Within the dynamic world of Eco Fashion Week Australia (EFWA), Jane Milburn emerges not just as a Sustainability Advisor but as a seasoned storyteller, weaving tales of purpose and transformation. Her roots trace back to a sheep farm in New Zealand, a foundation that instilled life skills and an intimate connection to nature. Jane’s journey aligns with the rhythm of slow fashion, cultivated on the principles of mindfulness and resourcefulness.
Jane, a sustainability consultant and author of ‘Slow Clothing: finding meaning in what we wear,’ delves into her early influences and the seamless integration of slow fashion into her life. Her career, navigating through agricultural science and rural advocacy, led her to champion the cause of slow clothing as an antidote to the rapid pace of the fashion industry. As a key figure in EFWA, she brings not just expertise but a profound commitment to natural fibers, sustainability, and a shared ethos that forms the close-knit family of EFWA.
In this exclusive interview, Jane shares insights into her role as the coordinator for the upcoming EFWA Upcycling Challenge 2024, a platform where designers breathe new life into dormant textiles, echoing Jane’s own journey of upcycling. EFWA, under Jane’s influence, transcends the conventional fashion narrative. It stands as a beacon for raising awareness about the environmental impacts of the fashion industry, a cause Jane passionately advocates. As we unravel the layers of Jane’s journey, it becomes apparent that she doesn’t just speak of sustainability; she lives it, fostering a community that echoes the principles of mindful living in the fashion world.
Could you share a bit about your early influences and what sparked your interest in sustainability, especially in the context of clothing and textiles?
Sustainability has always been intuitive to me. We (humans) are part of nature so we can’t waste, pollute and overuse natural resources if we want to keep living. Looking back, I have always been a slow fashion practitioner. I grew up on a sheep farm in New Zealand and saw natural systems at work. I learned life-skills (to cook, grow, sew, knit and crochet from my ancestors) from my Great Grandma, Nana, Mum, Dad and Aunts. We moved to Australia for education and I graduated in agricultural science: always loving the natural fibres and being resourceful and creative with my clothing as an undergraduate. I had a decades-long professional career in rural journalism and communications before winning an opportunity to join the Australian Rural Leadership Program. The insight and perspectives from that postgraduate leadership training led to me stepping up to advocate for slow clothing as an antidote for fast fashion. My key interest is always in natural fibres and educating around the fact that the synthetic fibres (from which two-thirds of clothing are made) is actually plastic, polluting our ecosystems with microplastics and impacting personal and planetary health in ways that we are only beginning to understand.
Can you share how your journey intertwined with Eco Fashion Week Australia (EFWA) and how you became a part of this sustainable fashion community?
I had been speaking out about the unsustainability of fast fashion culture for five years when Zuhal got in touch out of the blue and invited me to be involved in Eco Fashion Week Australia. That first event in November 2017 gave me a deadline for my book (Slow Clothing) and I was thrilled to have copies available at the sustainability seminar that Zuhal organised as part of the week. Up until that point, most fashion events were about the spectacle of beautiful bodies and exciting styles without any explanation or discussion about clothing culture, inclusive styles and sustainability issues.
EFWA is often described as a close-knit family. Could you please share your thoughts on that?
Everyone involved with EFWA has shared values. We value natural fibres, sustainability, as well as kindness and care for all people and things. We all have a common purpose of raising awareness and influencing change in the creation and culture around clothing that is an essential part of living a good life. The huge effort Zuhal has put into creating EFWA is admirable and I support her endeavours in any way I can.
As the coordinator for the EFWA Upcycling Challenge 2024, can you tell us more about the challenge and its significance in promoting sustainability?
Upcycling is all about seeing potential in dormant, damaged or waste resources and reviving them for a creative new life. For the Upcycling Challenge 2024, we’re asking designers to find a hero textile – a beautiful piece of cloth that may be sentimental, from a damaged garment or rescued from an op shop – and use that as the spark to join with other pieces of dormant cloth to create a fresh ‘’new’’ garment with a great story to tell about how it came to be in the world. Really the brief is wide-open, except on the choice of fibres which is a preference for natural fibres. We’ll be calling for expressions of interest in February 2024.
What role do you think EFWA plays in raising awareness about the environmental impact of the fashion industry?
By its very presence, EFWA is a leader in raising awareness about sustainability issues – such as its waste, pollution, exploitation, biodiversity loss and climate-change impacts – that the fashion industry tried to ignore and is still grappling with. Through its focus on natural fibres, craft techniques, unique designs and creative reuse, EFWA is a platform for conversations about quality over quantity and the toxic problem of microplastics shedding from synthetic fibres derived from fossil fuels. EFWA is not focused on selling volumes or trends, it is focused on the meaning and special value of forever-garments that we want to bring into our wardrobes and hold on to. It provides a beautiful and ethical counter to single-use fashion, fast fashion and ultra-fast fashion.
Looking into the future, what are your hopes for EFWA?
I wish Zuhal all the best for the future because it is her energy and creative direction on which EFWA depends. We all have lived experience of extreme weather events and understand that more anthropogenic changes are pending unless we dramatically change consumer culture that has become the norm in western societies. EFWA is part of the essential need for humans to be living in tune with nature. It is part of the Biorennaisancewe need for survival,which noted human ecologist Professor Stephen Boyden wrote about in his ninth and most recently published book Biorennaisance: The story of life on Earth, including the recent rise of human civilisation and its impacts on the rest of the living world.
What inspired you to establish Textile Beat, and what specific goals did you aim to achieve through this platform?
Photo by Robin McConchie
I set up Textile Beat in 2013 as a platform for speaking out about the way we choose, use and dispose of our clothing in a fast-fashion world. As someone outside the fashion industry with no vested interests, I had an independent voice and could raise issues such as fashion excess, textile waste, the second-hand export trade and that synthetics were hidden in two-thirds of our clothes. I had never been much of a follower of fashion and trends because I’ve always dressed creatively by thriving, adapting and making some of my own clothes. Through my decade-long advocacy in this space, I now realise the entire fashion system was developed to make us feel dissatisfied so every season (or every week) we go out and buy more stuff.
I won a Churchill Fellowship about the ecological and wellbeing benefits of being more engaged with our clothes and met amazing people with insight. One of those people, Cal Patch, described fashion as a scam that has planned obsolescence as its modus operandi. Cal had studied and worked in fashion before moving to teach people how to make their own clothes One was Associate Professor Otto von Busch from New York Parsons School of Design who said: “Fashion thrives on people’s uncertainties and anxieties. It needs people to not feel good about themselves, to come back next season and buy new clothes otherwise they lose their market.”
Jane Milburn on the Great Marshes Cape Cod during her Churchill Fellowship
He said “fashion consumption today is so user friendly, low cost and accessible … everything is just a click away and, of course, that becomes the easiest way to engage with the world. So people think why would I need to learn other skills then? And I think that this produces more alienation and traps us where we become dependent on the freedom that our money buys us, rather than the freedom of our own agency to do things ourselves.”
But like Otto, I believe that the transformation of clothing (thrifting, upcycling, remaking) and the transformation of self are connected. Gaining skills to tinker our clothes helps cultivate courage to play and experiment with our clothes, our style and ourselves based on resources that are all around us. My Churchill Fellowship report is freely available, on the Churchill Trust website or my Textile Beat website for anyone interested.
Your book, “Slow Clothing: finding meaning in what we wear,” is a cornerstone in the slow fashion movement. What inspired you to write it, and what message did you aim to convey?
The book was published in 2017 as a way to consolidate thoughts, ideas and actions that I had been writing about on my websites textilebeat.com and sewitagain.com in the preceding years. It is about slow clothing philosophy as a way of choosing, wearing and caring for clothes so they bring value, meaning and joy to everyday life. It is a book about living simply based on actions and choices that are “old-fashioned’’ common sense if we want to reduce our material footprint in a climate-changing world.
What advice do you have for individuals who aspire to contribute to the sustainable fashion movement?
Changing behaviours, attitudes and choices is the space I work in and what I’m most familiar with. Something to remember is that sustainable fashion is not a new product, it’s an attitude. The most sustainable garments are the ones we already own. Try up-styling and upcycling what is already around you (in your wardrobe or local opshop) before buying new. Things to remember are: focus on quality over quantity, choose natural fibres wherever possible, and make ethical and authentic choices in everything you do. Garment making is skilled work and people with skills deserve to be paid appropriately. If the price seems too cheap, then someone somewhere else will be paying (or is being exploited and underpaid).
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
What is the superpower of any kind of art? It has the unique ability to touch our minds, our hearts in such a way that can be inexplicable in words but so powerful that it can help us understand the complex, and make us achieve the unimaginable. You might ask, how? This year at COP28, we had the first ever Entertainment + Culture Pavilion that is now here to help you understand the answer to that question. Why? Because it is illogical and impossible to act on something meaningful without understanding, and without actions, nothing can be achieved. Achieving a safe future free from the threat of the climate crisis is the answer to that “why”, precisely.
You still might be wondering about how entertainment + culture can play such a significant role, in such a significant mission. We talked to twelve incredible game-changers in their respective fields to try to understand it a bit more clearly.
The Transformative Power of Entertainment + Culture
If you try to go through a little bit of research, it won’t be tough for you to understand that we, all around the globe, are going through a climate crisis. It also won’t be too tough to notice that numerous individuals and organizations from every corner of the world are tirelessly working not just to address the crisis but to overcome it. But still, it is not enough, it does not feel like enough, it does not seem like enough. An authentic global revolution is needed to actually get the job done.
Such a revolution can only be possible when we all feel like playing our own roles effectively to make that happen. For that to happen, understanding the climate crisis from an empathetic point of view, not just from numbers and graphs and data, is needed. “Getting this conversation started from a more human perspective is extremely important because facts have come out, scientists have come out, but it’s just not sticking. An important side to this is the human side, and I think that’s something that we can all connect on,” said Thai-Swedish model, actress, singer Maria Poonlertlarp who was crowned Miss Universe Thailand in 2017, also reached top five of Miss Universe Beauty Pageant that year.
She further adds,
“We have all, in one way or another, been affected by climate change, some more than others. Clearly, some more than others. So it’s important to bring these conversations to the table, and I think once this starts happening, people may start understanding more, and that’s actually how policies will end up being changed as well.”
Every form of art surely has the ability to present this scientific reality from an empathetic perspective. The arena of entertainment + culture can not only make that real but also has the ability to help us act on that understanding from a positive mindset.
Renowned climate author, Anne Therese Gennari, known as the Climate Optimist, says,” I believe art in any form is incredibly impactful in inspiring climate action and nurturing a mindset of optimism, possibilities, and change. It’s easy to get stuck believing we must either fight the old or fight to keep the old, but what we really need right now is the courage to dream of something new. What would the world look like if we embraced change and decided to take action? What if we acted on climate change, not because we’re afraid of what might happen if we don’t, but because we’re excited to find out what will happen if we do?”
According to Frausto, “I see myself as a way-shower. Through my work, I strive to contribute to a shift in consciousness that leans toward a more balanced, harmonious, and compassionate world. In this moment in time, the climate crisis is the fight of our lives. My hope is that my art connects with people universally on a deep intuitive level.”
Every form of artist holds this power of art to bring the cultural shift that is necessary to secure the safe future that we all deserve. There are different roles to be played and different audiences to be reached and inspired, differently.
Singaporean artist Dorcas Tang Wen Yu who plays her unique role as an artist in this mission says, “I see my art less as telling people what to do, but as creating that space where they can engage with sustainability in a gentle, fun way. For example, getting kids to participate in painting a marine mural. Or create a fun adventure about composting from the perspective of little soil microbes to teach children about our relationship with the environment.”
Helping children to learn about our environment, the climate crisis, and meaningful climate actions is an effective and amazing way to shape cultures and ensure a positive cultural shift, because surely, today’s empathetic children are tomorrow’s conscious empathetic guardians of our planet.
Inspiring Individual Empowerment and Collective Changes through Entertainment + Culture
Artists are the stewards of change, they have the amazing ability to inspire people at an individual level. As we are going through the climate crisis, it is crucial for artists to play their role not only as entertainers but also as that kind of stewards. When millions of individuals, inspired at their own personal levels, start taking action, we get collective changes, and surely that is the kind of change that we all need now.
“All social movements have been strengthened by creatives. Artists help people to process events, to connect emotionally with information, and to feel motivated to stand up and act.”
Every kind of artist has the power to contribute to this much-needed revolution. In the words of Singaporean climate activist and artist Qiyun Woo,
”Art transforms minds and hearts, and plays a revolutionary role in helping society imagine and visualize the green and just future that we want – can work towards.”
Artists, who are doing their parts know exactly how important the job is. The powerful rapper on the mic for our planet, Hila Perry says beautifully, “Culture is community.”, and artists have the power to shape communities because through their artworks and performances, they can shape cultures, build communities, and bring changes.
One of the major cultural changes that is needed to overcome the climate crisis is to move away from the toxic culture of hyper-consumerism, convenience culture, and the culture of throwing away. Instead of glorifying these harmful cultures, artists have the power to do the opposite and drive people in the right direction. “My mission really is to make loving the earth and living on earth really trendy and cool,” said Perry. It surely is not an easy job to shift the narrative, but it is surely important to do so to shift the culture, and entertainment + culture can bring that shift.
“When we have an earth consciousness attached to us, basically then we can live more in alignment with our planet and have a more harmonious life with animals and plants,” Perry added to emphasize on the mission that artists need to pursue to inspire people culturally and bring the much needed meaningful change for us and for our planet.
“Everything that you do from your lyrics to your shows, your live shows, to your merch, to your statements, what you put out into the world – you’re influencing people. Your fans are looking to you to know what to wear, what to drink, what to eat, how to be, how to live. So when you model earth consciousness in your art, you’re basically giving a lot of other people permission to think that that’s cool.” said Hila Perry when we asked about what message she wanted to convey to other artists,” Go deep with what it means to be a human being on Earth and discover that also just for yourself.”, she added.
Deciphering the Climate Crisis through Entertainment + Culture
It’s not tough to assume that we get confused and feel lost when things like the climate crisis are described from a scientific point of view. We, the general people, understand that it’s important, but the tough narrative makes us move away from the curiosity of learning about it properly. This is a crucial spot where entertainment + culture can play as a medium between scientists and the general people. Through their art, artists can help us not only to understand critical scientific theories but also to figure out and take proper actions guided by those theories.
“Culture and entertainment contribute significantly to inspiring change. The key to making climate science more accessible is clear communication! Simplifying complex scientific findings can help connect scientists to the wider public. By helping the public understand important scientific concepts, we can help increase awareness on climate issues and inspire real change.”
British Actress and BBC New Creative Amelie Edwards agrees to this by saying, “We hear all the stuff from scientists, which is so, so useful, but it can be quite overwhelming and hard to unpack and really complicated as well. Whereas seeing a story unfold from a human perspective is often easier for people to connect with and therefore easier to take action and see how you can change things within your own life and in your own world.” Edwards added further by saying, ” I feel like the best way to contribute to a message is through displaying it in our work because otherwise no one’s ever going to see it and no one’s going to know it exists or talk about it. And I feel like having a conversation is often the start of being inspired to take action and to make changes.”
Artists through their specialties can reach millions of people, and the science behind the climate crisis is crucial for everyone to understand to take action, to ensure a safe future.
“We need those that feel the strongest to create, to make meaning of this messy time and to decipher it.”
– said artist Artist and the Director of Sarcophagus Project, Joelle Provost while sharing her perspective about the role that artists need to play to make the science of climate accessible for all.
She also added, “Artists play a critical role in the reimaging of a better future. Artists push society along, just as Kandinsky said. All of this is vital; the difficult topics presented through visual and performing arts, and the dreaming of a better future.”
There are already many artists all around the globe who are actually doing this job if you’re wondering whether artists are playing their roles in it or not. Qiyun Woo said, “As someone who combines climate science and art, I hope to inspire action by quelling the panic, and fear and providing the tools to get things done.” Brenna Quinlan is also someone who continuously tries to educate her audience about the climate crisis and give them ideas to take action through her artworks. When we asked her about the knack of her artworks, she said, “My particular passion has been in making abstract information more accessible, and in changing the narrative on climate change from one of doom and gloom to one of positivity.“
Art can surely be the most effective force in transforming culture in the right direction and bringing meaningful changes. Amelie Edwards reminds us that by mentioning, “I think in the eighties, there was a hole in the ozone layer. And in this country, there was a soap opera that had a conversation between two girls about hairspray just whilst they were getting ready; and they discussed the fact that the hairspray was creating this hole in the ozone layer and all contributing to it. And it was through that that obviously, people started to think, “Oh my gosh, we need to actually do something about this.” And then the government started to ban aerosols that were contributing to the hole. And when you remember that things like that have happened, you think, oh yeah, we really can do something about this with the stories that we tell. And it’s so important to tell stories.”
Optimism and Inspiration for Positive Change:
It is undeniable that climate change as a topic can be really depressing. It will surely not be very effective if entertainment + culture just brings up the narrative of doom and gloom. In fact it has a chance to backfire because no one can take effective actions while feeling scared or depressed.
So it is important for artists not just to make scientific information accessible to mass people through their arts, but also and more to instill hope in them and inspire them to take meaningful actions. “Climate optimism is a mindset that nurtures that curiosity. It’s not about sitting back and hoping for the best to happen but about sparking the inspiration and courage needed to let go of the old and build something new. We know what to do to reverse global warming. We have the science, the tools, and much of the technology. What we need now is our shared willingness to accept and embrace the changes needed for us to get there. Art in any form, may it be written, painted, or through music, has the ability to transport our minds to those new places. It helps us imagine new realities and spark a feeling of both joy and excitement.”, said author Anne Therese Gennari.
Artists like Hannah Tizedeswho is also the founder of the nonprofit The Cleanup Club agree with Gennari by saying,
“Art is an incredibly important part of creating change and the world we want to live in. Creativity has a way of connecting with people and right now, that’s what we need most. We need people to care, to come together, and to understand why raising their voices for a better planet matters. Art empowers people and because of that, art can help create positive change.”
Talented musician Inanna also believes in the power of creative expression to inspire positive changes. ” Our creative expressions have the power to transcend, to connect with people on a profound level, and spark durable change. As performers, we are entrusted with a unique platform to influence hearts and minds. In this crucial time for our planet, it is fundamental to recognize and embrace the profound impact we can have on the global conversation surrounding climate action. It’s time to recognize the interconnectedness of all life on Earth and the role we play in shaping the narrative around environmental stewardship.”
However, it is understandable that artists might also find scientific theories tough to understand. It won’t surely be possible for them to educate others and inspire actions if they don’t get it properly. But it is surely not impossible, rather it can be fun.
Maria Poonlertlarp shares her perspective on this from her own experience. She said,” For those who don’t know much about it, who feel like it’s too big of a topic to chew or it’s too serious, I just want to say I totally understand. I just also want to say that there are so many sources out there where we can get to, where we can learn, whether it’s through documentaries or blogs or just joining groups.”
She further adds, “I want everyone to ask themselves first and foremost what they care about. What is it on this planet that they care about? Maybe it’s fashion, maybe it’s food, maybe it’s art, and then from there see, okay, that’s what you care about. Now, what are you good at? And then third, what organizations or what groups or communities are working on this? And once you start getting involved, it’s beautiful because you get to work on something that you’re already interested in, and you get to utilize something that you’re good at to contribute to fighting for our world.
So I think it’s possible to do something about it. It doesn’t have to be big. You just need to start. And once you start, you’re going to be connected to more and more people who are doing this. And from my own experience, I can just say that it feels great. And I would want all my other friends in the entertainment industry to feel this feeling as well.”
So it can surely be very empowering for artists too, to learn, get involved, and share the lesson with mass people, and drive them in the right direction with an optimistic mindset to build the future that we all dream of, that we all deserve, that is possible.
The Universal Language of Art
Now you might wonder, why do artists have to carry out this responsibility to educate and inspire others. If you take a minute to think properly, you will find out that the answer is not only easy but logical too. It is because art is surely a form of global language that has the power to connect us all.
Inanna acknowledges the power of art from her perspective as a musician by saying, “Music has a global reach, transcending linguistic and cultural barriers. This universality provides an opportunity to create a shared understanding of environmental challenges and global solutions.“
She further adds, “Art is a potent catalyst for change. Through music, film, poetry, visual arts, and more, we can elevate the environmental conversation, raise awareness, inspire action on a global scale, and contribute to a collective cultural shift that is essential for addressing the challenges our planet faces.”
Brenna Quinlan adds her thoughts on this by saying,” Artists help people to process events, to connect emotionally with information, and to feel motivated to stand up and act.”, and they surely need to use their platforms to make the climate conversation mainstream.
Artists can undoubtedly go beyond their art to play their roles. To reflect on her thoughts on this, Hila Perry said, “It’s important to make sustainability the norm. When you see what artists are wearing, when you see the production, you’re thinking, what if everything they did was very sustainably minded? They would be influencing so many people and their whole production would actually be a message, or it would have this bigger impact beyond just the music and their dancing and all the things that they already give on top of that.”
By using the power of the global language of art, artists have the ability to reach every corner of our planet and inspire people. That can surely bring cultural changes, and changes in the policies and how we do business. It is important for artists to realise the power they have. Just like Maria Poonlertlarp realized it and said, “For me in the entertainment business, I think it’s mainly about the fact that I can use my platform and try to make it mainstream.“
All of us love our families, our friends, our surroundings, and ourselves – and our planet is the home that holds these that we care about dearly. We need to understand that we all can play our parts to overcome the climate crisis through entertainment + culture. Some of us might not feel like we have an artist inside of us but that surely does not mean we don’t enjoy arts, so what we can do at least is to listen to the artists and share their message with others. Those of us who know that there is an inner artist, we need to step up now, not only because that would be an incredible experience but also it would mean something to contribute to the movement that matters, and it can surely give us a calm feeling of peace too.
In the words of artist Joelle Provost, “My aim is to express this admiration for Planet A and humility in the process, via paint and text. If my work is able to impact just a few lives then I can sleep well at night.“
In the labyrinth of global efforts combating the climate crisis, a distinctive initiative is taking center stage at the blue zone of COP28 – the Entertainment + Culture Pavilion (E+C Pavilion). This pioneering endeavor stands as the first dedicated space within the COP Blue Zone, delving into the dynamic intersection of Entertainment, Culture, and Climate.
The Pavilion aims to serve not only as a physical space within the COP Blue Zone but as a metaphorical bridge connecting the United Nations Framework Convention on Climate Change (UNFCCC) and the creative industries. Their mission is to provide a platform for collaboration, education, and inspiration, and to establish a vital connection between the creative industries and the global climate discourse. This connection goes beyond symbolism, manifesting in interdisciplinary activations and programming events that inspire concrete climate action.
“As members of the creative sector, we hold immense power to shape mainstream perspectives, raise awareness on important issues facing our planet, build shared understanding and consciousness, and encourage behavioral change.”
The Partnership and Impact Director of E+C Pavilion, Samuel Rubin shared with Green & Beyond Mag
At the heart of the Pavilion’s significance is its unique ability to amplify climate dialogues globally. The Pavilion, according to the organizers, aims to be a space where “entertainment, culture, and intricate global climate dialogues intersect.” Its goal is clear: to use the influential realms of entertainment and culture to articulate, disseminate, and amplify pivotal climate discussions emerging from COP28 to a global audience.
Significance of the Entertainment + Culture Pavilion at COP28
Amidst the urgency of climate action, the E+C Pavilion emerges as a dynamic hub pulsating with creativity, activism, ambition, and hope. In an era where social media platforms dominate communication, the Entertainment + Culture Pavilion recognizes the power of narrative impact and climate storytelling. “Uplifting the power of narratives and stories in promoting planetary justice and fostering an understanding of interconnectedness, kinship, and care for people, flora, fauna, and the planet” is a focal point.
Photo by Spemone
This approach aligns with the Pavilion’s mission to inspire collective action through the emotive strength of storytelling. Positioned within the Blue Zone, this pavilion seeks to amplify the emotional resonance and transformative power of Entertainment and Culture, fostering heightened awareness, inspiring collective action, and catalyzing systemic change.
“Climate change not only threatens natural resources, but also the cultural heritage of communities intricately tied to ancestral lands and waters. Culture therefore provides the imperative to educate and empower generations of community members to band together to generate locally-suited solutions to preserve natural and cultural heritage.”
– Samuel further shared with Green & Beyond Mag
Hence, the Entertainment + Culture Pavilion at COP28 marks a groundbreaking venture as its genesis lies in recognizing the transformative potential of culture and entertainment in steering climate conversations. The Intergovernmental Panel on Climate Change (IPCC) underscores the power of narrative shifts and cultural efforts, estimating that the committed engagement of 10-30% of social influencers and thought leaders is pivotal for shaping new social norms.
“The creative sector urgently needs more hubs like the E+C Pavilion. These spaces are crucial for building essential infrastructure, advancing decarbonization initiatives, crafting policies, creating economic incentives, securing funding, and ensuring diversity and representation across the entertainment industry.”
– The Communication & Content Director of E+C Pavilion, Kirsten Wessel shared with Green & Beyond Mag
The significance of such a platform extends beyond the COP event. The organizers envision a world where the creative industries and cultural expressions play a pivotal role in shaping the global climate agenda. The pilot edition of the Pavilion at COP28 is designed to be a stepping stone for a permanent presence at COP and potentially other high-level conferences within the UN ecosystem. This ambition is rooted in the understanding that the creative sector, employing over 50 million people globally, is a powerful force that can drive meaningful change.
Cultural Catalyst for Policy and Action
Emerging from this understanding, the Pavilion aims to be a nexus where entertainment and culture converge to exert influence. In crafting this unique space, the organizers draw inspiration from UNESCO‘s view of culture as the “ultimate renewable resource” to combat climate change. The Pavilion is more than a platform; it’s a testament to the urgent need to leverage the interdisciplinary skills and global reach of the creative industries for climate advocacy.
“Tackling the climate crisis will take decisive action at all levels of society, so why not harness the interdisciplinary skills and global reach of the creative industries to actively address and combat climate change?We have no alternative but to make an earnest effort, crucially because it involves adapting to the evolving climate and mastering the art of navigating our current reality. Whether conveyed through music, film, art, or otherwise, it’s essential to feel acknowledged and share narratives of resilience and joy within our global communities.”
The Entertainment + Culture Pavilion positions itself as a bridge between the United Nations Framework Convention on Climate Change (UNFCCC) and the creative industries. The mission resonates with a commitment to inspire concrete climate action, fostering collaboration and leveraging culture’s power to engage a global audience. The organizers envision a world where the creative industries and cultural expressions serve as dynamic drivers of climate action and environmental stewardship.
The E+C Pavilion stands as a testament to the potent fusion of creativity and climate action. Through its objectives, the Pavilion aims to showcase the profound impact that culture, arts, music, and storytelling can have in interpreting the reality of the climate crisis. According to the organizers, “The emotive strength of these mediums taps into universal human experiences, transcending borders and languages.”
Photo by Green & Beyond Desk
E+C Pavilion’s offerings throughout COP28 – Programming & Events
The Pavilion’s programming themes craft a vivid portrayal of its objectives. From exploring audiovisual sovereignty to examining the influence of persuasive industries in raising climate awareness, each theme is a thread in the larger narrative of leveraging culture for climate action. Notably, the Pavilion’s emphasis on health, mindfulness, and storytelling underscores a holistic approach to climate engagement.
As the organizers succinctly put it, “The Pavilion and its programming are designed to unite these subsectors and bolster the presence of the entire industry in the climate agenda.”
The Pavilion’s commitment to fostering collaboration is evident in its event formats. Whether through sectoral roundtables, discussion panels, or interactive installations, the Pavilion aims to provide a diverse set of avenues for engaging with climate issues. This inclusivity extends to community mixers, where people from diverse backgrounds converge to network and build bridges within the creative sector.
Panel discussions to be hosted by organizations like NAACP, Harvard, and MENA Youth Network will delve into crucial topics such as storytelling in the Black community for environmental justice, communicating climate change and health solutions through video media, and exploring climate action through the cultural lens of the Middle East and North Africa.
Photo by Product School
Additionally, the Entertainment + Culture Pavilion will feature a fashion show spotlighting eco-conscious clothing and accessories. This exhibition goes beyond the traditional runway, championing innovative design and creativity while emphasizing sustainability in the fashion industry. It serves as a testament to the Pavilion’s commitment to intertwining culture and climate across various sectors.
Photo by Rudy Issa
The lineup of performances is equally impressive. From Nile Rodgers, renowned for his contributions to the music industry, to spoken word performances by environmental justice advocate Isavela Lopez, the Pavilion offers a diverse range of artistic expressions. These performances aim not only to entertain but also to inspire a sense of responsibility and climate awareness.
Nile Rodgers, Musician – Photo via Wikimedia
The Pavilion’s vision goes beyond COP28. It aspires to be a stepping stone for a permanent presence at COP and other high-level conferences within the UN ecosystem. By encouraging dialogue, igniting innovation, and mobilizing people globally, the Pavilion seeks to contribute to a more sustainable and habitable planet.
As we delve into the details of the Pavilion’s offerings throughout COP28, it becomes apparent that it’s a hub of climate optimism, as the Pavilion’s dynamic programming aims to instill a sense of hope and empowerment. By incorporating diverse voices, the Pavilion seeks to catalyze tangible actions and solutions across borders and sectors.
Recognizing the Importance of Diversity & Inclusivity
The Pavilion’s extensive programming, comprising over 190 proposals from around the globe, reflects its commitment to diversity and inclusivity. Events will be conducted in English, Arabic, Spanish, and Portuguese, making the Pavilion a truly global platform. Private roundtables, interactive exhibitions, and community mixers highlight the diverse array of activities that participants can engage with.
Photo by Sigmund
Another crucial aspect of the Pavilion is its emphasis on talent diversity. From Indian actress Dia Mirza to climate lawyer and activist Farhana Yamin, the Pavilion brings together a diverse array of voices. This diversity is not just symbolic; it mirrors the Pavilion’s broader mission of uniting artists, innovators, and thought leaders from varied backgrounds to foster collaboration and synergy.
“A prime example being featured in the pavilion is Monica Jahan Bose, a member of our Delegation who founded “Storytelling with Saris”. Through this initiative, she uplifts traditional practices in rural Bangladesh, utilizing her own traditional clothing as a tool for movement building, climate action, and empowerment. During COP, Monica will lead a performance and host a workshop at the E+C Pavilion.”
– Organizers at the E+C Pavilion
Photo by Storytelling with Saris
“The Pavilion also features filmmaker collectives like Mullu, Midia Ninja, and Sauntr representing Ecuador, Brazil, Peru, and the US, establishing community- or Indigenous-led media platforms to create fresh content that focuses on community cinema and collective creation while supporting audiovisual sovereignty over their narratives. With over 100 community events and 150 partners, the Entertainment + Culture Pavilion represents a diverse array of approaches to intertwining environmental concerns with arts and culture.”
– the organizers further said.
Highlighting Individuals and Talents of the Entertainment + Culture Pavilion
The Pavilion boasts an impressive lineup of individuals who have made significant contributions to the intersection of climate action and culture. Dia Mirza, an Indian actress and Goodwill Ambassador for UNEP, brings her influence to amplify environmental causes. Climate lawyer, author, and activist Farhana Yamin, along with world-renowned economist Jeffrey D. Sachs, adds depth to the Pavilion’s discussions.
Hindou Oumarou Ibrahim, President of the Indigenous Women & People’s Association of Chad, and Mustafa Santiago Ali, Vice President of the National Wildlife Federation, represent voices from regions deeply affected by climate change. Their perspectives offer valuable insights into the intersection of culture, indigenous rights, and environmental stewardship.
The Entertainment + Culture Pavilion also features youth leaders and renowned climate activists like Vanessa Nakate, founder of the Rise Up Movement, and Max Han, co-founder of Youths United for Earth. Their presence underscores the importance of empowering the younger generation in the climate discourse.
Xiye Bastida, co-founder of the Re-Earth Initiative, contributes to the Pavilion’s narrative with her focus on engaging communities and fostering a sense of global responsibility. Laurel Kivuyo, founder of Climate Hub Tanzania, brings a unique perspective from the African continent, emphasizing the importance of diverse voices in the climate dialogue.
Musical contributions come from Nile Rodgers, known for his guitar prowess and influential contributions to the music industry. The Pavilion also hosts a spoken word performance by Isavela Lopez, offering a poignant narrative of environmental injustices in Mexico and the United States.
These talents, along with others, represent a mosaic of experiences, expertise, and creativity. Their collective presence reinforces the Pavilion’s commitment to fostering a truly global and inclusive dialogue on the crucial intersection of culture and climate.
A Vision Unveiled: E+C Pavilion’s Long-Term Impact
In the heart of COP28, the Entertainment + Culture Pavilion materializes as more than a spectacle; it’s a visionary force intertwining creativity and climate advocacy. Beyond the dazzling events, the Pavilion paints a vision of collaboration, birthing a promise for a sustained presence in global conversations. This isn’t just an artistic spectacle; it’s a mission to align with the Paris Agreement’s ambitions.
Photo by Ian Dooley
The Pavilion calls for the creative industries to decarbonize, transforming into a stage where the entertainment industry becomes a protagonist in the fight against climate change. It’s a canvas where disciplines intertwine, giving birth to artistic expressions narrating tales of resilience in the face of climate challenges. Here, existing initiatives find a home, converging knowledge to avoid duplication.
The Pavilion acts as a haven for collective wisdom, echoing the argument for the expansion of cultural spaces championing climate causes. Amidst this vision, the Pavilion’s programming themes beat like a heart, each echoing a different facet of the climate story. From the struggle for audiovisual sovereignty to the harmonious blend of music and ritual in service of science-based targets, the themes become threads that create a landscape of climate narratives. As the Pavilion unfolds its programming, it ceases to be just a platform; it transforms into a living, breathing entity — a storyteller in the grand theater of climate action.
In the dynamic realm of sustainable fashion, Talisha Lee emerges as a vibrant thread intricately woven into the narrative of Eco-Fashion Week Australia (EFWA). Her journey, from a transformative experience at an early age to becoming the Face of EFWA Closet of the Anthropocene in 2024, reflects not just a runway showcase but a profound exploration of the impact of fast fashion on the environment. Talisha‘s story embodies personal evolution and a commitment to amplify voices often unheard, making her an ambassador for diversity, equity, and sustainability.
Beyond the glamour, Talisha’s perspective as a medical student adds depth to her understanding of the connection between sustainable fashion and personal well-being. For her, it’s more than a runway; it’s a belief that what we wear should echo the commitment to natural, organic choices in life. Talisha’s artistic flair extends beyond modeling, with her passion for singing and acting enriching her expression on the runway. Balancing a medical career with modeling, she envisions a future where both seamlessly coexist, contributing to a vibrant and sustainable world.
Hi Talisha! You’ve been a part of Eco-Fashion Week Australia (EFWA) since its inception. Could you share your journey with us? How has the EFWA experience influenced your perspective on fashion and sustainability?
My first experience with EFWA was when I was 13 years old, and it was the first large-scale fashion/modelling show that I had ever participated in. I had the lucky opportunity to meet a multitude of different people from different countries and backgrounds and witness their own unique styles of creating sustainable fashion. From designs made of coffee bags and coffee pods, to Merino and alpaca wool, all the way through to up-cycling and redesigning op shop finds. It also opened my eyes to how much of our current fashion consumption is considered fast fashion, and just how damaging this is for the environment. Prior to my experience with EFWA I felt as if I was oblivious to the impacts of fast fashion on our environment, and to what fast fashion actually looked like in our everyday lives.
Being the Face of EFWA Closet of the Anthropocene for EFWA 2024 is an incredible achievement. Can you tell us more about this role and what it means to you?
To me being the face of the EFWA closet of the Anthropocene means not only advocating for sustainable fashion and minimising the impacts of fast fashion, but it also means giving a voice to smaller groups and communities that are often not seen and heard in the media. It means encouraging diversity and giving a voice to those who often do not have one, so that all Australians are given equal opportunity to share their story. It is up to us to use the platform that we have been given to advocate for diversity, equity, and sustainability. Having been a part of EFWA since its inception, I have been able to see the effort that this incredible team has put in to ensure diversity and equity for all of our models, designers, and community members, and I feel as if I have a responsibility to keep promoting these same values.
As a medical student, you have a unique perspective on health and sustainability. How do you see the connection between sustainable fashion and personal well-being?
To me, sustainable fashion is a much more viable alternative to fast fashion, not only for the environment but for us. We know that natural products are always better for an individual’s health, whether that’s organic foods to organic products, what we consume should be no different from the clothes that we put on our bodies.
You’re not only a model but also have a passion for singing and acting. How do these different forms of creative expression complement your modelling career?
Not only did singing and acting improve my confidence and stage presence, but it also gave me the skills required for modelling. A lot of people don’t realise that modelling is an art form, there are so many different styles of modelling and how we choose to compose ourselves on the runway is a form of individual expression. Acting and singing allowed me to explore my own unique style, from body language to facial expression, to perfect my modelling capabilities.
Eco Fashion and traditional fashion can differ in many ways. What do you find most distinctive about modelling for sustainable fashion as opposed to conventional fashion?
With sustainable fashion, you truly uncover the story behind the clothes. You get to listen to designers tell you every single step that they took to create the final piece that you’re wearing. From how they decided which materials to use, to how those materials were sourced and by whom, through to the designing and creating process. You get to listen to designers point out unique spots on their clothes that might have been a mistake when they were sewing or crocheting, and you really get to see the clothes come to life. With traditional fashion, on the other hand, you don’t get the same intimate story. You get to listen to the designing process, then the clothes are often shipped off to a foreign manufacturer before being shipped back for you to wear down the runway.
EFWA is often described as a close-knit community, like a family. How has this sense of belonging impacted your journey as a model?
With EFWA it really made a difference to me starting out my modelling career as a part of this family, because it made the modelling world so much less daunting to me. It showed that there were genuine people out there who would be willing to support me and treat me as their own. I feel like in everyday media and even just as a teenager looking online, we always get told that the fashion industry is one of the most cutthroat and exclusive industries, with everyone being pitted against each other. Being a part of the eco-fashion team, you get to see that that is far from the truth, you get to see everyone treating each other as family, whilst still giving each other the opportunity to shine as an individual.
In your opinion, what kind of impact does EFWA have on the fashion industry and the wider community?
EFWA has opened the door for communication and raised awareness regarding the impacts of fast fashion and how much of the fashion industry participates in fast fashion. It has given a platform to individual community members to raise awareness about sustainable fashion and showcased various different projects in support of our cause.
Balancing a career in the medical field and modelling is no small feat. How do you plan to pursue both these passions simultaneously?
Having studied in such a competitive and intense field, I feel like I’ve developed skills to find a balance between my career endeavours and my passion for modelling, and so I do intend to continue working on both. Modelling to me is a fun environment that allows me to escape from the pressure of studying, and I truly believe it will play a pivotal role in my life as I continue with my career.
The fashion industry plays a significant role in environmental issues. Do you believe models can be influential voices in raising awareness about sustainable fashion and addressing climate change?
100% yes. As models, we are the face of the clothes that we wear so we have a voice, and we have the ability to make an impact. If we keep raising our concerns and keep raising awareness then as models, and even as everyday individuals, we are able to make a change.
What advice do you have for newcomers entering the world of modelling, especially those who are interested in promoting sustainability?
My advice is to be confident in yourself and know that you are worthy of achieving everything that you set out to do and so much more. The industry can be quite harsh, and as much as we are working to change that, and I do believe change and progress are being made, you must be confident in yourself and believe that you will get where you want to be. Regarding promoting sustainability, that is such an important message to be sending out, and just continuously promoting that and believing and fighting for your cause will get you very far.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
In the vibrant heart of Kenyan ingenuity, a groundbreaking event is set to unfold, promising a week that transcends the ordinary realms of fashion. Welcome to Eco Fashion Week Kenya, a transformative experience conceived by the visionary Belinda Smetana, founder of Sustainable Fashion and Travel. This event, in collaboration with Cleanup Kenya, is not just about runway glamour; it’s a holistic celebration of sustainability, inclusivity, and a profound commitment to healing our planet.
A Visionary’s Dream
Belinda Smetana, the luminary behind Sustainable Fashion and Travel, envisions more than a fashion week; she dreams of a collective journey toward conscious living. Her brainchild, Eco Fashion Week Kenya, is a testament to her commitment to creating a transformative experience that leaves an indelible mark on Kenya’s fashion landscape.
As Belinda puts it, “Our vision is to be the first-ever Fashion Week in the world that focuses more on cleaning up textile waste by creating inclusive intergenerational activities that every human who wears clothes can relate to.”
In a world where inclusivity often stops at diverse models on the runway, Eco Fashion Week Kenya takes a giant leap forward. For them, inclusivity extends beyond the glamour, encompassing intergenerational activities that involve everyone who wears clothes. This commitment to inclusivity goes hand in hand with their core belief that sustainable fashion should be for everyone, breaking traditional beauty standards both on and off the runway.
Belinda emphasizes, “We are not just working with fashion brands; we are including other industry leaders contributing to a better environment. Our transformative experience aims to inspire positive change, making sustainable fashion accessible to all.”
The journey begins at The Artisanal Gallery, Nairobi, with a press briefing and networking day. The venue, known for its unique concept store, sets the stage for what promises to be a fashion week like no other. The welcome drink from official wine sponsors Le Decanter and gifts by JUA add a touch of celebration and community spirit to the event.
As we step into this artistic space, Belinda’s words resonate, “We want to create a Fashion Week where the power of fashion is harnessed to leave a positive imprint on our society and the planet.”
The Artisanal Gallery, Nairobi
A Tapestry of Experiences
The week unfolds with diverse activities, each day bringing a new facet of sustainable fashion to the forefront. From eco-fashion workshops and the selection of winning pieces to mending, repair, and swap workshops, the event is a rich tapestry of experiences. The emphasis on education through seminars and discussions underlines a commitment to not just showcasing fashion but fostering a deeper understanding of sustainable living.
Julie Adhiambo, Founder and CEO of Duara Textiles, who is one of the featured designers of the Eco Fashion Week Kenya, adds her perspective, “Embracing Circular fashion systems including recycling and upcycling is crucial. Brands should embrace slow fashion, make quality apparel that will last for generations, and use sustainable and degradable materials.”
One of the highlights is the “JUST Fashion Day,” a challenge presented by the JUST Fashion team through the Eyes of the Artisanal Gallery, AfroWema, and Seeds & Stories. Delight Fashion and Design School students are tasked with creating one piece each with the theme “No New Clothes.” This bold initiative aims to combat textile waste by using existing clothes that would otherwise end up in landfills.
Belinda expresses her confidence, “We are challenging designers, especially the students, to make a difference. The winning piece will be showcased and auctioned, supporting upcoming designers. It’s about avoiding waste and overproduction, aligning with our commitment to a sustainable fashion future.”
This addition emphasizes the pivotal role of student designers, making their contributions integral to the ethos of Eco Fashion Week Kenya.
An Evening of High Fashion and Responsibility
As the week progresses, the event moves to Lions Eco Resort & Spa for a night fashion show. Designers will showcase collections made from used materials, emphasizing the theme of “No New Clothes.” The emphasis on not purchasing new clothes for the event aligns with the ethos of discouraging overconsumption.
The week culminates in a beach cleanup day in Malindi, symbolizing the event’s commitment to actively contribute to environmental well-being.
A Collective Effort – Partnerships and Venues
Eco Fashion Week Kenya is not a solitary endeavor. It’s a collaborative effort with Cleanup Kenya, Delight Tailoring Fashion & Design School, Fashion Takes Action, Trashion Kenya and many more. The choice of venues, from The Artisanal Gallery to Lions Eco Resort & Spa, adds a layer of uniqueness to each event, creating an immersive experience for participants.
As Belinda emphasizes, “We are uniting Style, Sustainability, and inclusivity while disrupting the ‘Normal’ Fashion Week.”
As Julie Adhiambo, Founder and CEO of Duara Textiles, puts it, “Circular economy – reusing, recycling, and creating new materials and products from already existing materials hence reducing waste.” Julie’s dedication to sustainable materials and practices echoes the broader message of Eco Fashion Week Kenya.
In a world inundated with fast fashion, Eco Fashion Week Kenya emerges as a beacon of conscious choices, a celebration of slow fashion that values quality over quantity. It’s a movement that goes beyond trends, embracing the well-being of the planet and its people above all else.
As we step into the future of sustainable fashion, events like Eco Fashion Week Kenya play a pivotal role. The rising consciousness on the importance of sustainability and environmental responsibility is turning it into a norm rather than an exception. More brands are adopting circular fashion systems, becoming accountable and transparent in their product cycles.
Belinda envisions, “It will become the norm rather than the exception. More people will start embracing unique handcrafted artisanal products that are of high-quality finish.”
Embrace the Change
Eco Fashion Week Kenya is more than a fashion week; it’s a call to action. It challenges norms, encourages dialogue, and actively engages individuals in the journey toward sustainable living. Belinda Smetana’s vision extends beyond the glamour of the runway, aiming to weave a sustainable future, one thoughtful choice at a time.
As the fashion world gears up for this groundbreaking event, it’s not just about style; it’s about shaping a future where fashion and responsibility go hand in hand. So, mark your calendars for a week that promises not just runway spectacles but a transformative experience that resonates with the rhythm of a planet in need of healing.
Join the movement, embrace sustainability, and be a part of Eco Fashion Week Kenya – where fashion meets responsibility, and every choice makes a difference.
The journey of Lauren Di Meglio is a testament to the transformative power of passion and dedication. As a recent graduate with a double major in Tourism & Hospitality and Events, her love for the ocean and marine experiences has driven her to make a meaningful impact. Her family’s deep-rooted connection to the shipping industry has given her unique insights and a profound desire to preserve the beauty of our natural world for generations to come.
It was through Eco Fashion Week Australia (EFWA) that Lauren found a platform to marry her love for the environment and her burgeoning interest in fashion. Her initial experiences as a model for EFWA were nothing short of exhilarating. The exposure to sustainable fashion practices, coupled with her growing awareness of the environmental impact of fast fashion, ignited a profound shift in her perspective. This journey with EFWA has left an indelible mark, influencing her career path in eco-tourism and shaping her commitment to making conscious choices, supporting local businesses, and promoting sustainability.
Lauren’s story is an inspiration for aspiring individuals seeking to make a positive impact on the environment. It’s a reminder that every small step towards a more sustainable future counts, and when fueled by passion, the possibilities are endless. EFWA, with its focus on sustainable fashion, played a pivotal role in guiding Lauren toward a career dedicated to eco-tourism and environmental preservation. The journey continues, and the influence of EFWA shines brightly in her path ahead.
Can you tell us a bit about yourself and your background in the eco-tourism and fashion industries?
My name is Lauren Di Meglio, I am 22 years old and have recently graduated from Curtin University with a Commerce degree, double majoring in Tourism & Hospitality and Events. Growing up I’ve always loved the ocean, beaches, rivers, and any body of water. Living in Perth and consistently traveling back and forth from a small fishing island in Italy, Ischia, my family and I have always been lucky enough to surround ourselves with marine experiences almost daily. My immediate and extended family on both sides work within the shipping industry, which has given me the opportunity to learn insights into the industry. As my love for the marine world grows, so does my passion and desire to preserve the experiences it provides for future generations. I intend to use my degree to help conserve and protect tourism destinations and to develop environmentally-conscious experiences for visiting tourists and locals.
Designer: Green Embassy
How did you first get involved with Eco Fashion Week Australia (EFWA)? Can you share your initial impressions and experiences?
In 2017, I had been with Dene for 2 years and was confident in front of a camera and up on the runway. She mentioned a modeling call for Eco-Fashion Week Australia, an idea/concept that I hadn’t heard of before. From the moment my mum and I met Zuhal, we knew we wanted to be a part of EFWA! We would go to Fremantle every 2nd weekend to practice walking, try on beautiful garments, and involve ourselves in extra opportunities; Dowerin Field Days, Taylor Winery Events, etc.
The EFWA 2017 event was thrilling! As a 16-year-old, having the opportunity to be photographed, interviewed, and walk the runway in front of a new and growing audience every night for 5-days was incredible. The confidence and pride the experience gave me is something unmatched.
Going into the 2nd year of EFWA, Emily Craig, Taleisha Lee and I (and our mothers) were lucky enough to work closely with Zuhal. We would assist in running the runway training for the EFWA 2018 team, we were involved in numerous “bonus” photoshoots for the Green Embassy and even other international designers. We will always be EFWA’s and Zuhal’s #1 fans.
EFWA is known for its focus on sustainable fashion. How did participating in this event influence your perspective on fashion and sustainability?
I learned so much from Zuhal and the other designers about fashion pollution/fast fashion, up-cycled fashion, natural materials and dying processes, and all of the individual and unique ways that the designers would create their art. Learning these things gave me an appreciation for the designers and their work as it gave me an insight into the thought process behind the end result. It taught me, as a teenager who would regularly shop with friends at fast fashion outlets, the impact that my actions have on the environment around me, socially, economically, and environmentally. This helped me to rethink and reassess;
1. What do I want to support; big corporations who mass produce low-quality items or individual artists who carefully craft their designs with passion and consideration?
2. How can I benefit from buying locally or from slow fashion artists?
I learned that although slow fashion items may come with a bigger price tag, the item would always last in my wardrobe for longer as it isn’t trying to fit into a trend, the quality is better, and the personal connection with the piece. The knowledge that I learned from EFWA has stuck with me and has inspired me throughout my studies to keep conscious of my impact, current and future.
What aspects of EFWA’s sustainable fashion ethos resonated with you the most, and why?
I love that EFWA stands to educate, promote, and entertain its audience, both through physical events and media content, on the importance of shopping quality, and slow fashion. It teaches you to shift your perspective of fashion, reconsider your shopping habits, and make a more conscious and educated decision when it comes to shopping. The knowledge and moral value that EFWA passes on to its audience plants a new way of thinking that will ultimately benefit the individual, the fashion industry, and the environment around us.
In your opinion, how do sustainable fashion and eco-tourism intersect, and what role do they play in promoting environmental consciousness?
In my view, I wouldn’t be able to work for an eco-industry while ignoring another. I chose to venture into the eco-tourism industry because I want to preserve and conserve the natural environment around us, although my work may not directly correlate with the fashion industry, they ultimately have impacts on each other in the long run. The overarching ideologies of eco-fashion and eco-tourism overlap, for example, the simple idea of supporting local businesses is always a great way to ensure you are getting quality products and/or services.
Designer: Green Embassy
How has your involvement with EFWA influenced your career path and aspirations, particularly in the field of eco-tourism?
The knowledge I gained from being a part of EFWA has assisted me throughout my studies and my day-to-day decision-making. During my time with EFWA I have traveled to many WA towns and locations, learning about their agricultural practices and the different ways of living (rural vs. city living), I learned about small, conscious decisions that people make in their everyday lives that benefit themselves and their environment. Through learning these behaviors and seeing the impacts that these could have on a community, I became intrigued by the small changes I could make to benefit other towns and individuals. This sparked an interest in tourism development and helped me throughout my studies by relating to these experiences.
Photo by Harry Leonard Imagery at Eco Fashion Week Australia 2018
You have just obtained a bachelor’s degree in commerce, majoring in tourism, events, and hospitality. How has your education complemented your passion for eco-tourism?
Throughout my degree, my favourite units were always the ones that covered tourism development and tourism conservation. I felt as though these units taught me the most about how I could make an impact through eco-tourism and allowed me to fuel my passion. I used my assignments as a means to put my ideas of conservation to the test, and I often reflected on my years of travel and experiences abroad. I would tailor my assignments to marine-based destinations when possible to keep my engagement high and use my knowledge of the shipping industry and individual companies to my advantage. Eco-tourism allowed me to find an industry that incorporated all of my interests and aspirations.
What advice would you give to aspiring individuals who are looking to make a positive impact on the environment through their careers, whether in fashion or eco-tourism?
Through my studies, I was often overwhelmed with the facts of how much damage has been caused by the fashion industry, how difficult it can be to make a conscious decision, and how I would be able to make a difference. It is important to remember that all you can do is take a step in the right direction, and then another, and another. Throughout my assignments, I would make conscious decisions about the destinations I was researching to make them relevant to the field in which I aspire to work. I would suggest to do the same, study and research the areas that you are passionate about. Take lessons that you learn through your studies and apply them to everyday living, and vice versa, take lessons and experiences from your years of living and apply these to your studies. If you love what you do, you’ll never work a day in your life.
Designer: Green Embassy
Is there anything else you’d like to share about your journey, your passion for eco-tourism, or the influence of EFWA in shaping your path?
EFWA has made a massive impact on my personal journey, it has taught me so many life lessons and has given me the opportunity to meet incredible individuals from all around the world. The years of getting to meet and know Zuhal, her family, and the other amazing friends that we still hold close to this day, was an incredibly valuable experience that I am so grateful for.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
In the enchanting realm of eco-conscious visionaries, Melissa Tan shines as a captivating force, effortlessly intertwining her profound love for nature with a multifaceted career that spans the worlds of media and entertainment. In this exclusive encounter, we embark on a remarkable journey through Melissa’s extraordinary life story. We delve into her origins as a “Recycle Junkie,” a title earned in her youth, and explore her transformative experiences, including a remarkable Antarctic Expedition with the esteemed marine biologist, Dr. Sylvia Earle.
With a background in acting and a passion for storytelling, Melissa brilliantly articulates her mission to weave environmental advocacy into the very fabric of our daily lives. Join us in this compelling exploration of Melissa Tan‘s unique fusion of media influence and environmental passion, where she reveals her ingenious strategies for fostering sustainability within communities and inspires us to embrace a more aspirational, eco-conscious way of living.
During Dr. Sylvia Earle Antarctic Climate Expedition 2023
Melissa, as an environmentalist with a background in acting, could you share your journey and how you became deeply involved in both of these fields?
The story I often share traces back to my childhood. I grew up as a nature-loving kid, always concerned about animals and the environment. My affection for animals is closely tied to my love for nature because even as a young child, I grasped the concept that preserving habitats meant safeguarding the lives of these creatures. I did everything within my power to be eco-conscious. I recycled diligently and stayed updated on environmental news. It was always heart-wrenching to come across those hard-hitting headlines, yet it felt like I was just a kid, and all I could do was recycle. So, I earned the title of a “Recycle Junkie.”
Fast forward, as I grew up, I ventured into modeling, hosting, presenting, and producing. Working within the entertainment and fashion industries exposed me to intense consumerism. I, in a way, became part of the mass advertising machine, encouraging people to buy and consume more. Even as a fashion model, I would change in and out of 150 dresses in a single day. Over the years, I noticed that trends kept repeating, the items were essentially the same, and the quality continually declined. This process led to a certain desensitization towards material possessions.
Fashion Revolution Week 2022 at REXKL – Fashion Waste Installation
Simultaneously, due to my contracts, I found myself living out of a suitcase for a few years, which turned out to be incredibly liberating. Embracing a minimalist lifestyle almost happened by accident. When I stumbled upon the concept of zero-waste living, it ignited a spark within me. It brought back those childhood feelings of deep environmental concern. It made me realize that caring about the environment was so significant that what I had been doing all along, like recycling, was hardly enough. In fact, it was a flawed approach from the start. I began to question, “What do you mean I can prevent waste? What do you mean I can avoid harm? What do you mean I can opt-out entirely by redefining how I live my life?” My perspective underwent a profound transformation.
This was a revelation for me, as I wondered why I hadn’t seen it earlier. It took someone introducing me to the concept of zero-waste living for me to truly grasp its significance. It felt glaringly obvious, and I questioned why I hadn’t recognized it before. It became evident that people needed their eyes opened to these ideas. I stumbled into minimalism, and someone else opened my eyes to zero-waste living.
Gradually, by adopting these two perspectives on life, I managed to untangle myself from the clutches of consumerism and relentless marketing. This is how I found a way to fuse my passion for both fields. Now, knowing the aspirational allure of social media and the world of entertainment, and being a self-proclaimed clothes enthusiast, I thought, “What if we could make environmentalism more appealing? What if it became aspirational in its own right?” We need to dispel the myth that taking responsibility for the environment means missing out or shortchanging ourselves when, in reality, it’s quite the opposite. “Less is more.” Consuming less, owning less, and freeing ourselves from consumerism truly liberates us, providing greater freedom. That’s how I united these two worlds.
How do you leverage your career in the media and your commitment to environmental advocacy to make a significant impact?
Building on the previous question, it’s about using your platform to promote a more meaningful way of life and an alternative perspective. The reality is that most platforms, including social media, are often used for advertising. Much of the content we consume, even unbranded content, tends to glorify consumerism and a certain lifestyle.
However, we can utilize these same platforms to convey a different message. It’s about living a life with purpose and disconnecting from consumerism. I firmly believe that everyone possesses influence, regardless of their role – whether they’re business owners, employees, homemakers, or kids. It’s about illustrating to people the link between their actions in their own lives, offering new ideas, broadening their horizons, and highlighting opportunities. This process slowly fosters a unique perspective and intuition that enables them to identify these opportunities for themselves.
You recently participated in an Antarctic Expedition with Dr. Sylvia Earle. Could you share your insights from this experience and how it has impacted your environmental activism?
The Antarctic Expedition was profoundly transformative for me. As someone deeply connected to terrestrial environments like forests and jungles, this journey shifted my focus to the vital role of the ocean in preserving our planet’s health and climate. It was eye-opening to be surrounded by passionate ocean conservationists, emphasizing the interconnectedness of our world. It made me realize that the solutions aren’t limited to what we’re most familiar with.
Dr. Sylvia Earle Antarctic Climate Expedition 2023
The expedition reinforced the idea that it’s not about one-size-fits-all solutions. For example, many focus on planting trees as a carbon offset strategy, but this might not be the most effective approach. Ocean conservation, a part of the bigger picture, deserves more attention. While terrestrial conservation is vital, there’s already significant emphasis on it, and initiatives like reforestation and carbon offsets may not be the most efficient means of addressing climate change.
Preserving what’s already in existence is critical. Damage to the ocean, the primary climate buffer, is irreversible, unlike planting more trees. Another aspect I admired was Dr. Sylvia Earle‘s unwavering stance on ocean conservation and avoiding seafood consumption. It’s a firm, some might even say extreme, approach, leaving no room for half-measures.
She’s unapologetic about it, unlike many conversations that sugarcoat reality. Climate solutions require drastic actions, just like the shift to a plant-based lifestyle that rejects meat consumption. I appreciate the expedition’s imperfections, characterized by diverse perspectives and, at times, egos. It highlighted that even people passionate about the planet can have misalignments when working toward a common goal. Imperfections are natural, but they don’t hinder great people from achieving great things.
In the realm of climate solutions, we must understand that perfect answers rarely exist. Solutions are transitional, and constantly evolving. The Antarctic Expedition showed me that progress involves continuous improvement, even if the path is imperfect.
Dr. Sylvia Earle Antarctic Climate Expedition 2023
You’re actively involved in various environmental initiatives. Could you share more about these projects and how they align with your vision for a more sustainable future?
My focus is primarily on community engagement because I firmly believe that effective climate action begins at home. To create true advocates who can influence change within families, workplaces, and positions of power, it’s essential to instill a personal mindset shift. Many of my projects are designed to involve people in climate solutions and change their perspective on their relationship with the environment. These initiatives include talks, environmental festivals, climate reality discussions, workshops on zero-waste living, and urban reforestation activities with the Free Tree Society.
The common thread in all of these projects is placing people at the heart of climate action. By doing so, they can bring their determination and mindset to any role they hold or may move into. You never know who might attend a community event – it could be a student or even a high-ranking executive in a large corporation. Such individuals can profoundly influence their respective spheres with a clearer, more sustainable perspective, furthering the cause of environmental change.
As an actress and environmentalist, you clearly understand the power of storytelling in raising awareness about environmental issues. Could you share specific projects or campaigns where you’ve successfully combined storytelling and environmental advocacy?
It’s widely recognized that people connect best with stories that evoke human emotions. They need relatable narratives because statistics and facts often fail to engage. The climate crisis and environmental news can be overwhelmingly negative and frightening, causing many to turn away from these emotions.
It’s more comfortable to ignore these issues and focus on other aspects of life, creating a kind of sub-reality where we can find peace. To truly connect with people, we must find points of resonance and storytelling is the ideal tool. It allows us to relate environmental concerns to elements in people’s lives that matter to them.
Whether individuals live in cities or rural areas and interact with nature daily, they may not always perceive the connection between their lives and the environment. Reminding them of their shared humanity is essential, and storytelling is the most effective approach. In fact, storytelling is integral to all aspects of my work, making it an intrinsic part of every project and campaign.
As the country coordinator of Fashion Revolution Malaysia, how do you personally define and practice sustainable fashion?
I often provide training on this topic, drawing from my own journey in zero-waste living and minimalism. I frame it as seven distinct ways to build a zero-waste wardrobe, emphasizing that you rarely need to buy new clothing because the world already holds an abundance of garments. In fact, owning fewer items can strengthen your sense of style. Rather than relying on a credit card, you’ll discover that creativity becomes your primary tool in fashion.
Sustainable fashion isn’t about consuming more; it’s about understanding what suits you best and getting creative to achieve your desired looks without buying new items. This includes practices like swapping, second-hand shopping, borrowing, restyling, shopping within your own wardrobe, embracing capsule wardrobes, and exploring so-called sustainable fashion brands.
It’s essential to note that no fashion or product is entirely sustainable, although some brands demonstrate improved practices. Even so, consuming from these “sustainable” brands should be a last resort. I use myself as an example, considering my role as a public figure who often needs to look good. I’m in entertainment, and I have a visible presence in various spaces. My aim is to show people that looking great without buying new clothing is entirely achievable. I encourage individuals to challenge themselves and set boundaries around their approach to fashion, as boundaries can be a source of inspiration, leading to more sustainable choices rather than opting for the quick fix of swiping a credit card.
Melissa, how do you incorporate sustainability into your daily life?
I lead a zero-waste lifestyle, which means I generate minimal waste. I’m committed to not purchasing new items. Moreover, I utilize my platform and my voice to influence the people around me by simply being myself. My actions and choices serve as a source of inspiration and a testament to the possibilities of sustainable living.
What’s your perspective on climate optimism as an artist and environmentalist?
Dr. Sylvia Earle Antarctic Climate Expedition 2023
Climate optimism is a personal struggle for me, and I believe many environmentalists share this challenge. When you’re deeply involved in environmental causes, you’re constantly bombarded with grim news and stories of environmental issues. We often find ourselves immersed in discussions about negative events, which can be disheartening. The reality is that, as climate advocates and storytellers, we’re exposed to a constant stream of distressing information.
For those of us in this field, we have to work diligently to foster and maintain climate optimism. We have to find new and engaging ways to convey our message, even though it can feel like we’re saying the same thing over and over. Sometimes it’s frustrating because the change seems slow. We’re exposed to the often daunting reality of climate issues more than the general public, which can lead to climate anxiety and pessimism.
We are acutely aware of the complexities involved in shifting our course toward a more sustainable future. We understand the many layers of change required, and it can feel disheartening when we don’t see all the pieces coming together as we’d like. Unlike some who may be encouraged by surface-level green messaging, we know there’s more to the story.
To address this, we must cultivate our own climate optimism. Without it, we risk burnout and can’t contribute effectively. Surrounding ourselves with like-minded individuals and engaging in inspiring projects keeps our spirits high. Achieving positive results from our efforts feeds our souls and sustains our motivation. Despite the challenges and the world’s ongoing struggles, the sense of fulfillment from our work keeps us moving forward.
What’s your favorite Malaysian food, and does climate change affect it?
I have to say Durian is one of my favorite Malaysian foods. However, the love for Durian, not just mine but globally, is leading to deforestation and monoculture. I’ve witnessed fields being cleared to make way for durian plantations. This beloved Malaysian fruit is contributing to climate change while also being influenced by climate change in the near future.
Regarding the specific impact of climate change on durian plantations, I’m not entirely sure at the moment. What’s clear is that its cultivation is contributing to deforestation, which is a significant environmental concern.
Being a Malaysian, tell us about a practice(s) in your culture that is actually very sustainable and good for the planet.
In Fashion Revolution Malaysia, we created a series of documentaries during Fashion Revolution Week that highlighted sustainable practices in fashion rooted in our culture but often forgotten. One notable practice is the tradition of mending and reusing our clothes, especially when it comes to making festive wear for celebrations like New Year, Hari Raya, and Chinese New Year. In the past, our mothers’ generation would have one set of clothing made new each year, often crafted by our grandmothers. These garments were treasured, passed down, and cherished for generations. While this practice isn’t unique to Malaysia, it reflects a mindset from a couple of generations ago that valued sustainability, which is sadly less common today.
Another sustainable tradition, although not as prevalent as before, is the use of tiffin carriers for food deliveries. Families would order weekday meals, and the food delivery person would transport the food in tiffin carriers containing two to three dishes. After delivering the food, they would collect the previous day’s tiffin carriers and exchange them. This practice is more common among those in landed houses because they could hang the tiffin carriers above their post boxes for easy exchange. While it’s less common now, it’s a practice we should strive to bring back and make more widespread, especially as it’s being replaced by less sustainable food delivery and takeaway options.
In your journey as an environmentalist, what are some of the major challenges you have faced, and how have you overcome them?
One of the major challenges I encountered on my journey as an environmentalist was dealing with climate anxiety and climate doomism. For a period, I grappled with these feelings, and it became challenging to stay motivated and continue my advocacy work. It often felt like a tremendous task to keep showing up. To overcome this, I realized the importance of surrounding myself with like-minded individuals and immersing myself in spaces where I could draw energy and enthusiasm from others who shared my passion. Being with people who believed just as strongly as I did helped me rekindle my own motivation.
It’s crucial for those of us who are champions of sustainability and change to remember that in mainstream society, we often stand as beacons, and we might be the only person within our social circles or workplaces who are deeply committed to reshaping processes and systems. When we constantly encounter resistance to change, science, and our messaging, we must take the time to return to spaces that replenish our souls. This renewal allows us to continue facing the broader world and work on pulling others in the same direction we’re heading.
So when you constantly face resistance to change and science and your messaging, you need to then continuously put yourself back into spaces to feed your soul again.
Are there any specific moments or accomplishments that stand out to you?
Clothes Swap – DDY01743 – Photo by Dedy Andrianto
There have been several moments and accomplishments on my journey, although I can’t recall all of them at this moment. One standout experience was the opportunity to visit Antarctica. Initially, it seemed like an unattainable dream because I didn’t have the means to make such a journey. However, two years later, I took a chance and entered a competition. I presented myself to individuals who recognized my potential to convey their message, and I was selected.
This experience was incredibly validating for me. A lot of the work we do, both you and I, often happens behind the scenes and goes unnoticed. Yet, it can be emotionally taxing and challenging. For us to consistently operate behind the scenes, it takes a significant emotional toll. So, it was truly heartening to have our peers and those we admire acknowledge and appreciate our efforts.
What advice would you give to individuals who want to make a positive impact but are unsure of where to start?
My advice for individuals who want to make a positive impact but are unsure of where to start is this: Remember that it doesn’t have to be perfect. Just take that first step. Begin by doing something small, and then let your curiosity guide you. Explore various paths and continuously find ways to use your voice, your influence, the space you occupy, and your daily decisions to instigate change in the culture around you.
Even if it seems like a minor change, every time you make a conscious choice, you are not only transforming yourself, but you’re also becoming a role model for those around you. People notice your passion and your ability to make a difference. They will start turning to you, seeking your insights and solutions. As a result, new opportunities will naturally open up. The next time someone says, “This could be improved,” they might say, “You’re the right person to ask about this.”
Absolutely, I admire Carolyn Lau, the current president of the Free Tree Society in Kuala Lumpur. Carolyn is a true inspiration. She’s a naturalist and landscape architect with a deep connection to the forest. Even in her late 50s, her enthusiasm for her work is boundless. Whether she’s talking about the trees in our urban forests or conducting workshops, her genuine passion for sharing her love of the natural world and educating others is infectious. What impresses me most about Carolyn is her character. She demonstrates that it’s not just the big actions that matter; it’s also how a person shows up in small and large roles. When I look at Carolyn, I see someone I aspire to be when I’m 59, still carrying that same fire, unwavering passion, and unbridled joy for the environment. She’s dedicated to bringing people along on the journey to nurture their love for our planet.
This is part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
In the glitzy, ever-dazzling Dubai, where innovation and extravagance are the norm, a new kind of elegance is taking shape. Dubai is renowned for luxury and extravagance, but amidst the high-end boutiques and bustling markets, a different sort of fashion is finding its voice. The Sustainable Fashion Expo is set to grace this metropolis, where fashion isn’t just about looking good; it’s about doing good.
A Fashionable Prelude to COP28
As the Expo City in Dubai gears up for the grand Sustainable Fashion Expo, it’s not just another event – it’s a movement. Dubai, being the host of COP28, plays a significant role in shaping the global sustainability narrative. The fashion industry, with its vast reach and deep impact on the planet, must be a part of this conversation. This expo acts as a precursor to COP28, ushering fashion into the sustainability discussion. It’s a stage for the fashion community, both professionals and consumers, to discover and embrace sustainable choices. The significance is immense, as it lays the foundation for decarbonizing the industry and reducing waste. The expo positions Dubai at the forefront of fashion sustainability, where style meets responsibility.
Unveiling the Concept of Sustainable Fashion Expo
The concept of the Sustainable Fashion Expo is simple yet profound: shift the fashion paradigm to embrace sustainability. By bringing the community together under one roof, this expo aims to demonstrate that sustainable fashion is not only possible but beautiful and accessible. It’s a platform where professionals and consumers, united by a common cause, can explore sustainable choices. The timing couldn’t be more perfect, with COP28 just around the corner. This expo ensures that fashion is not left out of the conversation when it comes to decarbonizing the industry and reducing waste.
An Array of Engaging Experiences
Visitors to the Sustainable Fashion Expo can look forward to a packed schedule of events that offer a deep dive into the world of sustainable fashion. From insightful panels that dissect the issues and challenges to interactive workshops that allow you to learn and participate actively, there’s something for everyone. But that’s just the beginning. The expo boasts an extensive area where you can explore brands that prioritize the planet and its people. It’s a journey to discover products that are more than just fashionable; they are statements of conscious consumerism. The highlight of the event is undoubtedly the sustainable fashion catwalk. It’s not just about showcasing the latest styles; it’s a declaration that fashion can be both trendy and sustainable.
Designing Change with Graphic Tees
One of the standout features of this event is the competition to design the best graphic tee with sustainability messages. Sustainability has many facets, and this competition allows participants to express their passions. Each design has a unique message that contributes to a more sustainable future. It’s a reminder that the journey towards sustainability is a canvas, and everyone has a unique brushstroke to add.
Pioneering Sustainability in the Middle East
The Sustainable Fashion Expo has a noble mission – to become the Middle East’s hub for innovation and education in sustainable fashion. It aspires to catalyze the change that the fashion industry desperately needs. This isn’t just about hosting an annual event; it’s about nurturing the designers and brands that are pioneering and bringing palpable change to the fashion scene.
Key Partners and Collaborators of Sustainable Fashion Expo
No event of this scale is possible without strong partnerships and collaborations. The Sustainable Fashion Expo is fortunate to have partners who share its vision and mission. The University of Wollongong provides not only a dynamic venue but also education in sustainability. It’s a space where academic knowledge merges seamlessly with practical applications. Sustainability is not just a concept; it’s a way of life.
Fashion Revolution, a global not-for-profit organization, is one of the pillars of support. With chapters around the world, it has been relentlessly addressing the issues in the fashion industry. The UAE chapter is one of the strongest in the region, working closely with universities and schools to educate the public through a series of events and initiatives.
Goshopia, another prominent partner, is the biggest online marketplace working solely with slow, sustainable, and socially responsible brands. It’s pioneering the art of making sustainable fashion both accessible and stylish.
The Sustainable Souk, renowned for its ability to create communities around eco-friendly events, has lent its expertise in managing and coordinating this expo. It takes more than just good intentions to create an event of this magnitude; it requires skill, expertise, and a deep commitment to sustainability.
The event has also received support from influential individuals like Sonya Vajifdar and various media publications. Media plays a pivotal role in amplifying the message and reaching a broader audience with the right information and options. The Sustainable Fashion Expo has a powerful ensemble backing it, and together, they’re crafting a narrative of change.
Changing the Fashion Landscape
Consumer demand plays a pivotal role in changing the fashion industry. As the tagline goes, “The Fashion industry will only change if we, as consumers, demand that change.” Brands listen to consumers. If consumers demand sustainable choices, the industry will follow. It’s a reminder that while the fashion industry has immense power, consumers have the ultimate say. It’s not just about creating beautiful clothing; it’s about creating a beautiful future. And this future begins with the choices we make.
An Expo with Festive Spirit
As we gear up for the festive seasons of Diwali and Christmas, it’s essential to remember that these are some of the most shopping-intensive times of the year. The Sustainable Fashion Expo has a message that aligns perfectly with the spirit of these festive seasons. It’s about choosing gifts that have a beautiful story behind them, not just something random from a quick stop at a mall.
The Sustainable Fashion Expo is the perfect place to find thoughtful, handcrafted presents. It’s about pieces crafted by skilled artisans and dedicated designers. The supply chains here are short. You know who is doing the work, understand the inspiration behind the creations, and know how their lives would be impacted if their income were to disappear. It’s a conscious choice, a statement of support for those who dare to be different in a world of mass-produced conformity.
When we were looking for a name for the event, one of the options was the Sustainable Fashion Festival. The objective was clear – to make it a celebration of what has been achieved so far. The name might have changed, but the spirit remains. It’s a celebration of all the people and brands who have dared to make a difference. The celebration goes beyond just fashion; it’s about music, live performances, and activities for the whole family.
Be Part of the Change
The Sustainable Fashion Expo invites you to be part of the change. Your support matters, and in the world of sustainability, every effort counts. If you can’t make it to the region, spread the word. It’s all about creating awareness and starting conversations. In sustainability, we often say, “It is better to have 1 million people doing sustainability imperfectly than 100 people going all the way.” This is a numbers game. If you are not in the region, share with your friends and family. It helps open up conversations and bring awareness.
Join the Conversation with the Sustainable Fashion Expo
Stay connected with the Sustainable Fashion Expo and its partners:
As we countdown to COP28 and the festive seasons of Diwali and Christmas, the Sustainable Fashion Expo reminds us that the change we seek begins with us. It’s where fashion meets sustainability, and the world changes for the better.
Adding to a cart is one of the most fulfilling clicks in most of our lives. Especially when there is a 70% off sale on Shein, and with Black Friday coming up in a few short weeks, fashion brands like H&M and Zara will be sure to give the people what they want – clearance sales, and major discounts. The holiday season means new outfits to buy, and matching family sweaters to seek out – clothes have always been such a primal part of the celebration, but also everyday life.
But how often do we really stop to think before clicking “Add to Cart?” Serious questions like – how is this brand offering such a huge percentage off for the holiday season and still making profits? If they are not making profits, then why are they running their business? If they are making profits even after those significant discounts, how cheap are these clothes? What is the secret behind such low prices of these clothes – are the materials used in these clothes cheap or low-quality? If these materials are below quality, how long will we be able to use them – is it a good investment? What will happen to these clothes made from low-quality materials after we won’t be able to use them anymore? If the materials are not low-quality, then how come the prices are so cheap? If you are someone who thinks these are serious or at least interesting questions to be asked, then you are in the right place. It’s time to learn about fast fashion before clicking “Add to Cart” this holiday season. So, buckle up and brace yourself.
What is fast fashion?
Fast fashion is a phenomenon that has been noticed over the past 30 years, one that spread globally and quickly. According to the UN, fast fashion is a business model “of quick turnover, high volume, and cheap prices.” It is basically where fashion brands – to keep up with current trends and styles – mass produce their items at a low manufacturing cost to supply high demand. Fast fashion has been a booming industry since the late 1900s and the early 2000s, and these retailers include Zara, H&M, and Shein.
What customers usually notice is that clothing items in fast fashion brands are relatively cheap, with a magnitude of vast options.
Why does fast fashion exist?
Shopping for clothes was once considered an event. This means that people would save up throughout the year and purchase new clothes at specific times. Style-conscious people would be well aware of the latest trends and designs through the fashion shows that showcased clothing pieces months before they were available in stores. People were used to shopping for clothes once or twice per year, in the regard that it was an occasion.
However, in the late 1900s, that began to change. Shopping quickly changed into a form of entertainment and leisure, which consequently meant that people bought clothes more often, at a higher pace. This was what set off the concept of fast fashion – retailers could mass-produce clothing pieces at low prices, which made consumers feel they were up to date with the latest trends in real time. Fast fashion items were never made with the intention of lasting multiple years or wears – its goal was to manufacture cost-effective clothing directly satisfying the shifting demands of the consumer.
The fashion industry is one of the largest working industries globally, with a value of 2.5 trillion dollars, providing employment for over 75 million people worldwide, as stated by UNECE. In theory, and from pure definition, fast fashion sounds harmless – a company is mass-producing clothes, for a cheaper price, which people can afford. If anything, this can be seen as a strategy that grants people easier access to clothes due to their affordable price. However, the consequences of fast fashion are ones that aren’t easy to notice, but hard to ignore. Fast fashion directly contributes to waste colonialism and exploitive labor practices – which consumers are unaware of during their purchases.
How does fast fashion negatively affect the environment?
Alright, so what about clothes during the holiday season? According to USA Facts, clothing, and accessory retailers have the highest jumps in sales during the holiday season. Statista found that in 2022 47% of Gen Z purchased new fashion items for themselves to wear on Christmas, while Millennials were at an astounding 50%. This shows that there is a high intent for purchase and paired with the high discounts available in fast-fashion brands, it explains why people tend to buy more new clothes during the holiday season. Since fast fashion utilizes low-quality fabrics, that means the clothes purchased during the holiday season would have a life span of only a few months – and when that life span is over, people do what they always do when something has served its purpose – they throw it away.
Fast fashion relies on a business model that depends on “recurring consumption and impulse buying, instilling a sense of urgency when purchasing.” This business model has clearly succeeded, with global consumption rising to 62 million tons of apparel per year, and by 2030, it is expected to reach 102 million tons.
Fast Fashion’s Global Impact
The Ellen Macarthur Foundation – a UNEP partner – estimates that a truckload of abandoned textiles is discharged into landfills or incinerated every second. This is why it is estimated that people are buying 60% more clothes and wearing them for half as long. According to The Business Insider, 85% of all textiles go to dumps every year. The textiles in landfills have the capacity to contaminate soil. Countries such as Uganda, with high rates of agriculture and farmers, export contaminated food and resources to other countries. This can lead to major health risks and dangers, alongside negative side effects to animals and plants in their ecosystems.
This means that fast fashion contributes directly to waste colonialism. Most fast fashion exports are from developing countries across Asia, including India, Bangladesh, Vietnam, China, Indonesia, Cambodia etc. This means that the Global South is not only the one with the highest production of fast fashion but is also the one that suffers its consequences the most after it gets thrown out. The BBC reported in 2022 that more than half of the clothes imported to Chile end up in the Atacama Desert. On Jamestown Beach, located in Accra – Ghana’s capital – you must walk between mountains of shoes, pants, and tattered t-shirts. These used textiles come from Western countries and Asia to be dumped and dealt with in Ghana.
At the fishing port of Accra, the Ghanaian capital, on February 19, 2023. The beach is littered with used clothes from industrialized countries that arrive there every week. JEAN-FRANÇOIS FORT / HANS LUCAS
These discharged textiles contribute to microplastics found in the water, which can then affect marine food chains – which means that the Ghanaian people eat contaminated fish. Discharged textiles are often brought into the Global South without warning, leaving them to deal with methods to get rid of these clothes. Because the quality is so low, merchandisers can’t even sell discharged textiles – therefore, it is another burden of waste that they are responsible for getting rid of, or facing the consequences it brings – most of the time, it is both.
Fast Fashion and Climate Change
Besides the littering and waste of fast fashion, it directly affects global warming. Producing clothes requires natural resources, which emit greenhouse gases. According to the UN, the fashion industry is responsible for 8-10% of global emissions, surpassing aviation and shipping industries combined. The World Bank suggests that global clothing sales are to increase to 65% by 2030. A higher percentage in global sales indicates more discharged textiles to deal with – putting even more pressure on the Global South to manage the waste provided by the Global North.
Consumer Awareness
Some may argue that the average consumer isn’t aware of the negative connotations that come with fast fashion. According to Nayab Sohail, a Pakistani Slow Fashion ambassador, consumers must be educated about the issues fast fashion causes. Once consumers are educated on the link between fast fashion and climate change, that would allow for a change in their approach towards fast fashion. Merlina Carolina, the Global Creative Lead of the Slow Fashion Movement and founder of Slow Fashion El Salvador, believes that the average consumer is “so caught up in routine and system that they probably don’t have the energy to question or consciously think about how the environment works.”
Others argue that consumers are aware – to a small degree – of the link between fast fashion and the environment. Grace Kemp, another ambassador of the Slow Fashion Movement, believes that a “majority of people” are aware of the impact fast fashion has on the environment. Kemp claims that because of the sudden uprise of “green” campaigns in recent years, this must correlate to the level of awareness existing amongst consumers.
How can you reduce your fashion footprint?
Kemp mentioned how people might be aware of the negative link between fast fashion and the environment; however, they feel as though “it is too big for them to be able to do anything, so they carry on.” The typical solution to fast fashion has always been slow fashion. But slow fashion brands are usually expensive – the biggest disadvantage that fast fashion solves.
Even then, there are solutions to fast fashion that don’t necessarily have to break the bank. Karen James Welton, a slow fashion stylist, advises to wear what you own. Purchasing clothing pieces for the sake of a current, temporary trend usually means it won’t be worn again. Welton also advises shopping vintage and second-hand. Swapping clothes with your family members and friends, or borrowing clothes isn’t shameful in any way – it is a direct solution to make sure you aren’t buying too many clothes. Kristīne Čeirāne, an ambassador’s coordinator of the Slow Fashion Movement, says, “The most sustainable wardrobe is the one people already have. Look after your clothes and wear them for as long as you can. The greenest purchase is the one you didn’t make.” Welton also recommends that for new purchases, you save up for investment pieces that you will be able to wear for years. Timeless, classic pieces that will always look good regardless of the current trend going around.
A Joint Effort for a Sustainable Future
The solution to fast fashion isn’t reserved for individual consumers only. The UN initiated the #ActNow Fashion Challenge, which aims to show individuals and industries how to improve the environmental impact that fashion leaves. Limiting and decreasing the carbon footprint that the fashion industry leaves is a key factor in reducing global warming, which is why NGOs have pointed out fast fashion’s harmful business model. Greenpeace and other groups have urged the sector to slow down the trend of mass-producing clothes that are thrown away so quickly. In COP-27 in Egypt, the fashion sector did promise a net-zero carbon footprint, but giant clothing retailers still struggle to manage their own emissions, considering the high demand for fast fashion now.
It is essential that there is a joint effort – between the consumer and the industry – to work towards a less wasteful, more sustainable style of fashion. Looking good and trendy shouldn’t have to come at the cost of the environment. There is work towards sustainable fashion, and as long as there is work, there is always a way.
The holiday season doesn’t need to be ugly for everybody. You can still look wonderful in the clothes you have – maybe styling it differently will give it a new look! Remember the consequences of clicking “Add to Cart” from a fast fashion brand – no one should spend their holiday season struggling through mountains of discharged clothes for the sake of fashion.
In the heart of Nairobi, Kenya, a transformational fashion event is on the horizon, one that promises to challenge the very essence of the industry. Kibera Fashion Week, scheduled for October 14, 2023, is not just another typical fashion extravaganza; it’s a profound narrative of sustainability, community empowerment, and a refreshing perspective on the art of fashion.
Kibera: More Than Meets the Eye
Often depicted as a place of despair in need of help, Kibera is far from a one-dimensional story. It’s a bustling metropolis, a cradle of creativity, constantly evolving and innovating. It’s within this vibrant community that Kibera Fashion Week finds its roots, challenging the neo-colonial realities of the fashion industry.
The organizers of the Kibera Fashion Week, expressed their vision, “Kibera Fashion Week envisions a future where fashion transcends borders and becomes a unifying force for positive change. It aims to create a global fashion ecosystem that celebrates diversity, empowers local talent, and challenges the conventional norms of the fashion industry.”
With 11 designers set to grace the runway, Kibera Fashion Week stretches far beyond a one-night event. It is, in fact, a year-long program with a mission to fundamentally reshape the narratives and dynamics within the fashion world.
The organizers of Kibera Fashion Week share a collective vision – to redefine how the world celebrates its heroes. In Kibera, they’ve found everyday heroes, individuals who’ve risen from the depths of unemployment, homelessness, and adversity. These heroes have not just overcome their challenges; they’ve become role models for the youth in their community.
Kibera Fashion Week breathes life into this vision, using the power of arts and creativity to challenge the notion that only certain professions are worthy of applause. It’s a platform where the legitimacy of artisanal work, tailoring, and craftsmanship is celebrated. These vocations provide not only sustainability but also hope, guiding the younger generation towards more meaningful pursuits.
Kibera Fashion Week Team
The Impact of Kibera Fashion Week on the Local Community
Since its inaugural show in November 2022, Kibera Fashion Week has left a significant impact on individuals and groups within the community. It’s not just about fashion; it’s about transformation and empowerment.
Emerging designers like Moom Jay Designs kicked off their journey at the November 2022 event. Today, they’ve evolved into established fashion brands, contributing substantially to the growth of the local fashion scene.
But it’s not just designers who’ve been touched by the magic of Kibera Fashion Week. The event has actively collaborated with local artisans and craftsmen, giving rise to a unique fashion experience that spans fashion accessories and garments. Victorious Crafts, talented jewelry designers from Kibera, now have a sustainable source of income and a means to preserve their traditional crafts and livelihoods.
The local models and performers have also thrived, gaining exposure and opportunities in the entertainment and modeling industries. Beyond the runway, the event’s various activities, including runway shows, exhibitions, and workshops, have had a positive economic ripple effect throughout Kibera. Local businesses, including food vendors and artisans, have experienced increased foot traffic during the event, translating into tangible economic benefits for the community.
Sustainability at the Heart of Kibera Fashion Week
Sustainability is not just a buzzword for Kibera Fashion Week; it’s a way of life. The event’s commitment to sustainability is evident in every facet of its planning and execution.
Sustainable sourcing and fabric maximization: Designers are encouraged to champion sustainable, locally sourced materials for their collections, minimizing the carbon footprint associated with sourcing materials from distant locations. Textile waste is minimized through efficient patternmaking and the innovative reuse of materials.
Ethical production: A strong emphasis is placed on ethical production practices, ensuring fair labor conditions and equitable wages for artisans and workers engaged in crafting fashion collections.
Community engagement: Kibera Fashion Week forges vital connections with the local Kibera community through strategic partnerships with organizations and skilled artisans, fostering social inclusion and presenting valuable economic opportunities for community members.
Education and awareness: The event serves as an educational hub, hosting workshops, panel discussions, and exhibitions that encourage conversations on sustainability, inclusivity, and ethical fashion practices.
Spotlight on local talent: Kibera Fashion Week passionately prioritizes local talent, spanning models, performers, and designers, nurturing the growth of the local fashion industry.
Designers: The Heartbeat of Kibera Fashion Week
Let’s hear from the designers themselves, each with a unique story and vision:
“I am passionate about transforming the ordinary into extraordinary. My journey is all about giving new life to thrifted garments and crafting them into beautiful designs that radiate uniqueness.”
“The brand saw opportunity in involving raw bones and horns as unique resources that could solve the lack of our region’s identity in designs and again using it as locally sourced raw materials to represent the region’s creations to the global platform.”
“The more my outfits are seen and appreciated, the more bamboo is known more in my country. Bamboo as a sustainable, resilient, and hardy grass is very beneficial in carbon sequestration which is an important process in cleaning the atmosphere.”
“We wanted to create something unique that could represent different cultures in Africa globally and create job opportunities for youths living in Kibera.”
Many designers at Kibera Fashion Week are embracing upcycling, a practice that breathes new life into old materials. Millicent Adhiambo Oluoch, founder of Simply Milly, is passionate about upcycling. She skillfully reimagines thrifted garments into fashionable pieces, minimizing waste and demonstrating the beauty of sustainability.
Unique Materials for Unique Designs
Jack Nyawanga, founder of Victorious Bone Craft, takes a different route with his brand. He uses raw bones, horns, and metal to create unique designs such as costumes and jewelry. He believes that using locally sourced materials can represent the region’s creativity on a global platform.
Photo by Kibera Fashion Week
Fashion with a Positive Impact
Joseph Ganda, founder of Bolla Footwear Designer, saw an opportunity to create fashionable shoes while simultaneously reducing waste. His brand repurposes old clothes, used car tires, and waste materials from local tailors into distinctive, stylish footwear. Ganda’s goal is to create job opportunities for the youth living in Kibera.
Championing Sustainability in Fashion
Kibera Fashion Week isn’t just an event; it’s a movement aimed at transforming the fashion industry. It places a strong emphasis on sustainability, ethical production practices, and inclusivity. Through workshops, panel discussions, and exhibitions, designers, participants, and attendees gain valuable insights into sustainable fashion practices.
By spotlighting local talent, fostering economic growth, and promoting social empowerment, Kibera Fashion Week challenges the status quo of the fashion industry. It sends a powerful message that fashion excellence and innovation can emerge from unexpected places.
Photo by Kibera Fashion Week
A Vision for the Future
As Kibera Fashion Week approaches, these designers are not just focused on the runway. Their vision extends beyond the event itself. They aspire to expand the use of sustainable materials and practices, advocate for ethical production, and create job opportunities within their communities.
Together, they hope to change the way we view fashion and demonstrate that sustainability is not just a buzzword but a way of life. They encourage consumers to buy consciously, promote sustainable brands, and actively contribute to a cleaner, greener world.
Kibera Fashion Week is proof that fashion can be a force for good, a platform for change, and a symbol of hope. It’s an event that transcends traditional runway shows, inviting us all to be part of a movement towards a more sustainable and inclusive fashion industry. As Beth Kariuki from Lina Yarn aptly puts it, “We only have one world to live in, let’s keep it clean and green for our next generation to come.”
So, mark your calendars for October 14, 2023, as Kibera Fashion Week promises to take you on a journey where sustainability meets style, and fashion becomes a catalyst for positive change.
