Love it or leave it, designer collaborations aren’t going anywhere. In fact, they are sought after. The major collab that had everyone buzzing in 2023 was H&M x Mugler, which launched in May 2023 and within 24 hours was almost completely sold out. Perhaps this goes without saying, H&M is a fast fashion brand. Fast fashion brands mass-produce garments in unsafe working conditions, under threats of violence and job loss in, largely, the global south. But the exploitation doesn’t stop there. What many consumers don’t understand, and this is by design and lack of transparency in supply chains, is that in order to keep prices low, brands pay their garment workers poverty wages. What’s more, is that these practices grossly exploit the environment. The United States alone accounts for 11.3 million tons of textile waste per year. Which is the equivalent of about 81.5 pounds of clothing thrown away per American per year.
Designer Drops, Fast Fashion Fever: Why Collabs?
Photo by Cottonbro Studios
So, let’s talk about it. Or more appropriately, let’s talk about high-low fashion collaborations in general.
We’ll start with, why? Why collaborate at all? Why would a fashion house, a designer brand, sully their name by collaborating with a fast fashion brand? Especially when they put up such a fuss about exclusivity that they often damage their excess and unsold garments and goods by quite literally slashing and burning them. But collaborating with a fast fashion brand that sells cheap garments is totally acceptable and within their exclusivity framework? Questions abound.
While many designers and fast fashion brands will champion accessibility as the primary focus of collaboration collections, we all know the truth, right? Greed. Well, bolstered profit through cross-promotion and thus, greed. But as with all things in the fashion industry, the real answer is far more complex and nuanced.
A Brief History of Fast Fashion x Designer Collabs
Photo by Fredrick Eankels
H&M might be the most recognized for their high-low designer collabs, but they aren’t the first. Target introduced its first high-low collaboration with renowned architect Michael Graves in 1999. But their fashion designer collabs began with Stephen Sprouse in 2002 and really took off with Isaac Mizrahi in 2003.
Perhaps Target’s 2011 collaboration with Missoni is the perfect example of why fashion houses partner with fast fashion brands or big box stores. Through what they called their Designer Collaboration Initiative, Target’s partnership with Missoni outpaced any Cyber Monday or Black Friday online traffic up until that point. This partnership wasn’t restricted to just clothing, the collection featured 400 products across departments. The overwhelming demand crashed the Target website several times and the collection sold out within a few days.
It wasn’t just Target and H&M that were testing the waters and building a collaboration empire. If you’re not in the streetwear scene, you might have missed all the collaborations that are an inherent piece of the puzzle. Collaborations in streetwear have been a long-standing staple. And much like the streetwear aesthetic, designer collaborations have been commodified outside of the community that was responsible for creating it.
This should go without saying, but a strong, well-thought-out collaboration leverages the creative and elemental gifts of both parties. The resulting collaboration should look like a fusing of the brands or designers. The two should play together nicely, highlighting each other’s strengths while playing to the compatibility of the two. Streetwear collaborations were, and in many aspects still are, the blueprint for all collaborations.
Fast Fashion’s Dirty Secret: Exploitation Beyond the Runway
Photo by Anna Shvets
We can’t really discuss designer, or brand collaborations without giving a huge nod to streetwear and the community behind it.
Much like many millennials, the streetwear scene was born in the 80’s and raised in the 90’s. Think, RUN DMC as your streetwear icons, your OG royalty of the scene. Like many fashion aesthetics, streetwear has evolved over the years but I always envision RUN DMC, their influence on hip-hop culture is undeniable and they set the bar in so many ways.
While RUN DMC was slaying the streetwear game in the 80’s and 90’s, streetwear wasn’t accepted as mainstream until the 00’s (the Zeros) and really became a staple in the fashion space in the 2010s, read Virgil Ablohand Off-White, god rest him. Streetwear’s rise to mainstream acceptance and success was largely due to small, independent labels collaborating with each other as well as with larger mainstream brands. These strategic partnerships exposed streetwear brands to audiences of a much greater scale, hence the reasoning behind what fast fashion and designer collaborations aimed to emulate and exploit.
Photo by ANTONI SHKRABA
Essentially it is this, fast fashion brands have a massive scope. Just consider the marketing dollars a brand would have to have if they are paying their garment workers a substandard wage, exploiting the planet, and using mostly fossil-fuel-derived fabrics. There is so little oversight and regulation that brands are practically encouraged to exploit every facet of production in the reckless name of exponential growth. So, why not capitalize on a growth opportunity disguised as low-cost designer wear?
Like many of my contemporaries, when I think of high-low designer collabs, I think H&M. And that’s not for nothing, there are a lot of marketing dollars and psychology that went into conditioning me to think that way.
History of H&M Collaborations
H&M has been partnering with designer brands since 2004 with a Karl Lagerfeld collection that changed the face of the whole industry. Often, and for good reason, fast fashion brands are accused of stealing designer’s runway and ready-to-wear looks in efforts to bring “trends” to the masses at deep discounts. But by partnering with Lagerfeld (and by extension Chanel and Fendi) H&M told consumers that they were more than just copycats.
Photo by DanFLCreativo
Then, in 2005, Stella McCartney (a champion of sustainability) partnered with H&M to launch a line of low-priced separates. Now, to be fair to her, Rana Plaza didn’t happen until 2013 and the supply chain issues that shroud the industry in secrecy hadn’t yet had the curtain pulled back to reveal their moment of reckoning. Well, they haven’t had their reckoning yet, not really, but there has at least been more pressure and consumer demand for it. And through that sustained pressure, The Bangladesh and Pakistan Accords were born.
But my favorite part about the Stella McCartney collab story is that the campaign largely had to be pulled because Kate Moss was the main model and just before the launch, news came out about her drug use. Read, the personal choices of an individual are what halts a campaign not the atrocious working conditions or below-standard of living pay rate of garment workers.
And let’s not get that twisted. I am not condoning or condemning her drug use, I just think it is funny what people get upset about. Kate Moss’s personal decision to use drugs forces a brand’s hand to cut ties because she is the face of the campaign. But the treatment of the faceless women on which the whole H&M empire is built, the individuals who make all the garments, that is not enough reason to hold a brand (an industry) accountable. At the very least, let’s hope that all the individuals/creatives involved in the Kate Moss, Stella McCartney, H&M campaign were paid for their work.
Photo by Crozet M. / ILO
We could spend several hours unpacking all the H&M designer collabs (Moschino, Simone Rocha, Erdem, Balmain, Jimmy Choo, and Vicktor Rolf), but let’s fast forward to the latest H&M collab with Mulger.
A Brief Overview of H&M and Mugler
H&M
H&M is a fast fashion brand from Sweden.
H&M rose to prominence over the past 30 years with the escalation of fast fashion and the use of the “test and repeat” model, which essentially turns styles over at an alarming rate based on buyer behavior.
Mugler found notoriety in the 80s with his unique expression, futuristic creations, and avante-garde collections.
The L’Oréal group, which owns Mugler as well as 36 global brands, generated 33.47 billion USD in revenue in 2019.
The H&M x Mugler Collaboration: Democratizing Fashion or Deluding Consumers?
RDNE Stock project
The Mugler collaboration feels different, and that is by design.
In the wake of social discord and things like the #MeToo movement, there has been a demand for more inclusive definitions of what beauty is. The campaign focuses on inclusivity and celebrates gender expression and all body types, not just thin ones. Which is a beautiful departure from Eurocentric campaigns. But that’s just the thing, it isn’t enough. To support some and not all is not the way. Not anymore, not in the age of the internet.
Many collabs seem well-meaning on the surface and, in some cases, they might have been. However, if they aren’t done in a meaningful way, one that supports all involved (from garment workers to models) they are just creating more exploitation and waste. The overarching question remains, should these collaboration collections come at the expense of the individuals who make our clothing?
Back to Accessibility
In a press release from H&M, the brand stated that “H&M has been democratizing high fashion by offering global audiences the chance to own special pieces of high-end designer history.”
Which feels like they are trying to center accessibility. But, accessibility in the fashion industry is an extremely nuanced conversation. When talking about lower-income individuals we cannot discount those who are lower income that live and work in the global South. So, if we are going to talk about the affordability of clothing for lower-income individuals, we cannot overlook the people who make our clothing who are making poverty wages. We cannot pick and choose. A fast fashion x designer collaboration doesn’t make it accessible. If we aren’t paying the individuals who make our clothing a livable wage, what we are creating is not accessible.
Photo by -Niloy-
Besides, it isn’t lower-income individuals who are grossly contributing to the overconsumption and the disposability of fast fashion. That title remains firmly in the hands of individuals who do fast fashion hauls by purchasing hundreds, if not thousands, of dollars in fast fashion clothing and accessories regularly. You know the ones, they are all over TikTok and Instagram.
Investing in Ethics, Not Trends: Building a Fashion Future We Can Be Proud Of
Photo by Eyup Beyhan
High-low designer collaborations are essentially designer-branded fast fashion. What might have originally started as a vanity metric from H&M to create buzz and up their street cred has turned into…a monster.
Also, just because it is designer doesn’t mean that it is sustainably or ethically produced. There is still little to no transparency in supply chains and most fashion brands do not pay garment workers a livable wage. So, it is very likely that any fast fashion x designer collaboration is produced in sweatshop conditions where the individuals who make our clothing are paid poverty wages while these garments are marked up exponentially with all profits going directly into the pockets of the billionaires that own the fast fashion brands or holding companies.
The prices we have seen over the last 20 years have been established because of exploitation. Exploitation has been normalized. But, if we uplift everyone, if we pay everyone their worth and stop hoarding it in the top 1%, the cost of the clothing we buy will not seem like a burden. It is the tide that lifts all ships.
Let’s look past our desire to consume, to be “on trend,” to do things for the likes and status, and actually consider what we are purchasing. What are we actually paying for? A moment, a name, a status…because beneath all that, we are funding exploitation. The exploitation of people and the planet for profit, one cheap trick at a time. We vote with our wallets, it is time to show these brands, quite literally, that we are no longer buying what they are selling.
What is the superpower of any kind of art? It has the unique ability to touch our minds, our hearts in such a way that can be inexplicable in words but so powerful that it can help us understand the complex, and make us achieve the unimaginable. You might ask, how? This year at COP28, we had the first ever Entertainment + Culture Pavilion that is now here to help you understand the answer to that question. Why? Because it is illogical and impossible to act on something meaningful without understanding, and without actions, nothing can be achieved. Achieving a safe future free from the threat of the climate crisis is the answer to that “why”, precisely.
You still might be wondering about how entertainment + culture can play such a significant role, in such a significant mission. We talked to twelve incredible game-changers in their respective fields to try to understand it a bit more clearly.
The Transformative Power of Entertainment + Culture
If you try to go through a little bit of research, it won’t be tough for you to understand that we, all around the globe, are going through a climate crisis. It also won’t be too tough to notice that numerous individuals and organizations from every corner of the world are tirelessly working not just to address the crisis but to overcome it. But still, it is not enough, it does not feel like enough, it does not seem like enough. An authentic global revolution is needed to actually get the job done.
Such a revolution can only be possible when we all feel like playing our own roles effectively to make that happen. For that to happen, understanding the climate crisis from an empathetic point of view, not just from numbers and graphs and data, is needed. “Getting this conversation started from a more human perspective is extremely important because facts have come out, scientists have come out, but it’s just not sticking. An important side to this is the human side, and I think that’s something that we can all connect on,” said Thai-Swedish model, actress, singer Maria Poonlertlarp who was crowned Miss Universe Thailand in 2017, also reached top five of Miss Universe Beauty Pageant that year.
She further adds,
“We have all, in one way or another, been affected by climate change, some more than others. Clearly, some more than others. So it’s important to bring these conversations to the table, and I think once this starts happening, people may start understanding more, and that’s actually how policies will end up being changed as well.”
Every form of art surely has the ability to present this scientific reality from an empathetic perspective. The arena of entertainment + culture can not only make that real but also has the ability to help us act on that understanding from a positive mindset.
Renowned climate author, Anne Therese Gennari, known as the Climate Optimist, says,” I believe art in any form is incredibly impactful in inspiring climate action and nurturing a mindset of optimism, possibilities, and change. It’s easy to get stuck believing we must either fight the old or fight to keep the old, but what we really need right now is the courage to dream of something new. What would the world look like if we embraced change and decided to take action? What if we acted on climate change, not because we’re afraid of what might happen if we don’t, but because we’re excited to find out what will happen if we do?”
According to Frausto, “I see myself as a way-shower. Through my work, I strive to contribute to a shift in consciousness that leans toward a more balanced, harmonious, and compassionate world. In this moment in time, the climate crisis is the fight of our lives. My hope is that my art connects with people universally on a deep intuitive level.”
Every form of artist holds this power of art to bring the cultural shift that is necessary to secure the safe future that we all deserve. There are different roles to be played and different audiences to be reached and inspired, differently.
Singaporean artist Dorcas Tang Wen Yu who plays her unique role as an artist in this mission says, “I see my art less as telling people what to do, but as creating that space where they can engage with sustainability in a gentle, fun way. For example, getting kids to participate in painting a marine mural. Or create a fun adventure about composting from the perspective of little soil microbes to teach children about our relationship with the environment.”
Helping children to learn about our environment, the climate crisis, and meaningful climate actions is an effective and amazing way to shape cultures and ensure a positive cultural shift, because surely, today’s empathetic children are tomorrow’s conscious empathetic guardians of our planet.
Inspiring Individual Empowerment and Collective Changes through Entertainment + Culture
Artists are the stewards of change, they have the amazing ability to inspire people at an individual level. As we are going through the climate crisis, it is crucial for artists to play their role not only as entertainers but also as that kind of stewards. When millions of individuals, inspired at their own personal levels, start taking action, we get collective changes, and surely that is the kind of change that we all need now.
“All social movements have been strengthened by creatives. Artists help people to process events, to connect emotionally with information, and to feel motivated to stand up and act.”
Every kind of artist has the power to contribute to this much-needed revolution. In the words of Singaporean climate activist and artist Qiyun Woo,
”Art transforms minds and hearts, and plays a revolutionary role in helping society imagine and visualize the green and just future that we want – can work towards.”
Artists, who are doing their parts know exactly how important the job is. The powerful rapper on the mic for our planet, Hila Perry says beautifully, “Culture is community.”, and artists have the power to shape communities because through their artworks and performances, they can shape cultures, build communities, and bring changes.
One of the major cultural changes that is needed to overcome the climate crisis is to move away from the toxic culture of hyper-consumerism, convenience culture, and the culture of throwing away. Instead of glorifying these harmful cultures, artists have the power to do the opposite and drive people in the right direction. “My mission really is to make loving the earth and living on earth really trendy and cool,” said Perry. It surely is not an easy job to shift the narrative, but it is surely important to do so to shift the culture, and entertainment + culture can bring that shift.
“When we have an earth consciousness attached to us, basically then we can live more in alignment with our planet and have a more harmonious life with animals and plants,” Perry added to emphasize on the mission that artists need to pursue to inspire people culturally and bring the much needed meaningful change for us and for our planet.
“Everything that you do from your lyrics to your shows, your live shows, to your merch, to your statements, what you put out into the world – you’re influencing people. Your fans are looking to you to know what to wear, what to drink, what to eat, how to be, how to live. So when you model earth consciousness in your art, you’re basically giving a lot of other people permission to think that that’s cool.” said Hila Perry when we asked about what message she wanted to convey to other artists,” Go deep with what it means to be a human being on Earth and discover that also just for yourself.”, she added.
Deciphering the Climate Crisis through Entertainment + Culture
It’s not tough to assume that we get confused and feel lost when things like the climate crisis are described from a scientific point of view. We, the general people, understand that it’s important, but the tough narrative makes us move away from the curiosity of learning about it properly. This is a crucial spot where entertainment + culture can play as a medium between scientists and the general people. Through their art, artists can help us not only to understand critical scientific theories but also to figure out and take proper actions guided by those theories.
“Culture and entertainment contribute significantly to inspiring change. The key to making climate science more accessible is clear communication! Simplifying complex scientific findings can help connect scientists to the wider public. By helping the public understand important scientific concepts, we can help increase awareness on climate issues and inspire real change.”
British Actress and BBC New Creative Amelie Edwards agrees to this by saying, “We hear all the stuff from scientists, which is so, so useful, but it can be quite overwhelming and hard to unpack and really complicated as well. Whereas seeing a story unfold from a human perspective is often easier for people to connect with and therefore easier to take action and see how you can change things within your own life and in your own world.” Edwards added further by saying, ” I feel like the best way to contribute to a message is through displaying it in our work because otherwise no one’s ever going to see it and no one’s going to know it exists or talk about it. And I feel like having a conversation is often the start of being inspired to take action and to make changes.”
Artists through their specialties can reach millions of people, and the science behind the climate crisis is crucial for everyone to understand to take action, to ensure a safe future.
“We need those that feel the strongest to create, to make meaning of this messy time and to decipher it.”
– said artist Artist and the Director of Sarcophagus Project, Joelle Provost while sharing her perspective about the role that artists need to play to make the science of climate accessible for all.
She also added, “Artists play a critical role in the reimaging of a better future. Artists push society along, just as Kandinsky said. All of this is vital; the difficult topics presented through visual and performing arts, and the dreaming of a better future.”
There are already many artists all around the globe who are actually doing this job if you’re wondering whether artists are playing their roles in it or not. Qiyun Woo said, “As someone who combines climate science and art, I hope to inspire action by quelling the panic, and fear and providing the tools to get things done.” Brenna Quinlan is also someone who continuously tries to educate her audience about the climate crisis and give them ideas to take action through her artworks. When we asked her about the knack of her artworks, she said, “My particular passion has been in making abstract information more accessible, and in changing the narrative on climate change from one of doom and gloom to one of positivity.“
Art can surely be the most effective force in transforming culture in the right direction and bringing meaningful changes. Amelie Edwards reminds us that by mentioning, “I think in the eighties, there was a hole in the ozone layer. And in this country, there was a soap opera that had a conversation between two girls about hairspray just whilst they were getting ready; and they discussed the fact that the hairspray was creating this hole in the ozone layer and all contributing to it. And it was through that that obviously, people started to think, “Oh my gosh, we need to actually do something about this.” And then the government started to ban aerosols that were contributing to the hole. And when you remember that things like that have happened, you think, oh yeah, we really can do something about this with the stories that we tell. And it’s so important to tell stories.”
Optimism and Inspiration for Positive Change:
It is undeniable that climate change as a topic can be really depressing. It will surely not be very effective if entertainment + culture just brings up the narrative of doom and gloom. In fact it has a chance to backfire because no one can take effective actions while feeling scared or depressed.
So it is important for artists not just to make scientific information accessible to mass people through their arts, but also and more to instill hope in them and inspire them to take meaningful actions. “Climate optimism is a mindset that nurtures that curiosity. It’s not about sitting back and hoping for the best to happen but about sparking the inspiration and courage needed to let go of the old and build something new. We know what to do to reverse global warming. We have the science, the tools, and much of the technology. What we need now is our shared willingness to accept and embrace the changes needed for us to get there. Art in any form, may it be written, painted, or through music, has the ability to transport our minds to those new places. It helps us imagine new realities and spark a feeling of both joy and excitement.”, said author Anne Therese Gennari.
Artists like Hannah Tizedeswho is also the founder of the nonprofit The Cleanup Club agree with Gennari by saying,
“Art is an incredibly important part of creating change and the world we want to live in. Creativity has a way of connecting with people and right now, that’s what we need most. We need people to care, to come together, and to understand why raising their voices for a better planet matters. Art empowers people and because of that, art can help create positive change.”
Talented musician Inanna also believes in the power of creative expression to inspire positive changes. ” Our creative expressions have the power to transcend, to connect with people on a profound level, and spark durable change. As performers, we are entrusted with a unique platform to influence hearts and minds. In this crucial time for our planet, it is fundamental to recognize and embrace the profound impact we can have on the global conversation surrounding climate action. It’s time to recognize the interconnectedness of all life on Earth and the role we play in shaping the narrative around environmental stewardship.”
However, it is understandable that artists might also find scientific theories tough to understand. It won’t surely be possible for them to educate others and inspire actions if they don’t get it properly. But it is surely not impossible, rather it can be fun.
Maria Poonlertlarp shares her perspective on this from her own experience. She said,” For those who don’t know much about it, who feel like it’s too big of a topic to chew or it’s too serious, I just want to say I totally understand. I just also want to say that there are so many sources out there where we can get to, where we can learn, whether it’s through documentaries or blogs or just joining groups.”
She further adds, “I want everyone to ask themselves first and foremost what they care about. What is it on this planet that they care about? Maybe it’s fashion, maybe it’s food, maybe it’s art, and then from there see, okay, that’s what you care about. Now, what are you good at? And then third, what organizations or what groups or communities are working on this? And once you start getting involved, it’s beautiful because you get to work on something that you’re already interested in, and you get to utilize something that you’re good at to contribute to fighting for our world.
So I think it’s possible to do something about it. It doesn’t have to be big. You just need to start. And once you start, you’re going to be connected to more and more people who are doing this. And from my own experience, I can just say that it feels great. And I would want all my other friends in the entertainment industry to feel this feeling as well.”
So it can surely be very empowering for artists too, to learn, get involved, and share the lesson with mass people, and drive them in the right direction with an optimistic mindset to build the future that we all dream of, that we all deserve, that is possible.
The Universal Language of Art
Now you might wonder, why do artists have to carry out this responsibility to educate and inspire others. If you take a minute to think properly, you will find out that the answer is not only easy but logical too. It is because art is surely a form of global language that has the power to connect us all.
Inanna acknowledges the power of art from her perspective as a musician by saying, “Music has a global reach, transcending linguistic and cultural barriers. This universality provides an opportunity to create a shared understanding of environmental challenges and global solutions.“
She further adds, “Art is a potent catalyst for change. Through music, film, poetry, visual arts, and more, we can elevate the environmental conversation, raise awareness, inspire action on a global scale, and contribute to a collective cultural shift that is essential for addressing the challenges our planet faces.”
Brenna Quinlan adds her thoughts on this by saying,” Artists help people to process events, to connect emotionally with information, and to feel motivated to stand up and act.”, and they surely need to use their platforms to make the climate conversation mainstream.
Artists can undoubtedly go beyond their art to play their roles. To reflect on her thoughts on this, Hila Perry said, “It’s important to make sustainability the norm. When you see what artists are wearing, when you see the production, you’re thinking, what if everything they did was very sustainably minded? They would be influencing so many people and their whole production would actually be a message, or it would have this bigger impact beyond just the music and their dancing and all the things that they already give on top of that.”
By using the power of the global language of art, artists have the ability to reach every corner of our planet and inspire people. That can surely bring cultural changes, and changes in the policies and how we do business. It is important for artists to realise the power they have. Just like Maria Poonlertlarp realized it and said, “For me in the entertainment business, I think it’s mainly about the fact that I can use my platform and try to make it mainstream.“
All of us love our families, our friends, our surroundings, and ourselves – and our planet is the home that holds these that we care about dearly. We need to understand that we all can play our parts to overcome the climate crisis through entertainment + culture. Some of us might not feel like we have an artist inside of us but that surely does not mean we don’t enjoy arts, so what we can do at least is to listen to the artists and share their message with others. Those of us who know that there is an inner artist, we need to step up now, not only because that would be an incredible experience but also it would mean something to contribute to the movement that matters, and it can surely give us a calm feeling of peace too.
In the words of artist Joelle Provost, “My aim is to express this admiration for Planet A and humility in the process, via paint and text. If my work is able to impact just a few lives then I can sleep well at night.“
In the worldwide effort to combat climate change, entertainment, and culture have always been influential forces in shaping perceptions and steering collective action. As COP28 kickstarted this week in Dubai, let us turn our attention to the Entertainment + Culture Pavilion, a game-changing initiative fostering collaboration, education, and inspiration for climate action. This groundbreaking initiative marks the first-ever dedicated space within the COP28 Blue Zone, exploring the dynamic intersection of Entertainment, Culture, and Climate.
Activists globally recognize the impact these aspects can have in reshaping perspectives and driving meaningful change. To dive deeper into this, let’s hear from seven activists, youth advocates, artists, and conservationists to explore the significance and interlinkage between grassroots climate activism and the realms of entertainment and culture.
Creating Resilience Through Entertainment + Culture
Farzana Faruk Jhumu, Photo by @MarieJacquemin
In terms of traditional entertainment, Farzana Faruk Jhumu, Youth Advocate for UNICEF from Bangladesh, highlighted its role in creating resilience against rapid urbanization and environmental challenges. From farmers crafting songs as a source of rural entertainment to facing the climate crisis, these cultural expressions help communities cope with changes, resist urbanization, and inspire grassroots movements.
“This connection to nature, expressed through cultural activities, becomes a source of resilience, inspiring grassroots movements that emphasize the importance of culture and entertainment in shaping and sustaining our communities”
Farzana Faruk Jhumu
Marinel Sumook Ubaldo, Photo by Pau Villanueva
These underscore the profound connection between cultural activities and the resilience needed to face environmental adversities. To further emphasize the expansive influence of artists and performers, extending far beyond the stage and screen, Marinel Sumook Ubaldo, climate justice activist from the Philippines, considers integrating cultural and entertainment elements into grassroots climate activism as a dynamic and influential dimension.
“Climate change is one of the most pressing challenges of our time, and the role of cultural icons places them in a unique position to inspire meaningful action.”
Marinel Sumook Ubaldo
Increasing Accessibility in the Climate Movement
Ayshka Najib, Photo by Pamela EA
To highlight the significance of cultural and entertainment collaborations, Ayshka Najib, Dubai-based climate Activist, reflected on the decolonization struggle of her home country, India. In her words, art, music, and culture are powerful tools in various decolonial movements, integrating music, songs, and visuals to convey emotions and narratives when words fall short. These tools serve a similar purpose in terms of climate activism, enhancing accessibility for all. She believes that climate change issues often involve jargon and a narrative that limits involvement to a specific group of people.
“This narrative needs to shift, we need to make our movements as accessible as possible and we also need to change the way we are communicating about climate change, that is more understandable, that resonates more, and draws upon people’s lived realities. Art has had and can have a huge role in helping to do this.”
Ashka Najib
Tania Roa
Tania Roa, a passionate advocate for wildlife, environmental preservation, and social justice, had a similar perspective regarding the collaboration between grassroots climate activism and cultural/entertainment figures. In her opinion, this collaboration enhances storytelling, utilizing culturally meaningful stories that connect with more people, making it easier for the local community to understand the climate crisis.
“Simply by talking with people in non-environmentalist spaces, you can show others how the climate crisis affects them, their passions, goals, careers, and livelihoods. That’s when more people take action, and we need as many people as possible to create the greener, more just future we’re working towards.”
Tania Roa
Inspiring Actions and Bringing Changes Through Entertainment + Culture
Lamech Opiyo
The collaboration of activism and entertainment can be a powerful tool for inspiring action. Apart from visibility and awareness in climate activism, Lamech Opiyo, an environmentalist from Kenya, believes it can also create a shared sense of community and collaboration. They provide platforms for youth engagement, attracting large audiences through the influential figures of the cultural and entertainment spheres.
“Through high-profile collaborations and partnerships, this can attract the attention of policymakers and leaders, therefore influencing them to take more decisive action on climate issues.”
Lamech Opiyo
He also added that collaboration with cultural and entertainment figures can enhance fundraising efforts for grassroots movements through celebrity endorsements and participation in events to attract sponsors, donors, and philanthropists who may be more inclined to support a cause that has the backing of well-known personalities.
Winnie Cheche
On the other hand, Winnie Cheche, the Founder of The Eco Advocate, envisions collaborations as a tag-team match, where culture and activism amplify each other’s voices.
“The goal is also to connect with people’s hearts and minds, and to portray climate action as both relatable and cool”.
Winnie Cheche
Winnie believes that artists and performers’ voices can carry weight beyond the stage, acting as a tool for fostering a collective commitment to a more sustainable and harmonious world.
In terms of cultural norms, Katharina Maier, the National Coordinator of Fridays for Future-USA considers collaborations to be shaping public discourse, influencing decision-makers, and contributing to a world where eco-friendly choices are the norm.
“Artists and performers wield significant influence in shaping public perceptions, emotions, and attitudes – giving them a unique power to transform climate action from a scientific or political discourse into a cultural movement that resonates with people on a deep, emotional level. This cultural shift is essential for building a sustainable and eco-conscious global society.”
Katharina Maier
In the global movement to fight climate change, a powerful synergy emerges when grassroots climate activism, entertainment, and culture unite. From the songs of local communities to global performances, artists and cultural figures do more than entertain – they inspire. As we navigate towards a sustainable future, these collaborations light the way, encouraging us all to commit to a more harmonious and eco-friendly world that we all dream of.
Can I ask you something? You can take a couple of minutes to think before answering. How can culture and entertainment play a part in driving climate action? Too tough? It’s actually not. Let me tell you why. But first, let me tell you that, there is a relationship between these three and that is exactly why there is a pavilion focusing just on Entertainment + Culture at COP28 this year.
The relationship between culture, entertainment, and climate is actually very simple. If you have ever listened to folk or country music from any part of our planet, you will find out that there are many songs from the point of view of the farmers; they express their emotions through these songs. You also might get some extra agricultural lessons from those songs too! There are different songs for the times of planting the seeds, different songs for the times of taking care of the crops, and different songs for the times of harvest. It’s not tough to understand that, the time for different agricultural tasks; from sowing to reaping; is different and depends on the seasons. So climate plays the most important part in agriculture, and for different tasks and times for those agricultural activities there are different songs, now these songs are part of a culture, and when you listen to them, they become a form of entertainment. I’m sure you’re starting to see the picture more clearly at this point.
Old farmers Chen Shifan, Dai Bisheng, Chen Shida and Jiang Xinglong, sing Wa Wu Mountain Song in the field in Yaozu, the Yao ethnic town in Longhui county, Central China’s Hunan province on Aug 25, 2012. [Photo/Xinhua]
The Intricate Link Between Entertainment + Culture and Climate
It’s impossible to think about culture and entertainment without the role of climate. Because the environment that we all live in, which we experience differently in different parts of our planet, shapes our cultures differently, so the forms of entertainment are also heavily influenced by climate. Just like there are poems and songs and celebrations to pray for and welcome summer in the countries that go through severely cold winters, there are different forms of artistic expressions and celebrations that pray for and welcome rain or winter in the countries that experience intensely hot summers too. For example, Juhannus, the midsummer festival of Finland which is marked by bonfires, traditional songs, and dances to welcome and celebrate summer holds an ancient and important cultural value. There are similar festivals in countries that experience similar weather patterns too – Midsommar festival in Sweden, Jaanipäev or Midsummer day in Estonia, Līgo svētki or Midsummer festival in Latvia. Similarly, countries that experience warm and hot weather throughout the longer part of the year welcome and celebrate monsoons and winters. For example, Barsha Utshab in Bangladesh, Songkran or Thai water festival in Thailand.
Now you might ask, why are we talking about all of these? It’s because we, human beings, are at a crucial time now regarding the health of our planet. Due to the usage of fossil fuel, usage of toxic chemicals, deforestation, overproduction, overconsumption, etc., we are at the point of a time where we need to act vigorously to prevent our global climate from changing and going to an irreversible point of no return.
This is not only a threat to our lands and lives, but also to our cultures too. You might argue that if some cultures get lost in time due to climate change, it’s not a big deal, new cultures will take birth and fill up those gaps. But it’s not that simple, because the cultures that we might lose due to climate change will be lost along with the lives of the people who represent those cultures and the lands that they live in, that they call home.
Cultivating the Power Art Holds in Shaping a Better World
But instead of getting lost in the feeling of sadness and helplessness, we all can do something about it. And you know what? Entertainment + Culture can be our tools to take those actions. Music, poems, stories, acting, painting, dancing, movies – everything can help us to take action for our planet and secure a future that is safe, joyful, sustainable, and just for all. These forms of arts and entertainment can not only help us to get out of the endless black hole of feeling helpless but also they can help us to be optimistic and dream about a beautiful future. Not just that, they can actually make us feel positively powerful to take action for us and for our planet.
Now if you are still feeling unsure how this can be true. Let me tell you that, it’s not only true, it’s effective too. Entertainment + Culture can play crucial roles in igniting climate actions, bringing meaningful changes, and shaping policies. Let’s delve a little deeper into this discussion, shall we?
Entertainment + Culture Bringing Effective Changes Globally
Climate action comes in different forms and it’s important to understand that. From choosing to buy fewer products, and buying eco-friendly products to community-based actions to advocating for policy changes; all are climate actions. Leaders from different sectors of culture and entertainment have the ability to influence many people by using their voices, arts, and platforms to take such actions, and they are doing so. Prominent celebrities like Leonardo DiCaprio, Joaquin Phoenix, Emma Watson,Billie Eilish have successfully influenced so many people from all around the globe to adopt a sustainable lifestyle. This clearly shows that the sector of culture and entertainment has the ability to contribute to climate actions.
The influence of culture and entertainment is not just limited to bringing lifestyle changes. From ancient times, culture and its representation as a form of entertainment have inspired community-based climate actions too. Indigenous storytelling and performance arts from all around the globe have passed down the knowledge of their ways of living in harmony with nature to the next generations. This knowledge is helping these communities not only to live sustainably but to take care of our planet. Indigenous communities account for only around 5% of the global population but they effectively manage 20 – 25% of Earth’s surface lands and take care of 80% of our planet’s biodiversity.
It is also important to know that the role of culture and entertainment in driving climate action can reach policy-making levels too. The best example of this could be the small country named Bhutan, nestled in the Himalayas, known for its strong commitment to environmental protection and sustainability. The country’s cultural values, deeply rooted in reverence for nature, have played a significant role in shaping its policies and actions towards achieving carbon neutrality. Not to mention, Bhutan was the first country to be recognized as carbon-negative. The country is also famous for being the pioneer in the Wellbeing Economy movement and measures its progress not in terms of GDP but in terms of GNH or Gross National Happiness. Also, I think we all can agree on the role of the famous documentary of Al Gore, Former Vice President of the United States, “An Inconvenient Truth” in igniting conversation, contributing culturally, and thus having an effect at the policymaking level too.
So, What’s Happening at the E + C Pavilion at COP28
I’m sure by now you have realized the immense power that culture and entertainment hold in driving climate action. That is exactly why, for the very first time there is a dedicated Entertainment + Culture Pavilion at COP28 this year. This pavilion is acting as a hub where people and organizations from all around our planet are engaging to amplify climate action from individual levels to the policy-making stage through the power of culture and entertainment.
The wide range of programmings of the Entertainment + Culture Pavilion at COP28 clearly echoes the importance of entertainment and culture in climate action. Cultural leaders from all across our planet are joining in to make the voice of the pavilion stronger. From sectoral roundtables, discussion panels, interactive installations to fashion shows and musical performances to many more, the pavilion is platforming events to ignite climate action through entertainment and culture. The Enter + C Pavilion at COP28 is featuring remarkable cultural and climate leaders like Dia Mirza, Farhana Yamin, Jeffery D.Sachs, Hindou Omarou Ibrahim, Nile Rodgers, Mustafa Santiago Ali, Vanessa Nakate, Xiye Bastida, Omnia El Omrani, Laurel Kivuyo, Leo Cerda, Max Han, Habiba Abdulrahman Hemed, Isavela Lopez, Monica Jahan Bose. If the powerful voices of all of these talents believe that entertainment + culture can play a significant role in driving climate action and bringing effective changes, then it’s surely the safest bet to believe in them too!
Your Voice Matters, Your Actions Matter
Culture is an inseparable part of all of our lives. We are always consuming or taking part in entertainment in one way or another in this digital age. So it is actually possible for all of us to play our own roles in climate action through entertainment + culture. You can surely write, draw, paint, sing, act, play, perform in your own ways, and use your power to inspire others to take climate actions from individual stages to bring changes in the policies. Even if you’re someone who is not involved in any of these, you can still play an active role by sharing the messages of those who are doing those things to amplify the cause and inspire others to take climate action. It surely doesn’t take much to share songs or poems or any other form of art with your friends and have a chat with them after that to start the conversation about taking the necessary steps. Why? Because the beginning of that conversation will definitely result in some kind of climate action and it’s important. Isn’t it important to take care of our home, our only home, planet Earth?
In the labyrinth of global efforts combating the climate crisis, a distinctive initiative is taking center stage at the blue zone of COP28 – the Entertainment + Culture Pavilion (E+C Pavilion). This pioneering endeavor stands as the first dedicated space within the COP Blue Zone, delving into the dynamic intersection of Entertainment, Culture, and Climate.
The Pavilion aims to serve not only as a physical space within the COP Blue Zone but as a metaphorical bridge connecting the United Nations Framework Convention on Climate Change (UNFCCC) and the creative industries. Their mission is to provide a platform for collaboration, education, and inspiration, and to establish a vital connection between the creative industries and the global climate discourse. This connection goes beyond symbolism, manifesting in interdisciplinary activations and programming events that inspire concrete climate action.
“As members of the creative sector, we hold immense power to shape mainstream perspectives, raise awareness on important issues facing our planet, build shared understanding and consciousness, and encourage behavioral change.”
The Partnership and Impact Director of E+C Pavilion, Samuel Rubin shared with Green & Beyond Mag
At the heart of the Pavilion’s significance is its unique ability to amplify climate dialogues globally. The Pavilion, according to the organizers, aims to be a space where “entertainment, culture, and intricate global climate dialogues intersect.” Its goal is clear: to use the influential realms of entertainment and culture to articulate, disseminate, and amplify pivotal climate discussions emerging from COP28 to a global audience.
Significance of the Entertainment + Culture Pavilion at COP28
Amidst the urgency of climate action, the E+C Pavilion emerges as a dynamic hub pulsating with creativity, activism, ambition, and hope. In an era where social media platforms dominate communication, the Entertainment + Culture Pavilion recognizes the power of narrative impact and climate storytelling. “Uplifting the power of narratives and stories in promoting planetary justice and fostering an understanding of interconnectedness, kinship, and care for people, flora, fauna, and the planet” is a focal point.
Photo by Spemone
This approach aligns with the Pavilion’s mission to inspire collective action through the emotive strength of storytelling. Positioned within the Blue Zone, this pavilion seeks to amplify the emotional resonance and transformative power of Entertainment and Culture, fostering heightened awareness, inspiring collective action, and catalyzing systemic change.
“Climate change not only threatens natural resources, but also the cultural heritage of communities intricately tied to ancestral lands and waters. Culture therefore provides the imperative to educate and empower generations of community members to band together to generate locally-suited solutions to preserve natural and cultural heritage.”
– Samuel further shared with Green & Beyond Mag
Hence, the Entertainment + Culture Pavilion at COP28 marks a groundbreaking venture as its genesis lies in recognizing the transformative potential of culture and entertainment in steering climate conversations. The Intergovernmental Panel on Climate Change (IPCC) underscores the power of narrative shifts and cultural efforts, estimating that the committed engagement of 10-30% of social influencers and thought leaders is pivotal for shaping new social norms.
“The creative sector urgently needs more hubs like the E+C Pavilion. These spaces are crucial for building essential infrastructure, advancing decarbonization initiatives, crafting policies, creating economic incentives, securing funding, and ensuring diversity and representation across the entertainment industry.”
– The Communication & Content Director of E+C Pavilion, Kirsten Wessel shared with Green & Beyond Mag
The significance of such a platform extends beyond the COP event. The organizers envision a world where the creative industries and cultural expressions play a pivotal role in shaping the global climate agenda. The pilot edition of the Pavilion at COP28 is designed to be a stepping stone for a permanent presence at COP and potentially other high-level conferences within the UN ecosystem. This ambition is rooted in the understanding that the creative sector, employing over 50 million people globally, is a powerful force that can drive meaningful change.
Cultural Catalyst for Policy and Action
Emerging from this understanding, the Pavilion aims to be a nexus where entertainment and culture converge to exert influence. In crafting this unique space, the organizers draw inspiration from UNESCO‘s view of culture as the “ultimate renewable resource” to combat climate change. The Pavilion is more than a platform; it’s a testament to the urgent need to leverage the interdisciplinary skills and global reach of the creative industries for climate advocacy.
“Tackling the climate crisis will take decisive action at all levels of society, so why not harness the interdisciplinary skills and global reach of the creative industries to actively address and combat climate change?We have no alternative but to make an earnest effort, crucially because it involves adapting to the evolving climate and mastering the art of navigating our current reality. Whether conveyed through music, film, art, or otherwise, it’s essential to feel acknowledged and share narratives of resilience and joy within our global communities.”
The Entertainment + Culture Pavilion positions itself as a bridge between the United Nations Framework Convention on Climate Change (UNFCCC) and the creative industries. The mission resonates with a commitment to inspire concrete climate action, fostering collaboration and leveraging culture’s power to engage a global audience. The organizers envision a world where the creative industries and cultural expressions serve as dynamic drivers of climate action and environmental stewardship.
The E+C Pavilion stands as a testament to the potent fusion of creativity and climate action. Through its objectives, the Pavilion aims to showcase the profound impact that culture, arts, music, and storytelling can have in interpreting the reality of the climate crisis. According to the organizers, “The emotive strength of these mediums taps into universal human experiences, transcending borders and languages.”
Photo by Green & Beyond Desk
E+C Pavilion’s offerings throughout COP28 – Programming & Events
The Pavilion’s programming themes craft a vivid portrayal of its objectives. From exploring audiovisual sovereignty to examining the influence of persuasive industries in raising climate awareness, each theme is a thread in the larger narrative of leveraging culture for climate action. Notably, the Pavilion’s emphasis on health, mindfulness, and storytelling underscores a holistic approach to climate engagement.
As the organizers succinctly put it, “The Pavilion and its programming are designed to unite these subsectors and bolster the presence of the entire industry in the climate agenda.”
The Pavilion’s commitment to fostering collaboration is evident in its event formats. Whether through sectoral roundtables, discussion panels, or interactive installations, the Pavilion aims to provide a diverse set of avenues for engaging with climate issues. This inclusivity extends to community mixers, where people from diverse backgrounds converge to network and build bridges within the creative sector.
Panel discussions to be hosted by organizations like NAACP, Harvard, and MENA Youth Network will delve into crucial topics such as storytelling in the Black community for environmental justice, communicating climate change and health solutions through video media, and exploring climate action through the cultural lens of the Middle East and North Africa.
Photo by Product School
Additionally, the Entertainment + Culture Pavilion will feature a fashion show spotlighting eco-conscious clothing and accessories. This exhibition goes beyond the traditional runway, championing innovative design and creativity while emphasizing sustainability in the fashion industry. It serves as a testament to the Pavilion’s commitment to intertwining culture and climate across various sectors.
Photo by Rudy Issa
The lineup of performances is equally impressive. From Nile Rodgers, renowned for his contributions to the music industry, to spoken word performances by environmental justice advocate Isavela Lopez, the Pavilion offers a diverse range of artistic expressions. These performances aim not only to entertain but also to inspire a sense of responsibility and climate awareness.
Nile Rodgers, Musician – Photo via Wikimedia
The Pavilion’s vision goes beyond COP28. It aspires to be a stepping stone for a permanent presence at COP and other high-level conferences within the UN ecosystem. By encouraging dialogue, igniting innovation, and mobilizing people globally, the Pavilion seeks to contribute to a more sustainable and habitable planet.
As we delve into the details of the Pavilion’s offerings throughout COP28, it becomes apparent that it’s a hub of climate optimism, as the Pavilion’s dynamic programming aims to instill a sense of hope and empowerment. By incorporating diverse voices, the Pavilion seeks to catalyze tangible actions and solutions across borders and sectors.
Recognizing the Importance of Diversity & Inclusivity
The Pavilion’s extensive programming, comprising over 190 proposals from around the globe, reflects its commitment to diversity and inclusivity. Events will be conducted in English, Arabic, Spanish, and Portuguese, making the Pavilion a truly global platform. Private roundtables, interactive exhibitions, and community mixers highlight the diverse array of activities that participants can engage with.
Photo by Sigmund
Another crucial aspect of the Pavilion is its emphasis on talent diversity. From Indian actress Dia Mirza to climate lawyer and activist Farhana Yamin, the Pavilion brings together a diverse array of voices. This diversity is not just symbolic; it mirrors the Pavilion’s broader mission of uniting artists, innovators, and thought leaders from varied backgrounds to foster collaboration and synergy.
“A prime example being featured in the pavilion is Monica Jahan Bose, a member of our Delegation who founded “Storytelling with Saris”. Through this initiative, she uplifts traditional practices in rural Bangladesh, utilizing her own traditional clothing as a tool for movement building, climate action, and empowerment. During COP, Monica will lead a performance and host a workshop at the E+C Pavilion.”
– Organizers at the E+C Pavilion
Photo by Storytelling with Saris
“The Pavilion also features filmmaker collectives like Mullu, Midia Ninja, and Sauntr representing Ecuador, Brazil, Peru, and the US, establishing community- or Indigenous-led media platforms to create fresh content that focuses on community cinema and collective creation while supporting audiovisual sovereignty over their narratives. With over 100 community events and 150 partners, the Entertainment + Culture Pavilion represents a diverse array of approaches to intertwining environmental concerns with arts and culture.”
– the organizers further said.
Highlighting Individuals and Talents of the Entertainment + Culture Pavilion
The Pavilion boasts an impressive lineup of individuals who have made significant contributions to the intersection of climate action and culture. Dia Mirza, an Indian actress and Goodwill Ambassador for UNEP, brings her influence to amplify environmental causes. Climate lawyer, author, and activist Farhana Yamin, along with world-renowned economist Jeffrey D. Sachs, adds depth to the Pavilion’s discussions.
Hindou Oumarou Ibrahim, President of the Indigenous Women & People’s Association of Chad, and Mustafa Santiago Ali, Vice President of the National Wildlife Federation, represent voices from regions deeply affected by climate change. Their perspectives offer valuable insights into the intersection of culture, indigenous rights, and environmental stewardship.
The Entertainment + Culture Pavilion also features youth leaders and renowned climate activists like Vanessa Nakate, founder of the Rise Up Movement, and Max Han, co-founder of Youths United for Earth. Their presence underscores the importance of empowering the younger generation in the climate discourse.
Xiye Bastida, co-founder of the Re-Earth Initiative, contributes to the Pavilion’s narrative with her focus on engaging communities and fostering a sense of global responsibility. Laurel Kivuyo, founder of Climate Hub Tanzania, brings a unique perspective from the African continent, emphasizing the importance of diverse voices in the climate dialogue.
Musical contributions come from Nile Rodgers, known for his guitar prowess and influential contributions to the music industry. The Pavilion also hosts a spoken word performance by Isavela Lopez, offering a poignant narrative of environmental injustices in Mexico and the United States.
These talents, along with others, represent a mosaic of experiences, expertise, and creativity. Their collective presence reinforces the Pavilion’s commitment to fostering a truly global and inclusive dialogue on the crucial intersection of culture and climate.
A Vision Unveiled: E+C Pavilion’s Long-Term Impact
In the heart of COP28, the Entertainment + Culture Pavilion materializes as more than a spectacle; it’s a visionary force intertwining creativity and climate advocacy. Beyond the dazzling events, the Pavilion paints a vision of collaboration, birthing a promise for a sustained presence in global conversations. This isn’t just an artistic spectacle; it’s a mission to align with the Paris Agreement’s ambitions.
Photo by Ian Dooley
The Pavilion calls for the creative industries to decarbonize, transforming into a stage where the entertainment industry becomes a protagonist in the fight against climate change. It’s a canvas where disciplines intertwine, giving birth to artistic expressions narrating tales of resilience in the face of climate challenges. Here, existing initiatives find a home, converging knowledge to avoid duplication.
The Pavilion acts as a haven for collective wisdom, echoing the argument for the expansion of cultural spaces championing climate causes. Amidst this vision, the Pavilion’s programming themes beat like a heart, each echoing a different facet of the climate story. From the struggle for audiovisual sovereignty to the harmonious blend of music and ritual in service of science-based targets, the themes become threads that create a landscape of climate narratives. As the Pavilion unfolds its programming, it ceases to be just a platform; it transforms into a living, breathing entity — a storyteller in the grand theater of climate action.
The journey of Lauren Di Meglio is a testament to the transformative power of passion and dedication. As a recent graduate with a double major in Tourism & Hospitality and Events, her love for the ocean and marine experiences has driven her to make a meaningful impact. Her family’s deep-rooted connection to the shipping industry has given her unique insights and a profound desire to preserve the beauty of our natural world for generations to come.
It was through Eco Fashion Week Australia (EFWA) that Lauren found a platform to marry her love for the environment and her burgeoning interest in fashion. Her initial experiences as a model for EFWA were nothing short of exhilarating. The exposure to sustainable fashion practices, coupled with her growing awareness of the environmental impact of fast fashion, ignited a profound shift in her perspective. This journey with EFWA has left an indelible mark, influencing her career path in eco-tourism and shaping her commitment to making conscious choices, supporting local businesses, and promoting sustainability.
Lauren’s story is an inspiration for aspiring individuals seeking to make a positive impact on the environment. It’s a reminder that every small step towards a more sustainable future counts, and when fueled by passion, the possibilities are endless. EFWA, with its focus on sustainable fashion, played a pivotal role in guiding Lauren toward a career dedicated to eco-tourism and environmental preservation. The journey continues, and the influence of EFWA shines brightly in her path ahead.
Can you tell us a bit about yourself and your background in the eco-tourism and fashion industries?
My name is Lauren Di Meglio, I am 22 years old and have recently graduated from Curtin University with a Commerce degree, double majoring in Tourism & Hospitality and Events. Growing up I’ve always loved the ocean, beaches, rivers, and any body of water. Living in Perth and consistently traveling back and forth from a small fishing island in Italy, Ischia, my family and I have always been lucky enough to surround ourselves with marine experiences almost daily. My immediate and extended family on both sides work within the shipping industry, which has given me the opportunity to learn insights into the industry. As my love for the marine world grows, so does my passion and desire to preserve the experiences it provides for future generations. I intend to use my degree to help conserve and protect tourism destinations and to develop environmentally-conscious experiences for visiting tourists and locals.
Designer: Green Embassy
How did you first get involved with Eco Fashion Week Australia (EFWA)? Can you share your initial impressions and experiences?
In 2017, I had been with Dene for 2 years and was confident in front of a camera and up on the runway. She mentioned a modeling call for Eco-Fashion Week Australia, an idea/concept that I hadn’t heard of before. From the moment my mum and I met Zuhal, we knew we wanted to be a part of EFWA! We would go to Fremantle every 2nd weekend to practice walking, try on beautiful garments, and involve ourselves in extra opportunities; Dowerin Field Days, Taylor Winery Events, etc.
The EFWA 2017 event was thrilling! As a 16-year-old, having the opportunity to be photographed, interviewed, and walk the runway in front of a new and growing audience every night for 5-days was incredible. The confidence and pride the experience gave me is something unmatched.
Going into the 2nd year of EFWA, Emily Craig, Taleisha Lee and I (and our mothers) were lucky enough to work closely with Zuhal. We would assist in running the runway training for the EFWA 2018 team, we were involved in numerous “bonus” photoshoots for the Green Embassy and even other international designers. We will always be EFWA’s and Zuhal’s #1 fans.
EFWA is known for its focus on sustainable fashion. How did participating in this event influence your perspective on fashion and sustainability?
I learned so much from Zuhal and the other designers about fashion pollution/fast fashion, up-cycled fashion, natural materials and dying processes, and all of the individual and unique ways that the designers would create their art. Learning these things gave me an appreciation for the designers and their work as it gave me an insight into the thought process behind the end result. It taught me, as a teenager who would regularly shop with friends at fast fashion outlets, the impact that my actions have on the environment around me, socially, economically, and environmentally. This helped me to rethink and reassess;
1. What do I want to support; big corporations who mass produce low-quality items or individual artists who carefully craft their designs with passion and consideration?
2. How can I benefit from buying locally or from slow fashion artists?
I learned that although slow fashion items may come with a bigger price tag, the item would always last in my wardrobe for longer as it isn’t trying to fit into a trend, the quality is better, and the personal connection with the piece. The knowledge that I learned from EFWA has stuck with me and has inspired me throughout my studies to keep conscious of my impact, current and future.
What aspects of EFWA’s sustainable fashion ethos resonated with you the most, and why?
I love that EFWA stands to educate, promote, and entertain its audience, both through physical events and media content, on the importance of shopping quality, and slow fashion. It teaches you to shift your perspective of fashion, reconsider your shopping habits, and make a more conscious and educated decision when it comes to shopping. The knowledge and moral value that EFWA passes on to its audience plants a new way of thinking that will ultimately benefit the individual, the fashion industry, and the environment around us.
In your opinion, how do sustainable fashion and eco-tourism intersect, and what role do they play in promoting environmental consciousness?
In my view, I wouldn’t be able to work for an eco-industry while ignoring another. I chose to venture into the eco-tourism industry because I want to preserve and conserve the natural environment around us, although my work may not directly correlate with the fashion industry, they ultimately have impacts on each other in the long run. The overarching ideologies of eco-fashion and eco-tourism overlap, for example, the simple idea of supporting local businesses is always a great way to ensure you are getting quality products and/or services.
Designer: Green Embassy
How has your involvement with EFWA influenced your career path and aspirations, particularly in the field of eco-tourism?
The knowledge I gained from being a part of EFWA has assisted me throughout my studies and my day-to-day decision-making. During my time with EFWA I have traveled to many WA towns and locations, learning about their agricultural practices and the different ways of living (rural vs. city living), I learned about small, conscious decisions that people make in their everyday lives that benefit themselves and their environment. Through learning these behaviors and seeing the impacts that these could have on a community, I became intrigued by the small changes I could make to benefit other towns and individuals. This sparked an interest in tourism development and helped me throughout my studies by relating to these experiences.
Photo by Harry Leonard Imagery at Eco Fashion Week Australia 2018
You have just obtained a bachelor’s degree in commerce, majoring in tourism, events, and hospitality. How has your education complemented your passion for eco-tourism?
Throughout my degree, my favourite units were always the ones that covered tourism development and tourism conservation. I felt as though these units taught me the most about how I could make an impact through eco-tourism and allowed me to fuel my passion. I used my assignments as a means to put my ideas of conservation to the test, and I often reflected on my years of travel and experiences abroad. I would tailor my assignments to marine-based destinations when possible to keep my engagement high and use my knowledge of the shipping industry and individual companies to my advantage. Eco-tourism allowed me to find an industry that incorporated all of my interests and aspirations.
What advice would you give to aspiring individuals who are looking to make a positive impact on the environment through their careers, whether in fashion or eco-tourism?
Through my studies, I was often overwhelmed with the facts of how much damage has been caused by the fashion industry, how difficult it can be to make a conscious decision, and how I would be able to make a difference. It is important to remember that all you can do is take a step in the right direction, and then another, and another. Throughout my assignments, I would make conscious decisions about the destinations I was researching to make them relevant to the field in which I aspire to work. I would suggest to do the same, study and research the areas that you are passionate about. Take lessons that you learn through your studies and apply them to everyday living, and vice versa, take lessons and experiences from your years of living and apply these to your studies. If you love what you do, you’ll never work a day in your life.
Designer: Green Embassy
Is there anything else you’d like to share about your journey, your passion for eco-tourism, or the influence of EFWA in shaping your path?
EFWA has made a massive impact on my personal journey, it has taught me so many life lessons and has given me the opportunity to meet incredible individuals from all around the world. The years of getting to meet and know Zuhal, her family, and the other amazing friends that we still hold close to this day, was an incredibly valuable experience that I am so grateful for.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
In the glitzy, ever-dazzling Dubai, where innovation and extravagance are the norm, a new kind of elegance is taking shape. Dubai is renowned for luxury and extravagance, but amidst the high-end boutiques and bustling markets, a different sort of fashion is finding its voice. The Sustainable Fashion Expo is set to grace this metropolis, where fashion isn’t just about looking good; it’s about doing good.
A Fashionable Prelude to COP28
As the Expo City in Dubai gears up for the grand Sustainable Fashion Expo, it’s not just another event – it’s a movement. Dubai, being the host of COP28, plays a significant role in shaping the global sustainability narrative. The fashion industry, with its vast reach and deep impact on the planet, must be a part of this conversation. This expo acts as a precursor to COP28, ushering fashion into the sustainability discussion. It’s a stage for the fashion community, both professionals and consumers, to discover and embrace sustainable choices. The significance is immense, as it lays the foundation for decarbonizing the industry and reducing waste. The expo positions Dubai at the forefront of fashion sustainability, where style meets responsibility.
Unveiling the Concept of Sustainable Fashion Expo
The concept of the Sustainable Fashion Expo is simple yet profound: shift the fashion paradigm to embrace sustainability. By bringing the community together under one roof, this expo aims to demonstrate that sustainable fashion is not only possible but beautiful and accessible. It’s a platform where professionals and consumers, united by a common cause, can explore sustainable choices. The timing couldn’t be more perfect, with COP28 just around the corner. This expo ensures that fashion is not left out of the conversation when it comes to decarbonizing the industry and reducing waste.
An Array of Engaging Experiences
Visitors to the Sustainable Fashion Expo can look forward to a packed schedule of events that offer a deep dive into the world of sustainable fashion. From insightful panels that dissect the issues and challenges to interactive workshops that allow you to learn and participate actively, there’s something for everyone. But that’s just the beginning. The expo boasts an extensive area where you can explore brands that prioritize the planet and its people. It’s a journey to discover products that are more than just fashionable; they are statements of conscious consumerism. The highlight of the event is undoubtedly the sustainable fashion catwalk. It’s not just about showcasing the latest styles; it’s a declaration that fashion can be both trendy and sustainable.
Designing Change with Graphic Tees
One of the standout features of this event is the competition to design the best graphic tee with sustainability messages. Sustainability has many facets, and this competition allows participants to express their passions. Each design has a unique message that contributes to a more sustainable future. It’s a reminder that the journey towards sustainability is a canvas, and everyone has a unique brushstroke to add.
Pioneering Sustainability in the Middle East
The Sustainable Fashion Expo has a noble mission – to become the Middle East’s hub for innovation and education in sustainable fashion. It aspires to catalyze the change that the fashion industry desperately needs. This isn’t just about hosting an annual event; it’s about nurturing the designers and brands that are pioneering and bringing palpable change to the fashion scene.
Key Partners and Collaborators of Sustainable Fashion Expo
No event of this scale is possible without strong partnerships and collaborations. The Sustainable Fashion Expo is fortunate to have partners who share its vision and mission. The University of Wollongong provides not only a dynamic venue but also education in sustainability. It’s a space where academic knowledge merges seamlessly with practical applications. Sustainability is not just a concept; it’s a way of life.
Fashion Revolution, a global not-for-profit organization, is one of the pillars of support. With chapters around the world, it has been relentlessly addressing the issues in the fashion industry. The UAE chapter is one of the strongest in the region, working closely with universities and schools to educate the public through a series of events and initiatives.
Goshopia, another prominent partner, is the biggest online marketplace working solely with slow, sustainable, and socially responsible brands. It’s pioneering the art of making sustainable fashion both accessible and stylish.
The Sustainable Souk, renowned for its ability to create communities around eco-friendly events, has lent its expertise in managing and coordinating this expo. It takes more than just good intentions to create an event of this magnitude; it requires skill, expertise, and a deep commitment to sustainability.
The event has also received support from influential individuals like Sonya Vajifdar and various media publications. Media plays a pivotal role in amplifying the message and reaching a broader audience with the right information and options. The Sustainable Fashion Expo has a powerful ensemble backing it, and together, they’re crafting a narrative of change.
Changing the Fashion Landscape
Consumer demand plays a pivotal role in changing the fashion industry. As the tagline goes, “The Fashion industry will only change if we, as consumers, demand that change.” Brands listen to consumers. If consumers demand sustainable choices, the industry will follow. It’s a reminder that while the fashion industry has immense power, consumers have the ultimate say. It’s not just about creating beautiful clothing; it’s about creating a beautiful future. And this future begins with the choices we make.
An Expo with Festive Spirit
As we gear up for the festive seasons of Diwali and Christmas, it’s essential to remember that these are some of the most shopping-intensive times of the year. The Sustainable Fashion Expo has a message that aligns perfectly with the spirit of these festive seasons. It’s about choosing gifts that have a beautiful story behind them, not just something random from a quick stop at a mall.
The Sustainable Fashion Expo is the perfect place to find thoughtful, handcrafted presents. It’s about pieces crafted by skilled artisans and dedicated designers. The supply chains here are short. You know who is doing the work, understand the inspiration behind the creations, and know how their lives would be impacted if their income were to disappear. It’s a conscious choice, a statement of support for those who dare to be different in a world of mass-produced conformity.
When we were looking for a name for the event, one of the options was the Sustainable Fashion Festival. The objective was clear – to make it a celebration of what has been achieved so far. The name might have changed, but the spirit remains. It’s a celebration of all the people and brands who have dared to make a difference. The celebration goes beyond just fashion; it’s about music, live performances, and activities for the whole family.
Be Part of the Change
The Sustainable Fashion Expo invites you to be part of the change. Your support matters, and in the world of sustainability, every effort counts. If you can’t make it to the region, spread the word. It’s all about creating awareness and starting conversations. In sustainability, we often say, “It is better to have 1 million people doing sustainability imperfectly than 100 people going all the way.” This is a numbers game. If you are not in the region, share with your friends and family. It helps open up conversations and bring awareness.
Join the Conversation with the Sustainable Fashion Expo
Stay connected with the Sustainable Fashion Expo and its partners:
As we countdown to COP28 and the festive seasons of Diwali and Christmas, the Sustainable Fashion Expo reminds us that the change we seek begins with us. It’s where fashion meets sustainability, and the world changes for the better.
In the heart of Nairobi, Kenya, a transformational fashion event is on the horizon, one that promises to challenge the very essence of the industry. Kibera Fashion Week, scheduled for October 14, 2023, is not just another typical fashion extravaganza; it’s a profound narrative of sustainability, community empowerment, and a refreshing perspective on the art of fashion.
Kibera: More Than Meets the Eye
Often depicted as a place of despair in need of help, Kibera is far from a one-dimensional story. It’s a bustling metropolis, a cradle of creativity, constantly evolving and innovating. It’s within this vibrant community that Kibera Fashion Week finds its roots, challenging the neo-colonial realities of the fashion industry.
The organizers of the Kibera Fashion Week, expressed their vision, “Kibera Fashion Week envisions a future where fashion transcends borders and becomes a unifying force for positive change. It aims to create a global fashion ecosystem that celebrates diversity, empowers local talent, and challenges the conventional norms of the fashion industry.”
With 11 designers set to grace the runway, Kibera Fashion Week stretches far beyond a one-night event. It is, in fact, a year-long program with a mission to fundamentally reshape the narratives and dynamics within the fashion world.
The organizers of Kibera Fashion Week share a collective vision – to redefine how the world celebrates its heroes. In Kibera, they’ve found everyday heroes, individuals who’ve risen from the depths of unemployment, homelessness, and adversity. These heroes have not just overcome their challenges; they’ve become role models for the youth in their community.
Kibera Fashion Week breathes life into this vision, using the power of arts and creativity to challenge the notion that only certain professions are worthy of applause. It’s a platform where the legitimacy of artisanal work, tailoring, and craftsmanship is celebrated. These vocations provide not only sustainability but also hope, guiding the younger generation towards more meaningful pursuits.
Kibera Fashion Week Team
The Impact of Kibera Fashion Week on the Local Community
Since its inaugural show in November 2022, Kibera Fashion Week has left a significant impact on individuals and groups within the community. It’s not just about fashion; it’s about transformation and empowerment.
Emerging designers like Moom Jay Designs kicked off their journey at the November 2022 event. Today, they’ve evolved into established fashion brands, contributing substantially to the growth of the local fashion scene.
But it’s not just designers who’ve been touched by the magic of Kibera Fashion Week. The event has actively collaborated with local artisans and craftsmen, giving rise to a unique fashion experience that spans fashion accessories and garments. Victorious Crafts, talented jewelry designers from Kibera, now have a sustainable source of income and a means to preserve their traditional crafts and livelihoods.
The local models and performers have also thrived, gaining exposure and opportunities in the entertainment and modeling industries. Beyond the runway, the event’s various activities, including runway shows, exhibitions, and workshops, have had a positive economic ripple effect throughout Kibera. Local businesses, including food vendors and artisans, have experienced increased foot traffic during the event, translating into tangible economic benefits for the community.
Sustainability at the Heart of Kibera Fashion Week
Sustainability is not just a buzzword for Kibera Fashion Week; it’s a way of life. The event’s commitment to sustainability is evident in every facet of its planning and execution.
Sustainable sourcing and fabric maximization: Designers are encouraged to champion sustainable, locally sourced materials for their collections, minimizing the carbon footprint associated with sourcing materials from distant locations. Textile waste is minimized through efficient patternmaking and the innovative reuse of materials.
Ethical production: A strong emphasis is placed on ethical production practices, ensuring fair labor conditions and equitable wages for artisans and workers engaged in crafting fashion collections.
Community engagement: Kibera Fashion Week forges vital connections with the local Kibera community through strategic partnerships with organizations and skilled artisans, fostering social inclusion and presenting valuable economic opportunities for community members.
Education and awareness: The event serves as an educational hub, hosting workshops, panel discussions, and exhibitions that encourage conversations on sustainability, inclusivity, and ethical fashion practices.
Spotlight on local talent: Kibera Fashion Week passionately prioritizes local talent, spanning models, performers, and designers, nurturing the growth of the local fashion industry.
Designers: The Heartbeat of Kibera Fashion Week
Let’s hear from the designers themselves, each with a unique story and vision:
“I am passionate about transforming the ordinary into extraordinary. My journey is all about giving new life to thrifted garments and crafting them into beautiful designs that radiate uniqueness.”
“The brand saw opportunity in involving raw bones and horns as unique resources that could solve the lack of our region’s identity in designs and again using it as locally sourced raw materials to represent the region’s creations to the global platform.”
“The more my outfits are seen and appreciated, the more bamboo is known more in my country. Bamboo as a sustainable, resilient, and hardy grass is very beneficial in carbon sequestration which is an important process in cleaning the atmosphere.”
“We wanted to create something unique that could represent different cultures in Africa globally and create job opportunities for youths living in Kibera.”
Many designers at Kibera Fashion Week are embracing upcycling, a practice that breathes new life into old materials. Millicent Adhiambo Oluoch, founder of Simply Milly, is passionate about upcycling. She skillfully reimagines thrifted garments into fashionable pieces, minimizing waste and demonstrating the beauty of sustainability.
Unique Materials for Unique Designs
Jack Nyawanga, founder of Victorious Bone Craft, takes a different route with his brand. He uses raw bones, horns, and metal to create unique designs such as costumes and jewelry. He believes that using locally sourced materials can represent the region’s creativity on a global platform.
Photo by Kibera Fashion Week
Fashion with a Positive Impact
Joseph Ganda, founder of Bolla Footwear Designer, saw an opportunity to create fashionable shoes while simultaneously reducing waste. His brand repurposes old clothes, used car tires, and waste materials from local tailors into distinctive, stylish footwear. Ganda’s goal is to create job opportunities for the youth living in Kibera.
Championing Sustainability in Fashion
Kibera Fashion Week isn’t just an event; it’s a movement aimed at transforming the fashion industry. It places a strong emphasis on sustainability, ethical production practices, and inclusivity. Through workshops, panel discussions, and exhibitions, designers, participants, and attendees gain valuable insights into sustainable fashion practices.
By spotlighting local talent, fostering economic growth, and promoting social empowerment, Kibera Fashion Week challenges the status quo of the fashion industry. It sends a powerful message that fashion excellence and innovation can emerge from unexpected places.
Photo by Kibera Fashion Week
A Vision for the Future
As Kibera Fashion Week approaches, these designers are not just focused on the runway. Their vision extends beyond the event itself. They aspire to expand the use of sustainable materials and practices, advocate for ethical production, and create job opportunities within their communities.
Together, they hope to change the way we view fashion and demonstrate that sustainability is not just a buzzword but a way of life. They encourage consumers to buy consciously, promote sustainable brands, and actively contribute to a cleaner, greener world.
Kibera Fashion Week is proof that fashion can be a force for good, a platform for change, and a symbol of hope. It’s an event that transcends traditional runway shows, inviting us all to be part of a movement towards a more sustainable and inclusive fashion industry. As Beth Kariuki from Lina Yarn aptly puts it, “We only have one world to live in, let’s keep it clean and green for our next generation to come.”
So, mark your calendars for October 14, 2023, as Kibera Fashion Week promises to take you on a journey where sustainability meets style, and fashion becomes a catalyst for positive change.
In the heart of Tokyo, where tradition and innovation converge, Fashion World Tokyo (FaW Tokyo) 2023 is set to unravel a fascinating tale of sustainable fashion. As Japan’s largest international fashion trade show, FaW Tokyo has transcended the boundaries of mere fashion exhibitions. It has become a platform that echoes the soulful harmony of sustainable practices, wellness, and avant-garde fashion trends.
Japan, a nation celebrated for its reverence for nature and cutting-edge technology, plays host to the grand spectacle known as Fashion World Tokyo. This colossal fashion exposition, organized by RX Japan Ltd., brings together a staggering 1,150 exhibitors from across the globe. Beyond being a fashion extravaganza, FaW Tokyo is an endeavor to spearhead sustainability in the Japanese fashion industry, aligning with the nation’s ethos of respecting nature as a fundamental part of its culture.
In a world teeming with fashion expos, FaW Tokyo stands apart with a resolute mission – to foster a circular economy and a recycling-based society within Japan’s fashion industry. It’s an ambition that dovetails perfectly with Japan’s reputation for innovation and reverence for the environment. The event seeks to achieve this by showcasing the latest sustainable technology and practices through its exhibition.
The Genesis of Sustainable Fashion Expo
The inception of the Sustainable Fashion Expo within FaW Tokyo was not by mere chance. It sprouted from the growing awareness of the fashion industry’s environmental impact. In 2019, as major fashion houses made headlines for waste incineration, Japan witnessed the profound effect of such incidents on its fashion landscape. Visitors and exhibitors called for a dedicated space to spotlight sustainable fashion. FaW Tokyo responded by launching the Sustainable Fashion Expo.
FaW Tokyo has emerged as a dynamic catalyst for the advancement of sustainable fashion in Japan and beyond. Major Japanese exhibitors such as YKK, trading giants like Itochu and Marubeni, and textile leaders like Toray and Shikibo illuminate the Sustainable Fashion Expo. Beyond these stalwarts, the expo showcases exhibitors committed to textile resource recycling, upcycled materials, and various technologies aimed at reducing clothing waste. These highlights collectively underline FaW Tokyo’s role as a harbinger of sustainability.
Japan Leading the World
As Japan paves the path to sustainability, it aspires to lead the world someday. The nation’s strong emphasis on wellness and health aligns seamlessly with the global trend. FaW Tokyo envisions Japan becoming the vanguard of sustainability, setting an example for the entire fashion industry.
Empowering Sustainable Fashion Brands
FaW Tokyo takes dedicated strides to empower sustainable fashion brands. It hosts a specialized exhibition, the Sustainable Fashion Expo, where brands can spotlight their commitment to sustainability. The event management proactively disseminates exhibitor information to industry media and press. FaW Tokyo’s commitment to promoting sustainable fashion transcends the event itself, extending to television broadcasts on two major national channels, collaborations with influencers, and extensive website, email, and social media promotions.
Following the success of Sustainable Fashion Expo, FaW Tokyo ventures into the world of wellness fashion. This addition aligns perfectly with Japan’s growing emphasis on longevity, wellness, and health. The concept resonates not only with the Japanese audience but also with the global wellness trend.
The Wellness Fashion Experience
Visitors to the Wellness Fashion Expo can expect an array of intriguing products. From Femtech-related fashion to comfort shoes, from fabrics that produce vitamin E to wearable smart fabrics, the expo offers a glimpse into the future of wellness fashion. Japan’s dedication to wellness and health finds expression in these innovative offerings.
Even in the organization of an event as colossal as FaW Tokyo, sustainability challenges are tackled head-on. FaW Tokyo is actively working to reduce waste by transitioning to recycled materials for its on-site materials. Collaborations with stand builders further contribute to minimizing the environmental footprint of the event.
FaW Tokyo doesn’t tread this path alone. With the guidance of the Conference Advisory Board, comprised of fashion industry leaders, the event launches sustainable fashion seminars and initiatives. Collaborations with major industry publications like WWD, experts, and the media help create a collective force that drives the industry towards sustainability.
In closing, FaW Tokyo extends an invitation to all to witness the direction in which the fashion industry is heading. It beckons readers to explore the latest and most advanced technologies and functional fabrics that Japan, the land of innovation, has to offer. FaW Tokyo isn’t merely an exposition; it’s a declaration that sustainability is the future of fashion.
FaW Tokyo 2023 is a journey that transcends borders, celebrating sustainable fashion as a bridge between tradition and innovation. In the heart of Tokyo, it’s a reminder that fashion isn’t just about what we wear; it’s about how we shape our future.
In the world of sustainable fashion, there are journeys that inspire and voices that echo powerful messages of inclusion and eco-consciousness. Tia Semi, a remarkable designer with a unique perspective, embodies both. From the runways of EFWA (Eco Fashion Week Australia) to her evolution as a sustainable fashion advocate, Tia’s story is one of resilience and creativity.
Navigating life with many challenges, Tia’s journey is a testament to the transformative potential of the fashion industry. EFWA provided not just a platform but a community that celebrated her uniqueness. It empowered her to create designs that fuse her Pacific Island heritage with sustainability, promoting eco-friendly practices and inclusivity. In this interview, we explore Tia’s vision for a more conscious and inclusive fashion landscape, where every individual, regardless of their background or abilities, can contribute to positive change.
Can you share with us your journey from being a runway model at EFWA to becoming a sustainable fashion designer? How did EFWA influence and inspire you to take this path?
EFWA made me more conscious of my impact on Mother Earth. I am privileged to combine the influence of my Pacific Island background and EFWA in learning about sustainability and as much as utilizing resources on our Earth, but also giving back to our Earth. I am more conscious of how I use my materials- I hand print my patterns on materials instead of mass production, I ensure I use and stretch every inch of fabric by having smaller offcuts created into scrunches and hats etc.
Photography by Port Douglas Photographer, Outfit by Curtin Spring
You have a unique perspective as someone who has personally experienced challenges such as cerebral palsy, intellectual disability, epilepsy, and being deaf. How has sustainable fashion and the platform of EFWA played a role in your mental and emotional well-being?
I am forever thankful for the EFWA platform, as they saw beyond my disabilities. This platform has proven to be impactful in a holistic way- they have embraced me as the being I am and I will forever pay it forward. Every individual has something to contribute to society and the Earth, we all leave an impact, no matter how big or small. EFWA embraced my uniqueness and now I can go out and share this with others. Together everybody achieves more. I am just getting started, what’s your excuse?
EFWA is known for its commitment to inclusivity and diversity. How has this platform empowered you as a designer and helped you bring your unique perspective to sustainable fashion?
EFWA embraced me and my uniqueness. I am not the same person when I first started my journey with EFWA 2018- I am bolder, and I am more confident in who I am and what I can achieve and contribute. I am more than willing to be the cheerleader and advocate for anybody else who needs guidance to find their path. Sustainability and Pacific Island fashion are my mandates- I am now an advocate by default. The Pacific Islands are the first to be affected by rising sea tides, so I have a responsibility to promote sustainability through my fashion label. EFWA has enabled me to be more conscious and dig deeper into my intentionality of what I am doing and how it affects Mother Earth.
Photograph by Port Douglas Photographer
What are the key values and principles that you incorporate into your sustainable fashion designs?
I am a voice for the Pacific Islands and the effects of Global warming which affects the rising sea levels surrounding our Islands. My fashion label is a platform for sustainability and being conscious of how we leave our impact in this world. I use non-toxic fabric paint, I hand paint my materials, I utilize as much material to create accessories, etc. I would like to explore using my voice more to promote sustainability in my community and outer audience.
EFWA places a strong emphasis on eco-friendly materials and small-scale production of artistic clothes. How do you ensure that your designs reflect these values, and how has it impacted your creative process?
As I mentioned earlier, I use non-toxic fabric paint, hand-paint my materials, and avoid mass production. Also, I have collaborated with an Indigenous designer and created a line of upcycled Island design denim jackets (sourced from Op shops). This project was so fun and I would probably revisit it again in the near future. What a privilege to collaborate with other conscious and creative-minded fashion designers. This platform has opened up avenues I never should have manifested on my own accord. I am forever thankful and blessed for this opportunity.
How does fashion, as an art form, enable you to express yourself and communicate meaningful messages about sustainability and inclusivity?
Exploring sustainability through fashion is the best of both worlds! It is so fun and I love how we can develop our creations by digging a deeper level of creativity and innovation. My label embraces all people.
Can you share a specific moment or experience at EFWA that had a profound impact on your journey as a sustainable fashion designer?
Networking and collaborating with other fashion-conscious designers has been such a blessing. Also being on the runway and making lifelong friends through the experience with EFWA is something I’ll forever cherish in my life journey.
EFWA is known for raising awareness about the climate crisis and honoring biodiversity. How do you infuse these critical themes into your sustainable fashion designs?
I have mentioned in former questions my fusion with sustainability and the Pacific Islands- I am exploring more about how to be an impactful voice to reach a wider audience. My fashion is my voice, and I am developing and evolving this more and more.
As a designer, how do you envision contributing to a more eco-conscious and inclusive fashion industry? What message do you hope to send to other aspiring designers and the broader fashion community?
We must utilize our strengths and explore our curiosities. If you asked me 4 years ago if I knew where I’d be now in my fashion and sustainability journey, I’d think you were talking about someone else. Just keep going, trip, fall, get up, and keep going. If your heart is true and you are willing to help others along the way, you cannot fail.
Photography by Port Douglas Photographer, Outfit by Sylvia Calvo BCN
Lastly, how has EFWA as a platform shaped your perspective on fashion, sustainability, and the power of collective action?
As I have mentioned before, EFWA embraced me and my uniqueness and helped me to become more conscious of my impact on Mother Earth. Every person I have encountered on my journey has had an impact on my life. I love to reflect on my experiences and can only smile with appreciation and humility. I am a strong young Samoan and Aussie woman, I am alive, and I have a purpose and a voice. I will not give up, so don’t you give up. We all have a role to play. Start small and build- one foot in front of the other.
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
![Elders Chen Shifan, Dai Bisheng, Chen Shida and Jiang Xinglong, sing Wa Wu Mountain Song in the field in Yaozu, the Yao ethnic town in Longhui county, Central China's Hunan province on Aug 25, 2012. [Photo/Xinhua]](https://greenandbeyondmag.com/wp-content/uploads/2023/12/d4bed9d4d22011a5532617-1.jpg)
