possible! It reignited me to keep trying but I also understood that relying on this outside source of reassurance wasn’t sustainable, not in a world that’s filled with so much doom. So I began the work of figuring out what a grounded and sustainable life as a climate optimist would look like and I learned pretty quickly that it starts with you. To be and remain an optimist, you must create that optimism for yourself, but in doing so you not only fuel your optimism engine, you are what is making a better world possible.
My book, The Climate Optimist Handbook, is a guide on how to become that resilient change maker and the book I wish I had alongside me all those years. I hope to help people build emotional resilience and recognize the greatness of the times we’re living through. We are the change and to fully recognize that is an incredibly beautiful thing!
The climate optimist handbook
Shifting gears, Monica, let’s talk about climate optimism. How do you define climate optimism?
Monica: Climate Optimism is to view climate change – and act – from a place of opportunity and hope, not responsibility and fear. Hopefully, Anne will be proud of my answer. *smiles*
Monica, how do you integrate your career in media and environmental advocacy to create an impact?
Monica: For me, TV and media hosting is a form of education and I sincerely love raising awareness in this way! My favorite job in the world is using my voice to spread the truth. So, I consistently used my skills – talking – to create environmental advocacy. In fact, I’ve recently launched the Ecobabe 101 series: a weekly video where I share my key tips and tricks for taking the gray areas out of sustainable living. I also believe the way we communicate sustainability goals, climate, and social equality is essential to making a collective difference. So, I’ve really worked hard to be able to choose my words wisely from a neutral place that bridges extreme viewpoints while translating them from scientific jargon to language we all (including me!) can understand. I believe that’s how we can most efficiently activate people to start making a difference on their own. Because once you’re informed, you’re empowered. And once you’re empowered, you want to take action. And luckily, my host training has really supported this side of my environmental advocacy.
Photo Credit: Better Earth Solar
We are so used to learning about terrible news related to climate change and nature, almost every day. It seems like the mainstream media either focuses on climate change as ‘just another weather update’ or does not focus on it at all. Most people either tend to avoid such updates or they tend to give in to climate doomism.
So, Anne, what do you think is needed to shift our focus from these to become climate optimists?
Anne: I couldn’t agree more and that right here is what the problem stems from. It’s how we talk about climate change and more specifically – what we leave out. If people keep learning how climate change is affecting our world but the article lacks to offer ways that they can get involved, or at least deliver examples of solutions already on their way, a feeling of overwhelm will seep in. As a reader and individual, you should be aware of this so that you can intentionally limit your negative intake (no you don’t have to read every climate article) while also making sure you actively seek out positive news too. Furthermore, find ways to get involved in climate action in an area that interests and ignites you. Participating in the change is the foundation of being a climate optimist.
Anne Therese Gennari
When it comes to the media outlets I think they need to become aware of how big of a part they actually play in our chances of getting this right. They may think they’re innocently covering the “truth,” but the truth is that they are constantly comparing data and seeing what kind of headlines get the most clicks. And sadly enough, doomsday messaging will always win the prize! Ironically enough, consuming negative news releases dopamine, hence making us “addicted” to a negative news cycle. But I believe that we can play the click-bait game and also weave in some empowering optimism. This kind of grounded optimism, as I like to call it, leads with sharing some alarming facts but then makes sure to also include ways of how we can make it better. It’s time the media starts using their power to ignite people, instead of just alarming and overwhelming them.
Monica, can you tell us a bit about why you felt the need to start the journey of purpose-driven entrepreneurship?
Monica: Throughout my journey from living off country land to adjusting to bright city lights, I’ve seen a huge gap in society’s connection with nature and with one another. I am certain that bridging this gap is the passe-partout (the master key) to unlocking climate change solutions. So, I established my North Star: to connect people with nature, and with one another, to support the healing of our Earth and all who reside here. From hosting opportunities and consulting projects to ecobabe products and brand collaborations, I always follow my North Star – to help support in bridging that gap.
Throughout your journey what are some of the most significant challenges you’ve encountered and how have you overcome them to continue advocating for climate optimism and sustainable change?
Anne: Oh, there are so many… But what comes to me right now is the constant challenge in believing that I can make a difference, that what I’m doing is enough, and that we do have a chance at actually getting this right. As mentioned earlier, your optimism will quickly fall flat unless you actively work to keep it alive but it can be hard to keep showing up for that work if you don’t think it actually matters.
That is why I’ve developed some guidelines that I come back to on those more difficult days and I share them all in my book. I have reminders of why our individual actions matter (they mean anxiety, building character, shifting norms and culture, and planting seeds) as well as how to think about this “work” as a journey that we’re traveling together. When viewed this way, it’s easier to accept the hard days as well as the times when we need to slow down and take a break. I keep reminding myself that this movement is only as sustainable as we are and that we’re not alone in this work. Finding community and sticking to what I believe is possible, no matter how silly and impossible it may seem at the moment, is what fuels my optimism and keeps me going.
Monica: It’s important to remember the high level of evolution to which one’s brand and oneself can be capable. And to be honest, I’m still sorting out which of my services will stick. One of my biggest challenges is my creativity. I’m an IDEAS girl. So, focus and refinement have been monumental in my evolution, both as an individual and a brand. I do this by going into inner space; a place where I am quiet and still and can ask myself where I truly want to focus, what will most resonate with my community, and what will bring the most joy. By refining with this lens, it allows you to keep evolving, flowing, and letting go of old ideas, services, and stories that will no longer serve you.
Because I’m a solopreneur of sorts, time is a constant challenge for me. There are so many tasks and projects I’d love to get done in a day, to make the most impact as possible. But oftentimes, all those to-do’s aren’t possible at all. So, I’ve become a pro at priority! Where I once would complete the tasks most inspiring to me that day, I now dive into what must be completed first. Sounds like common sense, but if you’re creative, you surely know the struggle! I also received the best productivity advice I’ve ever been given by a dear friend in LA: complete one non-work related task per day. Whether that’s laundry, food prep, paying bills, getting a massage, etc… this ‘one extra’ method keeps your life more organized and your person feeling more productive overall!
Last but not least, I’ve experienced massive intensity in the climate space. The intensity is essential, but the delivery can oftentimes be more harmful than not. I am challenged with these extremes constantly, where I have good days and can brush it off and where I have bad days and call Anne! I’ve handled these intensities, where blaming, shaming and separations lie, in two ways:
1) I know that every person and every idea counts in climate. We need everyone on board, no matter how they choose to advocate or activate. We need union! Therefore, I stay true to myself, and to my truth, and to how I choose to advocate, no matter what anyone else says. I choose to remain fiercely loyal to myself. And it definitely helps to align with a friend where you both truly listen and support one another.
And 2) I stay in the ascension attitudes of praise, hope, gratitude, love, and trust. When you adjust your perspective to arrive from these attitudes, your reality will instantly change. From that new reality, I’m able to stay grounded, happy, and humble and can therefore create a long-lasting impact. I highly recommend you try it!
Let’s discuss your collaboration on the Counts in Climate corporate workshop. What motivated you to develop this workshop together?
Photo Credit: Starky Morillo
Anne: Monica and I have both been hosting workshops on sustainability and climate optimism for a while and we decided that it would be so fun and empowering to merge the two and start pitching something together. We’ve also been hosting workshops mainly online and this one we aim to do in person as much as we can. We believe there to be a great deal of untapped potential when it comes to enacting positive climate change inside companies. When you ignite their employees to not only believe something can be done from within the company but actually create a culture that encourages creativity and excitement, we believe that BIG stuff can be made. And let’s face it, companies “run” the world today and we DO need them. Imagine the impact when we activate those companies from within and make them powerful climate forces to be reckoned with!
Monica: When we heard that 50% of employees are currently considering quitting their jobs due to a lack of alignment with their values (data by Kite Insights), Anne and I sprung into action! We had been hosting corporate workshops on climate optimism and sustainable living separately and knew we could make a deeper impact by joining forces. So that’s what we did!
Approximately 70% of the total emission reductions needed to avoid dangerous climate change lie in the hands of government, utilities, and businesses (data by Drawdown Labs). Our Counts in Climate Workshop integrates climate into company culture by teaching climate optimism and sustainable living to every business’s greatest asset – their employees! We aim to shift the overall mindset and yield purpose and agency in climate from within, no matter where a company stands on the sustainability spectrum. Can you imagine the possibility for positive change throughout a company’s processes, products, and output if its employees are educated, inspired, and activated in climate? It’s for this reason, as mentioned above, that every job counts in climate. And we’re here to prove it.
While the Counts in Climate corporate workshop is only available for businesses in New York City, such a valuable workshop is really needed for businesses from all around our planet. Do you have any plans to make that happen in the future?
Monica: You have read our minds! We would be over the moon to take our workshop on the road, as long as the travel method and stays are as sustainable as possible!
What advice would you give to individuals who want to make a positive impact but are unsure of where to start?
Anne: I always say this – start by slowing down. Yes, we need to activate and accelerate right now and do all we can (as fast as we can) to make a shift to a sustainable and net-zero or net-positive future. However, we can only make that reality come true if we act from a place of clarity and intentionality. That requires slowing down so that we can create space in our busy minds to reflect and think again. It’ll take a lot of courage to change our way of thinking – about life, society, the world – and that courage can only grow if we take a moment to just breathe.
So start there. Find ways to implement a bit more slow time in your day, if that means taking yourself to a park bench for 20 minutes to just jot some thoughts on a piece of paper. Dare to be still! And then, ask yourself: what is one thing I can do right now? One simple switch in my daily routine that would allow me to live with a smaller (negative) footprint? After you pick one, choose to go about that mission with passion. Fuel excitement into what you do and recognize that by adopting this new habit and mindset, you’re part of fueling the revolution! (And if you want tips and mindset tools of how to continue on that empowering journey, I guess I have to plug my book…)
Anne Therese Gennari
Should you struggle with picking something to get going with, I’ll give you composting as an example. To me, it’s one of the most rewarding climate actions and a simple way of significantly reducing your carbon footprint while at the same time increasing your positive footprint. By composting, you not only remove greenhouse gasses from the atmosphere but you also enrich the soil, hence enabling it to grow better foods, hold more water, and sequester more carbon. A win in so many ways!
Monica: The vastness of sustainability is one of the most difficult parts of this movement, as everything we touch (literally!) is connected to climate. Every single action we take as humans has an output that affects our planet. But vastness is also the best part; because this gives you the opportunity to pick your passion. Meaning, pick what you’re most interested in (think fashion, animals, beauty, food, oceans, etc.) and start there. Start making eco swaps, research bit by bit, and follow educators on social media, share this information organically with your community, sign petitions, and call Congress to request support for bills, and start integrating this part – your passion! – of sustainability in your daily life. You’ll be surprised by how much wisdom you acquire and how much impact you can make when you start from a perspective of focus, just like this.
Now, if you’d like to make a positive impact specifically throughout the home, go from micro to macro. Begin inside the home and make eco swaps room by room, not starting the next room until you’ve mastered the first. Then, graduate to bigger pieces of sustainable living like rainwater collection, composting, green energy, cleaner transportation, community tree planting, and so on and so forth. By integrating sustainable living on a micro-to-macro scale, overwhelm is avoided and the process is filled with attainability, longevity, and fun!
Photo Credit: Robyn Lindemann
Do you have an idol?
Monica: My lifelong idol is Dr. Jane Goodall. I studied Biological Anthropology in college and all I really wanted to do was work with the Great Apes. I admire her for her bravery in taking risks, for educating while advocating, and for communicating climate impact and animal empathy in a way that everyone can comprehend.
Anne: I have a few. But the one that comes to mind right now is Dr. Jane Goodall!
What’s your mantra for life?
Anne: Keep your room in your heart for the unimaginable. You never know what’s waiting around the corner…
Monica: When you connect, you care. When you care, you help. So get outside and tap in! X
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
So how would you like to define “addiction”? We all know that there are several proper definitions of it according to study fields like medical science, psychology, and many more. Yet, I’m asking you to define it because I believe it’s important to define such things by ourselves. Because before defining it by yourself, you will take some time to think about it – how you feel about it, and I think that is what’s really important. Of course, I am not telling you to ignore the proper dentitions provided by the experts – we will definitely take those definitions and studies into account as we move forward.
To me “addiction” is a habit that one does not have control over. The starting of it may be simple or fun, but as time passes the habit does not stay as simple as it was in the beginning. It becomes so complicated that overcoming it needs a really powerful force. Along with it, I think the habit of “addiction” harms the one who is addicted, it also may harm the ones close to that person, and it surely has detrimental environmental, social, economic, and health aspects.
How real is Fast Fashion Addiction?
Let’s think about a narcotic substance that surely causes addiction. Let’s consider cocaine for the sake of the discussion. The first experience of cocaine for someone mostly starts due to simple reasons like curiosity, fun, or the fact that everyone else is doing it – the enjoyment really feels worthwhile. But as the habit grows, the person who started it due to simpler reasons gets into a solid web. Parties and hangouts become less fun if there’s no cocaine. Friends who have the connections to supply become closer friends. Numbers of drug dealers get saved in the phone books. Money starts to vanish. Health starts to go bad. Family and good friends start to get worried. To maintain the supply of cocaine “The War on Drugs” continues to fail, people get tortured, enslaved, and killed.
Now you might ask – “Seriously? You are comparing my shopping habit to something so harmful?”. My answer would be – “Yes! But I don’t have anything against you. I am simply trying to paint a picture for both of us to understand this more clearly.”
From what I understand, following fast fashion or following new trends is fun at the beginning – because it’s simple to follow trends ( no need to think much about our own point of view of style ). It’s also something that almost everyone is doing around you – so it’s easier to join that team. It’s super available. It’s cheap – because the industry that’s producing it is surely using cheap materials to produce those, not providing proper wages to the real producers of those items in the best-case scenarios because, in the worst-case scenarios, we still hear about modern-day slavery of the garment workers.
Now let’s talk about the detrimental effects of it. To keep up with the trends – to hang out with those friends, to join those parties; you need to keep buying the latest trends. Just like the drug dealers on speed dial, you have all the apps that you need to keep ordering new ones – otherwise, you will be the one who will feel like an outcast at the next party. Now to keep buying those, you need a constant flow of money and if you don’t have that – well they will be sold to you for credit, you will prioritise that over your basic needs.
Now let’s think about the social effects. By seeing you following the trends, your friends will be more intrigued to follow those too. I am saying “more” because the industry through its amazing marketing and advertising has fruitfully convinced us that – it’s important, it’s fun, and it’s the only way to stay relevant. So, when you’re someone who’s following those, you’re doing free marketing for the industry too – your friend who is being inspired to do so by seeing you (along with the advertisements and seeing others) and probably considering it more important than basic needs too, just like you.
If you think about the environmental effects of it – it gets more serious. To keep the price low, the industry seeks cheap materials. Those materials don’t last, but you won’t be wearing them after a few times eventually, so it doesn’t matter! So for those cheap materials, the industry turns to detrimental environmental practices of production which ensures bountiful materials at a cheap rate, and for that toxic chemicals are used. When those toxic chemicals get released into our water and air and soil, all of those get polluted – it affects our food production, puts our water security at threat, makes us inhale toxins harmful to our bodies. The process through its pollution affects all the other species too. Not to mention, to bring that product to your doorstep a huge amount of fuel is burned – the cost of which is way more than what you’ve paid for.
The health concerns now! I’ve already said how the production process can affect our environment. How tough it is to understand that what’s bad for the soil, the water, the air, and for other species – is harmful for us too? By wearing those things we let our bodies be in direct connection to those harmful materials.
Now let’s paint the picture for real
Let’s see how addiction is defined by the experts. According to the website of the NHS – “Addiction is defined as not having control over doing, taking or using something to the point where it could be harmful to you.”, it is also mentioned that while addiction is mostly associated with drugs, gambling, alcohol, and smoking; it is also possible to become addicted to things like shopping, internet or even work.
This is what the American Psychiatric Association says about addiction – “Addiction is a complex condition, a brain disease that is manifested by compulsive substance use despite harmful consequences.”
So according to these definitions, we can surely say that:
“Not having control over” – is a major factor of addiction.
It is a complex condition.
It is possible to become addicted to shopping.
Despite harmful consequences, addiction goes on.
Can’t we all relate it to what I have said earlier about the addiction to fast fashion?
Let’s get inside the brain to understand fast fashion addiction
The whole idea of “addiction” is very complex, and what I have found out is – that there are many reasons behind the addiction to fast fashion too.
One of the most common things is something called FOMO (fear of missing out), but I guess you all know about it. This is what the European Union says about FOMO – “FOMO is an overwhelming fear that other people at any given time are participating in exciting experiences in which you are not part of”. Social media plays an important part in spreading this, and fast fashion brands are using it perfectly. They are constantly offering discounts that do not last long, showing photos of clothes that celebrities are using and claiming that the stock of those clothes is limited, and constantly releasing new designs to make you feel that you have missed the last trend and this new one won’t last long too; so you need to grab it right now!
Shopping can be addictive, and fast fashion brands know it well. According to a study by a team of researchers from Stanford, MIT, and Carnegie Mellon – the pleasure center of the brain gets activated when a person comes across something that she/he/they wants to buy. The more the person wants the item, the more the pleasure center in the brain gets active, and when the item can be purchased at a cheaper rate, the brain gives the maximum sense of pleasure.
Now fast fashion brands produce about 52 micro-seasons in a year or one new collection a week! Just think about, every week how many clothes they are putting on display for you to see and desire. The cheaper the clothes, the more people desire them, the more people purchase them, and the more you see them on social media ( because people like to show what they bought, that they are keeping up with the trends, and the brands encourage everyone to keep posting photos and videos of their clothes that people bought and tag the brands in those contents; that’s what “fashion hauls” are ), and the more you desire to own them too. The crazy part is, that this cycle goes on every week, and the fashion industry keeps feeding this loop in our brains which creates an effect something very similar to addiction.
To keep this cycle of consumption alive a culture of mindless consumption and throwing away has been established. There is a huge group of consumers who believe that they do not want to be seen in an item more than once because that might give others the idea that they have gone out of style! It’s important to point out that by “being seen” they mean that, they do not want to appear on social media twice in the same piece of garment!!
Let’s Calculate the Numbers for Fast Fashion Addiction
For the sake of the calculation, let’s say your favorite brand is H&M and you are someone who is willing to buy every week from their new collections. If you buy something in the price range from $20-$40 from them every week, then at the end of the year the amount of all your purchased items from this brand will be somewhere around $1040 – $2080 ( calculated in reference to 52 seasons a year ), and that is just one brand, and that is just a moderate pricing range considering different socio-economic situations. After this, to go with these clothes, you will need accessories and shoes too!!
Now think about that friend of yours who is super inspired by your shopping habit to do so! That’s another $1040 – $2080 dollars, plus the accessories and shoes!
Now, let’s talk about environmental numbers. Between 80 and 100 billion new clothing garments are produced globally every year, and from these new garment, 92 million tonnes end up in landfills. This means a rubbish truck full of clothes ends up in landfills every second, and this industry is expecting to grow more every year! More importantly, around 60% of all clothing material now is synthetic fibers, which means plastic – nylon, acrylic, polyester, etc. The textile industry generates 42 million tons of plastic waste per year. Every time you wash a synthetic garment, it releases tiny plastic microfibers into the water. Up to 500,000 tons of microfibers end up in the ocean every year. This industry accounts for 9% of annual microplastic pollution added to our oceans. This is just a tiny fraction of the whole environmental problem caused by fast fashion, and it is expected that the apparel industry’s global emissions will increase by 50% by 2030 if the business-as-usual scenario continues. Along with every kind of plastic pollution, the fast fashion industry harms our environment through the usage of textile dyes, and pesticides, overproduction of low-quality garments that end up in landfills ( and creates waste colonialism too! ), excessive usage of water and water pollution, emissions from the transportation sector due to long supply chains and global shipping, energy-intensive production process which is heavily dependant on fossil fuels, methane emissions from the landfills due to overproduction of low-quality garments made mostly from synthetic fiber and waste colonialism.
It is not tough to understand that all of these adverse environmental impacts are harmful to our health too. Plastic pollution can damage human cells and can lead to infertility, obesity, diabetes, prostate or breast cancer, thyroid problems, and an increased risk of cardiovascular disease and stroke, among others. Prolonged exposure to textile dyes can lead to skin allergies, respiratory problems, hormonal imbalances, and even certain types of cancers. Methane emissions reduce the amount of oxygen breathed from the air and cause mood changes, slurred speech, vision problems, memory loss, nausea, vomiting, facial flushing and headache, lung diseases, asthma attacks, cardiovascular morbidity, and mortality, and heightened stroke risk. These are just some of the health effects that can be caused by the pollution generated by the fashion industry, and if you still want to learn more about it, I am sure you can google it and learn from verified sources.
All the other adverse effects
At this point of the article, I am really feeling overwhelmed and tired to even talk about all the other negative impacts caused by fast fashion, but they surely include serious factors like – labor exploitation, deforestation, biodiversity loss, ecosystem collapse, etc.
How to overcome the fast fashion addiction
Now that we’ve explored the deep-rooted addiction that fast fashion can become, it’s time to shed light on breaking free from this cycle. Embracing a sustainable, eco-conscious approach to fashion and lifestyle is not only a remedy for our planet but also for our well-being.
Slow Down, Choose Quality: Shift your focus from quantity to quality. Invest in timeless pieces that are made to last. Seek out brands that prioritize durability and craftsmanship. Remember, a well-made, classic garment can serve you for years, saving you money in the long run.
Circular Fashion: Embrace circular fashion principles. Explore thrift stores, vintage shops, and second-hand markets. Not only will you find unique pieces with character, but you’ll also extend the lifespan of clothing and reduce waste.
Regenerative Fashion: Support regenerative fashion practices. Look for brands that prioritize sustainability, ethical labor practices, and environmental conservation. These brands often use eco-friendly materials, reduce waste, and contribute positively to local communities.
Capsule Wardrobe: Simplify your wardrobe with a capsule wardrobe. Choose versatile, mix-and-match pieces that suit your style. This minimalist approach reduces the temptation to constantly buy new clothes.
Mindful Consumption: Before making a purchase, pause and reflect. Ask yourself if you truly need the item or if it’s just a fleeting trend. Consider its impact on the environment, and opt for eco-friendly materials like organic cotton, hemp, or recycled fabrics.
DIY and Upcycling: Get creative! Learn basic sewing and repair skills to mend and upcycle your clothing. Transform old items into new, unique pieces. It’s a fulfilling way to reduce waste and express your individuality.
Educate Yourself: Stay informed about the fashion industry’s impact on the environment and society. Understanding the consequences of fast fashion can motivate you to make more conscious choices.
Community and Swap: Organize clothing swaps with friends and family. It’s an enjoyable way to refresh your wardrobe without spending money and gives previously-owned garments a new life.
Support Sustainable Brands: Discover and support sustainable fashion brands and designers. They’re leading the way in creating clothing that’s stylish, eco-friendly, and ethical.
Spread Awareness: Share your journey towards sustainable fashion with others. By raising awareness and educating friends and family, you can collectively reduce the demand for fast fashion.
Breaking free from fast fashion addiction isn’t just about changing our habits; it’s about transforming our perspective on fashion and consumption. It’s a shift towards a lifestyle that’s not only better for us but for our planet and future generations. Remember, small changes lead to big impacts. Together, we can create a fashion industry that values quality, sustainability, and ethical practices over mindless consumption.
How you dress is an expression of your identity, so explore and express yourself mindfully – let fashion be a force for good.
Katharina Maier, a prominent figure in the climate activism movement, shares her remarkable journey and insights into the challenges and triumphs of her path. As a dedicated lead organizer for the Climate Initiative: Fridays for Future USA, Katharina delves into the diverse landscape of climate activism and the necessity of international collaboration. She addresses the significance of engaging young people, offers advice for those looking to take action, and discusses her strategies for maintaining hope and resilience.
Join us as we explore her impactful journey and the avenues she’s paving for a more sustainable future.
Can you tell us more about your background and how you became involved in climate activism?
When the Fridays for Future wave swept across Europe and the rest of the world in the summer of 2018, a group came together at the university in Berlin, Germany I was studying at. I was working as a freelance event manager at the time and though I didn’t know much about the climate crisis, I offered my skillset to help organize the strikes – which turned out to be my first unintended step into the world of activism I had no idea existed up until then.
From there, it quickly moved from organizing strikes to organizing the group, to organizing the groups in the area, to organizing the groups in the country, to organizing groups across the world. When I moved back to the US, it put me in a position to be able to reignite the FFF US Network, which is now going strong.
You don’t know what opportunities exist until you get started.
I never would have been able to plan this journey or even imagine myself doing any of what I do today when I got started. The most important part is taking that very first step and keeping an open eye and an open mind for what you see next.
As a lead organizer for the Climate Initiative: Fridays for Future, what are some of the key challenges you have faced, and how have you overcome them?
The youth climate movement comprises diverse groups and individuals with varying priorities, strategies, and levels of engagement. This diversity can sometimes lead to divisions and fragmentation, making it harder to achieve unified goals.
Being able to engage in activism is often a privilege. It is exactly those most affected communities that have been robbed of or denied access to the resources needed to change the circumstances causing this harm. As a result, marginalized communities, especially in the Global South, may feel excluded or underrepresented in the movement, despite being disproportionately affected by climate change.
General statements like these can be hard to fully understand without examples, so I here are a few examples:
These are ongoing challenges and require constant attention. Individuals must learn how to build awareness in themselves and work together to build structures in which these systems and divisions are intentionally counteracted. It takes people with resources understanding how to use them to uplift those that do not, and those people that need the resources to speak up and help direct those resources to where they should be used.
Activism can be emotionally and mentally draining at any age. Especially young activists have not had the chance to learn to set boundaries and self-regulate, and thus face burnout from the constant struggle for climate action in addition to the normal struggles of growing up. We are, in most cases, not taught how to build supportive work environments and celebrate each other rather than the work we can each contribute – but that is exactly how we keep going and allow each other to take breaks, knowing that others can step in and support me when I need it.
Can you share some of the most memorable moments or milestones in your climate activism journey so far?
The Global Climate Strike in September 2019 was a defining moment in the climate movement. Millions of people participated in actions across the world that day and it catalyzed many climate conversations and campaigns. The strike in Berlin had over 600,000 participants – far more than we organizers had dared to hope for. We had been working so hard and, as is in the nature of creating change, were being attacked in the media, meeting skepticism among friends, and starting to doubt the feasibility of our goals. That day was an inflection point for many of us organizers and encouraged many people who were on the fence to engage. The energy of that time still gives me strength to this day.
When we decided to rebuild the Fridays for Future US network, the world was in a global pandemic and the US was in lockdown. Activism the way we had known it was not possible and our future had an additional element of uncertainty. The growth of FFF US from a handful of people on unending zoom calls to a network that spans across the country rethinking how young people can engage in climate action is a momentous milestone in all of our journeys.
How do you envision the role of international collaboration and cooperation in tackling the climate crisis?
Climate change doesn’t care about borders. It is a global issue that transcends national boundaries and its impacts require collective action from all countries. There are many ways in which we need to work together internationally to address climate change. Concretely looking at the youth’s role in this though: as the generation most affected by the long-term consequences of climate change, young people have a vested interest in ensuring a sustainable and livable planet for their future. Youth activists have been instrumental in raising awareness about climate change and its impacts. Through protests, social media, and other advocacy efforts, we have drawn attention to the urgency of the issue and put it on the global agenda.
Now as time runs out and those in positions of power continue to delay action, the youth are essential in increasing the pressure on political leaders and decision-makers to take bold action on climate change, from local councils to global institutions.
What is often criticized as “naivety” is actually the youth’s advantage. Our thinking isn’t stuck in the “way things have always been done” and we can bring fresh perspectives, innovative ideas, and creativity – leading to novel solutions and approaches to tackling the crisis. Youth from around the world are connecting and collaborating across borders, forming a global network of climate activists as has never existed before. This solidarity helps in sharing knowledge, experiences, and strategies, strengthening the collective push for climate action.
Our advocacy, energy, and commitment are driving transformative change and pushing for a sustainable, equitable, and climate-resilient future for the entire planet. Our involvement is essential to ensure that global efforts to address the climate crisis are inclusive, ambitious, and effective.
What advice do you have for individuals who want to take action on climate change but may not know where to start?
Just start with the first thing you see. Know that you will make a difference by making changes to your own life, but that you will have the most impact by working together with others. Google for climate groups, go to the next event that comes across your radar, reach out to groups doing work you admire. My activism journey is a testament to the fact that you don’t know what opportunities exist until you get started. I never would have been able to plan this journey or even imagine myself doing any of what I do today when I got started. The most important part is taking that very first step and keeping an open eye and an open mind for what you see next.
Activism comes in many forms and is often not publicly visible. Especially in the beginning, actions may feel small and inconsequential. And if you’re doing something you like doing anyway, it may not even feel like activism at all! Especially in grassroots organizations like Fridays for Future, individuals with initiative can make all the difference and no action is too small to help. Every skillset, every type of individual, every bit of knowledge is needed. If you know how to project manage or wade through spreadsheets, if you like to build or paint or code, if you like to design graphics or post on social media, if you like to research or write or teach, if you understand what your community needs or have a compelling personal story, if you’re a powerful speaker or like to talk to others, if you’re down to try new things – all those ifs and so many more – we need you in the movement. Whether that’s with Fridays for Future or a different organization, we’re all in the movement together and getting started with the one most accessible to you however you can will open up opportunities to try new things, work with different organizations, and meet amazing people.
Each of us should be living as environmentally and socially consciously as we can in our own lives. Simple actions like using public transport, reducing energy consumption, eating less meat, voting in all elections, supporting sustainable businesses, and minimizing waste need to be the default and the minimum we all do. So start with making the changes you can in your own life, but don’t let that be where you stop. What is going to make these individual actions have an outsized impact is turning them into collective action. Talk about what you’re doing so that others feel such actions are more normal and possible. If a change is hard to make in your own life, ask yourself why and what blockers there are and how those can be changed and who needs to be involved to make that happen. Ask others to help you and find groups already working on related issues. Building community and finding fulfillment in making the world a better place are some of the most important building blocks you can set into your life’s foundation.
Remember, every small action adds up, and the more people who take part in climate action and the more we work together, the greater the impact we can collectively achieve. Start with small steps and gradually build up your involvement. Together, we can work towards a more sustainable and resilient future for our planet.
How do you maintain hope and resilience in the face of the daunting challenges posed by the climate crisis?
For me, it is not about maintaining hope and resilience, but that nothing is achieved by giving them up. Staying optimistic is an ongoing struggle. But the difference for me between optimism and hope is action. The challenge will only be more daunting and hope harder to find if I do not act. Many things seem impossible until someone makes them possible. History is full of examples of seemingly insurmountable challenges that were overcome through collective action and perseverance. For climate issues, the urgency and scale of the crisis can sometimes be overwhelming, but they also mean that there’s no other choice than to keep going. There’s nothing to lose by continuing to fight and everything to lose by stopping.
When I feel like we’re not making any progress, I look back to when I started my activism. Just within those 5 years, climate has become a mainstream issue, a significant policy platform, an ever-growing movement across the globe. We need to do much more and at a much faster pace, but I am optimistic that action will accelerate as more and more people are affected and engaged and technological breakthroughs are achieved.
It can feel like a guilty pleasure to rest when there’s so much to do. But you can’t fight if you’re exhausted and you can’t give if you’re empty – and we need you in this for the long haul.
It sounds like any Instagram post, but base-line self-care like taking breaks, getting exercise, eating healthy, and getting enough sleep are the foundations to any sustainable activism. Find something that brings you joy and put time aside to enjoy it without guilt or multitasking.
Find a community. No one can do this work by themselves. Having a network of support can provide encouragement, inspiration, and a sense of belonging.
Celebrate successes! Activism can be a long and challenging journey, so it’s important to celebrate successes along the way.
How do you engage and mobilize young people to participate in climate activism and create a meaningful impact?
Young people are already increasingly and acutely aware of the climate crisis and the need for urgent action. The challenge is ever more not about alerting youth to the climate crisis, but creating avenues for us to act. What Fridays for Future tries to do is lower the barriers to entry into climate action: to make information and resources easier to access, to create networks for individuals to tap into collective action, to validate youth’s climate fears and confusion about societal inaction, to encourage them to speak up and take action despite those, and to leverage the privileges mentioned in question 2 to break down the blockers for those without them.
Most people don’t want to be part of the problem causing the climate crisis and want to make the world a better place – but it’s often hard to see how or that our actions are having an impact. By coming together in networks across the globe, individuals can be part of the collective solution and see the impacts of their actions.
How has your involvement in climate activism influenced your personal lifestyle choices and daily habits?
I try to follow my own advice from question 5 and do the best that I can, while remembering it’s not all or nothing. I don’t have to do everything to be a climate activist or a good person. I do as much as I can and try to make that possible for others.
How do you envision your future?
I never could have envisioned doing what I do today, so I find it hard to envision my future. All I know is that I will keep the initiative and openness that has brought me to where I am today, and will see where life takes me.
How can others join you in the climate movement?
Go to fridaysforfutureusa.org and find or start a local group. Whether it’s attending the events and participating in the actions, helping spread the word on social media and in the community, co-organizing the group and its actions, or making connections between groups and opportunities, there’s many ways to get involved and no help is too small to make a difference.
Learn more about Katharina Maier through her Instagram.
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
As the Plastic Free July campaign comes to a close, we find ourselves filled with inspiration and gratitude for the incredible community of climate activists, sustainable lifestyle enthusiasts, and eco-conscious individuals who came together to make a difference. Throughout this transformative month, we’ve had the privilege of hearing from a diverse group of inspiring individuals, including climate activists, sustainable lifestyle content creators, conscious entrepreneurs, and more. Their valuable insights have shed light on the importance of reducing plastic consumption and the positive impact it can have on our planet and our lives. It’s now time to recollect what we’ve learned throughout the month, so we can continue to make conscious choices every day to protect our planet and create a greener, healthier future for generations to come.
The Impact of Plastic Pollution
Tania Roa, a passionate climate activist, reminds us of the undeniable truth that plastic pollution is a result of the overuse of fossil fuels. From production to consumption, the entire lifecycle of plastic generates excessive pollution that our planet struggles to bear. Plastic waste infiltrates waterways, endangers wildlife, and even finds its way into our bodies. However, Tania also instills hope, urging us to remember that humans once lived without plastic and that we can reclaim our lives from plastic’s grip. She advocates for reuse, upcycling, and opting for plant-based materials whenever possible to make a positive difference.
Inanna, a musician and climate advocate, sheds light on the urgency of long-term thinking in tackling plastic pollution. She sees plastic as a symbol of a throwaway culture that prioritizes short-term convenience over the planet’s well-being. Recognizing that the Earth’s resources are finite, Inanna calls for a collective shift towards sustainable, ecological, reusable, and compostable alternatives to single-use plastics. By embracing change and questioning our habits, we can drive a vital transformation toward a greener, cleaner future.
The Multi-Faceted Importance of Reducing Plastic Consumption
Winnie Cheche, a dedicated climate activist, articulates the multiple benefits of reducing plastic consumption. By minimizing plastic waste, we protect our environment, preserve resources, and combat climate change. Plastic pollution has far-reaching consequences, affecting human health, wildlife, and the delicate balance of our ecosystems. Winnie’s call to action is an urgent reminder that protecting our planet is a collective responsibility.
Natalie Chung, a passionate climate advocate, eloquently highlights the suffocating reality of plastic pollution on our planet. From microplastics in Antarctica to the farthest reaches of our oceans, plastic waste knows no boundaries. Natalie’s message is clear: we must take control of our plastic addiction before it takes control of us. By reducing plastic consumption, we secure a safer, healthier environment for current and future generations.
Addressing Climate Change and Promoting Conservation
Lamech Opiyo, a driven climate activist, stresses the crucial role of reducing plastic consumption in mitigating climate change. The life cycle of plastic, from fossil fuel extraction to disposal, contributes significantly to greenhouse gas emissions. By reducing our plastic footprint, we can champion sustainable waste management and conserve valuable resources. Lamech’s message resonates strongly with the idea that a safe and healthy environment is essential for our well-being and that of our planet.
Holding Corporations Accountable and Creating Ripple Effects
Niha Elety, an influential climate advocate and eco-entrepreneur, calls for collective action to hold fossil fuel companies accountable for their plastic waste. By driving demand for eco-friendly materials and reusable alternatives, individuals can inspire systemic change and transition towards a circular economy. Her powerful message is that, as a collective force, we can challenge corporate practices and spark a wave of sustainable innovation.
Puja Mishra, an eco and slow-fashion advocate also emphasizes the power of individual actions in creating a ripple effect for positive change. Each small step we take towards a plastic-free lifestyle contributes to a monumental shift in behavior, ultimately leading to a more sustainable world. Puja’s lesson reminds us that every eco-conscious choice matters and inspires us to be catalysts for collective change.
Margarita Samsonova, an influential eco-advocate and eco-entrepreneur, emphasizes the power of education and community engagement. By sharing our plastic-free journey and advocating for sustainable choices, we can inspire others and drive the collective change needed to protect our planet.
Celebrating Sustainable Fashion and Empowering Change
Clementina Martinez, a multifaceted sustainable fashion designer, and filmmaker, passionately advocates for reducing plastic consumption. She reminds us that the harmful impact of plastic waste goes beyond environmental damage; it affects our DNA, infiltrating our unborn babies and jeopardizing future generations. Embracing history as our guide, Clementina encourages us to reject the notion that we need plastic in our lives and instead, pave the way for a plastic-free future.
Alex Standley, a sustainable fashion stylist, also sheds light on the importance of making fashion more sustainable to combat plastic waste. By supporting eco-friendly and ethical fashion choices, we can significantly reduce the fashion industry’s plastic footprint. Alex’s lesson shows us that embracing sustainable fashion can be a powerful way to protect the environment.
Monica Richards, an eco-advocate and TV personality focuses on two crucial aspects of a plastic-free lifestyle: tackling microplastics and embracing minimalism. By switching to laundry and dishwasher pods, she ensures that microplastics do not leach into the water system. Additionally, adopting a minimalist mindset allows us to avoid unnecessary plastic consumption. Monica’s lesson shows that conscious choices can have a significant impact on reducing plastic pollution.
Embracing Imperfect Environmentalism and Meaningful Changes
Anne Therese Gennari, an eco-advocate and climate writer, invites us to view Plastic Free July as an opportunity for transformation. Rather than aiming for perfection, she encourages us to recognize our habits and seek sustainable alternatives. Embracing this challenge with transparency, patience, and understanding, we can embark on a journey of meaningful change.
Kate, an eco-advocate, encourages us to avoid overwhelm when transitioning to a plastic-free lifestyle. Her advice is simple but powerful: focus on one change at a time, allowing for gradual progress. By being patient with ourselves, we can build sustainable habits that last.
Linna, a passionate eco-advocate, promotes the idea of imperfect environmentalism. She reminds us that embracing sustainable practices, even in small steps, contributes to a monumental shift in the collective mindset. By upcycling and reusing items at home, we can reduce waste and make a positive impact.
Kate Hall, a dedicated eco-advocate, shares her favorite tip for avoiding plastic – utilizing beauty bar concentrates. By transitioning to reusable and home-compostable packaging, Kate eliminates plastic bottles from her shower and skincare routine. Her sustainable choices not only benefit the planet but also prove that satisfaction can coexist with eco-consciousness.
Michelle Sabado, an eco-advocate, encourages us to adopt a conscious approach to consumption. By considering the resources used in the production and disposal of products, we can make informed choices that prioritize sustainability and ethics.
Hannah Tizedes, an artivist, exemplifies the power of preparedness. Armed with a reusable bag, water bottle, and other essentials, she demonstrates how simple swaps can significantly reduce plastic consumption in our daily lives.
Laura Raffin offers sustainable solutions for the kitchen and home, highlighting the impact of replacing cling wrap with reusable wax wraps and silicone lids. By making these simple swaps, Laura significantly reduces plastic waste in her daily routines. Her lesson encourages us to seek out practical alternatives that align with our commitment to a plastic-free lifestyle.
Taylor Ganis, a climate activist advocates for bulk buying as a means to reduce plastic packaging and overall environmental impact. Making bulk purchases replaces numerous small packages, resulting in less plastic waste. Taylor’s lesson encourages us to make mindful choices in our consumption patterns to minimize plastic use and waste.
Abdy, an eco-advocate, advocates for buying items in bulk, reducing the product-to-packaging ratio, and ultimately saving on plastic waste. Taylor Ganis, another climate advocate, echoes Abdy’s sentiment, urging us to make mindful choices by opting for bulk purchases to reduce plastic consumption.
Karen Maurice, an eco-advocate, shares the impact of shopping at a more affordable zero-waste shop. By refilling household products with reusable and refillable containers, Karen significantly reduces her plastic waste output. Her journey towards a sustainable lifestyle serves as an inspiration to others.
Lacie Wever, an eco-advocate and busy mom, showcases the power of creative solutions. By cloth diapering her children and making mindful choices in daily life, she exemplifies how small changes can lead to significant impacts in reducing plastic waste.
Sara Docarmo, an eco-advocate and content creator, leads by example in her plastic-free journey. From using a menstrual cup to natural deodorant and shampoo bars, Sara shows that adopting sustainable swaps can lead to a more eco-friendly lifestyle. Her lesson inspires us to take actionable steps and lead the way toward a plastic-free future.
The Plastic Free July Campaign brought together all these inspiring voices united against plastic pollution. From climate activists and eco-entrepreneurs to sustainable fashion designers and eco-advocates, these individuals showcased the power of individual actions and collective efforts in reducing plastic consumption. Their stories and favorite tips demonstrated that small steps when combined, create a powerful force for change. By collectively embracing sustainable practices, holding corporations accountable, and being mindful of our plastic consumption, we can pave the way toward a cleaner, greener, and plastic-free world. Together, we can turn the tide against plastic pollution and create a cleaner, greener planet for generations to come.
Meet Giovanna Capovilla, a remarkable scientist with a passion for unraveling the mysteries of photosynthetic organisms and their resilience to environmental challenges. From her Ph.D. research in Germany to her postdoctoral work at MIT, she has delved into the intricate world of plant biology and ecology. But Giovanna’s journey goes beyond the confines of laboratories; she is also a dedicated science communicator, driven by the desire to bridge the gap between the scientific community and the wider public.
Through her captivating initiative, Black Board 4 Science, Giovanna uses her artistic flair to communicate complex scientific concepts, especially those related to climate change. As a climate optimist, she believes in the power of collective action and strives to inspire others to take steps towards a more sustainable future. In this interview, Giovanna shares her insights on the importance of scientific communication, her sustainability practices, and the profound impact of being kind and relentless in life. Get ready to be inspired by this dynamic scientist and compassionate human being.
I am a Scientist. My overarching interests in my research are to understand how photosynthetic organisms evolve and interact with their environment. During my Ph.D. at the Max Planck Institute for Biology in Tübingen, Germany, I have been working with Arabidopsis, a model vascular plant. I was interested in studying how specific regulatory mechanisms that control plant morphology and flowering time cope with temperature fluctuations. For my postdoctoral studies at MIT, I directed my work toward unicellular photosynthetic organisms, leveraging my expertise in Molecular Biology while learning about Ecology. I have since worked with the most abundant cyanobacteria in the oceans.
I will soon move with my family to London, joining UCL as a lecturer. I will keep working toward unraveling the mechanisms that helped plants evolve from water to land, coping with harsh temperature fluctuations, which are only getting more abrupt with climate change. I am also blessed to be the mom of my wonderful 3-year-old son and of the sweetest fluffy dog. What else? I am Italian, born and raised.
You have a very unique style of creating educational content. Can you tell us a bit about Black Board 4 Science? What inspired you to start this initiative?
When a scientist is married to another scientist, what happens is that most of their friends are scientists too. And then, without realizing it, dinner conversations turn a bit (or a lot) nerdy. This is classic, and our family is like that. In our job, we need to go deep into finding out the smallest details of a small part of a big-picture project. So much so that the ‘big picture’ is not even mentioned but given for granted. That’s how scientific progress works; it’s like adding a new piece to a gigantic puzzle (one we don’t have a box for), adding up to answering the question of ‘What is life and how does it work?’
That’s obvious, except during my academic journey, I figured talking with ‘regular’ people, family members, and acquaintances curious about my work that to them, what I did was not clear at all. I have seen puzzled faces, blank stares, and questions like “But why do you care?” “What is that you do?”. I have seen people feeling defensive, telling me that “all evil characters are scientists” or that “Scientists think they know it all.” I figured that the scientific process and divulgation are two separate worlds, each needing a different set of tools. One is very formal (rigid, in a way) detailed oriented, and full of constructive criticism (and to us, so familiar!); the other is more accessible to the untrained public, it should be catchy, entertaining, and short, or people get bored and switch off their brains. I felt like I needed to learn more about scientific communication for the large public.
How to get people excited about science is a gift some scientific communicators have, but I think all scientists should cultivate it. I think it’s important because science is a job people do for passion and is mostly publicly funded. I believe taxpayers should benefit from it as much as possible and enjoy it too. When we moved to Boston, my now husband bought a blackboard on our first trip to IKEA. It became one of the few decorations in our house for a while. I used it to describe our first adventures in the big city, and I found it fun to deliver a message with illustrations and just a few words. Chalks are bulky and crumble all apart, making it less obvious that my drawing talent is average at best. I found it fun, so I thought I could talk about science this way! Then I wondered what was the most important topic to discuss first, and climate change, given the emergency, had to get priority. A friend talked me into using Instagram for this project, and here we are.
As a scientist and an artist, why did you feel it was important to create educational content on climate change?
Thank you for the ‘artist’; you are very kind. When it comes to climate change, we are literally all in the same boat, and we need each other. People need to be informed and access accurate content to make informed decisions. While scientists can alert about the problem (they have been doing it for decades) and find potential and creative solutions, we need a global and structural change in our lifestyle, and to do this, we need governments to be involved and people to be interested. Change requires a lot of energy and consensus. Scientists should really keep talking about this to the public. Public debates are out of our comfort zone because we weigh each word we say, and if we are not documented enough on something, we can’t respond on the spot in a debate. We are also typically interested in finding solutions rather than winning arguments, so I figure I could contribute to offering accurate content. People can then think and choose for themselves, but the more accessible and accurate content is available, the better.
We can see lots of misinformation about the science of climate change on social media as well as in real life. There are climate change deniers too. As a scientist, what do you think is the reason(s) behind denying climate change or spreading misinformation?
Facing the climate emergency is hard. Fear of the unknown brings up overwhelming feelings. It is terrifying. So denial is often a solid first response. Possibly one of the quickest ways the human brain reacts to unbearable bad news. I think it’s human, and it’s understandable. But it is not helpful.
What is your take on climate optimism?
Climate optimism is the healthiest and bravest way to contrast inaction due to climate anxiety. It means finding the motivation to keep fighting and transitioning to a more sustainable life one step at a time, ideally inspiring people around us to do the same. It means acknowledging the issues, facing reality, and deciding to look at achievable solutions instead of pointing fingers and being judgemental. Meaningful change is challenging to achieve, and it requires connecting with others at a human level, focusing on opportunities to be part of those brave individuals who try in bigger and smaller ways to build a better future, one step at a time. Nobody has all the answers, and everyone who is not in denial is worried about the future, but we can find resilience and creative solutions as a collective. A positive mindset allows creativity to flow, and we definitely need more of that. I hope I’ll be able to contribute to inspiring at least someone.
As a scientist, you continuously have to deal with the latest facts, and the climate crisis is getting intensified with every passing day. How do you keep yourself motivated and keep doing what you do?
Every new report is terrifying. But there is also news on all the new initiatives and on how increasingly more people take action manifesting, talking about it, and demanding change with urgency. For example, our new MIT President spoke about climate change in her inaugural speech a month ago or so. Actually, a whole new degree program has been created at MIT to address climate change and find solutions. I find all that refreshing.
I keep myself busy, which is not hard, being a working mom, and I keep educating myself about this topic. I am particularly interested in learning more about proposed solutions and progress. It is increasingly clear that we need a plan forward. In tackling a big problem, it is useful to divide it into smaller tasks and assign the tasks to people with the right skills. We need to be able to use the technology we have available and start using that to reduce our CO2 emissions. Meanwhile, we need funds for research and development of new and clever solutions to obtain 0 emissions and capture CO2 efficiently. Climate change is not something a single person can take on, but something everybody should keep in mind always.
I have too many! There are so many inspiring people…
To name just a few women in Science, I’d say Madame Curie, Rosalind Franklin, and being Italian myself, Rita Levi Montalcini and Margherita Hack come to mind because, yes, representation matters. Among Italian scientific communicators, I am a big fan of Piero and Alberto Angela, who brought science to prime time on major Italian TV channels in an elegant and eloquent way. I grew up watching their shows.
But the truth is I am a big fan of each and every kind and compassionate human being. I am blessed to know many wonderful people in real life who have been inspiring and tangible on a day-to-day basis, friends, advisors, and family members.
How do you practice sustainability in your regular lifestyle?
In a household where both parents work full time, like ours, time is very limited. I look at what I can do with the time and bandwidth I have, trying to add to our routines more and more sustainable choices. For example, when my son was a baby, we used cloth diapers rented through a local company. Honestly, I wouldn’t have had the bandwidth to add that amount of laundry to my life, but this way, I got to avoid commercial diaper use, and we supported a small and local business. Babies need a lot of gear and only use those for a few months at best. Luckily, there is a florid network of parents in the neighborhood I could turn to get and return baby books and gear, making the process less wasteful. I also pay attention to details, bringing my own bags to the supermarket, choosing the laundry detergent that comes in carton boxes, shopping second-hand when possible, choosing public transport or carpooling whenever possible, carrying my reusable water bottle around, and so on.
What do you do for fun? Any hobbies/passions besides Black Board 4 Science?
As I mentioned, I am a mom, and we have a very high-energy dog. So spending time with my family is where my free time goes. I also have many passions and try to blend them into my mom’s life. I love photography, climbing, and running, for example (although I’ll admit I am a little out of shape at the moment). My 3yo climbs everywhere, and my niece is interested in climbing too, so I will soon resume climbing and enjoy it with them.
Waste colonialism hasn’t been a new topic of discussion. With the term itself coined in 1989, waste colonialism remains very much alive in our modern age. Post COP-27, with the establishment of the loss and damage fund, it begs the question of whether waste colonialism is to have its own talks and implementations.
What is waste colonialism?
Waste colonialism refers to the movement of waste past sovereign borders, particularly from privileged and influential countries to lesser privileged and influential countries. The term “colonialism” is used to signify historical colonial relationship dynamics, and some argue that waste colonialism is considered as an extension of imperial colonialism. According to Lamech Opiyo, a Kenyan environmentalist, waste colonialism usually stems from “developed countries with huge multinational industries” with high rates of production, and exploit developing countries with these exports.
This is because the key concepts of colonialism are reinforced: (a) forced entry into a territory and its population (b) alteration or destruction of the indigenous culture and patterns of social organisation (c) domination of the indigenous population by representatives of the invading society and (d) justification of such activities with highly prejudicial, racist beliefs, and stereotypes.
Plastic waste colonialism is the output of plastic waste being moved to borders outside of its manufacturing site. Opiyo added that plastic waste colonialism is when “developed countries are trying to downpour and exploit developing countries by their waste – in this case, plastic waste.” According to the UN, 400 million tons of plastic is being produced annually. Plastic has been identified as the fastest growing material since the 1970s, and most of the plastic waste found in oceans and landfills is single use. 85% of plastic packaging ends up in landfills, which leads to the concept of plastic waste colonialism. Incidents of plastic waste colonialism have been no secret over the past two decades. Statistics from Eurostat showcase that the EU alone has exported 1.1 million tons of plastic waste in 2021. The European Parliament stated that around half of all the collected plastic for recycling is shipped elsewhere, with Turkey being the number one receiver.
Why does waste colonialism happen?
It became evident that the reasons as to why waste colonialism occurs is because of the benefits involved in partaking in it. “Most of these developed countries find it very cheap.” Opiyo stated, with respect as to how plastic waste colonialism is cheaper to execute than to regulate domestically. It was also found that there are economic benefits to importing waste – which outweighs the societal and environmental harm it causes. Developing nations willingly – and at times unwillingly – get foreign waste across their borders for monetary compensation. A study by the World Bank has found that the amount of urban solid waste has increased by 70% and is expected to go from 1.3 billion tons/year to 2.2 billion tons by 2025. This would raise global annual costs to $375 billion from $205 billion.
This global increase in cost will happen most severely in cities of low-income countries. Plastic waste colonialism has made the movement of plastic from developed nations to developing nations a “business” that allows for the cheapest method of waste management with the highest consequence for nations that accept that waste. African and Asian countries are the ones that receive plastic waste from the Global North, with an exception to China. After the Chinese decision to no longer accept foreign waste, developed nations dumped approximately 1 billion tons of plastic waste into Senegal and Kenya a year after that decision.
It is no secret that it’s “relatively poor and marginalised” groups of people who suffer the most because of plastic waste colonialism, as said by Opiyo. According to Green Peace, plastic industries persuaded developing countries that the dumping of plastics could be an attempt to solve the present unemployment. However, it fails to be a sustainable solution to unemployment, and has more severe consequences – one of which correlates to environmental justice.
Plastic waste colonialism only adds to the issue of plastic waste that developing countries are already trying to combat. Nairobi, Kenya’s capital, generates over 2,400 tonnes of waste – a fifth of which is plastic, as reported by The Guardian. With the massive amounts of plastic waste that need to be regulated, it has introduced end-of-pipe technological solutions, which often have more negative consequences than positive ones. According to Gaia, an international environmental organisation, these solutions create severe health implications for workers, communities, and citizens by releasing exponential amounts of greenhouse gases, toxic air pollutants, dangerous ashes, and other hazardous materials. This excess plastic waste can negatively affect countries with regards to public health, economy, and sustainability – which is precisely why multiple policies have been introduced to combat plastic waste colonialism.
What has been done officially to combat plastic waste colonialism?
The Basel Convention – formally known as the Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and their Disposal – is an international treaty signed in 1989. It was done to reduce the transfer of hazardous waste from developed countries to developing countries. The intention of the convention was to improve the socio-environmental aspects of the waste transferred, and to assist developing countries in the management of these wastes. As of May 2023, there are 191 parties within the convention; however, Hati and the USA have signed the convention without ratifying it.
In May of 2019, multiple countries have amended the Basel Convention to include plastic waste. This was done in wake of the discovery of 100 million metric tons of plastic found in the world’s ocean. The USA opposed this amendment; however, export shipment from the US is considered as “criminal traffic as soon as the ships get on high seas,” as stated by the Basel Action Network (BAN), with the shipments being subject to liability. Opiyo mentioned how there are so many policies and regulations present against plastic waste colonialism, but aren’t being implemented. Opiyo reiterates that policies are required to regulate the amount of waste that is being exported to developing countries, and the gap that is present between the actualisation of these regulations sets them back.
What can you do to combat waste colonialism?
Awareness is a key factor in the fight against plastic waste colonialism. As simple as it sounds, regular citizens need to be aware that the recycling of plastic that they think they are participating in isn’t as straightforward as it seems. German citizens in 2019 were shocked to find their recycled plastic waste all the way in Turkey in 2020, as reported by The Guardian.
Opiyo emphasises that efforts in raising awareness towards waste colonialism should be consistent, and in the scope of an individual. Individual households should start prioritising their waste management, and move towards implementing a circular economic lifestyle. A circular economy refers to a model of production and consumption that revolves around using and reusing existing materials for as long as possible. The decision to become more sustainable should root from an individualistic level, with the priorities being set in line with that. Opiyo mentioned how awareness campaigns – even on social media – could impact different policies with regards to waste colonialism, considering that the biggest impacts start with the accumulation of small actions.
The attempt at being eco-friendly directly affects the products that are present within a household, which reinforces the idea that sustainability starts at home. The ability to influence other individuals to be eco-friendly can create a collective effort – consisting of the government, NGOs, international organisations, businesses etc. – to promote waste management practices. Opiyo states that awareness is key to creating a more “equitable and eco-friendly environment towards managing waste.”
In the heart of Kenya, nestled in the foothills of the majestic Mount Kenya, live the Maasai people, a Nilotic ethnic community, members of the Nilo-Saharan family of languages related to the Nuer, Kalenjin, and Dinka. For generations, they have called the land of Kenya their home, relying on its fertile soil and abundant water resources to sustain their way of life. But over the years, the pastoralist community that relies so heavily on livestock rearing and agriculture has seen their way of life and their livelihoods threatened by the changing climate. The once-abundant water resources are drying up, and the land is becoming increasingly arid, making it difficult for the Maasai people to sustain their way of life. Recognizing this issue, international social enterprise, Lensational, along with The National Adaptation Plan (NAP) Global Network partnered up to empower the Maasai women through photography and digital storytelling.
Collaboration for Empowerment: Lensational and NAP Global Network’s Partnership
Through the program, these women were trained in photography and digital storytelling, empowering them to share their stories with the world. They were provided with the skills and tools they need to share their stories and raise awareness about the impacts of climate change on their community.
Through this initiative, six Maasai women came together to tell their stories about how climate change has affected them and their communities. Through the lens of these skilled photographers, we gain a unique perspective on the profound transformations unfolding in the Maasai community. Each photograph tells a story, offering glimpses into the everyday struggles, remarkable resilience, and inspiring adaptation efforts of the Maasai people, with a particular focus on the experiences and perspectives of women.
Picturing Resilience: Lensational and the Maasai Women’s Fight against Climate Change
As we embark on this visual journey, we are reminded of the urgent need to address climate change and its disproportionate impacts on vulnerable communities. Through the artistry and storytelling of the Maasai women, we are compelled to listen, learn, and take action to support these communities as they navigate the uncharted waters of a warming planet. So, let us immerse ourselves in the photographs and stories that unveil the Maasai community’s experiences with climate change, and let their voices guide us towards a more sustainable and equitable future.
Meet Catherine Pilalei, a remarkable Maasai photographer and devoted mother of two. Through her lens, she discovered the power of independence and self-reliance. In this project, Catherine and her community of Maasai women learned that embracing their own capabilities is essential, even when men migrate with cattle. Witness the captivating photographs that showcase their resilience, highlighting the importance of women’s empowerment in the face of a changing world. Join us as we delve into their inspiring journey, where visual storytelling transforms lives and paves the way for a brighter future.
Introducing Grace Ntesio, a remarkable photographer and devoted mother to a young boy, whose lens captures the strength and resilience of women in the face of adversity. Through this project, Grace has discovered the indomitable spirit within women, a spirit that refuses to surrender in the face of challenges caused by climate change. Witness their determination as they navigate tough times, defying helplessness and finding innovative solutions to overcome the hurdles presented by a changing climate. Join us as we delve into Grace’s powerful series, celebrating the unwavering resilience and inspiring ingenuity of women in the face of climate-related difficulties. Together, let’s honor their remarkable journey and draw inspiration from their resourcefulness in building a brighter future.
Enter the world of Irene Nanue, hailing from the vibrant Narok North Melili area. Through her participation in this project, Irene discovered the hidden struggles endured by their community under the weight of climate change. Yet, amidst the challenges, she witnessed the remarkable resilience and innovative adaptation efforts of her fellow community members. With a newfound understanding, Irene recognized that climate change is a global issue, far from a mere occurrence, and that the first step in combatting it is through education and awareness. Join us as we delve into Irene’s enlightening perspective, unveiling the silent hardships and inspiring initiatives within her community. Together, let’s embrace the power of knowledge and unite in the fight against climate change.
Allow us to introduce Esther Tinayo, a visionary photographer and devoted mother of three, who unveils the truth behind their experiences in this captivating series. Through her lens, Esther sheds light on the realization that the challenges they have faced for so long are not merely natural climate patterns but are, in fact, linked to climate change. In the face of drought, Esther discovered the importance of managing a smaller, healthier herd rather than struggling to care for a larger, weakened one. As a community, they have learned to seize the precious moments of rainfall, preserving and preparing water resources for the inevitable dry spells. Join us on this visual expedition as Esther’s photographs reveal the wisdom gained from their experiences, highlighting the significance of adaptation and sustainable practices. Together, let’s embrace their journey and draw inspiration from their resilience, as they navigate the ever-changing climate for the sake of their families and future generations.
Meet Immaculate, the visionary photographer behind this captivating series. As a homestead manager in the drought-stricken region of Loita, Immaculate intimately understands the profound impact of water scarcity on her daily life and the lives of her community members, particularly the women. Through her lens, Immaculate fearlessly explores the far-reaching consequences of the prevailing drought, shedding light on its effects on households, communities, and the resilience of women. Join us as we embark on a visual odyssey, guided by Immaculate’s keen eye, to witness the struggles and triumphs of those grappling with the harsh realities of water scarcity. Together, let’s uncover the power of visual storytelling in illuminating the untold stories and rallying for change in Loita and beyond.
Introducing Claire Metito, an extraordinary photographer and devoted mother of four, who brings her unique perspective to this series. In Esiteti, their community had long endured drought without fully understanding the underlying force of climate change. But now, as women, they have gained awareness and embraced their vital role in shaping a better future for their children. Join us as we embark on a visual journey, guided by Claire’s lens, to witness their determination, resilience, and unwavering commitment to securing a brighter tomorrow. Together, let’s explore the profound impact of their storytelling and the power of mothers in shaping a sustainable legacy.
Igniting Change through Art and Empowered Voices
In the resounding echoes of their photographs and digital narratives, the Maasai women have shattered the silence and given a resolute voice to their community’s struggles in the face of climate change. Their impactful work has transcended boundaries, resonating with audiences across the globe and igniting a vital conversation about the impacts of climate change on vulnerable communities like the Maasai people.
Lensational’s partnership with the Maasai women, training and empowering them in the realms of photography and digital storytelling, stands as a testament to the organization’s unwavering commitment to fostering empowerment and promoting social and environmental justice. By equipping these women with the tools and skills to tell their stories, Lensational has created a powerful platform for their voices to soar and their narratives to reach far and wide.
Through the lens of this initiative, we witness the transformative power of art, as the Maasai women’s images and words ignite empathy, challenge perspectives, and spur collective action. Their stories have been captured, shared, and celebrated, raising awareness and inspiring individuals and communities to confront the urgent realities of climate change.
Embracing Resilience and Empowering Change
The Maasai women’s journey encapsulates the resilience, strength, and unwavering spirit of communities facing the ravages of climate change. It reminds us that within every challenge lies the potential for change and the capacity for individuals to rise, unite, and champion a sustainable future.
As we bid farewell to this visual expedition, let us carry the stories of the Maasai women within our hearts, nurturing their flame of resilience and empowering their calls for justice. Together, we can weave a tapestry of hope, embracing the collective responsibility to safeguard our planet and create a world where every voice is heard and cherished.
![Elders Chen Shifan, Dai Bisheng, Chen Shida and Jiang Xinglong, sing Wa Wu Mountain Song in the field in Yaozu, the Yao ethnic town in Longhui county, Central China's Hunan province on Aug 25, 2012. [Photo/Xinhua]](https://greenandbeyondmag.com/wp-content/uploads/2023/12/d4bed9d4d22011a5532617-1.jpg)
