In the dynamic realm of sustainable fashion, Talisha Lee emerges as a vibrant thread intricately woven into the narrative of Eco-Fashion Week Australia (EFWA). Her journey, from a transformative experience at an early age to becoming the Face of EFWA Closet of the Anthropocene in 2024, reflects not just a runway showcase but a profound exploration of the impact of fast fashion on the environment. Talisha‘s story embodies personal evolution and a commitment to amplify voices often unheard, making her an ambassador for diversity, equity, and sustainability.
Beyond the glamour, Talisha’s perspective as a medical student adds depth to her understanding of the connection between sustainable fashion and personal well-being. For her, it’s more than a runway; it’s a belief that what we wear should echo the commitment to natural, organic choices in life. Talisha’s artistic flair extends beyond modeling, with her passion for singing and acting enriching her expression on the runway. Balancing a medical career with modeling, she envisions a future where both seamlessly coexist, contributing to a vibrant and sustainable world.
Hi Talisha! You’ve been a part of Eco-Fashion Week Australia (EFWA) since its inception. Could you share your journey with us? How has the EFWA experience influenced your perspective on fashion and sustainability?
My first experience with EFWA was when I was 13 years old, and it was the first large-scale fashion/modelling show that I had ever participated in. I had the lucky opportunity to meet a multitude of different people from different countries and backgrounds and witness their own unique styles of creating sustainable fashion. From designs made of coffee bags and coffee pods, to Merino and alpaca wool, all the way through to up-cycling and redesigning op shop finds. It also opened my eyes to how much of our current fashion consumption is considered fast fashion, and just how damaging this is for the environment. Prior to my experience with EFWA I felt as if I was oblivious to the impacts of fast fashion on our environment, and to what fast fashion actually looked like in our everyday lives.
Being the Face of EFWA Closet of the Anthropocene for EFWA 2024 is an incredible achievement. Can you tell us more about this role and what it means to you?
To me being the face of the EFWA closet of the Anthropocene means not only advocating for sustainable fashion and minimising the impacts of fast fashion, but it also means giving a voice to smaller groups and communities that are often not seen and heard in the media. It means encouraging diversity and giving a voice to those who often do not have one, so that all Australians are given equal opportunity to share their story. It is up to us to use the platform that we have been given to advocate for diversity, equity, and sustainability. Having been a part of EFWA since its inception, I have been able to see the effort that this incredible team has put in to ensure diversity and equity for all of our models, designers, and community members, and I feel as if I have a responsibility to keep promoting these same values.
As a medical student, you have a unique perspective on health and sustainability. How do you see the connection between sustainable fashion and personal well-being?
To me, sustainable fashion is a much more viable alternative to fast fashion, not only for the environment but for us. We know that natural products are always better for an individual’s health, whether that’s organic foods to organic products, what we consume should be no different from the clothes that we put on our bodies.
You’re not only a model but also have a passion for singing and acting. How do these different forms of creative expression complement your modelling career?
Not only did singing and acting improve my confidence and stage presence, but it also gave me the skills required for modelling. A lot of people don’t realise that modelling is an art form, there are so many different styles of modelling and how we choose to compose ourselves on the runway is a form of individual expression. Acting and singing allowed me to explore my own unique style, from body language to facial expression, to perfect my modelling capabilities.
Eco Fashion and traditional fashion can differ in many ways. What do you find most distinctive about modelling for sustainable fashion as opposed to conventional fashion?
With sustainable fashion, you truly uncover the story behind the clothes. You get to listen to designers tell you every single step that they took to create the final piece that you’re wearing. From how they decided which materials to use, to how those materials were sourced and by whom, through to the designing and creating process. You get to listen to designers point out unique spots on their clothes that might have been a mistake when they were sewing or crocheting, and you really get to see the clothes come to life. With traditional fashion, on the other hand, you don’t get the same intimate story. You get to listen to the designing process, then the clothes are often shipped off to a foreign manufacturer before being shipped back for you to wear down the runway.
EFWA is often described as a close-knit community, like a family. How has this sense of belonging impacted your journey as a model?
With EFWA it really made a difference to me starting out my modelling career as a part of this family, because it made the modelling world so much less daunting to me. It showed that there were genuine people out there who would be willing to support me and treat me as their own. I feel like in everyday media and even just as a teenager looking online, we always get told that the fashion industry is one of the most cutthroat and exclusive industries, with everyone being pitted against each other. Being a part of the eco-fashion team, you get to see that that is far from the truth, you get to see everyone treating each other as family, whilst still giving each other the opportunity to shine as an individual.
In your opinion, what kind of impact does EFWA have on the fashion industry and the wider community?
EFWA has opened the door for communication and raised awareness regarding the impacts of fast fashion and how much of the fashion industry participates in fast fashion. It has given a platform to individual community members to raise awareness about sustainable fashion and showcased various different projects in support of our cause.
Balancing a career in the medical field and modelling is no small feat. How do you plan to pursue both these passions simultaneously?
Having studied in such a competitive and intense field, I feel like I’ve developed skills to find a balance between my career endeavours and my passion for modelling, and so I do intend to continue working on both. Modelling to me is a fun environment that allows me to escape from the pressure of studying, and I truly believe it will play a pivotal role in my life as I continue with my career.
The fashion industry plays a significant role in environmental issues. Do you believe models can be influential voices in raising awareness about sustainable fashion and addressing climate change?
100% yes. As models, we are the face of the clothes that we wear so we have a voice, and we have the ability to make an impact. If we keep raising our concerns and keep raising awareness then as models, and even as everyday individuals, we are able to make a change.
What advice do you have for newcomers entering the world of modelling, especially those who are interested in promoting sustainability?
My advice is to be confident in yourself and know that you are worthy of achieving everything that you set out to do and so much more. The industry can be quite harsh, and as much as we are working to change that, and I do believe change and progress are being made, you must be confident in yourself and believe that you will get where you want to be. Regarding promoting sustainability, that is such an important message to be sending out, and just continuously promoting that and believing and fighting for your cause will get you very far.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
The journey of Lauren Di Meglio is a testament to the transformative power of passion and dedication. As a recent graduate with a double major in Tourism & Hospitality and Events, her love for the ocean and marine experiences has driven her to make a meaningful impact. Her family’s deep-rooted connection to the shipping industry has given her unique insights and a profound desire to preserve the beauty of our natural world for generations to come.
It was through Eco Fashion Week Australia (EFWA) that Lauren found a platform to marry her love for the environment and her burgeoning interest in fashion. Her initial experiences as a model for EFWA were nothing short of exhilarating. The exposure to sustainable fashion practices, coupled with her growing awareness of the environmental impact of fast fashion, ignited a profound shift in her perspective. This journey with EFWA has left an indelible mark, influencing her career path in eco-tourism and shaping her commitment to making conscious choices, supporting local businesses, and promoting sustainability.
Lauren’s story is an inspiration for aspiring individuals seeking to make a positive impact on the environment. It’s a reminder that every small step towards a more sustainable future counts, and when fueled by passion, the possibilities are endless. EFWA, with its focus on sustainable fashion, played a pivotal role in guiding Lauren toward a career dedicated to eco-tourism and environmental preservation. The journey continues, and the influence of EFWA shines brightly in her path ahead.
Can you tell us a bit about yourself and your background in the eco-tourism and fashion industries?
My name is Lauren Di Meglio, I am 22 years old and have recently graduated from Curtin University with a Commerce degree, double majoring in Tourism & Hospitality and Events. Growing up I’ve always loved the ocean, beaches, rivers, and any body of water. Living in Perth and consistently traveling back and forth from a small fishing island in Italy, Ischia, my family and I have always been lucky enough to surround ourselves with marine experiences almost daily. My immediate and extended family on both sides work within the shipping industry, which has given me the opportunity to learn insights into the industry. As my love for the marine world grows, so does my passion and desire to preserve the experiences it provides for future generations. I intend to use my degree to help conserve and protect tourism destinations and to develop environmentally-conscious experiences for visiting tourists and locals.
Designer: Green Embassy
How did you first get involved with Eco Fashion Week Australia (EFWA)? Can you share your initial impressions and experiences?
In 2017, I had been with Dene for 2 years and was confident in front of a camera and up on the runway. She mentioned a modeling call for Eco-Fashion Week Australia, an idea/concept that I hadn’t heard of before. From the moment my mum and I met Zuhal, we knew we wanted to be a part of EFWA! We would go to Fremantle every 2nd weekend to practice walking, try on beautiful garments, and involve ourselves in extra opportunities; Dowerin Field Days, Taylor Winery Events, etc.
The EFWA 2017 event was thrilling! As a 16-year-old, having the opportunity to be photographed, interviewed, and walk the runway in front of a new and growing audience every night for 5-days was incredible. The confidence and pride the experience gave me is something unmatched.
Going into the 2nd year of EFWA, Emily Craig, Taleisha Lee and I (and our mothers) were lucky enough to work closely with Zuhal. We would assist in running the runway training for the EFWA 2018 team, we were involved in numerous “bonus” photoshoots for the Green Embassy and even other international designers. We will always be EFWA’s and Zuhal’s #1 fans.
EFWA is known for its focus on sustainable fashion. How did participating in this event influence your perspective on fashion and sustainability?
I learned so much from Zuhal and the other designers about fashion pollution/fast fashion, up-cycled fashion, natural materials and dying processes, and all of the individual and unique ways that the designers would create their art. Learning these things gave me an appreciation for the designers and their work as it gave me an insight into the thought process behind the end result. It taught me, as a teenager who would regularly shop with friends at fast fashion outlets, the impact that my actions have on the environment around me, socially, economically, and environmentally. This helped me to rethink and reassess;
1. What do I want to support; big corporations who mass produce low-quality items or individual artists who carefully craft their designs with passion and consideration?
2. How can I benefit from buying locally or from slow fashion artists?
I learned that although slow fashion items may come with a bigger price tag, the item would always last in my wardrobe for longer as it isn’t trying to fit into a trend, the quality is better, and the personal connection with the piece. The knowledge that I learned from EFWA has stuck with me and has inspired me throughout my studies to keep conscious of my impact, current and future.
What aspects of EFWA’s sustainable fashion ethos resonated with you the most, and why?
I love that EFWA stands to educate, promote, and entertain its audience, both through physical events and media content, on the importance of shopping quality, and slow fashion. It teaches you to shift your perspective of fashion, reconsider your shopping habits, and make a more conscious and educated decision when it comes to shopping. The knowledge and moral value that EFWA passes on to its audience plants a new way of thinking that will ultimately benefit the individual, the fashion industry, and the environment around us.
In your opinion, how do sustainable fashion and eco-tourism intersect, and what role do they play in promoting environmental consciousness?
In my view, I wouldn’t be able to work for an eco-industry while ignoring another. I chose to venture into the eco-tourism industry because I want to preserve and conserve the natural environment around us, although my work may not directly correlate with the fashion industry, they ultimately have impacts on each other in the long run. The overarching ideologies of eco-fashion and eco-tourism overlap, for example, the simple idea of supporting local businesses is always a great way to ensure you are getting quality products and/or services.
Designer: Green Embassy
How has your involvement with EFWA influenced your career path and aspirations, particularly in the field of eco-tourism?
The knowledge I gained from being a part of EFWA has assisted me throughout my studies and my day-to-day decision-making. During my time with EFWA I have traveled to many WA towns and locations, learning about their agricultural practices and the different ways of living (rural vs. city living), I learned about small, conscious decisions that people make in their everyday lives that benefit themselves and their environment. Through learning these behaviors and seeing the impacts that these could have on a community, I became intrigued by the small changes I could make to benefit other towns and individuals. This sparked an interest in tourism development and helped me throughout my studies by relating to these experiences.
Photo by Harry Leonard Imagery at Eco Fashion Week Australia 2018
You have just obtained a bachelor’s degree in commerce, majoring in tourism, events, and hospitality. How has your education complemented your passion for eco-tourism?
Throughout my degree, my favourite units were always the ones that covered tourism development and tourism conservation. I felt as though these units taught me the most about how I could make an impact through eco-tourism and allowed me to fuel my passion. I used my assignments as a means to put my ideas of conservation to the test, and I often reflected on my years of travel and experiences abroad. I would tailor my assignments to marine-based destinations when possible to keep my engagement high and use my knowledge of the shipping industry and individual companies to my advantage. Eco-tourism allowed me to find an industry that incorporated all of my interests and aspirations.
What advice would you give to aspiring individuals who are looking to make a positive impact on the environment through their careers, whether in fashion or eco-tourism?
Through my studies, I was often overwhelmed with the facts of how much damage has been caused by the fashion industry, how difficult it can be to make a conscious decision, and how I would be able to make a difference. It is important to remember that all you can do is take a step in the right direction, and then another, and another. Throughout my assignments, I would make conscious decisions about the destinations I was researching to make them relevant to the field in which I aspire to work. I would suggest to do the same, study and research the areas that you are passionate about. Take lessons that you learn through your studies and apply them to everyday living, and vice versa, take lessons and experiences from your years of living and apply these to your studies. If you love what you do, you’ll never work a day in your life.
Designer: Green Embassy
Is there anything else you’d like to share about your journey, your passion for eco-tourism, or the influence of EFWA in shaping your path?
EFWA has made a massive impact on my personal journey, it has taught me so many life lessons and has given me the opportunity to meet incredible individuals from all around the world. The years of getting to meet and know Zuhal, her family, and the other amazing friends that we still hold close to this day, was an incredibly valuable experience that I am so grateful for.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
In the world of sustainable fashion, there are journeys that inspire and voices that echo powerful messages of inclusion and eco-consciousness. Tia Semi, a remarkable designer with a unique perspective, embodies both. From the runways of EFWA (Eco Fashion Week Australia) to her evolution as a sustainable fashion advocate, Tia’s story is one of resilience and creativity.
Navigating life with many challenges, Tia’s journey is a testament to the transformative potential of the fashion industry. EFWA provided not just a platform but a community that celebrated her uniqueness. It empowered her to create designs that fuse her Pacific Island heritage with sustainability, promoting eco-friendly practices and inclusivity. In this interview, we explore Tia’s vision for a more conscious and inclusive fashion landscape, where every individual, regardless of their background or abilities, can contribute to positive change.
Can you share with us your journey from being a runway model at EFWA to becoming a sustainable fashion designer? How did EFWA influence and inspire you to take this path?
EFWA made me more conscious of my impact on Mother Earth. I am privileged to combine the influence of my Pacific Island background and EFWA in learning about sustainability and as much as utilizing resources on our Earth, but also giving back to our Earth. I am more conscious of how I use my materials- I hand print my patterns on materials instead of mass production, I ensure I use and stretch every inch of fabric by having smaller offcuts created into scrunches and hats etc.
Photography by Port Douglas Photographer, Outfit by Curtin Spring
You have a unique perspective as someone who has personally experienced challenges such as cerebral palsy, intellectual disability, epilepsy, and being deaf. How has sustainable fashion and the platform of EFWA played a role in your mental and emotional well-being?
I am forever thankful for the EFWA platform, as they saw beyond my disabilities. This platform has proven to be impactful in a holistic way- they have embraced me as the being I am and I will forever pay it forward. Every individual has something to contribute to society and the Earth, we all leave an impact, no matter how big or small. EFWA embraced my uniqueness and now I can go out and share this with others. Together everybody achieves more. I am just getting started, what’s your excuse?
EFWA is known for its commitment to inclusivity and diversity. How has this platform empowered you as a designer and helped you bring your unique perspective to sustainable fashion?
EFWA embraced me and my uniqueness. I am not the same person when I first started my journey with EFWA 2018- I am bolder, and I am more confident in who I am and what I can achieve and contribute. I am more than willing to be the cheerleader and advocate for anybody else who needs guidance to find their path. Sustainability and Pacific Island fashion are my mandates- I am now an advocate by default. The Pacific Islands are the first to be affected by rising sea tides, so I have a responsibility to promote sustainability through my fashion label. EFWA has enabled me to be more conscious and dig deeper into my intentionality of what I am doing and how it affects Mother Earth.
Photograph by Port Douglas Photographer
What are the key values and principles that you incorporate into your sustainable fashion designs?
I am a voice for the Pacific Islands and the effects of Global warming which affects the rising sea levels surrounding our Islands. My fashion label is a platform for sustainability and being conscious of how we leave our impact in this world. I use non-toxic fabric paint, I hand paint my materials, I utilize as much material to create accessories, etc. I would like to explore using my voice more to promote sustainability in my community and outer audience.
EFWA places a strong emphasis on eco-friendly materials and small-scale production of artistic clothes. How do you ensure that your designs reflect these values, and how has it impacted your creative process?
As I mentioned earlier, I use non-toxic fabric paint, hand-paint my materials, and avoid mass production. Also, I have collaborated with an Indigenous designer and created a line of upcycled Island design denim jackets (sourced from Op shops). This project was so fun and I would probably revisit it again in the near future. What a privilege to collaborate with other conscious and creative-minded fashion designers. This platform has opened up avenues I never should have manifested on my own accord. I am forever thankful and blessed for this opportunity.
How does fashion, as an art form, enable you to express yourself and communicate meaningful messages about sustainability and inclusivity?
Exploring sustainability through fashion is the best of both worlds! It is so fun and I love how we can develop our creations by digging a deeper level of creativity and innovation. My label embraces all people.
Can you share a specific moment or experience at EFWA that had a profound impact on your journey as a sustainable fashion designer?
Networking and collaborating with other fashion-conscious designers has been such a blessing. Also being on the runway and making lifelong friends through the experience with EFWA is something I’ll forever cherish in my life journey.
EFWA is known for raising awareness about the climate crisis and honoring biodiversity. How do you infuse these critical themes into your sustainable fashion designs?
I have mentioned in former questions my fusion with sustainability and the Pacific Islands- I am exploring more about how to be an impactful voice to reach a wider audience. My fashion is my voice, and I am developing and evolving this more and more.
As a designer, how do you envision contributing to a more eco-conscious and inclusive fashion industry? What message do you hope to send to other aspiring designers and the broader fashion community?
We must utilize our strengths and explore our curiosities. If you asked me 4 years ago if I knew where I’d be now in my fashion and sustainability journey, I’d think you were talking about someone else. Just keep going, trip, fall, get up, and keep going. If your heart is true and you are willing to help others along the way, you cannot fail.
Photography by Port Douglas Photographer, Outfit by Sylvia Calvo BCN
Lastly, how has EFWA as a platform shaped your perspective on fashion, sustainability, and the power of collective action?
As I have mentioned before, EFWA embraced me and my uniqueness and helped me to become more conscious of my impact on Mother Earth. Every person I have encountered on my journey has had an impact on my life. I love to reflect on my experiences and can only smile with appreciation and humility. I am a strong young Samoan and Aussie woman, I am alive, and I have a purpose and a voice. I will not give up, so don’t you give up. We all have a role to play. Start small and build- one foot in front of the other.
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
In the dynamic world of fashion and modeling, Hayley Beardman started her remarkable journey at the tender age of 7. Growing up amidst the ever-evolving trends and styles of the industry, she has honed her craft into something truly extraordinary. As a dedicated member of the Eco Fashion Week Australia (EFWA) family, Hayley has played an integral role in promoting sustainability and empowerment in the fashion industry. Her passion for nurturing emerging talents and empowering young models shines through in every role she takes on.
Hailing from the vibrant city of Perth, Western Australia, Hayley has graced the pages of numerous magazines, showcasing her remarkable versatility across a wide spectrum of genres, from high fashion to artistic expression. Yet, what truly sets Hayley apart is her indomitable spirit and unwavering commitment to making a difference. She’s not just a model; she is an empowering force, a mentor, and a trailblazer.
Explore her inspiring journey and insights in the full interview below, as she shares her experiences and sheds light on the vital intersection of sustainable fashion and mainstream trends. Get ready to be inspired by the formidable Hayley Beardman!
Can you share your remarkable journey with EFWA from its inception? How did you first become involved, and what inspired you to join this movement for sustainable fashion?
The first time I walked for Zuhal wearing Green Embassy was at the Ellington Jazz Club. It was before Eco Fashion Week even evolved in Perth. It was a small event showcasing her work. I honestly fell in love with her designs even more wearing them. Once I understood the story and how they were actually made, I was truly excited to be able to walk and work with Zuhal for Eco Fashion Week Australia when the first show was in 2017. By the end of this show, I knew I wanted more.
Photo of Hayley Beardman with Zuhal Kuvan-Mills, Founder of Eco Fashion Week Australia
Balancing a full-time job, motherhood, and a modeling career is truly commendable. How have you managed to keep your passion for modeling alive amidst your busy life?
It’s definitely a juggle, and balancing is a hard word to say already! (Laughs) I do have a loving partner who supports me with everything I do and an amazing family who is happy to help with Austin & Ariela when I am working in the Modeling field. This career I started when I was 7 years old; I was actually a really shy kid & would hide behind my mum’s legs. Modeling is what brought out the sparkle in me and made me passionate about this career. It’s why I truly enjoy doing this. I feel that if you’re passionate about something enough, you never work a day in your life.
You’ve been a steadfast presence even during EFWA’s early days when financial constraints were challenging. What motivated you to continue with EFWA despite the financial hurdles?
It is a passion of mine, modeling and being involved in such amazing projects. Money isn’t everything; this show is more than just a show – it’s a story, and it needs to be told! Zuhal is an amazing woman, and her story is truly courageous. I love supporting Zuhal and honestly cannot wait for the next year 2024 EFWA!
Using your work holidays to practice for EFWA showcases your dedication. How do these events differ from other fashion shows you’ve been a part of, and what keeps you motivated to invest suchtime and effort?
Participating in EFWA’s showcases feels more like joining a close-knit family than just another fashion event. It’s a unique blend of camaraderie, support, and genuine care. We know we can rely on each other, from fellow models to the dedicated parents who become like our own. It’s a nurturing and welcoming environment, unlike any other show. Even in challenging times, like in 2018 when my son, Austin, was just 3 months old, EFWA’s exceptional support allowed me to return to the catwalk on the Finale show, a gesture rarely seen in most fashion events. This is the essence of EFWA – it’s not merely an event; it’s a family.
How do you manage the dual role of being a model and a mother during such high-energy events?
I am going to say it’s hard work tbh, but I wouldn’t have it any other way. I honestly really enjoy Modelling and being able to help others. Keeping the energy levels up is easy when it is something you are already passionate about. I love being on the catwalk and strutting my stuff tbh is honestly a lot of fun, and if I’m behind the scenes doing backstage/ coordinator for the models, it’s a rush to get things done and knowing others are looking at you as a role model too.
You’ve taken on the role of managing young models backstage. Can you share your experiences in this mentorship role? How does it feel to be an older sister figure to these aspiring models?
It’s something I really like doing and being able to help others in this industry is honestly a blessing. To be known in this industry is quite surreal tbh and being asked to help with a lot of modeling events or help train other models for other shows I am involved in is a dream of mine… I started my journey by opening up my own Modeling school – Poise Modelling Academy wanting to teach young models, the safety of modeling and inspire them. I have models I taught in my modeling school who still come to me and ask me questions to this day and it makes it worthwhile. Unfortunately, it’s not easy and not everyone wants to pay but doing this opened up a lot of opportunities for me especially mentoring, choreography, and running backstage.
EFWA seems to have become more than just a platform for you. How would you describe your role in the EFWA family, and what does this community mean to you?
It means the world to me, when I found out Zuhal was re-opening up this Project, I was so excited!!! I honestly cannot wait to be back on the catwalk, helping backstage, and being around everyone again.
As someone deeply connected to the sustainable fashion movement, could you share your insights on the differences between fast fashion and sustainable fashion from a professional model’s viewpoint?
Working with a lot of the designers on the runway to photoshoots – the difference I feel personally is creativity in their design. There’s a lot of thought, and effort, and shows truly how designers in “sustainable fashion” are passionate about the environment and the world around them. I am not saying that fast fashion doesn’t have passion as such – I am saying that it’s just that they can sell easily from catwalk to the shelves, while sustainable fashion is usually a once-off piece. This is only my perspective and my thoughts, but everyone thinks differently. Working with and hearing the designers’ stories who work in sustainable fashion shows their willingness to evolve.
EFWA embodies sustainable fashion. Could you elaborate on how this event’s philosophy aligns with your values as a model, and how it differs from typical fashion shows?
It’s very similar in certain ways as typical fashion to sustainable fashion on what happens backstage with catwalk shows, some show it’s just a straight catwalk where you will walk up to the front pose, then walk off, to some it might be a small routine with others on the catwalk. What I do find different is with EFWA they do talk about the actual designer and hear the stories behind the designs coming to life on the catwalk. I feel with Sustainable fashion – some designers want a bit of character on the catwalk where they might want a bit of sass, smiles, and to really show the design off not just a mannequin on the catwalk.
From your unique perspective, what message do sustainable fashion events like EFWA send to the fashion industry and society as a whole?
Sounds a little crazy, I was speaking with Zuhal having a chai, and talking about how I see fashion with what she is doing with EFWA and how designers are evolving to grow in this way, and then how I see this movement growing not just fashion but to the world – think about, everyone is already trying to go greener slowly as it takes time…
Our area that I live in has a buy nothing group where another person’s unwanted items become someone else’s new toy, new clothes, new kitchen utensils, etc. instead of them just throwing them out they become reused. I just purchased last week some Eco-Friendly kitchen reusable baking mats that can be reused up to at least 100 times and eventually save me money too in my pocket. They are catching on – but it does take time to understand.
How do you see the role of models evolving in promoting sustainable fashion? How can models contribute to raising awareness about ethical practices in the industry?
Social Media has a huge presence for Teens nowadays, they constantly have a phone glued to their hands! I feel this is likely the only way to help evolve and showcase sustainable fashion. If the Teens / Models are talking it gets others talking.
How do you educate yourself about sustainable fashion, and what changes have you personally made in your fashion choices to be more environmentally conscious?
I haven’t really bought any clothes for about 7 years… the BUY NOTHING GROUP is where I shop! Unless it’s underwear of course hahaha!
With your experience, what advice would you give to aspiring models who are interested in pursuing a career aligned with sustainable fashion values?
To give it a go, you have nothing to lose, and might be surprised how much you actually enjoy it!
As EFWA grows and the fashion industry evolves, where do you envision the intersection of sustainable fashion and mainstream fashion in the coming years?
I feel some designers might be willing to take on the challenge eventually, it will take time and it’s already happening in Tafes where they are learning and challenging themselves in “sustainable fashion”. I do feel mainstream will slowly evolve into sustainable fashion on the catwalk even more, especially with how our world is already evolving and talking about climate change to recycling items & reusable goods, why can’t fashion be that as well?
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
In the realm where fashion intertwines with sustainability, a captivating narrative unfolds – that of Emily Craig, a beacon of inspiration within Eco Fashion Week Australia (EFWA). In this exclusive interview, we embark on a voyage through time, tracing Emily’s transformative journey from her first steps onto EFWA’s runway to her present role as a visionary fashion designer.
From the early days of EFWA, where Emily first graced the stage, to her current position as the inaugural designer for EFWA 2024, her story reflects the very essence of what EFWA stands for – a harmonious blend of creativity, innovation, and a profound commitment to sustainability. Join us as we unravel the chapters of Emily’s evolution, each page adorned with insights into her experiences, inspirations, and aspirations within the realm of sustainable fashion.
Can you take us back to when you first started with Eco Fashion Week Australia (EFWA) as a model in 2017? How did you get involved, and what was your initial experience like?
I was 15 when I went to a model casting for EFWA’s first show in Fremantle in 2017. It was an eye-opener into what fashion and design could be – this was my first runway experience and I felt part of a bigger purpose and felt at home.
EFWA has a strong focus on sustainable fashion. How has being a part of this event influenced your perspective on fashion and sustainability?
Before EFWA I was aware of the effects of the fashion industry and its cost on the environment. When I was introduced to EFWA and met Zuhal and other designers, hearing them talk about their practice and seeing their collections opened my eyes to how diverse sustainable fashion can be whilst being unique and fashionable. I’ve really tried to embed this into my practice, viewing multiple aspects, not just what fabrics are used, but storytelling, design concepts, and how to present your collection.
As a young fashion design graduate, how has your journey with EFWA shaped your career aspirations and design philosophy?
The EFWA ethos has always been with me throughout my studies – sustainability being the core of any of my decisions. There is an emphasis on having your own individual voice but also being a part of a team and a larger conversation. EFWA has a profound balance of that and has shaped how I balance that within my own design philosophy.
What specific aspects of EFWA’s mission and values have resonated with you the most, and how have they inspired your work as a fashion designer?
Not being afraid to be non-traditional. Adapting and having the confidence to do so and be better, for the sake of our environment.
EFWA has been known to provide a platform for emerging designers to showcase their talent. How has this opportunity impacted your growth and development as a designer?
It’s amazing to have this event in Australia. EFWA has always placed emphasis on emerging designers and I’ve seen that from the very start. EFWA gave me the courage and the dedication to start my growth as a designer. EFWA inspired me to focus my studies on fashion way back in high school where I made a garment from recycled materials as a canvas for my painting. I showed this, my first piece, with EFWA at Dowerin Field Days. It gave me the confidence to say ‘Yes I can actually do this’, and I applied to study a Bachelor of Design, majoring in Fashion at ECU.
Could you share a memorable moment or experience you’ve had during your time with EFWA that stands out as particularly inspiring or influential?
I remember after our show in 2019, we all got on the stage to celebrate the week-long event and everyone behind the scenes – models, designers, volunteers – the energy of the EFWA family was and is always so high! So much support and love was on that stage that night – it still inspires me today.
As the first designer for EFWA 2024, how does it feel to be a part of the event from both the modeling and now design perspectives?
Surreal! I feel like I’m growing alongside EFWA, and I’m so honoured to continue to be a part of it!
Sustainability is at the core of EFWA’s ethos. How do you plan to incorporate sustainable practices and values into your designs for EFWA 2024?
Through my studies and time with EFWA, I believe the most fundamental way to start to view cloth is through meaningful storytelling – to essentially make and wear with purpose. My inspiration for my collection is a reflection, a memory of my childhood. I revisit my memories as a child along the coast of the West. Subtle imagery of shells, seaweed, and organic silhouettes alludes to a liminal space.
My garments are a ‘pod’ that carries these memories of childhood and are between time. They envelop me and connect then and now- yet it is continuously moving, growing, transforming. Same with how I spend time with my garments – I manipulate them and enhance them – the act of devoree, printing multiples of my imagery back over-dyed cloth, laser cutting intricate patterns, stitching over print, and stitching beads. All of these make me spend time with my garments, strengthening an act of habitus – my connection with cloth and my own collection.
What message or impact do you hope to convey through your designs at EFWA 2024, both in terms of fashion and sustainability?
A message being the making and consuming with purpose and the integrity to reuse and reimagine. That has always been an integral message with EFWA and applies to both fashion and sustainability.
As someone who started with EFWA as a young model and is now a designer for the event, what advice would you give to aspiring young designers who wish to make a positive impact in the fashion industry?
Think kindly and be brave! You have to be true to yourself in every aspect of this industry, keep your uniqueness, treat and respect fellow artists and resources, and don’t be afraid to be innovative.
How do you see your future evolving within the sustainable fashion space, and how will your journey with EFWA continue to influence your path ahead?
Within the sustainable fashion space, always adapting and growing is fundamental but also staying true to your roots and your own story, to keep creating with purpose and not lose that. This is how the circular mind works, always revolving and morphing from one center point. To be a part of the EFWA family and see other designers work like this, and to learn and share with them is always going to continue to influence my path ahead.
EFWA aims to inspire and promote young designers. What do you hope your involvement in EFWA will bring to the next generation of fashion enthusiasts and eco-conscious individuals?
I hope my involvement in EFWA as a designer, adds to the urgency for a change in the way we view fashion. I hope that the next generations see EFWA’s family and strong ethos living in the people involved and inspire them the way it inspired me from first being involved when I was 15.
