In the dynamic world of fashion and modeling, Hayley Beardman started her remarkable journey at the tender age of 7. Growing up amidst the ever-evolving trends and styles of the industry, she has honed her craft into something truly extraordinary. As a dedicated member of the Eco Fashion Week Australia (EFWA) family, Hayley has played an integral role in promoting sustainability and empowerment in the fashion industry. Her passion for nurturing emerging talents and empowering young models shines through in every role she takes on.
Hailing from the vibrant city of Perth, Western Australia, Hayley has graced the pages of numerous magazines, showcasing her remarkable versatility across a wide spectrum of genres, from high fashion to artistic expression. Yet, what truly sets Hayley apart is her indomitable spirit and unwavering commitment to making a difference. She’s not just a model; she is an empowering force, a mentor, and a trailblazer.
Explore her inspiring journey and insights in the full interview below, as she shares her experiences and sheds light on the vital intersection of sustainable fashion and mainstream trends. Get ready to be inspired by the formidable Hayley Beardman!
Can you share your remarkable journey with EFWA from its inception? How did you first become involved, and what inspired you to join this movement for sustainable fashion?
The first time I walked for Zuhal wearing Green Embassy was at the Ellington Jazz Club. It was before Eco Fashion Week even evolved in Perth. It was a small event showcasing her work. I honestly fell in love with her designs even more wearing them. Once I understood the story and how they were actually made, I was truly excited to be able to walk and work with Zuhal for Eco Fashion Week Australia when the first show was in 2017. By the end of this show, I knew I wanted more.
Balancing a full-time job, motherhood, and a modeling career is truly commendable. How have you managed to keep your passion for modeling alive amidst your busy life?
It’s definitely a juggle, and balancing is a hard word to say already! (Laughs) I do have a loving partner who supports me with everything I do and an amazing family who is happy to help with Austin & Ariela when I am working in the Modeling field. This career I started when I was 7 years old; I was actually a really shy kid & would hide behind my mum’s legs. Modeling is what brought out the sparkle in me and made me passionate about this career. It’s why I truly enjoy doing this. I feel that if you’re passionate about something enough, you never work a day in your life.
You’ve been a steadfast presence even during EFWA’s early days when financial constraints were challenging. What motivated you to continue with EFWA despite the financial hurdles?
It is a passion of mine, modeling and being involved in such amazing projects. Money isn’t everything; this show is more than just a show – it’s a story, and it needs to be told! Zuhal is an amazing woman, and her story is truly courageous. I love supporting Zuhal and honestly cannot wait for the next year 2024 EFWA!
Using your work holidays to practice for EFWA showcases your dedication. How do these events differ from other fashion shows you’ve been a part of, and what keeps you motivated to invest such time and effort?
Participating in EFWA’s showcases feels more like joining a close-knit family than just another fashion event. It’s a unique blend of camaraderie, support, and genuine care. We know we can rely on each other, from fellow models to the dedicated parents who become like our own. It’s a nurturing and welcoming environment, unlike any other show. Even in challenging times, like in 2018 when my son, Austin, was just 3 months old, EFWA’s exceptional support allowed me to return to the catwalk on the Finale show, a gesture rarely seen in most fashion events. This is the essence of EFWA – it’s not merely an event; it’s a family.
How do you manage the dual role of being a model and a mother during such high-energy events?
I am going to say it’s hard work tbh, but I wouldn’t have it any other way. I honestly really enjoy Modelling and being able to help others. Keeping the energy levels up is easy when it is something you are already passionate about. I love being on the catwalk and strutting my stuff tbh is honestly a lot of fun, and if I’m behind the scenes doing backstage/ coordinator for the models, it’s a rush to get things done and knowing others are looking at you as a role model too.
You’ve taken on the role of managing young models backstage. Can you share your experiences in this mentorship role? How does it feel to be an older sister figure to these aspiring models?
It’s something I really like doing and being able to help others in this industry is honestly a blessing. To be known in this industry is quite surreal tbh and being asked to help with a lot of modeling events or help train other models for other shows I am involved in is a dream of mine… I started my journey by opening up my own Modeling school – Poise Modelling Academy wanting to teach young models, the safety of modeling and inspire them. I have models I taught in my modeling school who still come to me and ask me questions to this day and it makes it worthwhile. Unfortunately, it’s not easy and not everyone wants to pay but doing this opened up a lot of opportunities for me especially mentoring, choreography, and running backstage.
EFWA seems to have become more than just a platform for you. How would you describe your role in the EFWA family, and what does this community mean to you?
It means the world to me, when I found out Zuhal was re-opening up this Project, I was so excited!!! I honestly cannot wait to be back on the catwalk, helping backstage, and being around everyone again.
As someone deeply connected to the sustainable fashion movement, could you share your insights on the differences between fast fashion and sustainable fashion from a professional model’s viewpoint?
Working with a lot of the designers on the runway to photoshoots – the difference I feel personally is creativity in their design. There’s a lot of thought, and effort, and shows truly how designers in “sustainable fashion” are passionate about the environment and the world around them. I am not saying that fast fashion doesn’t have passion as such – I am saying that it’s just that they can sell easily from catwalk to the shelves, while sustainable fashion is usually a once-off piece. This is only my perspective and my thoughts, but everyone thinks differently. Working with and hearing the designers’ stories who work in sustainable fashion shows their willingness to evolve.
EFWA embodies sustainable fashion. Could you elaborate on how this event’s philosophy aligns with your values as a model, and how it differs from typical fashion shows?
It’s very similar in certain ways as typical fashion to sustainable fashion on what happens backstage with catwalk shows, some show it’s just a straight catwalk where you will walk up to the front pose, then walk off, to some it might be a small routine with others on the catwalk. What I do find different is with EFWA they do talk about the actual designer and hear the stories behind the designs coming to life on the catwalk. I feel with Sustainable fashion – some designers want a bit of character on the catwalk where they might want a bit of sass, smiles, and to really show the design off not just a mannequin on the catwalk.
From your unique perspective, what message do sustainable fashion events like EFWA send to the fashion industry and society as a whole?
Sounds a little crazy, I was speaking with Zuhal having a chai, and talking about how I see fashion with what she is doing with EFWA and how designers are evolving to grow in this way, and then how I see this movement growing not just fashion but to the world – think about, everyone is already trying to go greener slowly as it takes time…
Our area that I live in has a buy nothing group where another person’s unwanted items become someone else’s new toy, new clothes, new kitchen utensils, etc. instead of them just throwing them out they become reused. I just purchased last week some Eco-Friendly kitchen reusable baking mats that can be reused up to at least 100 times and eventually save me money too in my pocket. They are catching on – but it does take time to understand.
How do you see the role of models evolving in promoting sustainable fashion? How can models contribute to raising awareness about ethical practices in the industry?
Social Media has a huge presence for Teens nowadays, they constantly have a phone glued to their hands! I feel this is likely the only way to help evolve and showcase sustainable fashion. If the Teens / Models are talking it gets others talking.
How do you educate yourself about sustainable fashion, and what changes have you personally made in your fashion choices to be more environmentally conscious?
I haven’t really bought any clothes for about 7 years… the BUY NOTHING GROUP is where I shop! Unless it’s underwear of course hahaha!
With your experience, what advice would you give to aspiring models who are interested in pursuing a career aligned with sustainable fashion values?
To give it a go, you have nothing to lose, and might be surprised how much you actually enjoy it!
As EFWA grows and the fashion industry evolves, where do you envision the intersection of sustainable fashion and mainstream fashion in the coming years?
I feel some designers might be willing to take on the challenge eventually, it will take time and it’s already happening in Tafes where they are learning and challenging themselves in “sustainable fashion”. I do feel mainstream will slowly evolve into sustainable fashion on the catwalk even more, especially with how our world is already evolving and talking about climate change to recycling items & reusable goods, why can’t fashion be that as well?
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.