In the vibrant world of Eco Fashion Week Australia (EFWA), Marilyn R. Wilson stands as more than just the Fashion Editor; she is the weaver of narratives, the artisan of stories that breathe life into the sustainable fashion movement. Behind her poised words and eloquent expressions is a journey that commenced at the crossroads of uncertainty, when at 50, she fearlessly embraced a Craigslist ad from a New York fashion magazine.
Marilyn‘s odyssey unfolds uniquely – her entrance into the world of fashion writing was accidental, but her love for storytelling was unmistakable. The unfolding chapters of her career narrate a tale of reinvention, resilience, and an unwavering passion for the narratives that shape our world. From co-launching a magazine that celebrated local artists to becoming a published author, Marilyn’s evolution is a testament to the transformative power of embracing new passions at any age. Her books, “Life Outside the Box” and “The Wisdom of Listening“, echo the stories of individuals who have danced to the rhythm of their unique lives—a reflection of Marilyn’s commitment to amplifying the voices of those who dare to be different.
As we dive into an exclusive interview with Marilyn, she unravels the intricacies of her journey, offering glimpses of her encounters with inspiring souls, her foray into authorship, and the profound impact of sustainability on her personal and professional choices.
What ignited your passion for writing, and how did it evolve into a career, especially in the realm of fashion?
Marylin R. Wilson
A great story. I was 50 and my kids were in their teens. They didn’t need me as much, so I sat down at the computer and started searching for job opportunities on Craigslist. An ad from a NYC fashion magazine looking for submissions caught my eye. I had no writing experience and grew up poor so knew nothing about the fashion world, but on a whim sent off 3 story ideas. No one was more surprised than I when 2 were accepted. What I discovered in my first interview was that I loved hearing people share their stories. It gave me goosebumps. I had found my passion. That magazine folded without my articles reaching publication, so I went back to Craigslist and connected with a photographer/web developer who wanted to start a local magazine. In 6 months I became co-owner, editor and was in charge of scheduling and assigning interviews to other writers. I also ended up writing two articles a month for a fashion magazine in NYC, and had 2 articles featured in a London publication. I have interviewed close to home and from as far away as South Africa. It wasn’t easy learning the skills I lacked in the public eye – there were many sleepless nights and tears – but it brought me to where I am today.
You co-launched a magazine highlighting local artists. How has connecting with artists influenced your creativity and approach to storytelling?
From my very first interview, my passion was clear. It wasn’t the world of fashion. What I loved was hearing other people tell their stories. Because I was giving them press and was so obviously enjoying what they shared, most opened up in a very meaningful way.. Some interviews stayed very professional, but in many, we laughed, cried, and ended with a hug. Several became close friends. Listening to their stories changed my life. I learned how unique we all were; that we didn’t have to all fit in the same box; that it was okay to be ourselves exactly as we are. I learned how to really listen without judgment. I learned how to walk each day intimately aware of the life happening around me and the wisdom being dropped in my lap daily. In my non-fiction writing, I give wings not only to the stories I hear but the life lessons I am learning. Creativity surrounds us, but it also lives in us. We simply have to stay open and notice. Storytelling is a practice learned daily both through listening to others and by sharing our own with others. It doesn’t happen overnight.
Transitioning from a freelance writer to a published author is remarkable. What prompted you to take the leap into authorship, and how has this transition shaped your perspective on storytelling?
I simply followed the breadcrumbs. After 4-½ years of building a magazine and pouring all my branding into it, we decided to part ways. I was devastated. This was a very black time for me. I was on the edge of just walking away. It had been too hard. Demanded everything I had. I wasn’t sure I had the energy to start from scratch. In desperation, I decided to write something every day for 6 weeks and then decide. I started with trivial things like writing about driving in traffic. Then I began to go deeper. Over those 6 weeks, I discovered I wanted to keep writing, but didn’t know what that meant. Then I heard a hybrid publisher talk and knew instantly this was the door opening. We took all my interviews and focused on 10 featuring wildly divergent lives to create my first book – Life Outside the Box. One would think it would have been easy to do 10 mini bio chapters after so many magazine articles, but it wasn’t. Stretching my stories from 1,000 to 5,000 words was challenging and hit all my self-doubt buttons. My storytelling had to grow from just snapshots to cover longer pieces. Fortunately, I had support. Publishing a book wasn’t new – it was a continuation of what I had been doing. I was still giving wings to the stories of others, but it was a deeper, more meaningful offering.
Covering the fashion industry, what insights have you gained about the intersection of creativity, self-expression, and sustainability in personal style?
Because the door into the world of writing that opened was in the world of fashion, I have been labeled a fashion writer which is hilarious. I grew up poor and knew nothing about fashion. It took a long time to learn about style and what I liked to wear. I have learned to love personal expression through what I wear, but I am not a trend person or hung up on big-name brands. It is all about the artist creating the clothes. I have pieces bought from students still in school, as well as interesting designers I have interviewed. I love the artistry of unique garments. I still don’t own a sequined dress perfect for a cocktail party, yet have a rubber chicken purse I pull out to wear with a Japanese-inspired patchwork dress. Most of my clothes, though, are classic basics as they are great building blocks you can work with.
Sustainability is a recurrent theme. How do you personally define sustainability in your life, and how has it shaped your choices beyond fashion?
In terms of sustainability, my teachers have been the eco-designers I have interviewed. They opened my eyes to the waste and damage being done by the fashion industry. As I have learned more, I was drawn to more sustainable choices. I buy clothing that I love, and that often has a story that binds it to me. I look for fabrics that will last and take very good care of my clothing. I work every year to make some purchases from local designers with small-run productions. Even those purchases that don’t fit the sustainable criteria are purchased purposefully and worn until they fall apart. Anything I no longer want is donated.
Being part of EFWA since 2017, how have you seen the event evolve in shaping perceptions and practices in sustainable fashion globally?
Eco Fashion Week Australia 2017
What a joy to connect with Zuhal when she was in Vancouver, BC, showing on the runway. I met her right at the beginning of her fashion career and we became friends. When she decided to move forward on EFWA, I agreed to step in and support her by interviewing designers for her website. It was 18 months of hard work to bring that first show in 2017 and a real privilege to be there in person staying with her to see it all come together. We talked every morning before the others arose. I was even gifted a show as a thank-you, so had 21 young designers from countries all over the world who sent me one garment created from upcycled men’s dress shirts. What a thrill. Making change requires a continuing effort. It’s like dropping pebbles in a pond. Each pebble brings more waves and creates more change. I am very excited to see EFWA has gained its legs and continues to grow, gaining more respect and credibility with each season.
Your connection with Zuhal Kuvan-Mills seems profound. How has your collaboration with her, especially in the context of EFWA, influenced your perspective on sustainable fashion?
We are friends first and foremost. And I admire her ability to take on a challenge of this magnitude and make it happen. She is an unstoppable force when it comes to sustainability and is fearless in pursuing her goals. Being able to support her efforts in my own small way has been an honor. I continue to keep abreast of new sustainable fashion issues through my connection with Zuhal as well as other sustainable designers such as Katherine Soucie and Sylvia Calvo, and ethical fashion industry leaders like Sass Brown (author and educator) and Jane Milburn (Textile Beats).
As EFWA looks toward the future, what aspirations do you have for the event, especially in terms of its influence on the fashion industry’s trajectory towards sustainability?
Eco Fashion Week Australia 2018
Each season EFWA offers a chance to see the unique fashions created by sustainable designers. For the world in general these unique options offered are a surprise. Nothing is cookie-cutter. I personally find sustainable, small production designs more interesting. The small runs mean better quality and the garments defy the trends. What I love most is Eco fashion made in small runs by local artists committed to sustainability gives us permission to embrace a different relationship with our clothing. For me it means clothing with a story, or that garments that make me feel a certain way. I no longer feel the need to wear the color of the season declared by someone. I don’t have to wear the current cut, or styles that don’t work for me. I now have pieces in my closet that have been there for 18 years and I still love them. I re-wear them again and again without apology. That is the influence EFWA and ethical designers have had on me. I hope every season EFWA will open a few more eyes, and touch a few more hearts. I will never be militant in what I wear, but I will continue to be purposeful and thoughtful about what I purchase.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
In the dynamic realm of sustainable fashion, Talisha Lee emerges as a vibrant thread intricately woven into the narrative of Eco-Fashion Week Australia (EFWA). Her journey, from a transformative experience at an early age to becoming the Face of EFWA Closet of the Anthropocene in 2024, reflects not just a runway showcase but a profound exploration of the impact of fast fashion on the environment. Talisha‘s story embodies personal evolution and a commitment to amplify voices often unheard, making her an ambassador for diversity, equity, and sustainability.
Beyond the glamour, Talisha’s perspective as a medical student adds depth to her understanding of the connection between sustainable fashion and personal well-being. For her, it’s more than a runway; it’s a belief that what we wear should echo the commitment to natural, organic choices in life. Talisha’s artistic flair extends beyond modeling, with her passion for singing and acting enriching her expression on the runway. Balancing a medical career with modeling, she envisions a future where both seamlessly coexist, contributing to a vibrant and sustainable world.
Hi Talisha! You’ve been a part of Eco-Fashion Week Australia (EFWA) since its inception. Could you share your journey with us? How has the EFWA experience influenced your perspective on fashion and sustainability?
My first experience with EFWA was when I was 13 years old, and it was the first large-scale fashion/modelling show that I had ever participated in. I had the lucky opportunity to meet a multitude of different people from different countries and backgrounds and witness their own unique styles of creating sustainable fashion. From designs made of coffee bags and coffee pods, to Merino and alpaca wool, all the way through to up-cycling and redesigning op shop finds. It also opened my eyes to how much of our current fashion consumption is considered fast fashion, and just how damaging this is for the environment. Prior to my experience with EFWA I felt as if I was oblivious to the impacts of fast fashion on our environment, and to what fast fashion actually looked like in our everyday lives.
Being the Face of EFWA Closet of the Anthropocene for EFWA 2024 is an incredible achievement. Can you tell us more about this role and what it means to you?
To me being the face of the EFWA closet of the Anthropocene means not only advocating for sustainable fashion and minimising the impacts of fast fashion, but it also means giving a voice to smaller groups and communities that are often not seen and heard in the media. It means encouraging diversity and giving a voice to those who often do not have one, so that all Australians are given equal opportunity to share their story. It is up to us to use the platform that we have been given to advocate for diversity, equity, and sustainability. Having been a part of EFWA since its inception, I have been able to see the effort that this incredible team has put in to ensure diversity and equity for all of our models, designers, and community members, and I feel as if I have a responsibility to keep promoting these same values.
As a medical student, you have a unique perspective on health and sustainability. How do you see the connection between sustainable fashion and personal well-being?
To me, sustainable fashion is a much more viable alternative to fast fashion, not only for the environment but for us. We know that natural products are always better for an individual’s health, whether that’s organic foods to organic products, what we consume should be no different from the clothes that we put on our bodies.
You’re not only a model but also have a passion for singing and acting. How do these different forms of creative expression complement your modelling career?
Not only did singing and acting improve my confidence and stage presence, but it also gave me the skills required for modelling. A lot of people don’t realise that modelling is an art form, there are so many different styles of modelling and how we choose to compose ourselves on the runway is a form of individual expression. Acting and singing allowed me to explore my own unique style, from body language to facial expression, to perfect my modelling capabilities.
Eco Fashion and traditional fashion can differ in many ways. What do you find most distinctive about modelling for sustainable fashion as opposed to conventional fashion?
With sustainable fashion, you truly uncover the story behind the clothes. You get to listen to designers tell you every single step that they took to create the final piece that you’re wearing. From how they decided which materials to use, to how those materials were sourced and by whom, through to the designing and creating process. You get to listen to designers point out unique spots on their clothes that might have been a mistake when they were sewing or crocheting, and you really get to see the clothes come to life. With traditional fashion, on the other hand, you don’t get the same intimate story. You get to listen to the designing process, then the clothes are often shipped off to a foreign manufacturer before being shipped back for you to wear down the runway.
EFWA is often described as a close-knit community, like a family. How has this sense of belonging impacted your journey as a model?
With EFWA it really made a difference to me starting out my modelling career as a part of this family, because it made the modelling world so much less daunting to me. It showed that there were genuine people out there who would be willing to support me and treat me as their own. I feel like in everyday media and even just as a teenager looking online, we always get told that the fashion industry is one of the most cutthroat and exclusive industries, with everyone being pitted against each other. Being a part of the eco-fashion team, you get to see that that is far from the truth, you get to see everyone treating each other as family, whilst still giving each other the opportunity to shine as an individual.
In your opinion, what kind of impact does EFWA have on the fashion industry and the wider community?
EFWA has opened the door for communication and raised awareness regarding the impacts of fast fashion and how much of the fashion industry participates in fast fashion. It has given a platform to individual community members to raise awareness about sustainable fashion and showcased various different projects in support of our cause.
Balancing a career in the medical field and modelling is no small feat. How do you plan to pursue both these passions simultaneously?
Having studied in such a competitive and intense field, I feel like I’ve developed skills to find a balance between my career endeavours and my passion for modelling, and so I do intend to continue working on both. Modelling to me is a fun environment that allows me to escape from the pressure of studying, and I truly believe it will play a pivotal role in my life as I continue with my career.
The fashion industry plays a significant role in environmental issues. Do you believe models can be influential voices in raising awareness about sustainable fashion and addressing climate change?
100% yes. As models, we are the face of the clothes that we wear so we have a voice, and we have the ability to make an impact. If we keep raising our concerns and keep raising awareness then as models, and even as everyday individuals, we are able to make a change.
What advice do you have for newcomers entering the world of modelling, especially those who are interested in promoting sustainability?
My advice is to be confident in yourself and know that you are worthy of achieving everything that you set out to do and so much more. The industry can be quite harsh, and as much as we are working to change that, and I do believe change and progress are being made, you must be confident in yourself and believe that you will get where you want to be. Regarding promoting sustainability, that is such an important message to be sending out, and just continuously promoting that and believing and fighting for your cause will get you very far.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
In the vibrant heart of Kenyan ingenuity, a groundbreaking event is set to unfold, promising a week that transcends the ordinary realms of fashion. Welcome to Eco Fashion Week Kenya, a transformative experience conceived by the visionary Belinda Smetana, founder of Sustainable Fashion and Travel. This event, in collaboration with Cleanup Kenya, is not just about runway glamour; it’s a holistic celebration of sustainability, inclusivity, and a profound commitment to healing our planet.
A Visionary’s Dream
Belinda Smetana, the luminary behind Sustainable Fashion and Travel, envisions more than a fashion week; she dreams of a collective journey toward conscious living. Her brainchild, Eco Fashion Week Kenya, is a testament to her commitment to creating a transformative experience that leaves an indelible mark on Kenya’s fashion landscape.
As Belinda puts it, “Our vision is to be the first-ever Fashion Week in the world that focuses more on cleaning up textile waste by creating inclusive intergenerational activities that every human who wears clothes can relate to.”
In a world where inclusivity often stops at diverse models on the runway, Eco Fashion Week Kenya takes a giant leap forward. For them, inclusivity extends beyond the glamour, encompassing intergenerational activities that involve everyone who wears clothes. This commitment to inclusivity goes hand in hand with their core belief that sustainable fashion should be for everyone, breaking traditional beauty standards both on and off the runway.
Belinda emphasizes, “We are not just working with fashion brands; we are including other industry leaders contributing to a better environment. Our transformative experience aims to inspire positive change, making sustainable fashion accessible to all.”
The journey begins at The Artisanal Gallery, Nairobi, with a press briefing and networking day. The venue, known for its unique concept store, sets the stage for what promises to be a fashion week like no other. The welcome drink from official wine sponsors Le Decanter and gifts by JUA add a touch of celebration and community spirit to the event.
As we step into this artistic space, Belinda’s words resonate, “We want to create a Fashion Week where the power of fashion is harnessed to leave a positive imprint on our society and the planet.”
The Artisanal Gallery, Nairobi
A Tapestry of Experiences
The week unfolds with diverse activities, each day bringing a new facet of sustainable fashion to the forefront. From eco-fashion workshops and the selection of winning pieces to mending, repair, and swap workshops, the event is a rich tapestry of experiences. The emphasis on education through seminars and discussions underlines a commitment to not just showcasing fashion but fostering a deeper understanding of sustainable living.
Julie Adhiambo, Founder and CEO of Duara Textiles, who is one of the featured designers of the Eco Fashion Week Kenya, adds her perspective, “Embracing Circular fashion systems including recycling and upcycling is crucial. Brands should embrace slow fashion, make quality apparel that will last for generations, and use sustainable and degradable materials.”
One of the highlights is the “JUST Fashion Day,” a challenge presented by the JUST Fashion team through the Eyes of the Artisanal Gallery, AfroWema, and Seeds & Stories. Delight Fashion and Design School students are tasked with creating one piece each with the theme “No New Clothes.” This bold initiative aims to combat textile waste by using existing clothes that would otherwise end up in landfills.
Belinda expresses her confidence, “We are challenging designers, especially the students, to make a difference. The winning piece will be showcased and auctioned, supporting upcoming designers. It’s about avoiding waste and overproduction, aligning with our commitment to a sustainable fashion future.”
This addition emphasizes the pivotal role of student designers, making their contributions integral to the ethos of Eco Fashion Week Kenya.
An Evening of High Fashion and Responsibility
As the week progresses, the event moves to Lions Eco Resort & Spa for a night fashion show. Designers will showcase collections made from used materials, emphasizing the theme of “No New Clothes.” The emphasis on not purchasing new clothes for the event aligns with the ethos of discouraging overconsumption.
The week culminates in a beach cleanup day in Malindi, symbolizing the event’s commitment to actively contribute to environmental well-being.
A Collective Effort – Partnerships and Venues
Eco Fashion Week Kenya is not a solitary endeavor. It’s a collaborative effort with Cleanup Kenya, Delight Tailoring Fashion & Design School, Fashion Takes Action, Trashion Kenya and many more. The choice of venues, from The Artisanal Gallery to Lions Eco Resort & Spa, adds a layer of uniqueness to each event, creating an immersive experience for participants.
As Belinda emphasizes, “We are uniting Style, Sustainability, and inclusivity while disrupting the ‘Normal’ Fashion Week.”
As Julie Adhiambo, Founder and CEO of Duara Textiles, puts it, “Circular economy – reusing, recycling, and creating new materials and products from already existing materials hence reducing waste.” Julie’s dedication to sustainable materials and practices echoes the broader message of Eco Fashion Week Kenya.
In a world inundated with fast fashion, Eco Fashion Week Kenya emerges as a beacon of conscious choices, a celebration of slow fashion that values quality over quantity. It’s a movement that goes beyond trends, embracing the well-being of the planet and its people above all else.
As we step into the future of sustainable fashion, events like Eco Fashion Week Kenya play a pivotal role. The rising consciousness on the importance of sustainability and environmental responsibility is turning it into a norm rather than an exception. More brands are adopting circular fashion systems, becoming accountable and transparent in their product cycles.
Belinda envisions, “It will become the norm rather than the exception. More people will start embracing unique handcrafted artisanal products that are of high-quality finish.”
Embrace the Change
Eco Fashion Week Kenya is more than a fashion week; it’s a call to action. It challenges norms, encourages dialogue, and actively engages individuals in the journey toward sustainable living. Belinda Smetana’s vision extends beyond the glamour of the runway, aiming to weave a sustainable future, one thoughtful choice at a time.
As the fashion world gears up for this groundbreaking event, it’s not just about style; it’s about shaping a future where fashion and responsibility go hand in hand. So, mark your calendars for a week that promises not just runway spectacles but a transformative experience that resonates with the rhythm of a planet in need of healing.
Join the movement, embrace sustainability, and be a part of Eco Fashion Week Kenya – where fashion meets responsibility, and every choice makes a difference.
The journey of Lauren Di Meglio is a testament to the transformative power of passion and dedication. As a recent graduate with a double major in Tourism & Hospitality and Events, her love for the ocean and marine experiences has driven her to make a meaningful impact. Her family’s deep-rooted connection to the shipping industry has given her unique insights and a profound desire to preserve the beauty of our natural world for generations to come.
It was through Eco Fashion Week Australia (EFWA) that Lauren found a platform to marry her love for the environment and her burgeoning interest in fashion. Her initial experiences as a model for EFWA were nothing short of exhilarating. The exposure to sustainable fashion practices, coupled with her growing awareness of the environmental impact of fast fashion, ignited a profound shift in her perspective. This journey with EFWA has left an indelible mark, influencing her career path in eco-tourism and shaping her commitment to making conscious choices, supporting local businesses, and promoting sustainability.
Lauren’s story is an inspiration for aspiring individuals seeking to make a positive impact on the environment. It’s a reminder that every small step towards a more sustainable future counts, and when fueled by passion, the possibilities are endless. EFWA, with its focus on sustainable fashion, played a pivotal role in guiding Lauren toward a career dedicated to eco-tourism and environmental preservation. The journey continues, and the influence of EFWA shines brightly in her path ahead.
Can you tell us a bit about yourself and your background in the eco-tourism and fashion industries?
My name is Lauren Di Meglio, I am 22 years old and have recently graduated from Curtin University with a Commerce degree, double majoring in Tourism & Hospitality and Events. Growing up I’ve always loved the ocean, beaches, rivers, and any body of water. Living in Perth and consistently traveling back and forth from a small fishing island in Italy, Ischia, my family and I have always been lucky enough to surround ourselves with marine experiences almost daily. My immediate and extended family on both sides work within the shipping industry, which has given me the opportunity to learn insights into the industry. As my love for the marine world grows, so does my passion and desire to preserve the experiences it provides for future generations. I intend to use my degree to help conserve and protect tourism destinations and to develop environmentally-conscious experiences for visiting tourists and locals.
Designer: Green Embassy
How did you first get involved with Eco Fashion Week Australia (EFWA)? Can you share your initial impressions and experiences?
In 2017, I had been with Dene for 2 years and was confident in front of a camera and up on the runway. She mentioned a modeling call for Eco-Fashion Week Australia, an idea/concept that I hadn’t heard of before. From the moment my mum and I met Zuhal, we knew we wanted to be a part of EFWA! We would go to Fremantle every 2nd weekend to practice walking, try on beautiful garments, and involve ourselves in extra opportunities; Dowerin Field Days, Taylor Winery Events, etc.
The EFWA 2017 event was thrilling! As a 16-year-old, having the opportunity to be photographed, interviewed, and walk the runway in front of a new and growing audience every night for 5-days was incredible. The confidence and pride the experience gave me is something unmatched.
Going into the 2nd year of EFWA, Emily Craig, Taleisha Lee and I (and our mothers) were lucky enough to work closely with Zuhal. We would assist in running the runway training for the EFWA 2018 team, we were involved in numerous “bonus” photoshoots for the Green Embassy and even other international designers. We will always be EFWA’s and Zuhal’s #1 fans.
EFWA is known for its focus on sustainable fashion. How did participating in this event influence your perspective on fashion and sustainability?
I learned so much from Zuhal and the other designers about fashion pollution/fast fashion, up-cycled fashion, natural materials and dying processes, and all of the individual and unique ways that the designers would create their art. Learning these things gave me an appreciation for the designers and their work as it gave me an insight into the thought process behind the end result. It taught me, as a teenager who would regularly shop with friends at fast fashion outlets, the impact that my actions have on the environment around me, socially, economically, and environmentally. This helped me to rethink and reassess;
1. What do I want to support; big corporations who mass produce low-quality items or individual artists who carefully craft their designs with passion and consideration?
2. How can I benefit from buying locally or from slow fashion artists?
I learned that although slow fashion items may come with a bigger price tag, the item would always last in my wardrobe for longer as it isn’t trying to fit into a trend, the quality is better, and the personal connection with the piece. The knowledge that I learned from EFWA has stuck with me and has inspired me throughout my studies to keep conscious of my impact, current and future.
What aspects of EFWA’s sustainable fashion ethos resonated with you the most, and why?
I love that EFWA stands to educate, promote, and entertain its audience, both through physical events and media content, on the importance of shopping quality, and slow fashion. It teaches you to shift your perspective of fashion, reconsider your shopping habits, and make a more conscious and educated decision when it comes to shopping. The knowledge and moral value that EFWA passes on to its audience plants a new way of thinking that will ultimately benefit the individual, the fashion industry, and the environment around us.
In your opinion, how do sustainable fashion and eco-tourism intersect, and what role do they play in promoting environmental consciousness?
In my view, I wouldn’t be able to work for an eco-industry while ignoring another. I chose to venture into the eco-tourism industry because I want to preserve and conserve the natural environment around us, although my work may not directly correlate with the fashion industry, they ultimately have impacts on each other in the long run. The overarching ideologies of eco-fashion and eco-tourism overlap, for example, the simple idea of supporting local businesses is always a great way to ensure you are getting quality products and/or services.
Designer: Green Embassy
How has your involvement with EFWA influenced your career path and aspirations, particularly in the field of eco-tourism?
The knowledge I gained from being a part of EFWA has assisted me throughout my studies and my day-to-day decision-making. During my time with EFWA I have traveled to many WA towns and locations, learning about their agricultural practices and the different ways of living (rural vs. city living), I learned about small, conscious decisions that people make in their everyday lives that benefit themselves and their environment. Through learning these behaviors and seeing the impacts that these could have on a community, I became intrigued by the small changes I could make to benefit other towns and individuals. This sparked an interest in tourism development and helped me throughout my studies by relating to these experiences.
Photo by Harry Leonard Imagery at Eco Fashion Week Australia 2018
You have just obtained a bachelor’s degree in commerce, majoring in tourism, events, and hospitality. How has your education complemented your passion for eco-tourism?
Throughout my degree, my favourite units were always the ones that covered tourism development and tourism conservation. I felt as though these units taught me the most about how I could make an impact through eco-tourism and allowed me to fuel my passion. I used my assignments as a means to put my ideas of conservation to the test, and I often reflected on my years of travel and experiences abroad. I would tailor my assignments to marine-based destinations when possible to keep my engagement high and use my knowledge of the shipping industry and individual companies to my advantage. Eco-tourism allowed me to find an industry that incorporated all of my interests and aspirations.
What advice would you give to aspiring individuals who are looking to make a positive impact on the environment through their careers, whether in fashion or eco-tourism?
Through my studies, I was often overwhelmed with the facts of how much damage has been caused by the fashion industry, how difficult it can be to make a conscious decision, and how I would be able to make a difference. It is important to remember that all you can do is take a step in the right direction, and then another, and another. Throughout my assignments, I would make conscious decisions about the destinations I was researching to make them relevant to the field in which I aspire to work. I would suggest to do the same, study and research the areas that you are passionate about. Take lessons that you learn through your studies and apply them to everyday living, and vice versa, take lessons and experiences from your years of living and apply these to your studies. If you love what you do, you’ll never work a day in your life.
Designer: Green Embassy
Is there anything else you’d like to share about your journey, your passion for eco-tourism, or the influence of EFWA in shaping your path?
EFWA has made a massive impact on my personal journey, it has taught me so many life lessons and has given me the opportunity to meet incredible individuals from all around the world. The years of getting to meet and know Zuhal, her family, and the other amazing friends that we still hold close to this day, was an incredibly valuable experience that I am so grateful for.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
In the heart of Nairobi, Kenya, a transformational fashion event is on the horizon, one that promises to challenge the very essence of the industry. Kibera Fashion Week, scheduled for October 14, 2023, is not just another typical fashion extravaganza; it’s a profound narrative of sustainability, community empowerment, and a refreshing perspective on the art of fashion.
Kibera: More Than Meets the Eye
Often depicted as a place of despair in need of help, Kibera is far from a one-dimensional story. It’s a bustling metropolis, a cradle of creativity, constantly evolving and innovating. It’s within this vibrant community that Kibera Fashion Week finds its roots, challenging the neo-colonial realities of the fashion industry.
The organizers of the Kibera Fashion Week, expressed their vision, “Kibera Fashion Week envisions a future where fashion transcends borders and becomes a unifying force for positive change. It aims to create a global fashion ecosystem that celebrates diversity, empowers local talent, and challenges the conventional norms of the fashion industry.”
With 11 designers set to grace the runway, Kibera Fashion Week stretches far beyond a one-night event. It is, in fact, a year-long program with a mission to fundamentally reshape the narratives and dynamics within the fashion world.
The organizers of Kibera Fashion Week share a collective vision – to redefine how the world celebrates its heroes. In Kibera, they’ve found everyday heroes, individuals who’ve risen from the depths of unemployment, homelessness, and adversity. These heroes have not just overcome their challenges; they’ve become role models for the youth in their community.
Kibera Fashion Week breathes life into this vision, using the power of arts and creativity to challenge the notion that only certain professions are worthy of applause. It’s a platform where the legitimacy of artisanal work, tailoring, and craftsmanship is celebrated. These vocations provide not only sustainability but also hope, guiding the younger generation towards more meaningful pursuits.
Kibera Fashion Week Team
The Impact of Kibera Fashion Week on the Local Community
Since its inaugural show in November 2022, Kibera Fashion Week has left a significant impact on individuals and groups within the community. It’s not just about fashion; it’s about transformation and empowerment.
Emerging designers like Moom Jay Designs kicked off their journey at the November 2022 event. Today, they’ve evolved into established fashion brands, contributing substantially to the growth of the local fashion scene.
But it’s not just designers who’ve been touched by the magic of Kibera Fashion Week. The event has actively collaborated with local artisans and craftsmen, giving rise to a unique fashion experience that spans fashion accessories and garments. Victorious Crafts, talented jewelry designers from Kibera, now have a sustainable source of income and a means to preserve their traditional crafts and livelihoods.
The local models and performers have also thrived, gaining exposure and opportunities in the entertainment and modeling industries. Beyond the runway, the event’s various activities, including runway shows, exhibitions, and workshops, have had a positive economic ripple effect throughout Kibera. Local businesses, including food vendors and artisans, have experienced increased foot traffic during the event, translating into tangible economic benefits for the community.
Sustainability at the Heart of Kibera Fashion Week
Sustainability is not just a buzzword for Kibera Fashion Week; it’s a way of life. The event’s commitment to sustainability is evident in every facet of its planning and execution.
Sustainable sourcing and fabric maximization: Designers are encouraged to champion sustainable, locally sourced materials for their collections, minimizing the carbon footprint associated with sourcing materials from distant locations. Textile waste is minimized through efficient patternmaking and the innovative reuse of materials.
Ethical production: A strong emphasis is placed on ethical production practices, ensuring fair labor conditions and equitable wages for artisans and workers engaged in crafting fashion collections.
Community engagement: Kibera Fashion Week forges vital connections with the local Kibera community through strategic partnerships with organizations and skilled artisans, fostering social inclusion and presenting valuable economic opportunities for community members.
Education and awareness: The event serves as an educational hub, hosting workshops, panel discussions, and exhibitions that encourage conversations on sustainability, inclusivity, and ethical fashion practices.
Spotlight on local talent: Kibera Fashion Week passionately prioritizes local talent, spanning models, performers, and designers, nurturing the growth of the local fashion industry.
Designers: The Heartbeat of Kibera Fashion Week
Let’s hear from the designers themselves, each with a unique story and vision:
“I am passionate about transforming the ordinary into extraordinary. My journey is all about giving new life to thrifted garments and crafting them into beautiful designs that radiate uniqueness.”
“The brand saw opportunity in involving raw bones and horns as unique resources that could solve the lack of our region’s identity in designs and again using it as locally sourced raw materials to represent the region’s creations to the global platform.”
“The more my outfits are seen and appreciated, the more bamboo is known more in my country. Bamboo as a sustainable, resilient, and hardy grass is very beneficial in carbon sequestration which is an important process in cleaning the atmosphere.”
“We wanted to create something unique that could represent different cultures in Africa globally and create job opportunities for youths living in Kibera.”
Many designers at Kibera Fashion Week are embracing upcycling, a practice that breathes new life into old materials. Millicent Adhiambo Oluoch, founder of Simply Milly, is passionate about upcycling. She skillfully reimagines thrifted garments into fashionable pieces, minimizing waste and demonstrating the beauty of sustainability.
Unique Materials for Unique Designs
Jack Nyawanga, founder of Victorious Bone Craft, takes a different route with his brand. He uses raw bones, horns, and metal to create unique designs such as costumes and jewelry. He believes that using locally sourced materials can represent the region’s creativity on a global platform.
Photo by Kibera Fashion Week
Fashion with a Positive Impact
Joseph Ganda, founder of Bolla Footwear Designer, saw an opportunity to create fashionable shoes while simultaneously reducing waste. His brand repurposes old clothes, used car tires, and waste materials from local tailors into distinctive, stylish footwear. Ganda’s goal is to create job opportunities for the youth living in Kibera.
Championing Sustainability in Fashion
Kibera Fashion Week isn’t just an event; it’s a movement aimed at transforming the fashion industry. It places a strong emphasis on sustainability, ethical production practices, and inclusivity. Through workshops, panel discussions, and exhibitions, designers, participants, and attendees gain valuable insights into sustainable fashion practices.
By spotlighting local talent, fostering economic growth, and promoting social empowerment, Kibera Fashion Week challenges the status quo of the fashion industry. It sends a powerful message that fashion excellence and innovation can emerge from unexpected places.
Photo by Kibera Fashion Week
A Vision for the Future
As Kibera Fashion Week approaches, these designers are not just focused on the runway. Their vision extends beyond the event itself. They aspire to expand the use of sustainable materials and practices, advocate for ethical production, and create job opportunities within their communities.
Together, they hope to change the way we view fashion and demonstrate that sustainability is not just a buzzword but a way of life. They encourage consumers to buy consciously, promote sustainable brands, and actively contribute to a cleaner, greener world.
Kibera Fashion Week is proof that fashion can be a force for good, a platform for change, and a symbol of hope. It’s an event that transcends traditional runway shows, inviting us all to be part of a movement towards a more sustainable and inclusive fashion industry. As Beth Kariuki from Lina Yarn aptly puts it, “We only have one world to live in, let’s keep it clean and green for our next generation to come.”
So, mark your calendars for October 14, 2023, as Kibera Fashion Week promises to take you on a journey where sustainability meets style, and fashion becomes a catalyst for positive change.
In the dynamic world of fashion and modeling, Hayley Beardman started her remarkable journey at the tender age of 7. Growing up amidst the ever-evolving trends and styles of the industry, she has honed her craft into something truly extraordinary. As a dedicated member of the Eco Fashion Week Australia (EFWA) family, Hayley has played an integral role in promoting sustainability and empowerment in the fashion industry. Her passion for nurturing emerging talents and empowering young models shines through in every role she takes on.
Hailing from the vibrant city of Perth, Western Australia, Hayley has graced the pages of numerous magazines, showcasing her remarkable versatility across a wide spectrum of genres, from high fashion to artistic expression. Yet, what truly sets Hayley apart is her indomitable spirit and unwavering commitment to making a difference. She’s not just a model; she is an empowering force, a mentor, and a trailblazer.
Explore her inspiring journey and insights in the full interview below, as she shares her experiences and sheds light on the vital intersection of sustainable fashion and mainstream trends. Get ready to be inspired by the formidable Hayley Beardman!
Can you share your remarkable journey with EFWA from its inception? How did you first become involved, and what inspired you to join this movement for sustainable fashion?
The first time I walked for Zuhal wearing Green Embassy was at the Ellington Jazz Club. It was before Eco Fashion Week even evolved in Perth. It was a small event showcasing her work. I honestly fell in love with her designs even more wearing them. Once I understood the story and how they were actually made, I was truly excited to be able to walk and work with Zuhal for Eco Fashion Week Australia when the first show was in 2017. By the end of this show, I knew I wanted more.
Photo of Hayley Beardman with Zuhal Kuvan-Mills, Founder of Eco Fashion Week Australia
Balancing a full-time job, motherhood, and a modeling career is truly commendable. How have you managed to keep your passion for modeling alive amidst your busy life?
It’s definitely a juggle, and balancing is a hard word to say already! (Laughs) I do have a loving partner who supports me with everything I do and an amazing family who is happy to help with Austin & Ariela when I am working in the Modeling field. This career I started when I was 7 years old; I was actually a really shy kid & would hide behind my mum’s legs. Modeling is what brought out the sparkle in me and made me passionate about this career. It’s why I truly enjoy doing this. I feel that if you’re passionate about something enough, you never work a day in your life.
You’ve been a steadfast presence even during EFWA’s early days when financial constraints were challenging. What motivated you to continue with EFWA despite the financial hurdles?
It is a passion of mine, modeling and being involved in such amazing projects. Money isn’t everything; this show is more than just a show – it’s a story, and it needs to be told! Zuhal is an amazing woman, and her story is truly courageous. I love supporting Zuhal and honestly cannot wait for the next year 2024 EFWA!
Using your work holidays to practice for EFWA showcases your dedication. How do these events differ from other fashion shows you’ve been a part of, and what keeps you motivated to invest suchtime and effort?
Participating in EFWA’s showcases feels more like joining a close-knit family than just another fashion event. It’s a unique blend of camaraderie, support, and genuine care. We know we can rely on each other, from fellow models to the dedicated parents who become like our own. It’s a nurturing and welcoming environment, unlike any other show. Even in challenging times, like in 2018 when my son, Austin, was just 3 months old, EFWA’s exceptional support allowed me to return to the catwalk on the Finale show, a gesture rarely seen in most fashion events. This is the essence of EFWA – it’s not merely an event; it’s a family.
How do you manage the dual role of being a model and a mother during such high-energy events?
I am going to say it’s hard work tbh, but I wouldn’t have it any other way. I honestly really enjoy Modelling and being able to help others. Keeping the energy levels up is easy when it is something you are already passionate about. I love being on the catwalk and strutting my stuff tbh is honestly a lot of fun, and if I’m behind the scenes doing backstage/ coordinator for the models, it’s a rush to get things done and knowing others are looking at you as a role model too.
You’ve taken on the role of managing young models backstage. Can you share your experiences in this mentorship role? How does it feel to be an older sister figure to these aspiring models?
It’s something I really like doing and being able to help others in this industry is honestly a blessing. To be known in this industry is quite surreal tbh and being asked to help with a lot of modeling events or help train other models for other shows I am involved in is a dream of mine… I started my journey by opening up my own Modeling school – Poise Modelling Academy wanting to teach young models, the safety of modeling and inspire them. I have models I taught in my modeling school who still come to me and ask me questions to this day and it makes it worthwhile. Unfortunately, it’s not easy and not everyone wants to pay but doing this opened up a lot of opportunities for me especially mentoring, choreography, and running backstage.
EFWA seems to have become more than just a platform for you. How would you describe your role in the EFWA family, and what does this community mean to you?
It means the world to me, when I found out Zuhal was re-opening up this Project, I was so excited!!! I honestly cannot wait to be back on the catwalk, helping backstage, and being around everyone again.
As someone deeply connected to the sustainable fashion movement, could you share your insights on the differences between fast fashion and sustainable fashion from a professional model’s viewpoint?
Working with a lot of the designers on the runway to photoshoots – the difference I feel personally is creativity in their design. There’s a lot of thought, and effort, and shows truly how designers in “sustainable fashion” are passionate about the environment and the world around them. I am not saying that fast fashion doesn’t have passion as such – I am saying that it’s just that they can sell easily from catwalk to the shelves, while sustainable fashion is usually a once-off piece. This is only my perspective and my thoughts, but everyone thinks differently. Working with and hearing the designers’ stories who work in sustainable fashion shows their willingness to evolve.
EFWA embodies sustainable fashion. Could you elaborate on how this event’s philosophy aligns with your values as a model, and how it differs from typical fashion shows?
It’s very similar in certain ways as typical fashion to sustainable fashion on what happens backstage with catwalk shows, some show it’s just a straight catwalk where you will walk up to the front pose, then walk off, to some it might be a small routine with others on the catwalk. What I do find different is with EFWA they do talk about the actual designer and hear the stories behind the designs coming to life on the catwalk. I feel with Sustainable fashion – some designers want a bit of character on the catwalk where they might want a bit of sass, smiles, and to really show the design off not just a mannequin on the catwalk.
From your unique perspective, what message do sustainable fashion events like EFWA send to the fashion industry and society as a whole?
Sounds a little crazy, I was speaking with Zuhal having a chai, and talking about how I see fashion with what she is doing with EFWA and how designers are evolving to grow in this way, and then how I see this movement growing not just fashion but to the world – think about, everyone is already trying to go greener slowly as it takes time…
Our area that I live in has a buy nothing group where another person’s unwanted items become someone else’s new toy, new clothes, new kitchen utensils, etc. instead of them just throwing them out they become reused. I just purchased last week some Eco-Friendly kitchen reusable baking mats that can be reused up to at least 100 times and eventually save me money too in my pocket. They are catching on – but it does take time to understand.
How do you see the role of models evolving in promoting sustainable fashion? How can models contribute to raising awareness about ethical practices in the industry?
Social Media has a huge presence for Teens nowadays, they constantly have a phone glued to their hands! I feel this is likely the only way to help evolve and showcase sustainable fashion. If the Teens / Models are talking it gets others talking.
How do you educate yourself about sustainable fashion, and what changes have you personally made in your fashion choices to be more environmentally conscious?
I haven’t really bought any clothes for about 7 years… the BUY NOTHING GROUP is where I shop! Unless it’s underwear of course hahaha!
With your experience, what advice would you give to aspiring models who are interested in pursuing a career aligned with sustainable fashion values?
To give it a go, you have nothing to lose, and might be surprised how much you actually enjoy it!
As EFWA grows and the fashion industry evolves, where do you envision the intersection of sustainable fashion and mainstream fashion in the coming years?
I feel some designers might be willing to take on the challenge eventually, it will take time and it’s already happening in Tafes where they are learning and challenging themselves in “sustainable fashion”. I do feel mainstream will slowly evolve into sustainable fashion on the catwalk even more, especially with how our world is already evolving and talking about climate change to recycling items & reusable goods, why can’t fashion be that as well?
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
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