In a world where fashion is often synonymous with fast-paced trends and fleeting styles, there are passionate individuals who are reshaping the industry’s narrative. Meet Nivi Murthy, the visionary founder of IKKIVI, an online marketplace dedicated to sustainable and ethical Indian fashion. With a mission to provide a platform for talented designers who champion mindful practices, Nivi has transformed IKKIVI into a global destination that blends artistry, culture, and consciousness.
Amidst the bustling streets of the Indian fashion landscape, Nivi recognized the need for a space that showcased sustainable and ethical designs, amplifying the voices of those dedicated to making a positive impact. IKKIVI, the result of her unwavering commitment, has become a beacon of hope for designers and conscious consumers alike.
Nivi’s journey began with a profound awakening when she watched the eye-opening documentary ‘The True Cost.’ The film shed light on the dark underbelly of the fashion industry, compelling her to take action and assume a greater responsibility. No longer content with being a mere platform, Nivi and her team at IKKIVI set out to raise awareness and actively contribute to the development of sustainable and ethical fashion.
Since its inception in 2015, IKKIVI has blossomed into a trusted marketplace, connecting conscious consumers with designers who embody the values of handcrafted excellence, use of natural and organic fabrics, fair trade practices, minimal waste, utilization of traditional techniques, and a commitment to vegan fashion. The platform has recently expanded and opened their headquarters in New York. With over 45 designers on board, IKKIVI is bridging the gap between the past and the present, fusing India’s rich cultural heritage with contemporary aesthetics.
In this exclusive interview, we delve into the inspiring story behind IKKIVI and gain insights from the visionary herself. Join us as we explore Nivi Murthy’s unwavering commitment to sustainable fashion, the challenges she has faced, and the remarkable strides she has made in creating a better, more ethical future for the Indian fashion industry.
What inspired you to come up with the idea of IKKIVI?
The richness and depth of the fashion industry in India along with the talented growing number of independent contemporary designers made me want to create awareness and bring these brands to international markets.
What does sustainability in fashion mean to you as a conscious entrepreneur?
Quality, care and use for a long period of time is what sustainability means to me in the fashion industry.
IKKIVI supports more than 45 brands from India. What makes these brands stand out to be a part of IKKIVI?
Unique aesthetic, quality and their strong values.
Having run IKKIVI for more than half a decade, what do you think is the current state of conscious consumerism in comparison to the time when you had just started your journey with IKKIVI?
Yes, a lot has changed over the years. The concept of sustainability in fashion hadn’t yet reached enough people. Now, consumers are a lot more aware and are thinking twice about making purchasing decisions. We see Gen Z being more conscious with thrifting being at the helm of it all. We are seeing a lot more brands reconnecting and redefining their visions and wanting to make a change with the power they have as conscious brands. There is still a long way to go but we are headed in the right direction.
From your point of view, what is the current situation of the fashion scene in India right now?
Everyone has their eyes on India, looks like. It’s a great time to be in the fashion industry and wanting to take Indian brands international. There is more recognition and awareness beyond the stereotypes which is exciting. The amalgamation of traditional crafts and techniques with modern/international aesthetics is so beautiful and I’m excited to see that through the brands both established and young.
India is a big name when it comes to the global garments industry. But we know that the fast fashion industry still does not treat the garment workers with the fair living wage and respect that they deserve for their work. What do you think as a conscious entrepreneur needs to change?
I really appreciate the work that Fashion Revolution does with their ‘Who Made Our Clothes’ campaign. I feel such movements will put these large brands under the spotlight and scrutiny forcing them to change systemically. It is not going to be overnight but consumer awareness will increase a demand for change along with changemakers at the forefront demanding this systemic change.
Does the climate crisis affect your business? If yes, then what measures are you taking to mitigate and adapt?
I think it affects us all. As a small business we are taking small steps individually as well as creating awareness through our platforms with our community. But as an ecommerce business, our biggest footprint is shipping and packaging and we are slowly working on it step by step. First was using packaging that has the least negative impact and now we are working on grouping shipments for our international orders so as to avoid sending them individually.
What are the challenges that you had to overcome while trying to turn your incredible idea into a business?
One of the biggest challenges is finding the balance between doing business for profit and being a conscious business (and the decisions that go with it). Still something we are trying to work on.
As an entrepreneur, how do you deal with negative emotions like self-doubt, criticism, or burnout and keep yourself motivated?
A strong support system, podcasts and the innate desire to solve problems and tackle challenges.
What advice would you give to someone who is trying to become a green entrepreneur?
Take it a step at a time, there is no rush to have it all check marked the day you start. It all takes time to figure out. Start and slowly work through the aspects of being a green business. We are still a work in progress and I think progress should be given more importance and recognition.
How do you define success?
When you are able to define the way you spend your day and live it as fully as you want to
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
In a world where the delicate balance of nature teeters on the edge of collapse, Tania Roa, a passionate advocate for wildlife, environmental preservation, and social justice has emerged as a strong voice for change. With an unwavering commitment to highlighting the interconnectedness of the climate and biodiversity crises, she sheds light on the exploitation of marginalized communities and animals. Through her work, Tania emphasizes the urgent need for change and invites us to join her in the fight for a more just and sustainable world.
In this exclusive interview, we delve deep into Tania Roa’s remarkable journey, exploring her insights on the interplay between climate change, social justice, and biodiversity conservation. Get ready to be inspired and enlightened as Tania shares her vision for a future where the protection of our planet and all its inhabitants reigns supreme.
Tell us about your backstory. How did you join the climate movement?
During one of my classes in graduate school, I learned about the harmful consequences of factory farming in the U.S. for people, animals, and the environment. Migrant workers are treated as disposable and unfairly paid for their hard labor. Workers and animals often get sick or even die from the widespread use of unhygienic practices that prioritize profit over well-being. The air, water, and soil pollution that results from these practices degrades the environment and, therefore, contributes to climate change. When I learned about these connections, I realized I had found my calling: climate justice for all people and for all living beings.
As an environmental writer and speaker, you talk about biodiversity, climate change, social justice, intersectionality, and wildlife conservation. Can you please explain how all them are interrelated?
When land is destroyed for extracting natural resources, everything in the area is impacted. It’s a chain reaction that begins in the ground. The loss of soil microorganisms reduces the number of plants, which harms herbivores, and fewer herbivores signify fewer predators. This process also diminishes our ability to grow food or filter air and water. That’s why large corporations extract natural resources near historically marginalized neighborhoods – they know it’s wrong, so they strategize with the goal that it will go unnoticed. For true climate justice, we need to regenerate the Earth AND protect marginalized people.
For decades, Western conservation efforts have separated humans from nature. This mindset only leads to partial protection of the Earth, in parks or reserves that we ‘set aside’ for conservation. When we see ourselves as part of nature, this perspective shifts towards one that calls for the protection of the entire planet. Many Indigenous cultures view plants and nonhuman animals as relatives, and these are the cultures that protect 80% of today’s biodiversity. It’s not a coincidence that the way we relate to the natural world influences how we treat it, so it’s time we find our way back to nature as we did before overconsumption and over-extraction practices.
In your TEDx Talk, you discuss The Ego and The Eco mindset. For our readers, can you please explain what they are and why we need to shift to Eco from Ego?
Thank you! Ego stands for Egotistical, and it’s illustrated by a pyramid that depicts a hierarchy. Systems built on superiority are founded upon the idea that the living beings on the bottom of the pyramid are replaceable and therefore disposable. Ego includes systems that place certain humans over others based on race, class, gender, sexual orientation, etc. or systems that place people over other species.
On the other hand, Eco stands for Ecological, and it’s illustrated by a circle. When we place ourselves on the same level as all other people and living beings, we move towards collaboration. Circles are representative of cycles, and by placing ourselves in the circle of life, we recognize that what we do to others we do to ourselves. In that case, why wouldn’t we want to live in ways that are rooted in love, care, and coexistence?
Being a Colombian-American, tell us about a practice(s) in your culture that are actually very sustainable and good for the planet.
Colombians tend to be less wasteful than Americans. In Colombia, they serve you one napkin with your meal (if they give you one at all), while in the U.S. I’ll get five napkins with my meal even if I don’t ask for any. My parents grew up learning to appreciate what you have and taking care of it so it lasts. For example, we put covers on our couches so they don’t stain as easily. I also still have the same furniture in my room as when I was ten years old, which is one way we save money.
What is your favorite Colombian food? Does climate change have any impact on it?
Colombian fruits are delicious. Lulo, Granadilla, and Mora are some of my favorites.
As a nation in the tropical region, Colombia’s agriculture is severely impacted by climate change. Increasing heat waves, more intense and frequent storms including cyclones, and glacier loss threaten water sources which can lead to degraded soil. One way to minimize these adverse effects is to return to Indigenous agricultural practices.
How do you practice sustainability in your regular lifestyle?
I reduce my use of single-use items by opting for reusable face wipes, a menstrual cup, and rags instead of paper towels. My mom taught me to make kitchen rags out of old towels by cutting them up. Now I adopted that mindset to my wardrobe, too, by cutting dresses I don’t wear anymore to make skirts and tank tops. My mom also taught me how to not waste food. If you ever need any ideas for how to use the last three ingredients in your fridge, I got you!
Tell us about your podcast, Closing the Gap. When and why did you start that journey?
I started Closing the Gap: a social justice podcast in February of 2022 with my best friend from high school, Adriana Medina. We’ve protested together, participated in community events, and encouraged each other to take action by signing petitions or emailing our representatives. We decided to share the resources we come across with others in a way that’s accessible and relatable, and that’s when the podcast was born. The podcast doesn’t focus only on climate, but as all of my work emphasizes – everything is connected, including social justice and the climate crisis.
What would your advice be to someone in the climate movement who feels hopeless and burned out?
Be careful where you get your news. I don’t watch the news. Instead, I stay updated with current events by following climate justice-oriented organizations, activists, or platforms that specialize in creating action items. On Instagram, Environment and The Slow Factory are great accounts to follow for ways to take action. The action item reminds me of my ability to do something – whether it’s signing a petition, donating, or calling a legislator – and that makes a difference in our world and for my mental health.
Protecting the natural world and all species that are a part of it, including humans, is my life’s work. There is no ‘finish line,’ and I don’t want there to be one. Collaborating with plants, other animals, and fungi is never-ending because our relationships with them constantly evolve – that’s the best part. I’ll continue to spread love for all living beings and speak up whenever any individual or group is disrespected.
Do you have an idol?
There’s not one person I look up to, but I am inspired by the many climate justice advocates and activists in this movement. From Francisco Activista, a young Colombian activist who encourages others to Catherine C. Flowers, author and activist who is dedicated to speaking up for poor, rural communities who are neglected by regional and national government agencies, there are people all over the world of all ages giving back to their community. Together, all of our actions add up.
What’s your mantra for life?
“When you know better, you do better.”
Maya Angelou
I love this quote because it highlights how we should all have grace for ourselves and each other. I didn’t learn about the severity of climate change until my 20s. While I wish I had begun this journey at a younger age, I didn’t know any better back then. Now that I know the problems and their solutions, I act and I ‘do better.’
Everyone has a role in the movement for a more equitable, regenerative future. My favorite resource for those who aren’t sure where to begin is Dr. Ayana Elizabeth Johnson’s Venn Diagram. Bottom line: choose something you love, and feel free to add on or change it as you grow and learn.
This is a part of a series where Green & Beyond explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
22 years old Estella Struck from New York is the face behind the world’s first Gen Z-run sustainable product marketing agency, Viviene New York. The platform is utilizing new perspectives, technologies, and the power of community to help mission aligned brands reach broad Gen Z adoption. In this exclusive interview, we speak with Estella about her journey as a young digital entrepreneur, and take a look at how she practices sustainability in her regular lifestyle.
Estella, tell us a bit about yourself and how your journey started.
I’m 22 years old and live in New York City where I work as the CEO and Founder of Viviene New York – the world’s first Gen Z run sustainable product marketing agency on a path to make sustainable brands the cornerstone of my generation. I am currently a junior at NYU studying the intersection of climate action and business. I’ve always been interested in science and wanted to have a positive impact on the world through my job. In high school, I thought that becoming a doctor would be my path to this. However, during my first year of college the pandemic hit and quarantine changed my life. All of that free time allowed for environmental TikTok creators to expose how the industries and systems that we currently live under are contributing to the climate crisis. I am someone who has always wanted to contribute to the world in a positive way. So this period of isolation and self reflection led me to realize that I am a climate advocate and entrepreneur at my core. Climate advocacy through entrepreneurship will be the path I travel down for the rest of my life.
I started my very own sustainable fashion brand called Ethica NYC after learning about the adverse effects of the fashion industry in spring 2020. This was due to an onset of climate anxiety, the need for climate action in my life in order to calm those thoughts and quarantine boredom. Ethica quickly blew up on TikTok amassing over 4 million views and 200k followers in the first two weeks following its launch. I ended up taking a gap year for the 2020 to 2021 school year in order to hone in on my marketing skills. The realization that social media can truly drive impact and my hunger to change my generation’s perspective on climate change inspired me. With lots of time alone with my thoughts during my gap year I figured why not work to build something that can actually create change on a larger scale. Thus, Viviene New York was born. Our goal at Viviene New York is to change the brands that Generation Z is loyal to, while helping sustainable brands rule the online landscape. We do this not only for our own future, but for the future of generations to come, who will inherit the environmental and social impacts of the choices we make today.
What makes the business unique?
Viviene New York is a force to be reckoned with and is more than just another digital marketing agency. We are an organization building a movement; creating a more sustainable future by challenging the way Gen Z thinks about the power of their capital. As a majority-female team of digital natives, we are unafraid to push the boundaries and challenge the status quo. In fact that is our exact prerogative because if I am going to be real right now – Many brands today are simply slacking in their video content and most don’t even realize it. At Viviene New York, we take pride in our ability to create authentic and engaging content that resonates with our clients’ audience while attracting new customer segments! We understand that the social media landscape is constantly evolving, and we adapt accordingly to ensure that our content remains fresh, relevant, and effective so that our clients can focus on what matters – growing their business and saving the planet. Our case studies have even shown that we know what we are doing. In fact our content creates engagement momentum with increases of engagement spanning 100-500%. As a team of digital natives, we know what it takes to create content that connects with viewers on a deeper level, and we strive to set the bar for performance higher. It’s not just about having aesthetic content, it’s about having content that truly speaks to your audience and drives them towards action. That’s why we are unique. That is what sets us apart from the rest.
Is Viviene New York working on educating the consumers?
I got my start in content creation through educating consumers about how their fashion purchases can make a difference. While I do see the value of educating consumers online, the content we produce for our clients is dependent on their organizations needs. Ultimately our goal is to increase the effectiveness of their content and oftentimes people on social media are just looking to mindlessly scroll. If a brand is specifically looking for educational content or we deem that it is necessary to increase conversions we can absolutely execute on that vision. Education is awesome, however we know that climate education is extremely overwhelming and complex. We are targeting individuals who know about climate change’s existence but have not yet taken action in their lives so our strategy has to be carefully assembled.
What are the challenges that you had to overcome while trying to turn your incredible idea into a business?
One of the largest challenges I’ve faced as a Gen Z founder is typically being the youngest person in the room at climate events and limited access to funding. In the 2 years I have been working on Viviene New York there have been countless times where I have shown up to a conference or event expecting to connect with a younger crowd and have ended up the youngest person in the room by a decade. While I do see this is a privilege and opportunity to establish myself as a Gen Z leader in the space, at times it can be a bit discouraging. I have been looked down upon or not taken quite seriously due to the fact that I became a founder much younger than most. Another challenge I have faced as a Gen Z founder is lack of funding. I am bootstrapping Viviene NY and paying for college myself. I decided to attend the university to execute a strategic plan to build something that does my part to help save the planet. I did not shy away from the challenge and instead viewed it as an opportunity to make the most out of the moment. This school allows for the experience of building my company to feed into my degree and my degree informs the decisions made at my company. Most college students wait until they’ve already graduated to start making a return on the investment that is a degree, but I built the infrastructure to get that return as we speak. I had no choice but to turn this challenge into an opportunity because I wanted to pursue my passions as a generational leader in such a new industry. Despite the challenges, I am so glad I listened to my gut and went for it!
As an entrepreneur, how do you deal with negative emotions like self-doubt, criticism, or burnout and keep yourself motivated?
‘Be the change you wish to see in the world’. I think I was in the first grade the first time I heard that quote. It has definitely stuck with me ever since and keeps me working hard on a day to day basis. Knowing my work is diverting clothes from landfills, empowering carbon capture technology, and uplifting brands that are working towards ensuring humanity has an inhabitable planet keeps me going. Building a company is no easy feat and when burnout happens I prioritize my sleep, and get offline. For me, when times are hard and I keep hearing the word ‘no’, knowing that I’m having a positive impact on the fate of the planet really keeps my head in the game.
How do you define success? What has been your greatest success so far?
In 2021, during my first month at NYU one of my sorority sisters from my first college reached out to interview me for an entrepreneurship class. Below is an excerpt about my definition of success:
“Estella Struck describes success as a feeling within your gut in which you finally believe in yourself and see that at work. Estella believes that success stems from your team constantly putting work in and striving to better themselves and the start up. She views her startups from the “glass half full” perspective and looks at each small step as a success. She celebrated the creation of her startup which happened throughout the course of only three months.
For this question, success has a deeper meaning for Estella and has been something that she has analyzed throughout all her life. She acknowledges that it is easy to focus on the negatives, but it is important to look at aspects of life in a positive lens and try to see the good in every situation.”
As far as my greatest success, I think that my greatest success is getting myself to where I am right now. Currently I am a college student handling 18 credit course load and a rapidly growing marketing agency that is shaping the future. To be here is a privilege.
What have you enjoyed most about starting your own business?
Starting my own business has been a wild and exhilarating experience. I’ve met so many amazing people through networking events and social gatherings. It’s been incredibly inspiring to connect with like-minded and motivated individuals who share my passions for creating positive change in the world or passion for content creation. I’ve also built a content creator community here in NYC that I dreamed about when I was on my gap year. It’s my 2020 FYP in real life except they are actually my friends now! And, of course, seeing my hard work pay off and watching everything come together has been incredibly rewarding. But there have definitely been moments of perplexity and uncertainty along the way. Sometimes I feel like I’m bursting with ideas and other times I’m at a loss for what to do next. But that’s just part of the journey, right? I think what keeps me going is the knowledge that I’m making a difference – like on those unseasonably warm winter days, I know that I’m doing my part to fight climate change and that feels pretty good.
What do you think the future holds for the creator economy?
I’m excited about the future of the creator economy and the potential it holds for positive change! Growing up in the ‘influencer generation’ I’ve seen the power of the online world ever since I was a kid. As more and more people turn to social media for inspiration and entertainment, creators have a unique opportunity to use their influence for good. By partnering with sustainable brands and promoting climate action resources, creators can encourage their followers to make more conscious choices and lead a more sustainable lifestyle. I believe that the creator economy will continue to evolve in this direction, with more creators and brands recognizing the importance of sustainability and working together to create a better future for all.
Describe a typical day in your life. How do you practice sustainability in your daily life?
On a typical day, I wake up at 7 am and hit the gym before starting a busy schedule filled with classes, brand meetings, networking events, and brand activities. As someone passionate about sustainability, I have made a conscious effort to incorporate sustainable practices into my daily routine. I prioritize buying from sustainable brands for my skincare, shoes, phone cases, and backpacks, and approximately 90% of my clothes and apartment furnishings are secondhand. I also make my own coffee at home and bring a reusable water bottle with me wherever I go. Living in NYC I prefer walking everywhere, which helps me log in 10k to 15k steps per day. I am also constantly seeking knowledge and learning about sustainability. This is evident in the classes I take, which are titled the theory and practice of sustainable investing, global business and human rights, greenworlds, and others. I also spend my day working on Viviene NY , where I consult with sustainable brands and content creators to create a more sustainable world. However, I recognize that sustainability looks different for everyone. I believe that small steps can make a big difference, and I’m committed to exploring how everyone can make a positive impact.
What advice would you give to someone who is trying to become a green entrepreneur?
Best of luck to you on your journey to becoming a green entrepreneur! Remember, it’s a process and it takes persistence and patience to build a successful business. There will be obstacles, but stay true to your vision and don’t give up easily. When it comes to networking, don’t underestimate the power of LinkedIn. It’s an excellent platform for connecting with other green entrepreneurs, finding potential partners or investors, and promoting your brand. Make sure your profile is up-to-date and highlights your expertise and passion for your project. Trust me, LinkedIn is underrated but might be the key to your company’s success!
What’s your mantra for life?
Trust your gut. I always had a feeling that I was going to go out and do great things for the world and that I had something special. This turned out to be true so now I know to just trust my intuition, enjoy the journey and keep taking the leaps.
This is a part of a series where Green & Beyond explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
Sustainable business is not just a buzzword or a passing trend – it’s essential for our planet’s and society’s health and well-being. As future business owners, we have a responsibility to consider the impact of our operations on the environment, the people we work with and serve, and the communities we operate in. Not only is this the right thing to do, but it also makes good business sense. Sustainable businesses are more resilient, innovative, and attractive to customers and investors who prioritize social and environmental responsibility.
Now, I know that sustainability can seem like a daunting concept. It might even seem like something that’s impossible to achieve. But the truth is, every small step you take towards sustainability makes a difference. And as a business owner, you have the power to make a big impact.
The Four Pillars of a Sustainable Business
In this guide, we’re going to dive deep into the four main pillars of sustainable business: environmental, social, economic, and governance. We’ll explore what each of these pillars means, and we’ll give you practical examples of how you can embed them into your new business.
But we won’t stop there. We’ll also look at frameworks that you can use to guide your sustainability efforts, including the Sustainable Development Goals (SDGs) and the B Corp certification. These frameworks can help you set goals, measure your progress, and communicate your commitment to sustainability to customers, investors, and other stakeholders.
So lets dive in!
First up, is environmental sustainability.
This means taking care of our planet and doing our part to minimize our impact on the environment. Some ways to embed environmental sustainability into your new business include:
Using renewable energy sources, such as solar or wind power
Reducing waste by using compostable or recyclable materials
Sourcing materials from sustainable suppliers
Encouraging sustainable transportation options, such as biking or carpooling
Supporting conservation efforts, such as protecting endangered species
Next, is social sustainability.
This means taking care of the people who work for and with your business, as well as the communities you operate in. Some ways to embed social sustainability into your new business include:
Providing fair wages and benefits to employees
Creating a diverse and inclusive workplace
Partnering with local organizations to give back to the community
Supporting human rights and labour standards
Encouraging employee volunteerism and community engagement
Third, economic sustainability.
This means creating a business model that is financially sustainable in the long run. Some ways to embed economic sustainability into your new business include:
Developing a business model that takes into account the full cost of production, including social and environmental costs
Creating a fair and transparent supply chain
Developing innovative products or services that meet the needs of customers and society
Embracing the circular economy and finding ways to reuse and recycle materials
Measuring and reporting on your business’s social and environmental impact
Finally, governance sustainability.
This means creating a framework for decision-making and accountability that is transparent, ethical, and responsible. Some ways to embed governance sustainability into your new business include:
Developing a code of conduct and ethics that all employees and stakeholders must follow
Creating a board of directors or advisory board that includes diverse perspectives and expertise
Embracing transparency and accountability in all business practices
Establishing clear policies and procedures for risk management, compliance, and reporting
Incorporating feedback from stakeholders and customers into decision-making processes
Now, you might be wondering where to start when it comes to embedding these pillars into your new business. One helpful framework to follow is the Sustainable Development Goals (SDGs), adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity by 2030. Another helpful framework is the B Corp certification, awarded to businesses that meet rigorous social and environmental performance standards, accountability, and transparency. Becoming a B Corp can be a great way to signal your commitment to sustainability to customers, investors, and other stakeholders, however, the assessment alone is also a fantastic way to guide you to be a better business, even without pursuing certification.
You can also join live online courses, like the susMBA, which will equip you with the knowledge and skills needed to establish a successful and sustainable business.
In conclusion, becoming a sustainable business entrepreneur is not only good for the planet and society, but it’s also good for business. By embedding environmental, social, economic, and governance sustainability into your new business, you’ll be setting yourself up for long-term success and making a positive impact on the world.
It all starts with one breath, a pause, where you allow yourself to simply exist. When you no longer try to prove your worth and you give yourself permission to just be. That moment can seem like a lifetime – because it changes everything. It alters how you perceive the rest of your day, how you carry yourself, and how you interact with your surroundings. That’s why it’s important to take a break and try to reconnect with nature.
Today’s technologically driven world full of grind culture causes us to forget to breathe. Thankfully our bodies do it automatically, but modern society neglects the power of deep breaths. Mindful inhales and exhales do more than merely keep us alive – they rejuvenate our mind, body, and soul.
To reconnect with ourselves, we have to reconnect with the natural world. We’re part of nature, and whenever we disconnect from our breath, we disconnect from the beings that give us that breath – the plants that release oxygen, the soil that swaddles the plants, and the water that nourishes the plants.
To reconnect with nature, we can use our senses with more intention.
We limit our ability to connect when we look down at our phones rather than up, at our surroundings. As we rush through life, we forget to use all five senses – eyesight, smell, hearing, touch, and taste.
1. Eyesight:
Just looking at a landscape photo can be calming (that’s why so many devices come with nature-based wallpapers). But sight can be taken a step further: go outside and observe. Pay attention to even the slightest movement, such as the gradual fall of a leaf or the calculated journey of a snail. You’ll begin to see things you didn’t before, and that’s where you’ll find inspiration.
2. Smell:
Smell the flowers. Literally. Smell their perfumes and others, like the salt of the ocean breeze and the aroma of your tea or coffee – after all, everything we consume comes from the Earth. Smell helps ingrain memories into our brains, so let’s ingrain the delicious fragrances of our blue and green home.
3. Hearing:
Even when it’s tranquil and seemingly still, nature is constantly moving and, therefore, making continuous noise. Don’t just hear but listen to the evening calls of creek frogs as they notify you of sundown. Go underwater and listen to the crackling of busy coral cities. My mom taught me the beauty of rushing water, and now I always close my eyes to listen to the river as it seamlessly cascades over rocks and logs. These are the sounds of energy coursing through nature.
4. Touch:
Don’t be afraid to become a tree hugger. Touch is a love language, and what our planet needs right now is more love. When we interact with the natural world, we act out our admiration for it. Respectfully demonstrate your affection as you would to a loved one.
5. Taste:
Taste the sweetness of the Earth. Everything we eat comes from soils or oceans. No matter how many artificial ingredients we add, everything edible originates from the planet. So why not taste all the elements? Gather food as close to its source as possible by supporting local small-scale farmers or growing your own food.
When we unwrap the potential of our five senses, we gain an understanding of our place in nature. Daily tasks become meditations. A walk at the park evolves into a vibrant journey when you observe, smell the plants, listen to the birds sing, touch the grass with your bare feet, and taste the juiciness of ripe fruit.
Let’s rebuild our relationships with the beings that give us life.
The film industry has a significant influence on popular culture and trends, including fashion. As concerns about the environmental impact of the fashion industry continue to grow, it is becoming increasingly important to bring sustainability into all aspects of fashion, including the film industry. Promoting sustainable fashion in the film industry can not only raise awareness about the importance of sustainable practices but also encourage viewers to make more conscious fashion choices. Moreover, this can inspire designers, filmmakers, and consumers alike to consider the impact of their choices on the planet and take steps towards a more sustainable future. We had the pleasure of taking an interview with Debora Frosini, a sustainable fashion designer who recently collaborated with the Tuscany actress Shari Fontani to bring sustainable fashion to the big screen.
Debora’s Journey of Introducing Sustainable Fashion in the Film Industry
Debora Frosini’s journey in fashion started after high school after working for various brands in the knitwear industry. However, it was her collaboration with a sustainable fashion brand in Florence that led her towards a more sustainable approach to fashion. In 2021, Frosini launched her own sustainable knitwear brand, Atelier Biologico, which is inspired by nature, tradition, and Tuscan craftsmanship. Her passion for sustainability and fashion led her to collaborate with Fontani for Alessandro Baccini’s latest film, ‘The Last Fighter’, which brings attention to the Syrian war and sustainability. Frosini’s work on the costumes for the film showcases her commitment to sustainable fashion.
Designing costumes for a film sounds like a dream job. Tell us about your journey to get where you are today.
I grew up in a family where I was lucky enough to always see my grandmothers, aunts, and mom sewing or knitting. After high school, I started working with my mother in her knitwear workshop. During that time, we worked for different designers and brands, so I was able to learn a lot. Later, I spent over ten years collaborating with one of the first sustainable brands in Italy. The founder was an agronomist who taught me so much about the fashion industry and its impacts on the environment. During those years, we collaborated with schools, brands, and even with special events and I met plenty of enthusiastic people in the field.
When I realized what was happening in the fashion industry and how destructive it had become for our planet, I was shocked. Since that moment, my life had totally changed and I couldn’t look at the world around me with the same eyes. It was during that time when I met the Tuscany-based actress and model Shari Fontani and we became friends.
She was very interested in sustainable fashion and we collaborated on different projects like an ‘ARTIVISM’ shooting for a competition launched by Fashion Revolution Italy. Although we weren’t selected, I believe that artivism has no winners or losers. Artivism is just an art form to complain, to reflect, to do something active.
When Shari was chosen as the co-protagonist in Alessandro Baccini‘s film, she asked me to dress her up for the movie. After learning about the theme of the film and the story, I decided to go for it because it could be a wonderful opportunity to bring sustainable fashion to the cinema world. Nobody talks about what happens behind a movie’s production, nobody thinks about the environmental impact of the heaps of costumes used, creating the setups, the makeup, the gadgets used for the promotion, the meals, and so on. Could you imagine a zero-impact film production? How wonderful it would be.
To me, my ‘masterpiece’ was the elegant long dress that Shari wore at the Venice Film Festival in 2019. I made it using certified organic undyed linen with my mom’s help who collaborates with me in our knitwear atelier. Can you believe that I had it in my mind before starting to make it?
So, all in all, my dream slowly came true as I got the opportunity to show the world that another kind of fashion is possible; a fashion with zero negative impact on the environment, a fashion that has elegant and simple designs that reflect the symbol of my atelier thanks to the small roses on it.
What were your inspirations for designing costumes for “The Last Fighter”?
Scene from the movie “The Last Fighter” featuring Shari Fontani
To design and make the costumes of Shari Fontani in ‘The Last Fighter’ film, I was inspired by her character. She plays a young beautiful woman, who is a doctor and later becomes a mother-to-be. She wore clothes with simple timeless designs to spread an important message, which is – don’t follow trends, be your own trend. Be yourself and take care of your clothes.
I think wearing clothes with simple designs is easier to match and re-wear. And choosing colors we love and not following trends help us to make the best use of our clothes, giving them longer lifespans.
What challenge(s) did you face while designing these costumes to bring sustainable fashion in the film industry?
The ‘challenge’ was to use fibers with the lowest environmental impact and make sure that no workers were exploited in the process. We made the costumes in the same place with our own hands, with the highest transparency. But being able to support the local handcrafting culture is a dreamy opportunity and I’m deeply grateful for this.
What inspired you to become a member of the Slow Fashion Movement Italia?
I’ve been a member of Slow Fashion Italia since November 2022, so very recently. I decided to join them because I love collaborating to educate people and being a part of a group that does that too was something exceptionally wonderful, especially because I had the opportunity to exchange ideas, opinions, and experiences with other members.
There are so many people in the world who are still either unaware or don’t want to believe in climate change – people who don’t take any interest in knowing who made their clothes and in what conditions, or anything about the fashion industry’s impact. So I think educating them about those things is important. And doing so with the help of a community can really make a difference.
Tell us how you feel about working as a part of the team of award-winning filmmakers and producers like Alessandro Baccini and Domenico Costanzo?
To me, collaborating with Alessandro Baccini, the award-winning filmmaker and producer Domenico Costanzo along with actress Shari Fontani was a dreamy opportunity. I always loved movies and always hoped to be part of new projects in them in the future.
When I met them, the best thing I noticed about them was how much passion they put in their work. I couldn’t be more proud of this collaboration and a special thanks goes to all of the members of the movie cast.
Your friend, actress Shari Fontani rocked your beautiful pieces on the red carpets. Tell us how she feels about your work and slow fashion.
When I met Shari for the very first time, she was really attracted to my work. She is someone who really understands the importance of slow fashion with a low impact on our planet. Since then, she has always been a great supporter and a beautiful model for my dresses.
I think finding someone in the ‘stars system’ who pays so much attention to the environment is very important. There are lots of young people looking up to them as icons. So, I think when someone is popular, it’s their duty to set a good example. And Shari is doing a wonderful job at that.
Tell us about Atelier Biologico. How do you practice and promote slow fashion through your brand?
Atelier Biologico is my soul. It brings in its collections everything I learned and everything that I am. Every single piece is designed and thought to represent a message for future generations. Every single piece is born from a dream, an idea that later became real, slowly through the hands of two generations with the creativity and manuality of more.
Atelier Biologico was born almost 2 years ago after a long journey of spending a terrible time during the pandemic when I finally found the courage to start it off. My work started with deep research focused on yarn and how to work with it by having the lowest impact on the environment; humans and all creatures who live on our beautiful planet.
Atelier Biologico is a representative member of Florentine culture. In the past, we had so many people who worked with the loom, especially in Prato. Nowadays we are risking losing most of the authentic artisanal works in the name of profit.
With my knitwear brand, I want to make clothes to measure, repair or modify yours. I usually make small capsule collections or unique pieces. I love sharing my work on socials, collaborating with organizations and schools, and participating in events because these are great opportunities for educating, ideas exchange and meeting other beautiful artists or conscious living promoters.
As a fashion designer and entrepreneur, how do you envision the future of the fashion industry?
I learned to live in the present so I don’t know what the future of the fashion industry will be. But I know what we can do today. We need to find a way to push strict laws about factors like ensuring workers’ rights, ethical supply chain processes for fibers, and the chemical dyes used in our clothing. But above all, we must start asking ourselves questions; and we need to stop thinking that someone else will save us. We are our own superheroes. If we all start taking small steps every day, I’m pretty sure we’ll see a big change in the world in a short time.
I do and always will live in the present and follow my fate doing what I love and I’m glad for all the unexpected opportunities that life has given me so far.
Debora’s work of promoting sustainable fashion in the film industry surely adds a stepping stone towards a more sustainable world because it will not only encourage viewers to make more conscious fashion choices but also inspire aspiring designers, filmmakers, and consumers alike to consider the impact of their choices on the planet and take steps towards a more sustainable future.
Photographers: Danilo Cappabanca, Suyen Tommasi, Paolo Catucci and Francesco Pianigiani.
Music is a magical form of art that has the power to touch souls. It has a way of connecting people, beyond language barriers and cultural differences. Music fosters a sense of belonging and community by enabling people to express themselves and engage with others on a deeper level. As we listen to music, we are taken to a world of emotions and feelings that can make us feel alive, bring us peace, or even inspire us to take actions.
And it’s not just people who create music. With its own distinctive sounds and rhythms, nature contributes to this symphony as well. Birds tweeting, leaves rustling in the breeze, and waves crashing on the shore: these natural sounds influence musicians and artists to produce music that captures the splendor and majesty of our planet.
Inanna, also known as Annalisa G. Dunker is one such musician who uses her art to promote environmental sustainability and inspire people to take action for the future of our planet. Through her soulful songs and fascinating videos, Inanna conveys a message of harmony and hope. She believes that music can be a powerful force for change, uniting people to safeguard the environment and build a better future for future generations.
In this exclusive interview, we speak with Inanna about her journey as a musician, her inspiration for writing about environmental issues, and how she envisions her music influencing the world for the better. So sit back, relax, and join us as we delve deeper into the world of Inanna and her music.
What inspired you to use your creativity and imagination in singing for the planet?
I moved here to Los Angeles in the summer of 2018, I knew that at that point I had a clean page that I could start again, in this city with many things that I am passionate about. It was actually very easy, kind of a quick-change, not only of life but of career in general.
Music-wise, I had done a lot of things before – I had been a singer before in several bands and projects, but I kind of felt I still needed to find my own voice. And this time, I really wanted to do it with something with a deeper meaning with something that I could really stand for.
So the project started because I moved here and I wanted to do something on my own – produce music on my own, find my own sound and my own real voice in the music and I wanted my music to have a specific message. In this case, it was speaking up for the environment and the future of nature, the future of animals and the whole planet. And so I simply decided to dedicate all my music to that.
I really felt I had to do it because in those times, especially in early 2019 with all the new protests and Greta Thunberg and all the movements that were appearing more and more, everywhere I felt I wanted to do more apart from just changing my daily habits, or do little modifications in my daily life. I really wanted to speak up and to contribute to a cultural change and I thought – “What’s better than to be able to change culture itself? ” And I thought that I would do it through music because it’s one of my skills and one of my passions and that’s how it happened.
So, I’ve been working on all these songs and all the imagery and products around it since 2019. 2019 was the time when my very first single that came out. It came out in May 2019.
What inspired you to take the name “Inanna” and what does that mean to you?
Inanna is the name of the Sumerian goddess of love and harvest but also war and justice. I thought, the name of a goddess is something timeless that would be good for this project because I want to give a timeless feel to my music. And also, I’m talking about such enormous topics and issues. I’m taking on this task of discussing the future of humans on the planet and the future of nature – the future in general. So I thought that maybe, only the name of a goddess could contain all that.
I think what I loved the most in Inanna is her duality as a goddess figure. I felt it really fit with this project because on one hand with this music, I’m trying to invite people into a possible world where things are done better, where we reach a higher place, a better place in our relationship with animals and nature. But on the other hand there is witnessing and acknowledging everything that is happening and everything that we’ve done.
So there is this dual thing of the need for love and togetherness and connection and work all together but also the rage and the sadness for everything that unfortunately humans have done to the planet and animals. So I really thought it was a perfect match. I also liked that the name contained part of my birth name, which is Annalisa and this “Inanna” had a little bit of a part of me too, so I feel that Inanna is kind of an amplified version of myself.
Do you think art – different forms of art, can play a significant role to motivate people to take actions in their daily lives, especially now, when the climate crisis is getting worse with every passing day?
I think that all art forms and music in particular, play an enormous role in cultural and social change. Arts have an incredible power to bring people together to inspire collectivity. They have the power to speak to conscious and unconscious layers of ourselves. And that’s why in many people at many times and all points in time, they have the capacity to create these moments inside a person where you understand something in a much deeper way, in a way that only a piece of art can make you see or understand. So, I have a deep respect for all artists who are using their skills and their capacities and their tools to speak up for the things that we should definitely change, revise, redefine.
Another factor that is very important when it comes to Arts is their kind of ritualistic power, specially with music. Not only they bring a group of people together but all the people get to feel something together at the same time and even if it’s different, maybe from person to person but there is something in common, like a common ritual and I love ritualistic events because I always say – “Rituals are made to get one person into the ritual as a person and then when they go out of the ritual, they actually go out as someone else because the ritual actually does something to you”. And I feel that is exactly what I’m trying to do with my music and I feel that’s what the Arts should do, to really make you feel different after you experience that piece of art.
How can artists collaborate to make the climate movement stronger and more fruitful?
Artists can collaborate in so many different ways. I have seen it lately especially from the very beginning of this second big wave of the environmentalist movement that is growing and growing – I have seen so many organizations, associations, platforms, digital platforms and artistic endeavors being born in the last three and a half years. At the beginning of 2019, I thought I was maybe one of the only ones that were doing this – as a musician. But I’ve seen so many things happening since then and artists can definitely find so many ways to collaborate in events where they can do things together, support each other, uplift each other, help each other.
So, what I do personally is really try to stimulate and give a further impulse to gatherings like, really doing things together, whether it is an event where we talked or there is an artistic community coming together for a concert, or maybe I’ve been getting in touch with a lot of other organizations to see if we can do something together. I think, especially in these times, uplifting each other and togetherness is one of the most important things we can do. We should not see each other as competing artists or competing organizations. Because we’re really talking about the future of everything, the future of our soul. And if there’s something that we all have in common is this home, this planet and we must take care of it together.
So what I definitely recommend to all artists, entrepreneurs who are speaking up for the future of the planet and working for the future of the planet – “Get in touch to try to do things together. You’re not alone. There are so many other people doing the same and together, you’re stronger together. Together is much better.”
What do you think are needed as ingredients of a song that can create that can inspire change?
I don’t want to talk about the ingredients to make a perfect commercial song, that works for sure in a radio context or in a TV show context. To me, what really matters is speaking to two different levels in a person. Like if you have a catchy song, that’s great because it’s already the first element that will get to someone, but if that song already has a message that’s even better. And from that message, if you have different layers that will touch and communicate to different people – that’s even better. I think it’s about making it really broad and generous.
I think with the meaning you really want to try to communicate something from who you are from an authentic place. I always try to write from who I am and what I really think. I never write thinking – “Oh what is going to make people feel good or what is going to sell?” I always try to be as authentic as possible and I think that’s the best ingredient that you can put in any piece of art, for sure.
Polluters have surely lost the empathetic connection with nature, and we believe that your songs have the power to mend that connection which might make them take a stand on the right side. How do you plan to get your music to reach them?
As I was saying, the way I am trying to reach people wherever they are in life and wherever they are in the world and whatever historical experiences they have is to try to meet them where they are and to simply invite them to another view, another way of seeing things, I really think it’s important not to impose certain views.
Because we don’t know where other people come from and their past experiences and their life history. So I think one element is to be able to invite someone into something you deeply believe, as you know, your life mission and you think it’s really important for everyone. And for the future is to try to invite with generosity and invite with a smile and always try to make people try to feel what you feel like.
I really want to gather people around me, through a sense of understanding and empathy. I don’t want to blame even if I know it’s hard because we get very angry sometimes, especially environmentalists or animalists, we always think – “Oh my goodness, this is never gonna get fixed. How can some people do this? And they don’t see it.” Of course, I have those moments too and we all have, but I don’t think it’s the most effective way to invite people to what we consider the right side. I think you always have to meet people where they are and understand the enormous complexity of certain systems.
So, I think that it should always start from a place of compassion and empathy, you should always try to meet everyone where they are at, even if you know, that certain people or organizations are actively working against the future of nature and everything, we know of this planet, but the reality is so incredibly complex that the best way we have, probably, the only way we have is to try to invite always through compassion and understanding.
What’s your take on climate optimism as an artist and an activist?
I have to say that it gets very hard at times to be optimistic. Because even if I am constantly surrounded by incredible communities of environmentalists and animal rights activists that make me feel that everything is possible – that we are changing the world conversation by conversation, little by little, song by song, but at the same time you also see the tendencies and what’s going on in the world every day, it’s tough to see that a lot of things are not changing at all. But I always tell myself, – “Should I just give up because I don’t see the change that I want to see? And in the time frame that I want to see it?”
I know what I stand for and I know what I believe in. I am dreaming of a future where nature is always considered in every decision of society and economy. I’m dreaming of a society where animals are not exploited anymore, and are not mistreated anymore. And it’s a society that I acknowledge. I don’t acknowledge animals as other beings that live here on Earth with us and not for our own benefit for us.
So, I’ll just keep working for that, and I know that, even if the changes are not as fast as I would like them to be, changes are definitely happening. And that’s what keeps me optimistic. Because I see that change happening around me every day, even in the arts.
Where do you think “spirituality” stands with art and activism? Do you think that understanding “spirituality” is important to feel more environmentally empathetic?
Yeah, definitely. There is a kind of spiritual element in my songs. To me, it translates into something very simple, which is a feeling of reverence. To me that’s what spirituality is in general. It’s this feeling of reverence towards everything that is alive towards the beauty, amazing, incredible wonders, that this planet has, this incredible biodiversity of all animals, all earthlings. The feeling of reverence when you really see that and take that in is automatically spiritual to me. And that’s the feeling of rediscovered awe, that I would like to transmit through my songs and through the imagery and everything that I’m trying to do. So I guess it’s just that big feeling of awe and reverence towards the Earth and all Earthlings.
Tell us about your favorite song and why it’s your favorite.
It’s difficult because I’m very attached to several of the songs, of course, on different levels, and for different reasons. But I think that if I had to choose one, I think I would still choose “Change” which came out last year for Earth Day.
I think mostly because it’s the one that probably sums up the whole Inanna style among all the other songs. Because it’s got a powerful message, it’s got a little bit of the rage, it’s got a hopeful message of togetherness and coming together for something, it’s got a little bit of Middle Eastern hint – which is something that I do. I feel it’s a song that really summarizes a lot of what Inanna is. So I think I would still pick that one. Yeah, it’s definitely “Change.”
Who are your biggest inspirations?
People that have inspired me and that keep inspiring me – I have to say, one of the first ones that really made an impact was Charlie Chaplin and it all started because of my grandfather who was very passionate about him and all his movies. This may have got nothing to do with the environmental movement but I loved the fact that he had such a clear vision for everything that he did. His movies and everything was almost made by him single-handedly. I simply admire that all his art was really his fruit, like his product from top to toe because it was really coming from an authentic place of who he was and what he believed in.
Other inspirational figures, definitely all the current environmentalists that are doing so much for the planet. I always loved Jane Goodall – absolutely a hero of mine. I really admire what Leonardo DiCaprio is doing. I really hope to meet him at some point. I really admire all the work he’s doing and all the documentaries that he is funding.
Knowledge is power – when we know, when we’re aware of things, we can choose better, we can do better. So every artist that really takes time and spends resources in spreading knowledge, I have a very, very big admiration for them.
Another person I really admire that I have had the honor to meet lately is Maggie Baird. She’s the founder and president of “Support and Feed” an organization that I love. Maggie is Billie Eilish’s mother. She’s been working so hard to promote the plant-based equitable food system. And I really hope her organization will grow more and more because it’s really fantastic what they’re doing.
What’s your mantra for life?
I don’t know if it’s actually a mantra for life but I love to sign my newsletters and my messages to my fans and people that know the Inanna project with this little sentence – “A hand is a paw is a fin is a wing. – Inanna.”
This is a part of a series where Green & Beyond explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
Growing up on the central coast of California, Jessica Vetterli developed a deep passion for the enjoyment and protection of nature, a passion that would stay with her throughout her life.
As a young adult, she took up the cause of the environment, working in grassroots campaigning for Environment California, implementing a refill program at an olive oil chain and founding and growing a zero waste granola business in the Bay Area. After receiving a B.A. in Sociology from the University of California at Berkeley in 2013, she went on to join Seed Consulting Group, a firm dedicated to solving complex business challenges for environmental non-profits. But she knew that she wanted to do more, to have a bigger impact on the world. And so in January 2021, she founded Simply Sustainable, a sustainability consultancy for individuals and innovative CPG brands to reach their full potential in creating value for the planet and people.
Tell us your backstory. What inspired you to start Simply Sustainable?
So I grew up in California, – and being a Millennial, I grew up in the generation before phones and social media were a big thing. So, my entire childhood was really in nature – we were always outdoors camping, hiking, and we lived right by the beach, so we were always swimming, surfing, biking – we were always doing something in nature. And I feel like from an early age, I had this connection to nature on a deep level and I think I just kind of took it for granted. I was like “Oh, this is how it is. This is how everyone is.” But then, I got to college and learned about climate change and its consequences that humans are facing. And also the fact that it’s actually human-induced – like we’re creating it! And I feel like in my mind, I was just like, “This doesn’t make any sense. Why are we destroying our home?”
It made me really sad to think that, generations after me won’t be able to experience the same joy and bliss that I found in nature. So I wanted to align my actions and my career with the environment because, as humans, we have that self-awareness and that’s something that differentiates us from other species. It’s like, we can actually enjoy nature, appreciate it, and have that sense of awe and wonder.
And it’s like I’m seeing the effects of climate change now. Even in California, it’s not the same as it used to be – all the wildfires that have been happening over the past few years – they’re getting worse and worse every year and I see how it affects my family and friends that live there. I’ve had friends that have been displaced from their homes, they had to evacuate because the fires are so bad and the drought is so bad. But when I was growing up, that wasn’t a thing – no one talked about that, no one worried about that. California wasn’t like that, you know? Whenever I was asked “What do you think about California? I’d be like, “Oh my God, the beaches and palm trees! It’s so beautiful.” That’s how it was. But I feel like now, California is experiencing terrible, terrible consequences of climate change. So I guess, kind of coming full circle, that was kind of the reason why I started caring about climate change and helping the environment.
I’ve learned so much in the past two decades about sustainable living and what that means – like switching over all my lifestyle habits and just really getting involved locally and within my community and also on a bigger basis. So, that’s really what inspired me to start it.
Mornings are my favorite time of the day, it’s like that sacred time for me, where I try not to check my phone, I try to just have that me- time. I usually make coffee and breakfast and then try to get some movement before starting the day. So I usually try to go for a run or go to the gym or just yoga because I have a lot of anxious energy that I need to let out first thing. And then after, I’ll usually start meetings and have a full day of work and then on a good day, I’ll try to finish work around 7:00 p.m. And then after that, I’ll try to do something social – like, go see a friend, or go to a show or a movie or something.
Because in New York, there are endless opportunities to do things. So, it’s hard to balance work and self-care besides two jobs and also trying to have a life.
How do you practice sustainability in your regular lifestyle?
I would say sustainability – it’s really integrated into my everyday life, to the point where it’s so automated now that I don’t even think about it – it’s like brushing my teeth – kind of a thing. And that’s really what I’m trying to help my clients achieve through Simply Sustainable. Since I’ve been learning about sustainability and really trying to make those lifestyle changes for like two decades – which makes me sound old (chuckles) but, fun fact I’ve never actually had a driver’s license. So, I’ve never owned a car. Never. I mean I’ve ‘driven’, technically like once in a while in my life but I do not drive. I 100% use public transportation and walking for everything. Luckily, I live in New York City, which has amazing public transportation. So taking the subway, biking, that’s a big thing.
I have made it a point to understand my local municipality center – what I can and cannot recycle, how to compost and just overall how to reduce my trash. So, I really don’t produce a lot of trash and I live pretty close to a zero waste lifestyle. And I’m very fortunate in that sense, because I have access to a lot of resources. I get that being able to live a zero-waste lifestyle is really different depending on where you live. So, some people don’t have access to bulk stores or reusable stores and things like that. So of course, I totally understand that. So, recognizing my own privilege, and being able to live in a community that supports that.
I took a tour of New York City Recycling Center, it’s called Sims Recycling Center and actually it was super enlightening because they really shared what New Yorkers can actually recycle and can’t. A lot of people think they know what’s recyclable and they’ll just throw something in the bin and hope that it’s recyclable, but they don’t really know. And so when I took a tour of the recycling center, they really broke it down there like, New York city cannot recycle flexible packaging, it cannot recycle cardboard that has oil on it, etc. – so they really broke it down. And it made me understand exactly what I can recycle and what I can’t recycle which has also influenced the way that I make purchasing decisions. So when I’m at the store and I buy things, I think about the package and I really try to prioritize buying things that I know have a high recycling rate in New York city. So, that’s one thing. And then, composting is super important to me and it’s something I really enjoy. I feel like there’s something about being around food scraps, it just kind of feels like it connects me to nature.
Also, I buy used items whenever possible. I really try not to buy a lot of things. I’m not very materialistic, I’m very minimal. So I really just try not to buy a lot in general, but if I do, I really prioritize buying used items. For example, when I moved into this studio apartment, I had never lived on my own before. So I had to furnish my apartment. I had to buy a table, a couch – all that stuff and I went to local used marketplaces for all of that stuff and I was able to find everything I needed. And it was pretty cool because I was able to actually talk to the real people that owned them and I could hear their stories. Like, I have this beautiful table and the person was like – “This table has been in our family for like 20 years. I’m so happy to pass it on to you.” So everything that I own kind of has a story to it.
Lately I’ve also been thinking about anything that I buy or that I’m going to bring into my home. I try to always challenge myself to ask that question like – “Okay, I want to buy something new but let me think about it, do I see myself having this forever?”. I try to think about the life cycle of the product or whatever it is I’m buying. And then, if I do buy new, of course, I really try to prioritize buying from sustainable companies, like ethical businesses that are local of course.
I have a plant-based diet, I’m also really passionate about that and my friends are down too. Like, they always want to try vegan restaurants with me – which is really cool. And then, I started this business as I really want to help other people that don’t necessarily have the knowledge or time or energy to figure out all these things for themselves. So, that’s kind of a way that I’m trying to go above and beyond with my own individual life and really make a broader impact and help others.
What were the Eco traveling preparations and experiences like on your recent trip to Italy?
I think with traveling, it’s definitely a tricky issue. And as I mentioned, I’ve never had a car. So, first of all, I do try to be mindful when I travel. I try to really think about “Okay, do I need to go on this trip? How will it enrich my life overall?” And so, when I went to Europe this summer, one thing that I do want when I travel is that I try to just travel from one place and not hop around too much – I try to stay in one place and travel deeper, rather than broad. I used to do backpacking, which is cool, but these days, I want experience. Like, I’d rather stay in one city for a month, than travel to five countries because, that way, you get a deeper experience of the culture.
So, I went to Europe for three months and I primarily lived in Paris – that was my home base. And, Paris is a huge metropolitan city just like New York. So, I was able to take public transportation, I was able to incorporate all of the lifestyle habits that I have in New York and I was able to do that really easily in Paris. Also, when I travel, I try to do research on where I’m going and see, “Okay, do they have public transportation? How can I compost there? How can I recycle there? Are there any zero-waste stores that I should check out? Any vegan restaurants?”
So if I’m going to be there for a long time, I try to do research on that place and see how I could be sustainable while there. So Paris was great, and I was really there for three months. I mean, I could have traveled all over Europe, and I met people that were traveling just like me and they were going everywhere – they’re taking planes from here and there, like all over the continent because it’s so cheap. But I’ve only been out of Paris twice – one time, it was Italy – to meet one of my co-founders for Simply Sustainable, and then the other time was Croatia. So within that whole time, I only traveled twice outside of Paris. So, it kind of gave me that deeper experience of where I was.
And then, when I travel I try to stay close to my zero waste lifestyle – like still bringing in my containers and trying to be mindful of that.
As an entrepreneur, how do you deal with negative emotions like self-doubt, criticism or burnout and keep yourself motivated?
I would say it’s a process. I definitely don’t have it all figured out, it’s something that I am continuously working on every single day. One thing that has helped me is reflecting back on the past.
So, when I was in California after college, I had another business. It was a zero-waste granola business. So, I was doing that for a few years and it was such a beautiful experience, it was amazing. And I reflect back on it these days and think “Wow, that was so cool” and it really resonated with a lot of people and it was something that even to this day I don’t even see – like no one else is doing it.
Basically, I had this business where I was making granola and I was selling it all in reusable containers and bulk containers. So every store that I was selling it to and that I would partner with, I would implement this circular system which was a part of my brand and I was like “Hey guys, here’s this really amazing granola. Bring in your jars or I have a jar for you. You can save it and bring it back for a refill.” So it was like a circular model and it was pretty cool. Like I said, to this day, I still don’t even see that a lot. But at the time, when I was doing it, I faced a lot of self-doubt and I was always questioning myself. I was always asking “Why am I making granola? Is this really what I want to do with my life?” I was questioning everything and it held me back a lot. So, that has been an insightful thing to think about. Because I look back at that experience when I was doing something pretty cool but I still had so much self-doubt. So, with my new business, Simply Sustainable, I still face those same inner criticisms and I question myself like, “Oh my God, is anyone going to want this? What am I doing? Should I just stick to a day job?” – all these kinds of things. I try to look back on my previous experience and think, “Oh well I was asking myself the same questions, so it’s really not about what I’m doing, and it’s more about me – like it’s something that I need to work through.”
Another thing that’s helped me is trying to look at my business objectively. I think when we start our own businesses, everything feels so personal to us. Like our success feels personal, and if we get rejected from a client or from someone important, that feels personal too and it feels like, “Oh we’re a failure!”
And one thing that’s helped me is really trying to separate that. I have this full-time job also, right? And it’s funny that I never feel self-doubt in my full-time job – like I just go for it. I don’t care if I fail, because I’m like “Oh well, I still get a salary.” And I work in sales, so when people reject me, I’m like “Oh, it’s fine.” I don’t care because this is just part of the job. So I try to apply that thinking to my own business. But for some reason, it’s harder to do so with my own business because it feels more personal. But I try to be objective and think like, let’s say, I just got hired to do this business. Let’s say it wasn’t my idea, I didn’t create it, but someone just hired me, saying “Hey, sell Simply Sustainable, or build Simply Sustainable.” I would have approached it and thought about it so much differently. So that’s been a good thought exercise for me.
Basically, I wanted to move to New York and it was just a lot of doubt honestly. At the time, I was in California and I was like, “I don’t know if I just want to have a granola business forever. I don’t know if this is actually what I want to do with my career.” And I knew that the more I did it, the more attached and deeper I would get into it and then it would be harder to walk away from down the line. So I just kind of decided to shut it down and try something new. So, I moved to New York right before the pandemic and got a different job. I was just trying new things. But I am actually thinking about relaunching it here in New York so that could be a possibility!
Tell me a little bit about Simply Sustainable and your motive for this program in general.
Simply Sustainable is a 12-week course where people learn everything about sustainable living. They get to learn about how to integrate sustainable habits into their lifestyles, how to really live sustainably and also have that broader impact just beyond themselves. But mostly to get involved in their community, to make a really big positive impact, and leave the legacy that they want to leave, as well as connecting with like-minded people on that journey, having a community, having a “sustainability family”.
My goal for Simply Sustainable is that everyone becomes best friends. I mean, they learn all about how to compost, recycle properly, how to reduce their plastic waste, how to reduce our overall trash, how to incorporate climate-friendly foods into their diet, where to go for sustainable swaps or for anything they want to buy – Just giving people the tools and resources to navigate that and then getting involved within our community – whatever that means for them, whether it’s like starting a new business or something that has to do with the environment or working to push legislation through, hosting cleanups – kind of whatever that looks like for them.
What are the challenges that you faced when starting off your business?
The first challenge was understanding what a service-based business is. I never worked in a service-based or consulting type business before. My past experience was in the consumer-package business. So, just understanding that landscape and that space was a challenge. And then when I was creating Simply Sustainable, trying to understand what aspects of sustainable living to focus on, i.e. do people want to learn more about reducing plastic or sustainable swaps or aligning their careers with sustainability? – So just trying to understand that and then providing value, putting something together that really provides value for people. Also learn about how to connect people online because having a virtual environment is really different than when you’re in person meeting people. So, creating a community online that feels really authentic and feels like a family was another challenge because my goal with “Simply Sustainable”, was that I want this to be a family. I want people to make lasting friendships, I want them to meet their business partners or their next investors – I want them to make those connections there. So how do I foster that online when people are spread across different time zones? They all have different backgrounds, and different priorities but they’re all united by that shared value of caring about the environment and wanting to make that positive impact. So, those are some of the bigger challenges.
How do you define success?
Success to me is about the journey, not the outcome. So when someone is on a path that feels aligned for them, it brings joy, like it challenges you to grow and evolve and become a better version of yourself – to me, that’s success. So, it’s not about what you achieve on the outside – whatever that looks like; the accolades, the money etc.
As an entrepreneur, what does the future of your career in sustainability look like to you?
I really want to help as many people as I can. Sustainable living is not just for environmentalists or tree-huggers or vegans. I want people to know that sustainability is for everyone. No matter what your life situation or life circumstance looks like, we all share this home, our planet. I really just want to build a really great community around where people really do feel inspired and empowered to make a change.
What do you do for fun? Any hobbies or passions?
Right now I’m learning French and Spanish. Living in France was so cool and it just made me want to learn French. So I’m doing that. Also, really just spending time with a lot of my friends living in New York, going to Broadway, shows and comedy shows and just trying out new restaurants (of course plant-based – so focusing on more sustainable restaurants) and then movies etc. I also like doing yoga and outdoor activities, like hiking, surfing in the summer – those kinds of things as well.
What’s your mantra for life?
I really strive to listen to that inner voice and try to do what’s aligned for me, even if it’s not a popular decision or it’s not what other people want me to do or what they think I should do. I really just try to critically think about what I need to do at this moment, what is going to feel the best for me right now and make me a better person who is able to give more to other people. Because, you know, as cliche as it sounds, you can’t give from an empty cup, right? So, I feel like it’s important to focus on ourselves, taking that time for ourselves, having the self-care that we need, making the decisions that we need for ourselves. I mean, it could be something as small as going to a yoga class at night instead of hanging out with a friend or it could be a big life decision such as moving to a new country, moving to a new continent – like making that major life move – whatever that means for you. So that’s kind of what I always am trying to do.
What advice would you give to someone who is trying to become a green entrepreneur?
I would just say keep at it, like don’t give up. That’s pretty much it. Just keep doing what you’re doing. You’re making more of an impact on people’s lives than you realize. Sometimes we don’t really recognize the impact that we’re creating until way later, and sometimes, we never realize it. So, just stick with it, keep at it, and everything will turn out great.
How can others be involved with you and Simply Sustainable?
Ever felt that your friends or family don’t understand why you’re so concerned about sustainability? Have you tried talking to them about the importance of environmental issues but always fail to connect? It’s not an easy job to encourage your friends to change parts of their lifestyle, especially when they are unaware of the urgency of the climate crisis. Talking about sustainability can indeed be difficult and draining too with some people, but with a little patience and kindness, it’s possible. Here are some suggestions for encouraging your friends and loved ones to embrace sustainability, even if they do not immediately relate to it.
1. Be patient and positive
Persuading people to change something about their lifestyle is not easy, and it works differently for everyone. Remember that this is a change for your friend and changes take time. So the process to get them onboard might get frustrating sometimes, but don’t let that dishearten you. Because while trying to get your friends on board to love the planet is not supposed to be an easy job, you’re still trying your best. And with a little patience, it’s possible and also extremely rewarding. Keep your mind open, be patient with them and also be positive.
2. Start small. Avoid giving them too much information at once
Focus on their areas of interest (which will be different for every person), hear them out first, and give little information relevant to those areas and sustainability and/or climate change. Give them time to process that information and feel connected to what you are trying to make them realize and why that’s important.
3. Share simple and fun activities to start with
Introduce them to simple and fun activities that they can participate in within their areas of interest and make them understand how these small actions can have a huge impact and how they can be real changemakers by taking these small steps towards a more sustainable lifestyle every day. For instance, if they are into fashion, you could challenge them to style a dress in three to five different ways, if they are into gardening, maybe you could help them start growing their own herbs or fruits, and vegetables.
4. Use the power of Social Media
Educate your friends by raising awareness using the power of social media. Focus on sharing interesting, essential but light and relevant content to raise awareness. Share about how living sustainably has been so rewarding to you so far and how awesome it would be if people realized the fun in it. Let’s make sustainable living the new mainstream.
5. Introduce them to Eco-friendly Products and Services
Introducing your favorite eco-friendly products and services to your friend will help them get to know about eco-friendly alternatives (and learn how cool they are!). Also, this will help ethical eco-conscious businesses with the support and attention that they truly deserve.
6. Plan Eco-friendly Activities Together
Arrange clothing swap meets among your friends, do volunteering activities like beach cleanups and plogging together, and let your friendship find a life outside of your social media accounts!
7. Gift them Eco-friendly Products
Birthdays, anniversaries, and holidays are the best times to give eco-friendly products to your friends as gifts. This will help them experience first-hand what it’s like to use sustainable products and see how convenient they are (and also eventually fall in love with them!)
8. Stay away from Eco-shaming
Avoid eco-shaming at all costs in your attempt to convince them. This not only will fail as a strategy to convince them to live more sustainably but will also negatively affect your friendship. Keep your mind open and respect their opinions too.
9. Appreciate and Celebrate
Appreciating and celebrating their small steps is a crucial part of the plan to get your friend to live more sustainably. Always remember this – One who loves to live, will love our planet and always take care of it.
A young climate activist who isn’t afraid to speak up for the planet, Marinel Sumook Ubaldo is one of the leading climate activists in Asia who also helped to organize the first-ever youth climate strike in her country, the Philippines.
Marinel’s life was just like a movie in a tropical paradise until her life suddenly changed forever when she had to witness the terrors of climate change firsthand in 2013, as Super Typhoon Haiyan wiped out her country, taking away lives of thousands and homes of millions of people. Disappointed at the crisis response from their government at the time, she decided to speak up and has since become one of the leading climate activists in the world.
Today, she’s an advocate for climate justice and environmental issues and also a registered social worker. While her story has touched thousands of lives and inspired so many young people to speak up for our planet, today, we will be taking a different look at her lifestyle, and learning how she keeps doing all the incredible things that she does, so that readers can resonate with her story, and know that anyone can be a voice for the planet, no matter who they are and where they are from.
Marinel, What’s a typical day in your life like?
Well, a typical day, for me, is getting up at 8 in the morning, and then I make my bed, read a book, clean my apartment, and then I would start work. That’s when I answer my emails, attend meetings, answer interview questions, facilitate events and conceptualize them, write proposals and concept notes, etc. I usually work until the evening, at around 8 or 9 pm, depending on how many meetings I have on that day. And after the break, I resume working from 11 pm until 3 am in the morning, to entertain the other time zones — which is not nice, you should not follow that at all, sorry! You should sleep, and get your 6 to 8 hours of sleep every night. But, as for me, those are my working hours. *chuckles*
When I’m working, I would eat in between, sing in between, watch Netflix or listen to some music, and just try to have a normal day because I always like to think I am in control of my time even if I am not. That’s also a way for me to cope during trying times, whenever things are just too heavy, especially if you are working or living alone, it’s always nice to have other little things to do while you are working. I think it kind of balances out your time.
I also want to say that you should not take the pressure to have your life all figured out. Because no one has a perfect life. We are all just thriving, we are all just surviving. You should do whatever makes you happy, what you love, because, you never know how many years you have on Earth before the climate crisis becomes unstoppable. So you should really enjoy the life you deserve. And, please sleep 6 to 8 hours daily!
How do you practice sustainability in your regular lifestyle?
Well, as a climate activist, I am more on climate change, lobbying with the government, having a dialogue with the leaders, etc. Because, I believe that, we should try to engage with leaders because it needs a standard change. For several billions of people living on the planet, there are only 100 corporations fuelling climate change, and that is just so unfair. Even if we all transition to a zero-waste lifestyle, still, these corporations will profit from the sufferings of other people. They will still be emitting so much carbon dioxide that it would imbalance the gases in the atmosphere. So, I believe that it is our responsibility to make these corporations accountable and reliable, and I’m always working on that. And that is my contribution to sustainability.
I believe that we should not blame ourselves all the time. I am a very open person in my life. I eat seafood, chicken, fish – I love chicken. But I don’t eat red meat, pork, or beef – animals that are contributing too much carbon dioxide to the atmosphere, I don’t eat them. But, I also acknowledge that as a person, it is a privilege for me, a luxury to have that kind of choice on what to eat, and everybody has that choice. So, I would say that we should always engage with our leaders, alongside, of course, changing bits of our lifestyle, and, choosing a more sustainable way of life.
What’s your favorite local food? Does climate change have any impact on it?
My favorite food? I love everything that’s chicken. Well, all of the sources of the food that we are eating, are being threatened by the climate crisis. So, even if you’re not from a developing country or those communities or countries that are bearing the brunt of the climate crisis, and even if you are in Europe, the U.S., or other parts of the world, you will be affected by the climate crisis. Just look at the source of the food that you are eating, because all of the raw materials are affected by the climate crisis – our poultry, the plants that we eat, and even the source of the clothing that we wear.
All of the aspects of our lives, including the little special things, are being threatened by the climate crisis. All of our favorite foods, our favorite places, our loved ones, and even the book that I am reading, all of these things that I enjoy are now threatened by the climate crisis. Because the climate crisis does not just show up through floods or typhoons or other climate disasters, it also shows up through pandemics, and health crises, among various other forms.
Tell me about a practice(s) in your culture that’s actually very sustainable and good for the planet.
Oh, in my hometown, since it’s a very remote community — it’s facing the Pacific Ocean, actually, it’s a whole side of the fishing village, we don’t use too much plastic, and I’m very proud of that. And our environment is very rich in all sorts of natural things, like various kinds of herbs, and all kinds of things we could use, even just for the food, the inclusion of our food… thinking about that, I just feel we were really lucky to grow up in our community. It also has a really nice beach, so we don’t have to go to other places to just swim or have the beach experience. And, we don’t use too many preservatives, because the food here is so fresh and nice.
How do you keep yourself motivated, and keep doing what you do?
Tell us how you practice self-care, or how you deal with negative emotions, like eco-anxiety and so on.
Well, it’s so hard to even answer that question. But I think, as humans, we always have to know what our limits are. I love singing, so it is actually one of my stress-relievers, even when things are not okay, like being in this space is already so energy-draining, even Instagram is so energy-draining. With all of the pressure around, sometimes, I just want to go back to my apartment, turn the lights off, and get the music on, and that’s one of my ways to practice self-care… and also acknowledge that you need those times for yourself, so you can recentre your priorities.
My alone time is very, very important to me. Because that is the time that I kind of think about what I should improve on. That’s also a way for me to evaluate myself, and process my thoughts and emotions. As a Cancer, I am an emotional person, and acknowledging that you’re emotional is not a weakness; rather, a strength, really. We should turn these emotions into strengths so that we can use them in a better way. Instead of dwelling on being sad, angry, or disappointed, you can use those emotions to actually ignite the fire in you to do more, act more, and influence others to do the same to influence more people. Because being in this space is not about me as an individual person, it is about the community that we represent and the causes that we advocate for.
Whenever people ask me what a typical day in my life is like, I don’t even know how to answer because, just like every other people, my typical day… it’s not that special. I think just accepting the fact that we are just human beings, that we are limited and we can not do everything, all at once – is kind of liberating, to accept and acknowledge, that you are capable of just doing so much. You actually have the right to step back, and process everything on your own, and not just feel pressured about what other people will say. People will keep on talking and expecting too much from you. And even if you give in, it doesn’t end, it will just continue on until it drains you completely. So, if you don’t have the energy to actually do what you love, because you are just too drained pleasing people trying to live up to their expectations, please acknowledge that you are also a person, you also have needs, and sometimes, you also have to pause and just be with yourself. And I think that is what I did, this week – to be out in nature — because Manila is sometimes too crowded which gets too much for me, and I just want to be in a new environment. Although I was still working, taking calls, and still answering emails, the time you spend with yourself… those are crucial for keeping up, and, keeping sane, basically.
So, you see, I am not different from any other youth activist, even any other 24-year-old girl or woman out there. I am still just a 24-year-old girl with emotions, I get angry at times, I get too emotional at times, I get hurt at times – because I am just a person. And, my aim, at this stage of my life, is to not be bothered by the expectations of other people towards me. Because I just have to be bothered with what I want for myself, not the expectation of others. And I think that is how I handle my eco-anxiety, by accepting that it’s not always about being perfect, it’s about doing as much as you can to make an impact, no matter how small. Because we need everybody to be in this movement and we don’t have time to think twice about if we are doing enough. We just have to do what we can.
What would your advice be to someone in the climate movement who feels hopeless and burned out?
Sometimes we feel hopeless because we think that we can’t do anything about certain things like the climate crisis. And, as I said earlier, it’s okay to feel hopeless at times, it’s okay to have these negative feelings. As humans, we all feel negative things and that is okay. But we should not drown ourselves in these negative feelings, rather use them as our motivation to do more.
How do you envision your future?
I just want a future that is peaceful, I just want a future that is safe for me to live in and for my future children. I just want a future where I can hold my potential and be the best version of myself. I want a future where I will not be afraid to live, I will not be afraid to dream, and I will not be afraid of wanting to have my own family. That is my greatest dream – to be a mother, but also that is my greatest fear too. I don’t know if I will be a good mother, or if I will even be a mother, I don’t know that. So I just want a future where it is safe to dream, it is safe to reach your dreams.
Do you have an idol?
I do have an idol. I look up to people who are doing amazing things for our planet. One of my idols is Naderev Yeb Saño. He’s just a really monumental person in the climate movement, not just in the Philippines but also internationally. He is like an idol to me and a really nice person. And I’m very very lucky to call him ‘Tatay’ which is a word we use in the Philippines for father as he’s like a father to me. He always inspires me to do more for the planet, because he is just an amazing person. Yeb Saño is the Philippines’ former chief negotiator in the United Nations Framework Convention on Climate Change (UNFCCC). And he has done so many amazing things. Even when he was working with the government, he made sure to keep working for the people, and with the people, not for his own interest. And that’s what I love about him. He’s always thinking about things that make people happy and safe.
What do I do for fun? *chuckles* Well, like I mentioned earlier, I sing. That’s one. I talk a lot, I hang out with my friends, and I drink at times. But most of all, I sing, I love to sing karaoke.
What’s your mantra for life?
Experience is not what happens to you, it’s what you do with your time and what you take from it. – You’re the lead in your life. You can do whatever you want with an experience you’re having and that is your responsibility to make sure that it’s used for the greater good. Every person I meet, I always try to learn from them and make sure that there’s an exchange of knowledge. Even if it’s a relationship that’s not working, it’s okay. People come and go, some become our constants but many don’t stay forever. But we need to make sure that we always learn from the experience and use that to grow better next time.
We have so much to learn from each other, no matter what our standing is in society. We all have unique stories, and we can all learn from each other, no matter who we are, and wherever we come from.
How can others join you in the climate movement?
You can connect with me on Instagram or Twitter. You can also like our pages Living Laudato Si’ Philippines and Oecono Media for updates on events and opportunities coming up. And if you want to be a part of the movement, you are always, always welcome whatever you do for the environment. You don’t need labels to join us, you just need to do something for the environment. We are a community and we call ourselves siblings in the movement because we are in this together. And we should be allies with each other as we need that kind of solidarity in this movement.
This is a part of a series where we explore the stories and take a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
