In the dynamic world of fashion and modeling, Hayley Beardman started her remarkable journey at the tender age of 7. Growing up amidst the ever-evolving trends and styles of the industry, she has honed her craft into something truly extraordinary. As a dedicated member of the Eco Fashion Week Australia (EFWA) family, Hayley has played an integral role in promoting sustainability and empowerment in the fashion industry. Her passion for nurturing emerging talents and empowering young models shines through in every role she takes on.
Hailing from the vibrant city of Perth, Western Australia, Hayley has graced the pages of numerous magazines, showcasing her remarkable versatility across a wide spectrum of genres, from high fashion to artistic expression. Yet, what truly sets Hayley apart is her indomitable spirit and unwavering commitment to making a difference. She’s not just a model; she is an empowering force, a mentor, and a trailblazer.
Explore her inspiring journey and insights in the full interview below, as she shares her experiences and sheds light on the vital intersection of sustainable fashion and mainstream trends. Get ready to be inspired by the formidable Hayley Beardman!
Can you share your remarkable journey with EFWA from its inception? How did you first become involved, and what inspired you to join this movement for sustainable fashion?
The first time I walked for Zuhal wearing Green Embassy was at the Ellington Jazz Club. It was before Eco Fashion Week even evolved in Perth. It was a small event showcasing her work. I honestly fell in love with her designs even more wearing them. Once I understood the story and how they were actually made, I was truly excited to be able to walk and work with Zuhal for Eco Fashion Week Australia when the first show was in 2017. By the end of this show, I knew I wanted more.
Photo of Hayley Beardman with Zuhal Kuvan-Mills, Founder of Eco Fashion Week Australia
Balancing a full-time job, motherhood, and a modeling career is truly commendable. How have you managed to keep your passion for modeling alive amidst your busy life?
It’s definitely a juggle, and balancing is a hard word to say already! (Laughs) I do have a loving partner who supports me with everything I do and an amazing family who is happy to help with Austin & Ariela when I am working in the Modeling field. This career I started when I was 7 years old; I was actually a really shy kid & would hide behind my mum’s legs. Modeling is what brought out the sparkle in me and made me passionate about this career. It’s why I truly enjoy doing this. I feel that if you’re passionate about something enough, you never work a day in your life.
You’ve been a steadfast presence even during EFWA’s early days when financial constraints were challenging. What motivated you to continue with EFWA despite the financial hurdles?
It is a passion of mine, modeling and being involved in such amazing projects. Money isn’t everything; this show is more than just a show – it’s a story, and it needs to be told! Zuhal is an amazing woman, and her story is truly courageous. I love supporting Zuhal and honestly cannot wait for the next year 2024 EFWA!
Using your work holidays to practice for EFWA showcases your dedication. How do these events differ from other fashion shows you’ve been a part of, and what keeps you motivated to invest suchtime and effort?
Participating in EFWA’s showcases feels more like joining a close-knit family than just another fashion event. It’s a unique blend of camaraderie, support, and genuine care. We know we can rely on each other, from fellow models to the dedicated parents who become like our own. It’s a nurturing and welcoming environment, unlike any other show. Even in challenging times, like in 2018 when my son, Austin, was just 3 months old, EFWA’s exceptional support allowed me to return to the catwalk on the Finale show, a gesture rarely seen in most fashion events. This is the essence of EFWA – it’s not merely an event; it’s a family.
How do you manage the dual role of being a model and a mother during such high-energy events?
I am going to say it’s hard work tbh, but I wouldn’t have it any other way. I honestly really enjoy Modelling and being able to help others. Keeping the energy levels up is easy when it is something you are already passionate about. I love being on the catwalk and strutting my stuff tbh is honestly a lot of fun, and if I’m behind the scenes doing backstage/ coordinator for the models, it’s a rush to get things done and knowing others are looking at you as a role model too.
You’ve taken on the role of managing young models backstage. Can you share your experiences in this mentorship role? How does it feel to be an older sister figure to these aspiring models?
It’s something I really like doing and being able to help others in this industry is honestly a blessing. To be known in this industry is quite surreal tbh and being asked to help with a lot of modeling events or help train other models for other shows I am involved in is a dream of mine… I started my journey by opening up my own Modeling school – Poise Modelling Academy wanting to teach young models, the safety of modeling and inspire them. I have models I taught in my modeling school who still come to me and ask me questions to this day and it makes it worthwhile. Unfortunately, it’s not easy and not everyone wants to pay but doing this opened up a lot of opportunities for me especially mentoring, choreography, and running backstage.
EFWA seems to have become more than just a platform for you. How would you describe your role in the EFWA family, and what does this community mean to you?
It means the world to me, when I found out Zuhal was re-opening up this Project, I was so excited!!! I honestly cannot wait to be back on the catwalk, helping backstage, and being around everyone again.
As someone deeply connected to the sustainable fashion movement, could you share your insights on the differences between fast fashion and sustainable fashion from a professional model’s viewpoint?
Working with a lot of the designers on the runway to photoshoots – the difference I feel personally is creativity in their design. There’s a lot of thought, and effort, and shows truly how designers in “sustainable fashion” are passionate about the environment and the world around them. I am not saying that fast fashion doesn’t have passion as such – I am saying that it’s just that they can sell easily from catwalk to the shelves, while sustainable fashion is usually a once-off piece. This is only my perspective and my thoughts, but everyone thinks differently. Working with and hearing the designers’ stories who work in sustainable fashion shows their willingness to evolve.
EFWA embodies sustainable fashion. Could you elaborate on how this event’s philosophy aligns with your values as a model, and how it differs from typical fashion shows?
It’s very similar in certain ways as typical fashion to sustainable fashion on what happens backstage with catwalk shows, some show it’s just a straight catwalk where you will walk up to the front pose, then walk off, to some it might be a small routine with others on the catwalk. What I do find different is with EFWA they do talk about the actual designer and hear the stories behind the designs coming to life on the catwalk. I feel with Sustainable fashion – some designers want a bit of character on the catwalk where they might want a bit of sass, smiles, and to really show the design off not just a mannequin on the catwalk.
From your unique perspective, what message do sustainable fashion events like EFWA send to the fashion industry and society as a whole?
Sounds a little crazy, I was speaking with Zuhal having a chai, and talking about how I see fashion with what she is doing with EFWA and how designers are evolving to grow in this way, and then how I see this movement growing not just fashion but to the world – think about, everyone is already trying to go greener slowly as it takes time…
Our area that I live in has a buy nothing group where another person’s unwanted items become someone else’s new toy, new clothes, new kitchen utensils, etc. instead of them just throwing them out they become reused. I just purchased last week some Eco-Friendly kitchen reusable baking mats that can be reused up to at least 100 times and eventually save me money too in my pocket. They are catching on – but it does take time to understand.
How do you see the role of models evolving in promoting sustainable fashion? How can models contribute to raising awareness about ethical practices in the industry?
Social Media has a huge presence for Teens nowadays, they constantly have a phone glued to their hands! I feel this is likely the only way to help evolve and showcase sustainable fashion. If the Teens / Models are talking it gets others talking.
How do you educate yourself about sustainable fashion, and what changes have you personally made in your fashion choices to be more environmentally conscious?
I haven’t really bought any clothes for about 7 years… the BUY NOTHING GROUP is where I shop! Unless it’s underwear of course hahaha!
With your experience, what advice would you give to aspiring models who are interested in pursuing a career aligned with sustainable fashion values?
To give it a go, you have nothing to lose, and might be surprised how much you actually enjoy it!
As EFWA grows and the fashion industry evolves, where do you envision the intersection of sustainable fashion and mainstream fashion in the coming years?
I feel some designers might be willing to take on the challenge eventually, it will take time and it’s already happening in Tafes where they are learning and challenging themselves in “sustainable fashion”. I do feel mainstream will slowly evolve into sustainable fashion on the catwalk even more, especially with how our world is already evolving and talking about climate change to recycling items & reusable goods, why can’t fashion be that as well?
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
In the dynamic landscape of sustainability and fashion, Habiba Abdulrahman Hemed emerges as a compelling advocate for change. At just 30 years old, she’s making remarkable strides in promoting eco-consciousness and responsible fashion practices. With her unwavering commitment to environmental causes and sustainability, Habiba is a driving force behind positive change in the region.
As the CSR Ambassador at Mrs. Earth UAE and the founder of ‘Trashion Kenya,’ Habiba has dedicated herself to raising awareness about environmental issues and transforming the fashion industry into a more sustainable and responsible one. In this exclusive interview, she shares her insights and experiences, providing a glimpse into her inspiring journey and her vision for a more eco-conscious future.
Congratulations on being awarded 2nd Runners Up and CSR Ambassador at Mrs Earth UAE!
Can you tell us more about your role as an ambassador and how it connects with the Women of the Earth Foundation’s mission for positive change, sustainability, and social responsibility?
Thank you so much for your kind words! It is a great honor to have won Mrs Earth UAE Water Award symbolic of one of the elements of nature as 2nd Runners-up. Being also awarded as the Mrs Earth UAE CSR Ambassador Award for the Women of the Earth Foundation is a great achievement and a recognition for my commitment to sustainability and the environment. As the Mrs Earth UAE Water and CSR (Corporate Social Responsibility) ambassador, I have the opportunity to raise awareness about important environmental issues and inspire others to take action and promote the Mrs Earth UAE Women of the Earth Foundation’s mission and values. This is especially meaningful in the Year of Sustainability in the UAE, as the country prepares to host COP28.
Additionally, as Mrs Earth UAE Delegates, we serve as ambassadors of the Women of the Earth Foundation which is a non-profit organization and the official philanthropic initiative of Mrs Earth UAE, with a mission to inspire change and overcome nature’s issues collectively by promoting environmental literacy and inspire collective community changes to help save our planet.
Your journey as a sustainability advocate and founder of Trashion Kenya is impressive.
What initially sparked your passion for sustainable fashion and environmental consciousness, and how have your background and experiences shaped your commitment to making a positive impact in the field of sustainability?
Thank you for the great compliments. My passion for sustainable fashion and environmental consciousness was sparked by a desire to make a positive impact in my country, Kenya. My sustainability journey started with volunteering for charity work, community clean-ups, and nature regeneration initiatives such as mangroves and tree planting through different local organizations in Kenya. I witnessed firsthand the impacts of plastic pollution, textile, and other waste on our ecosystems.
This drove me towards researching for solutions both online and offline, by attending sustainability-focused events such as the first sustainable blue economy conference which was hosted in Nairobi, Kenya in 2018 where I gained knowledge on sustainability and insights on environmental solutions by interacting and engaging with experts in the field. I also discovered the art of creating fashionable products from waste through sustainability events. Since I was also already blogging about travel, lifestyle, and fashion, this motivated me to combine my background in blogging, fashion, and content creation with my commitment to sustainability, leading me to found Trashion Kenya. My personal blog is now dedicated fully on sustainable fashion, travel, and lifestyle as an ethical influencer, habibabien.eco.
Through Trashion Kenya, I had the the opportunity to volunteer in schools in Kenya where I started the ‘Trashion Club’ which included fun up-cycling activities and awareness talks before I moved to the UAE. Not to mention more youth participation opportunities such as the Creative World Forum in Eindhoven Netherlands where for the first time, I presented Trashion Kenya to the world and engaged with youths, experts, and leaders in the sustainability space where we exchanged great futuristic ideas. Through Trashion Kenya, I aim to raise awareness about the importance of sustainability in fashion including innovative up-cycling and recycling solutions, join hands with fashion activist organizations in my country and globally for climate-just fashion, train and educate youths in partnership with the Green Futures Fellowship and inspire others to embrace more sustainable practices.
As a sustainability advocate based in the UAE, how do you see eco and sustainable fashion evolving in the region? What challenges and opportunities do you see for promoting sustainable fashion in your location?
As a sustainability advocate based in the UAE, I see eco and sustainable fashion evolving positively in the region. There is a growing awareness and interest in sustainable practices among consumers and fashion brands. However, there are still challenges to overcome, such as limited access to sustainable materials, the need for more education and awareness, and the need for more sustainable fashion businesses, only a handful in the region. The opportunities lie in promoting local sustainable fashion designers, encouraging collaborations, and fostering a culture of conscious consumption such as clothing swap events, thrifting, renting, and reselling.
Fashion Revolution U.A.E plays a significant role in raising awareness about ethical fashion. Can you share some of the initiatives or campaigns that you’ve been involved in and how they have contributed to promoting a more transparent and sustainable fashion industry?
Fashion Revolution UAE, with the valuable contribution of its dedicated organizing team, plays a vital role in advancing the cause of sustainable fashion in the region. As part of the Fashion Revolution UAE organizing team, we have been involved in various impactful initiatives and campaigns every annual Fashion Revolution Week (held every year on April 24 for one consecutive week) to promote a more transparent and sustainable fashion industry. One of our key initiatives is the “Who Made My Clothes?” campaign, where we encourage consumers to question the origins of their garments and demand transparency from brands.
We also organize educational workshops and events to raise awareness about ethical fashion practices and showcase sustainable designers and brands, including local fashion school students’ sustainable fashion contests. Through these efforts, we aim to empower individuals to make informed choices and drive positive change in the fashion industry. Our collective efforts at Fashion Revolution UAE and commitment to promoting conscious and eco-friendly practices, I believe, are making a profound impact on the industry and inspiring positive change in the fashion industry, promoting a more sustainable and conscious approach to fashion. Together, we can make a significant impact on promoting sustainable fashion in the UAE.
You are the founder of Trashion Kenya. Could you tell us more about this organization and its goals in promoting sustainability and environmental consciousness through fashion?
Trashion Kenya is an initiative I founded with the goal of promoting sustainability and environmental consciousness through fashion. It was established as a media platform to raise awareness through a fusion of trash and fashion design that is either upcycled or recycled whilst communicating environmental conservation and advocating against plastic through campaigns, beach cleanups, and workshops. We believe that fashion can be a powerful tool for positive change.
Our mission at Trashion Kenya is to raise awareness about the environmental and social impact of the fashion industry. We aim to inspire individuals to embrace sustainable practices and understand the value of reducing waste not only plastic and textile waste but waste in general. Additionally, we strive to offer sustainable alternatives to promote a more sustainable future. It’s been a challenging journey; Trashion Kenya took a pause during the Covid-19 pandemic but has eventually resumed this year in 2023 with the main focus on serving as an educational platform teaching youths about climate justice and sustainable fashion.
Through a partnership with the Green Futures Fellowship, we have been educating passionate youths on climate education, including sustainable fashion. With great efforts from the Green Futures Fellowship’s team lead, Jonah Kirabo, we brought in climate experts from various fields, and I’m proud to say that the first cohort was a great success! At Trashion Kenya, we are driven by our goal to make a global impact through storytelling, education, and sustainable fashion innovation. We aim to inspire people to make more conscious choices. We’re currently exploring various avenues, such as books, documentaries, and educational institutions, to bring our bigger vision to life. Taking it one step at a time, we’re committed to creating a more sustainable future for fashion and the planet.
How do you see your role as a young woman in sustainability influencing and inspiring the next generation of advocates and changemakers in the field of sustainability and eco-fashion?
As a young woman in sustainability, I strive to be a role model and advocate for positive change in the field of sustainability and eco-fashion. By sharing my passion, knowledge, and experiences, I hope to inspire the next generation of advocates and changemakers to embrace sustainable practices and make a difference. Together, we can create a more conscious and environmentally friendly future for fashion and the world.
As someone who is deeply involved in the sustainable fashion movement, what advice would you give to individuals and communities who wish to incorporate more sustainable choices into their daily lives?
For individuals and communities looking to incorporate more sustainable choices into their daily lives, my advice would be to start small and be mindful of your consumption. Consider thrifting or buying second-hand clothing, as it reduces waste and supports a circular economy. Invest in quality, timeless pieces that will last longer. Embrace the concept of “less is more” and avoid fast fashion trends. Educate yourself about sustainable materials and ethical brands. And most importantly, remember that every small choice counts, and together we can make a big impact.
Can you share a story or experience that has been particularly meaningful to you during your journey as a sustainability advocate and how it has shaped your perspective on the importance of sustainable fashion and environmental responsibility?
Visiting waste recycling facilities, slums, and dumpsites in my country, Kenya, during my journey as a sustainability advocate while working on a sustainable fashion campaign for Trashion Kenya was a profound experience that left a lasting impact. It opened my eyes to the environmental challenges we face and reinforced my commitment to promoting sustainable practices. Especially seeing the mountains of discarded plastic waste and clothing, and learning about the challenges of second-hand traders about the poor quality of “mitumba” (second-hand clothes) that often end up being burned or discarded.
Interacting with the community living in these areas and hearing their stories of experiencing pollution firsthand reinforced my commitment to promoting sustainable fashion and environmental responsibility. What truly inspired me was witnessing the beauty that can be created from waste by the Trashion community in Kenya as a sign of hope and true activism. This led me to explore global innovations in sustainable fashion which has further fueled my motivation to promote the movement. It’s incredible to see the endless possibilities and inspiring ideas that are shaping the future of fashion and it’s moments like these that drive me to continue my work and inspire others to make a positive change.
How do you envision the future of sustainable fashion in the UAE and beyond? What are your hopes for a more eco-conscious and socially responsible fashion industry?
I envision a future where sustainable fashion in the UAE and beyond becomes the norm, rather than the exception. A future where shopping malls are filled with sustainable fashion brands with no sight of fast fashion brands. My hope is for a fashion industry that embraces eco-conscious practices and prioritizes social responsibility. I hope to see an increase in sustainable materials, ethical production processes, transparent supply chains, and fair pay for professionals in the fashion industry in the UAE including fashion models. I also hope for greater awareness and education among consumers, leading to more conscious purchasing decisions. Ultimately, I believe that by working together, we can create a fashion industry that is both stylish and sustainable, making a positive impact on the environment and society.
For me, success is not just about personal achievements, but also about making a positive impact in the world. It’s about pursuing my passions, embracing my values, and striving to create meaningful change. Success is finding fulfillment in what I do and inspiring others to do the same. It’s about leaving a positive legacy and contributing to a better future for all.
What’s your mantra for life?
As a sustainability advocate, my mantra for life is to “Be the change you wish to see in the world.“ It reminds me to lead by example, to live in alignment with my values, and to actively work towards creating a more sustainable and equitable future. It’s a constant reminder that even small actions can make a big difference.
Thank you for offering me the platform for others to support my work in sustainability. They can join my sustainability journey by following my personal eco page habibabien.eco on social media platforms active on Instagram,Facebook, Twitter, and Threads, where I create content to raise awareness about sustainable fashion and environmental responsibility. I’m soon to launch my website. They can also connect with Trashion Kenya on social media Instagram, Twitter and Threads, Trashion Kenya on LinkedIn and Facebook to explore collaboration opportunities on climate-just fashion and education. I also extend an invitation to eco-conscious brands and individuals who are interested in partnering and collaborating with me to amplify our efforts and promote sustainable practices together. We can also get acquainted on my LinkedIn, Habiba Abdulrahman. Together, we can create a more sustainable future!
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
In a world fraught with environmental challenges, the synergy of art and activism has emerged as a potent force for change. Meet Hannah Tizedes, an extraordinary artist and environmental activist. Raised amidst the natural splendor of Michigan and the majestic Great Lakes, Hannah witnessed the disheartening sight of litter washing ashore on these pristine beaches. This experience ignited her passion for environmental conservation.
Hannah’s journey epitomizes the transformative potential of creativity. She embarked on a mission to collect plastic debris from beaches worldwide, fashioning these discarded fragments into captivating works of art. Her art serves a dual purpose: raising awareness about plastic pollution and climate change, and inspiring individuals to take concrete actions for a cleaner, more sustainable planet. In this exclusive interview, Hannah shares her inspirational odyssey, the genesis of The Cleanup Club, and her insights on the intersection of art and environmental advocacy.
Dive into her world, where vibrant creativity converges with climate activism, and discover how Hannah is kindling hope amidst the formidable challenges of our time.
Can you tell us about your journey as an environmental activist and artist? How did you become interested in addressing environmental issues through art?
I was raised by creative and resourceful parents. My mom was always crafting or pit-stopping at garage sales and my dad was always entertaining my elaborate clubhouse buildout ideas or building something functional out of scrap materials. But it wasn’t until later in my life that I came to appreciate those acts for who they made me today.
At university, I paired my creative studies with sustainability studies, worked at the campus recycling center where I was able to explore fun creative projects, and began collecting trash from my travels around the world & the Great Lakes for art pieces I was brainstorming. After learning more about plastic pollution and seeing it from coast to coast, but especially its impact on my home state’s shorelines, I knew I wanted to use my creativity as a vehicle for change. My hope is and was to create art that makes people take a deeper look – literally and figuratively – at the impact plastic pollution has on the planet. I hope people feel inspired to do what they can, with what they have, wherever they are for a less trashy earth.
You have a very unique style of creating your artworks with plastic, and microplastic. Why did you choose this medium?
I’m from Michigan, so I grew up surrounded by the Great Lakes. These lakes hold ~90% of the US’s freshwater, provide drinking water to 40+ million people, offer endless amounts of beauty, and are home to thousands of plants and animals. They’re so special. And yet every year it’s estimated that around 22 million pounds of plastic pollution enters them. At the same time, I have always been captivated by the rainbow of plastic I find on their shorelines. So I created something with those pieces to help tell the story I was witnessing.
Photo Courtesy – Tianna Samone Creatives
As the founder of The Cleanup Club, could you tell us more about the initiative and its goals? How do you encourage others to get involved in cleaning up their communities and reducing plastic waste?
The Cleanup Club is a nonprofit dedicated to educating communities on Great Lakes plastic pollution while having fun through cleanups, collaborations, conversations & creativity. I think so often people feel overwhelmed with climate news or plastic pollution news, yet they want to help make the world a better place. And I wanted to help make that super simple while building a community of people that care. It doesn’t matter if you’re an engineer, local barista, or school teacher – everyone is welcome to join in. I also do my best in providing uplifting experiences for everyone so instead of walking away from a cleanup thinking “shit, that was a lot of trash, what now?” people can walk away with resources to local zero-waste shops & refillers, with fun sustainable giveaways in hand, and more. That way, their positive impact doesn’t just stop at the cleanup.
What challenges have you faced as an environmental activist and artist? How do you navigate these challenges and stay motivated to continue your work?
I always try to look at the bright side of things. The little actions add up and it’s really incredible to have people tell me that they’re inspired by my work and because of it, they did X, Y, or Z. I’ve definitely hit bumps in the road where I’ve thought, “what is this all for?” or “does my work even matter?” but then I go outside and I’m reminded of my why. The beauty of this amazing planet we get to call home is the best reminder out there and that’s why I continue to advocate to protect it.
How do you believe art can be a powerful tool for raising awareness about environmental issues? What role do you think art can play in inspiring action and driving positive change?
I believe art is an incredibly important tool in raising awareness about environmental issues. Art makes us feel something. Art is powerful. Whether it’s through music, painting, literature, photography, and so on, art has the ability to story-tell so many different narratives when it comes to issues we feel deeply about. I think that inspiration can then be transformed into action and the art can be used as a vehicle for positive change.
How do you think artists can collaborate to make the climate movement stronger and more fruitful?
There are endless possibilities for artists to collaborate and help convey moving messages regarding climate change. I think we’re continuing to see more collaborations around these topics which is wonderful, however, I think we do need to be aware of greenwashing when it comes to brand collaborations and partnerships and stay true to our ‘why’ in this work (aka Earth).
As an artivist, how do you balance the artistic and activist aspects of your work? How do you ensure that your art remains impactful and thought-provoking while also conveying a message of hope and empowerment?
I love making my work colorful. For me, that’s really important because I think colorful things are joyful. I also do my best at providing context behind materials I use to help educate people on things I’m finding on the beach like microplastics, mesoplastics, etc. while providing ways to take action through policy and local advocacy efforts.
I think optimism in all aspects of life is a wonderful thing. The world we live in nowadays can be filled with so much doom & gloom, so like José Gonzalez, Founder of Latino Outdoors said, we need more “do and bloom” instead.
What would your advice be to someone in the climate movement who feels hopeless and burned out?
The weight of the planet does not need to sit on your shoulders. It is a collective effort towards a better future for all. Whenever you’re feeling down, get outside. Kick off your shoes and go play in nature. Then, find a local organization making a positive impact and get involved. A community can be so healing too – to both ourselves and the planet.
Filled with gratitude and love for the people, places, and spaces I get the opportunity to know, explore, and nourish. I’m less focused on how I want the future to look and more focused on how I want it to feel.
Who are your biggest inspirations?
There are so many but at the end of the day, I love watching people thrive and grow doing what they love. Those are the people who inspire me most, people who follow their passions – and bonus points when it’s an earth-friendly passion, of course.
How can others join you in the climate movement or support your work?
People can feel free to follow my work on Instagram, @hannahtizedes, (where I share the majority of my art & advocacy), and/or follow my nonprofit’s work and learn more about Great Lakes plastic pollution and our efforts to protect them at www.thecleanupclub.org.
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
In the realm where fashion intertwines with sustainability, a captivating narrative unfolds – that of Emily Craig, a beacon of inspiration within Eco Fashion Week Australia (EFWA). In this exclusive interview, we embark on a voyage through time, tracing Emily’s transformative journey from her first steps onto EFWA’s runway to her present role as a visionary fashion designer.
From the early days of EFWA, where Emily first graced the stage, to her current position as the inaugural designer for EFWA 2024, her story reflects the very essence of what EFWA stands for – a harmonious blend of creativity, innovation, and a profound commitment to sustainability. Join us as we unravel the chapters of Emily’s evolution, each page adorned with insights into her experiences, inspirations, and aspirations within the realm of sustainable fashion.
Can you take us back to when you first started with Eco Fashion Week Australia (EFWA) as a model in 2017? How did you get involved, and what was your initial experience like?
I was 15 when I went to a model casting for EFWA’s first show in Fremantle in 2017. It was an eye-opener into what fashion and design could be – this was my first runway experience and I felt part of a bigger purpose and felt at home.
EFWA has a strong focus on sustainable fashion. How has being a part of this event influenced your perspective on fashion and sustainability?
Before EFWA I was aware of the effects of the fashion industry and its cost on the environment. When I was introduced to EFWA and met Zuhal and other designers, hearing them talk about their practice and seeing their collections opened my eyes to how diverse sustainable fashion can be whilst being unique and fashionable. I’ve really tried to embed this into my practice, viewing multiple aspects, not just what fabrics are used, but storytelling, design concepts, and how to present your collection.
As a young fashion design graduate, how has your journey with EFWA shaped your career aspirations and design philosophy?
The EFWA ethos has always been with me throughout my studies – sustainability being the core of any of my decisions. There is an emphasis on having your own individual voice but also being a part of a team and a larger conversation. EFWA has a profound balance of that and has shaped how I balance that within my own design philosophy.
What specific aspects of EFWA’s mission and values have resonated with you the most, and how have they inspired your work as a fashion designer?
Not being afraid to be non-traditional. Adapting and having the confidence to do so and be better, for the sake of our environment.
EFWA has been known to provide a platform for emerging designers to showcase their talent. How has this opportunity impacted your growth and development as a designer?
It’s amazing to have this event in Australia. EFWA has always placed emphasis on emerging designers and I’ve seen that from the very start. EFWA gave me the courage and the dedication to start my growth as a designer. EFWA inspired me to focus my studies on fashion way back in high school where I made a garment from recycled materials as a canvas for my painting. I showed this, my first piece, with EFWA at Dowerin Field Days. It gave me the confidence to say ‘Yes I can actually do this’, and I applied to study a Bachelor of Design, majoring in Fashion at ECU.
Could you share a memorable moment or experience you’ve had during your time with EFWA that stands out as particularly inspiring or influential?
I remember after our show in 2019, we all got on the stage to celebrate the week-long event and everyone behind the scenes – models, designers, volunteers – the energy of the EFWA family was and is always so high! So much support and love was on that stage that night – it still inspires me today.
As the first designer for EFWA 2024, how does it feel to be a part of the event from both the modeling and now design perspectives?
Surreal! I feel like I’m growing alongside EFWA, and I’m so honoured to continue to be a part of it!
Sustainability is at the core of EFWA’s ethos. How do you plan to incorporate sustainable practices and values into your designs for EFWA 2024?
Through my studies and time with EFWA, I believe the most fundamental way to start to view cloth is through meaningful storytelling – to essentially make and wear with purpose. My inspiration for my collection is a reflection, a memory of my childhood. I revisit my memories as a child along the coast of the West. Subtle imagery of shells, seaweed, and organic silhouettes alludes to a liminal space.
My garments are a ‘pod’ that carries these memories of childhood and are between time. They envelop me and connect then and now- yet it is continuously moving, growing, transforming. Same with how I spend time with my garments – I manipulate them and enhance them – the act of devoree, printing multiples of my imagery back over-dyed cloth, laser cutting intricate patterns, stitching over print, and stitching beads. All of these make me spend time with my garments, strengthening an act of habitus – my connection with cloth and my own collection.
What message or impact do you hope to convey through your designs at EFWA 2024, both in terms of fashion and sustainability?
A message being the making and consuming with purpose and the integrity to reuse and reimagine. That has always been an integral message with EFWA and applies to both fashion and sustainability.
As someone who started with EFWA as a young model and is now a designer for the event, what advice would you give to aspiring young designers who wish to make a positive impact in the fashion industry?
Think kindly and be brave! You have to be true to yourself in every aspect of this industry, keep your uniqueness, treat and respect fellow artists and resources, and don’t be afraid to be innovative.
How do you see your future evolving within the sustainable fashion space, and how will your journey with EFWA continue to influence your path ahead?
Within the sustainable fashion space, always adapting and growing is fundamental but also staying true to your roots and your own story, to keep creating with purpose and not lose that. This is how the circular mind works, always revolving and morphing from one center point. To be a part of the EFWA family and see other designers work like this, and to learn and share with them is always going to continue to influence my path ahead.
EFWA aims to inspire and promote young designers. What do you hope your involvement in EFWA will bring to the next generation of fashion enthusiasts and eco-conscious individuals?
I hope my involvement in EFWA as a designer, adds to the urgency for a change in the way we view fashion. I hope that the next generations see EFWA’s family and strong ethos living in the people involved and inspire them the way it inspired me from first being involved when I was 15.
In the heart of Brazil, a sustainable fashion revolution is blooming, led by the visionary founder of TUAessence, Fernanda Lopes Lima. This trailblazing brand intertwines ethical principles with artistic brilliance, offering a new paradigm for conscious fashion. In an exclusive interview, Fernanda unveils the captivating story behind TUAessence’s inception and the inspiration behind its meaningful name.
With a background in fashion, contemporary art, and eco-social responsibility, Fernanda’s approach to ethical fashion design is deeply rooted in her personal values. TUAessence embraces slow fashion, veganism, and eco-friendly practices, using biodegradable fabrics for its one-of-a-kind collections. Through transparency and compassion, Fernanda fosters fair trade practices within the brand’s supply chain, building genuine relationships with everyone involved in the creation process.
As a climate activist, Fernanda emphasizes the role of education in reshaping the fashion industry’s impact on the planet. With a strong commitment to environmental preservation and social consciousness, she extends her mission beyond fashion through fundraising campaigns, supporting indigenous communities, and protecting flora and fauna in Brazil.
Join us on this enlightening journey as Fernanda Lopes Lima invites us all to embrace mindful choices and co-create a future where sustainable fashion reigns supreme.
Can you share the story behind the formation of TUAessence and the inspiration behind its name?
TUAessence was born in 2015 on a life-changing trip I took to Costa Rica with 7 other friends. I fell in love with it and couldn’t leave. TUA was the vehicle and catalyzer created so I could move there. On the trip, I met Ju, my ex-business partner and dear friend. I have always worked with fashion; she worked in the pharmaceutical sector, also fell in love with the little fishing village by the Pacific, and agreed to join me in this adventure.
TUA’s name is a funny story! Ju and I didn’t know how to name it at first. We brainstormed with friends over wine sessions, writing all possible names on the white kitchen tiles with washable markers. Until one day Renata, a great friend of mine who was studying numerology, came up with a name that had the energy of the number 6 (we had that very much in mind at the time) and meant Transformation, Union, and Amor (Love). Bingo! TUA! Transformation, Union, and Amor lived in the essence: TUAessence!
How did your educational background in fashion, contemporary art, and eco-social responsibility shape your approach to ethical fashion design?
Each one of these paths helped me somehow. Fashion has brought me technical, technological, and empirical knowledge, as well as experience. The arts have always shaped and guided the way I see the world: through colors and textures. Beauty is everywhere and it moves me. As for the eco-social aspect, it was very much present my entire life, living and growing up amongst/experiencing such a profuse culture and passionate people in a country like Brazil: wild, raw, varied, intense, and mesmerizing. But the greatest was to be lucky enough to grow up with grandmothers who were both seamstresses very committed to love. This gave me awareness, basic notions of limits, keeping it real, and mostly of gratitude to honor and respect my ancestors and nature.
How do you find inspiration for your designs and incorporate your personal values and beliefs into your creative process?
These two are linked, and I believe, inseparable. My personal beliefs and values are the lenses through which I see inspiration. I can only feel passionate, motivated, and inspired by something that deeply touches me. That will necessarily be linked to something very deep within me, shaped by my core values, experiences, and memories. My creative processes and the themes I choose for the projects and collections are always linked to something I’m in love with.
As a climate activist, how do you incorporate environmental and social awareness into your design process and brand philosophy?
TUA is a slow fashion, vegan, eco, and fair trade beachwear brand ethically made in Brazil with biodegradable fabrics. All suits are double-sided (reversible). The prints are made with non-polluting water-based pigment, exclusively developed in partnership with visual artists. We produce in small quantities and only one collection per year, optimizing the use of fabrics and reducing textile waste. Any scraps are reused in the production of other handicrafts or destined for charities that use them for the same purpose. Our packaging and labels also follow our conduct of respect for the environment; we do not use plastic.
How do you ensure fair trade practices within the supply chain of TUAessence, and what steps do you take to support the workers involved in the production process?
I know personally every single person who collaborates with me. I meet them, shake their hands, look them in the eyes, know about their lives, and share about mine too. I see where and how they work. We co-create. Every single TUA suit may have been initially thought of and designed by me, but it has in it a little bit of every single brain, heart, and hand that helped me think, shape, give form, and bring that suit to life. We establish a give&take balanced relationship based on trust and affection. Everything I do, I do with love. If I’m not emotionally involved and driven, I can’t create beauty in the world.
Could you elaborate on your experience with textile technology research and the development of collections using biodegradable and organic fabrics?
I have always worked for other brands until I founded TUA. I had never really thought much of the fabrics used, even though I was already involved with textile technology, natural dyeing, etc. But then I moved to Costa Rica, to live in the middle of the jungle, and my entire perspective changed in regards to nature, my personal relationship/impact on this planet, and how disconnected humanity got from it. I’ve always enjoyed studying, and having an academic background helped me with more profound research. I had to dig deeper to learn more and find the truth about the fashion industry at a time very few people were starting to really talk about it, never mind doing it. It just stopped making sense to work with polyester, for example. I also learned how to better identify greenwashing and empty/fake sustainability used simply as marketing and shallow propaganda, and that was the basis for all of my choices within TUA.
Could you share any specific challenges you have encountered while promoting sustainability and ethical practices in the fashion industry, and how have you overcome them?
I don’t know if I’ve overcome them. They’re here, on a daily basis. For example, the customers who tell me there’s a fast fashion brand that has a somewhat similar piece of clothing and it costs ⅓ the price… Or the salespeople who represent the textile companies and try to sell us really bad quality recycled plastic disguised as some brand new technology and solution… Or “sustainable” cotton made with tons of pesticide and/or slavery labor. It’s challenging because we, those truly committed to making the real deal “conscious fashion,” don’t work solely with the production of fair trade biodegradable goods. We work with education. We inform, create, and shape new consumption consciousness and habits. This takes time.
In your opinion, what are the key changes that need to happen within the fashion industry as a whole to move towards a more sustainable and responsible future?
We need transparency. We need companies to tell the truth, and we need buyers to know exactly what they’re buying, what they’re paying for, and what they’re sponsoring, strengthening, and encouraging. Like the Fashion Revolution campaign says: “When people know, they care!”.
Could you share some examples of your fundraising campaigns for the protection of fauna, flora, and indigenous communities in Brazil?
“Sustentabilidade no Dia a Dia” (Daily Sustainability) lecture about more sustainable choices and habits, with specialist guests to raise donations for flood victims;
“Semana Verde” (Green Week) 35% OFF with 5% of sales to Instituto Nawá of Studies and Preservation of Brazilian Indigenous Cultures;
“AcroYoga Beneficente” (fundraising AcroYoga) to raise donations for Instituto Nawá of Studies and Preservation of Brazilian Indigenous Cultures.
Can you talk about any collaborations or partnerships that TUAessence has undertaken to further its mission of sustainability and responsible production?
I have always partnered up with local artisans, artists, small businesses and shops, as well as NGOs to create events, collections, and projects since I was in university. My graduation project was very special and dear to me. In 2007, I developed costumes for the kids of Instituto Kairós’ music class with upcycled materials back when the term “Upcycling” didn’t exist yet. The clothes were made from old curtains and upholstery, and the sandals were made of bean sacks with old tires as soles.
How do you see the role of fashion evolving in the fight against climate change and the transition to a more sustainable and regenerative economy?
I can only see this through education. We have got to raise our collective awareness and engagement on what we buy, because in a capitalist world, every single time you choose to spend a single cent on something, you’re giving it a vote. You’re amplifying that product/company/idea/concept’s voice.
What advice would you give to aspiring ethical fashion designers who want to make a positive impact in the industry?
BE CURIOUS! Go live with the entire production chain. Get close and familiar with every single step. Learn where the raw materials/fabrics you want to use come from, how and where they were made. By whom? What’s the composition? Choose wisely the production processes (fibers, dyeing, printing, pigments), and especially the people who will be collaborating with you and establish real relationships with them. They aren’t numbers; they are lives, and the creative process is about CO-creation. To create is to relate. There’s no lush, healthy creative process without relationships. Go relate and live the whole process, from the supply chain to the final customer.
What is your favorite Brazilian food? Does climate change have any impact on it?
My favorite Brazilian food is Feijoada (black bean stew usually made with pork – even though I take the VG version as I don’t eat meat – rice, kale, and orange). Climate change, as well as production and consumption habits, have a direct impact on it. First of all, the animal farming industry and the spread of meat consumption drive farmers to destroy native forests to make pasture. Alongside animal farming, the plantations of transgenic soy, corn, and wheat to feed these animals cause the impoverishment of grain diversity in Brazil. Rice and beans are the basic meal in every Brazilian plate but, due to monoculture, Brazil has been importing rice and beans for over 10 years now. Instead of using our super-rich soil wisely to produce a great variety of food that will actually feed our people and animals, we’ve been enslaved by the monoculture industrial farming that deforests The Amazon to basically grow GMOs and abuse cattle for export.
How do you define success?
This is a tricky one… Success is to go to sleep and wake up with satisfaction and gratitude. Success is to live a healthy meaningful life surrounded by nature, animals, and people I love. Success is to have the freedom to come and go, establishing bonds of love and not domain. To leave planted trees, clean air, and freshwater, as well as a regenerated abundant planet filled with life and possibilities (like I found), to the ones to come yet.
I have no clue (LOL). I hope I get to be in the middle of the woods or in the jungle, once again. Preferably by a pristine beach, with clean water, and fresh air, surrounded by nature, animals, and people I love.
What’s your mantra for life?
LOKAH SAMASTAH SUKHINO BHAVANTU (May all beings everywhere be happy and free. May all my thoughts and actions contribute to that.)
Learn more about Fernanda Lopes Lima and her work at TUAessence.
This is part of a series where Green & Beyond explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet and are working tirelessly to make the world a better place.
As the Plastic Free July campaign comes to a close, we find ourselves filled with inspiration and gratitude for the incredible community of climate activists, sustainable lifestyle enthusiasts, and eco-conscious individuals who came together to make a difference. Throughout this transformative month, we’ve had the privilege of hearing from a diverse group of inspiring individuals, including climate activists, sustainable lifestyle content creators, conscious entrepreneurs, and more. Their valuable insights have shed light on the importance of reducing plastic consumption and the positive impact it can have on our planet and our lives. It’s now time to recollect what we’ve learned throughout the month, so we can continue to make conscious choices every day to protect our planet and create a greener, healthier future for generations to come.
The Impact of Plastic Pollution
Tania Roa, a passionate climate activist, reminds us of the undeniable truth that plastic pollution is a result of the overuse of fossil fuels. From production to consumption, the entire lifecycle of plastic generates excessive pollution that our planet struggles to bear. Plastic waste infiltrates waterways, endangers wildlife, and even finds its way into our bodies. However, Tania also instills hope, urging us to remember that humans once lived without plastic and that we can reclaim our lives from plastic’s grip. She advocates for reuse, upcycling, and opting for plant-based materials whenever possible to make a positive difference.
Inanna, a musician and climate advocate, sheds light on the urgency of long-term thinking in tackling plastic pollution. She sees plastic as a symbol of a throwaway culture that prioritizes short-term convenience over the planet’s well-being. Recognizing that the Earth’s resources are finite, Inanna calls for a collective shift towards sustainable, ecological, reusable, and compostable alternatives to single-use plastics. By embracing change and questioning our habits, we can drive a vital transformation toward a greener, cleaner future.
The Multi-Faceted Importance of Reducing Plastic Consumption
Winnie Cheche, a dedicated climate activist, articulates the multiple benefits of reducing plastic consumption. By minimizing plastic waste, we protect our environment, preserve resources, and combat climate change. Plastic pollution has far-reaching consequences, affecting human health, wildlife, and the delicate balance of our ecosystems. Winnie’s call to action is an urgent reminder that protecting our planet is a collective responsibility.
Natalie Chung, a passionate climate advocate, eloquently highlights the suffocating reality of plastic pollution on our planet. From microplastics in Antarctica to the farthest reaches of our oceans, plastic waste knows no boundaries. Natalie’s message is clear: we must take control of our plastic addiction before it takes control of us. By reducing plastic consumption, we secure a safer, healthier environment for current and future generations.
Addressing Climate Change and Promoting Conservation
Lamech Opiyo, a driven climate activist, stresses the crucial role of reducing plastic consumption in mitigating climate change. The life cycle of plastic, from fossil fuel extraction to disposal, contributes significantly to greenhouse gas emissions. By reducing our plastic footprint, we can champion sustainable waste management and conserve valuable resources. Lamech’s message resonates strongly with the idea that a safe and healthy environment is essential for our well-being and that of our planet.
Holding Corporations Accountable and Creating Ripple Effects
Niha Elety, an influential climate advocate and eco-entrepreneur, calls for collective action to hold fossil fuel companies accountable for their plastic waste. By driving demand for eco-friendly materials and reusable alternatives, individuals can inspire systemic change and transition towards a circular economy. Her powerful message is that, as a collective force, we can challenge corporate practices and spark a wave of sustainable innovation.
Puja Mishra, an eco and slow-fashion advocate also emphasizes the power of individual actions in creating a ripple effect for positive change. Each small step we take towards a plastic-free lifestyle contributes to a monumental shift in behavior, ultimately leading to a more sustainable world. Puja’s lesson reminds us that every eco-conscious choice matters and inspires us to be catalysts for collective change.
Margarita Samsonova, an influential eco-advocate and eco-entrepreneur, emphasizes the power of education and community engagement. By sharing our plastic-free journey and advocating for sustainable choices, we can inspire others and drive the collective change needed to protect our planet.
Celebrating Sustainable Fashion and Empowering Change
Clementina Martinez, a multifaceted sustainable fashion designer, and filmmaker, passionately advocates for reducing plastic consumption. She reminds us that the harmful impact of plastic waste goes beyond environmental damage; it affects our DNA, infiltrating our unborn babies and jeopardizing future generations. Embracing history as our guide, Clementina encourages us to reject the notion that we need plastic in our lives and instead, pave the way for a plastic-free future.
Alex Standley, a sustainable fashion stylist, also sheds light on the importance of making fashion more sustainable to combat plastic waste. By supporting eco-friendly and ethical fashion choices, we can significantly reduce the fashion industry’s plastic footprint. Alex’s lesson shows us that embracing sustainable fashion can be a powerful way to protect the environment.
Monica Richards, an eco-advocate and TV personality focuses on two crucial aspects of a plastic-free lifestyle: tackling microplastics and embracing minimalism. By switching to laundry and dishwasher pods, she ensures that microplastics do not leach into the water system. Additionally, adopting a minimalist mindset allows us to avoid unnecessary plastic consumption. Monica’s lesson shows that conscious choices can have a significant impact on reducing plastic pollution.
Embracing Imperfect Environmentalism and Meaningful Changes
Anne Therese Gennari, an eco-advocate and climate writer, invites us to view Plastic Free July as an opportunity for transformation. Rather than aiming for perfection, she encourages us to recognize our habits and seek sustainable alternatives. Embracing this challenge with transparency, patience, and understanding, we can embark on a journey of meaningful change.
Kate, an eco-advocate, encourages us to avoid overwhelm when transitioning to a plastic-free lifestyle. Her advice is simple but powerful: focus on one change at a time, allowing for gradual progress. By being patient with ourselves, we can build sustainable habits that last.
Linna, a passionate eco-advocate, promotes the idea of imperfect environmentalism. She reminds us that embracing sustainable practices, even in small steps, contributes to a monumental shift in the collective mindset. By upcycling and reusing items at home, we can reduce waste and make a positive impact.
Kate Hall, a dedicated eco-advocate, shares her favorite tip for avoiding plastic – utilizing beauty bar concentrates. By transitioning to reusable and home-compostable packaging, Kate eliminates plastic bottles from her shower and skincare routine. Her sustainable choices not only benefit the planet but also prove that satisfaction can coexist with eco-consciousness.
Michelle Sabado, an eco-advocate, encourages us to adopt a conscious approach to consumption. By considering the resources used in the production and disposal of products, we can make informed choices that prioritize sustainability and ethics.
Hannah Tizedes, an artivist, exemplifies the power of preparedness. Armed with a reusable bag, water bottle, and other essentials, she demonstrates how simple swaps can significantly reduce plastic consumption in our daily lives.
Laura Raffin offers sustainable solutions for the kitchen and home, highlighting the impact of replacing cling wrap with reusable wax wraps and silicone lids. By making these simple swaps, Laura significantly reduces plastic waste in her daily routines. Her lesson encourages us to seek out practical alternatives that align with our commitment to a plastic-free lifestyle.
Taylor Ganis, a climate activist advocates for bulk buying as a means to reduce plastic packaging and overall environmental impact. Making bulk purchases replaces numerous small packages, resulting in less plastic waste. Taylor’s lesson encourages us to make mindful choices in our consumption patterns to minimize plastic use and waste.
Abdy, an eco-advocate, advocates for buying items in bulk, reducing the product-to-packaging ratio, and ultimately saving on plastic waste. Taylor Ganis, another climate advocate, echoes Abdy’s sentiment, urging us to make mindful choices by opting for bulk purchases to reduce plastic consumption.
Karen Maurice, an eco-advocate, shares the impact of shopping at a more affordable zero-waste shop. By refilling household products with reusable and refillable containers, Karen significantly reduces her plastic waste output. Her journey towards a sustainable lifestyle serves as an inspiration to others.
Lacie Wever, an eco-advocate and busy mom, showcases the power of creative solutions. By cloth diapering her children and making mindful choices in daily life, she exemplifies how small changes can lead to significant impacts in reducing plastic waste.
Sara Docarmo, an eco-advocate and content creator, leads by example in her plastic-free journey. From using a menstrual cup to natural deodorant and shampoo bars, Sara shows that adopting sustainable swaps can lead to a more eco-friendly lifestyle. Her lesson inspires us to take actionable steps and lead the way toward a plastic-free future.
The Plastic Free July Campaign brought together all these inspiring voices united against plastic pollution. From climate activists and eco-entrepreneurs to sustainable fashion designers and eco-advocates, these individuals showcased the power of individual actions and collective efforts in reducing plastic consumption. Their stories and favorite tips demonstrated that small steps when combined, create a powerful force for change. By collectively embracing sustainable practices, holding corporations accountable, and being mindful of our plastic consumption, we can pave the way toward a cleaner, greener, and plastic-free world. Together, we can turn the tide against plastic pollution and create a cleaner, greener planet for generations to come.
In a world where fashion is often synonymous with fast-paced trends and fleeting styles, there are passionate individuals who are reshaping the industry’s narrative. Meet Nivi Murthy, the visionary founder of IKKIVI, an online marketplace dedicated to sustainable and ethical Indian fashion. With a mission to provide a platform for talented designers who champion mindful practices, Nivi has transformed IKKIVI into a global destination that blends artistry, culture, and consciousness.
Amidst the bustling streets of the Indian fashion landscape, Nivi recognized the need for a space that showcased sustainable and ethical designs, amplifying the voices of those dedicated to making a positive impact. IKKIVI, the result of her unwavering commitment, has become a beacon of hope for designers and conscious consumers alike.
Nivi’s journey began with a profound awakening when she watched the eye-opening documentary ‘The True Cost.’ The film shed light on the dark underbelly of the fashion industry, compelling her to take action and assume a greater responsibility. No longer content with being a mere platform, Nivi and her team at IKKIVI set out to raise awareness and actively contribute to the development of sustainable and ethical fashion.
Since its inception in 2015, IKKIVI has blossomed into a trusted marketplace, connecting conscious consumers with designers who embody the values of handcrafted excellence, use of natural and organic fabrics, fair trade practices, minimal waste, utilization of traditional techniques, and a commitment to vegan fashion. The platform has recently expanded and opened their headquarters in New York. With over 45 designers on board, IKKIVI is bridging the gap between the past and the present, fusing India’s rich cultural heritage with contemporary aesthetics.
In this exclusive interview, we delve into the inspiring story behind IKKIVI and gain insights from the visionary herself. Join us as we explore Nivi Murthy’s unwavering commitment to sustainable fashion, the challenges she has faced, and the remarkable strides she has made in creating a better, more ethical future for the Indian fashion industry.
What inspired you to come up with the idea of IKKIVI?
The richness and depth of the fashion industry in India along with the talented growing number of independent contemporary designers made me want to create awareness and bring these brands to international markets.
What does sustainability in fashion mean to you as a conscious entrepreneur?
Quality, care and use for a long period of time is what sustainability means to me in the fashion industry.
IKKIVI supports more than 45 brands from India. What makes these brands stand out to be a part of IKKIVI?
Unique aesthetic, quality and their strong values.
Having run IKKIVI for more than half a decade, what do you think is the current state of conscious consumerism in comparison to the time when you had just started your journey with IKKIVI?
Yes, a lot has changed over the years. The concept of sustainability in fashion hadn’t yet reached enough people. Now, consumers are a lot more aware and are thinking twice about making purchasing decisions. We see Gen Z being more conscious with thrifting being at the helm of it all. We are seeing a lot more brands reconnecting and redefining their visions and wanting to make a change with the power they have as conscious brands. There is still a long way to go but we are headed in the right direction.
From your point of view, what is the current situation of the fashion scene in India right now?
Everyone has their eyes on India, looks like. It’s a great time to be in the fashion industry and wanting to take Indian brands international. There is more recognition and awareness beyond the stereotypes which is exciting. The amalgamation of traditional crafts and techniques with modern/international aesthetics is so beautiful and I’m excited to see that through the brands both established and young.
India is a big name when it comes to the global garments industry. But we know that the fast fashion industry still does not treat the garment workers with the fair living wage and respect that they deserve for their work. What do you think as a conscious entrepreneur needs to change?
I really appreciate the work that Fashion Revolution does with their ‘Who Made Our Clothes’ campaign. I feel such movements will put these large brands under the spotlight and scrutiny forcing them to change systemically. It is not going to be overnight but consumer awareness will increase a demand for change along with changemakers at the forefront demanding this systemic change.
Does the climate crisis affect your business? If yes, then what measures are you taking to mitigate and adapt?
I think it affects us all. As a small business we are taking small steps individually as well as creating awareness through our platforms with our community. But as an ecommerce business, our biggest footprint is shipping and packaging and we are slowly working on it step by step. First was using packaging that has the least negative impact and now we are working on grouping shipments for our international orders so as to avoid sending them individually.
What are the challenges that you had to overcome while trying to turn your incredible idea into a business?
One of the biggest challenges is finding the balance between doing business for profit and being a conscious business (and the decisions that go with it). Still something we are trying to work on.
As an entrepreneur, how do you deal with negative emotions like self-doubt, criticism, or burnout and keep yourself motivated?
A strong support system, podcasts and the innate desire to solve problems and tackle challenges.
What advice would you give to someone who is trying to become a green entrepreneur?
Take it a step at a time, there is no rush to have it all check marked the day you start. It all takes time to figure out. Start and slowly work through the aspects of being a green business. We are still a work in progress and I think progress should be given more importance and recognition.
How do you define success?
When you are able to define the way you spend your day and live it as fully as you want to
This is a part of a series where Green & Beyond Mag explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
In a world where the delicate balance of nature teeters on the edge of collapse, Tania Roa, a passionate advocate for wildlife, environmental preservation, and social justice has emerged as a strong voice for change. With an unwavering commitment to highlighting the interconnectedness of the climate and biodiversity crises, she sheds light on the exploitation of marginalized communities and animals. Through her work, Tania emphasizes the urgent need for change and invites us to join her in the fight for a more just and sustainable world.
In this exclusive interview, we delve deep into Tania Roa’s remarkable journey, exploring her insights on the interplay between climate change, social justice, and biodiversity conservation. Get ready to be inspired and enlightened as Tania shares her vision for a future where the protection of our planet and all its inhabitants reigns supreme.
Tell us about your backstory. How did you join the climate movement?
During one of my classes in graduate school, I learned about the harmful consequences of factory farming in the U.S. for people, animals, and the environment. Migrant workers are treated as disposable and unfairly paid for their hard labor. Workers and animals often get sick or even die from the widespread use of unhygienic practices that prioritize profit over well-being. The air, water, and soil pollution that results from these practices degrades the environment and, therefore, contributes to climate change. When I learned about these connections, I realized I had found my calling: climate justice for all people and for all living beings.
As an environmental writer and speaker, you talk about biodiversity, climate change, social justice, intersectionality, and wildlife conservation. Can you please explain how all them are interrelated?
When land is destroyed for extracting natural resources, everything in the area is impacted. It’s a chain reaction that begins in the ground. The loss of soil microorganisms reduces the number of plants, which harms herbivores, and fewer herbivores signify fewer predators. This process also diminishes our ability to grow food or filter air and water. That’s why large corporations extract natural resources near historically marginalized neighborhoods – they know it’s wrong, so they strategize with the goal that it will go unnoticed. For true climate justice, we need to regenerate the Earth AND protect marginalized people.
For decades, Western conservation efforts have separated humans from nature. This mindset only leads to partial protection of the Earth, in parks or reserves that we ‘set aside’ for conservation. When we see ourselves as part of nature, this perspective shifts towards one that calls for the protection of the entire planet. Many Indigenous cultures view plants and nonhuman animals as relatives, and these are the cultures that protect 80% of today’s biodiversity. It’s not a coincidence that the way we relate to the natural world influences how we treat it, so it’s time we find our way back to nature as we did before overconsumption and over-extraction practices.
In your TEDx Talk, you discuss The Ego and The Eco mindset. For our readers, can you please explain what they are and why we need to shift to Eco from Ego?
Thank you! Ego stands for Egotistical, and it’s illustrated by a pyramid that depicts a hierarchy. Systems built on superiority are founded upon the idea that the living beings on the bottom of the pyramid are replaceable and therefore disposable. Ego includes systems that place certain humans over others based on race, class, gender, sexual orientation, etc. or systems that place people over other species.
On the other hand, Eco stands for Ecological, and it’s illustrated by a circle. When we place ourselves on the same level as all other people and living beings, we move towards collaboration. Circles are representative of cycles, and by placing ourselves in the circle of life, we recognize that what we do to others we do to ourselves. In that case, why wouldn’t we want to live in ways that are rooted in love, care, and coexistence?
Being a Colombian-American, tell us about a practice(s) in your culture that are actually very sustainable and good for the planet.
Colombians tend to be less wasteful than Americans. In Colombia, they serve you one napkin with your meal (if they give you one at all), while in the U.S. I’ll get five napkins with my meal even if I don’t ask for any. My parents grew up learning to appreciate what you have and taking care of it so it lasts. For example, we put covers on our couches so they don’t stain as easily. I also still have the same furniture in my room as when I was ten years old, which is one way we save money.
What is your favorite Colombian food? Does climate change have any impact on it?
Colombian fruits are delicious. Lulo, Granadilla, and Mora are some of my favorites.
As a nation in the tropical region, Colombia’s agriculture is severely impacted by climate change. Increasing heat waves, more intense and frequent storms including cyclones, and glacier loss threaten water sources which can lead to degraded soil. One way to minimize these adverse effects is to return to Indigenous agricultural practices.
How do you practice sustainability in your regular lifestyle?
I reduce my use of single-use items by opting for reusable face wipes, a menstrual cup, and rags instead of paper towels. My mom taught me to make kitchen rags out of old towels by cutting them up. Now I adopted that mindset to my wardrobe, too, by cutting dresses I don’t wear anymore to make skirts and tank tops. My mom also taught me how to not waste food. If you ever need any ideas for how to use the last three ingredients in your fridge, I got you!
Tell us about your podcast, Closing the Gap. When and why did you start that journey?
I started Closing the Gap: a social justice podcast in February of 2022 with my best friend from high school, Adriana Medina. We’ve protested together, participated in community events, and encouraged each other to take action by signing petitions or emailing our representatives. We decided to share the resources we come across with others in a way that’s accessible and relatable, and that’s when the podcast was born. The podcast doesn’t focus only on climate, but as all of my work emphasizes – everything is connected, including social justice and the climate crisis.
What would your advice be to someone in the climate movement who feels hopeless and burned out?
Be careful where you get your news. I don’t watch the news. Instead, I stay updated with current events by following climate justice-oriented organizations, activists, or platforms that specialize in creating action items. On Instagram, Environment and The Slow Factory are great accounts to follow for ways to take action. The action item reminds me of my ability to do something – whether it’s signing a petition, donating, or calling a legislator – and that makes a difference in our world and for my mental health.
Protecting the natural world and all species that are a part of it, including humans, is my life’s work. There is no ‘finish line,’ and I don’t want there to be one. Collaborating with plants, other animals, and fungi is never-ending because our relationships with them constantly evolve – that’s the best part. I’ll continue to spread love for all living beings and speak up whenever any individual or group is disrespected.
Do you have an idol?
There’s not one person I look up to, but I am inspired by the many climate justice advocates and activists in this movement. From Francisco Activista, a young Colombian activist who encourages others to Catherine C. Flowers, author and activist who is dedicated to speaking up for poor, rural communities who are neglected by regional and national government agencies, there are people all over the world of all ages giving back to their community. Together, all of our actions add up.
What’s your mantra for life?
“When you know better, you do better.”
Maya Angelou
I love this quote because it highlights how we should all have grace for ourselves and each other. I didn’t learn about the severity of climate change until my 20s. While I wish I had begun this journey at a younger age, I didn’t know any better back then. Now that I know the problems and their solutions, I act and I ‘do better.’
Everyone has a role in the movement for a more equitable, regenerative future. My favorite resource for those who aren’t sure where to begin is Dr. Ayana Elizabeth Johnson’s Venn Diagram. Bottom line: choose something you love, and feel free to add on or change it as you grow and learn.
This is a part of a series where Green & Beyond explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
22 years old Estella Struck from New York is the face behind the world’s first Gen Z-run sustainable product marketing agency, Viviene New York. The platform is utilizing new perspectives, technologies, and the power of community to help mission aligned brands reach broad Gen Z adoption. In this exclusive interview, we speak with Estella about her journey as a young digital entrepreneur, and take a look at how she practices sustainability in her regular lifestyle.
Estella, tell us a bit about yourself and how your journey started.
I’m 22 years old and live in New York City where I work as the CEO and Founder of Viviene New York – the world’s first Gen Z run sustainable product marketing agency on a path to make sustainable brands the cornerstone of my generation. I am currently a junior at NYU studying the intersection of climate action and business. I’ve always been interested in science and wanted to have a positive impact on the world through my job. In high school, I thought that becoming a doctor would be my path to this. However, during my first year of college the pandemic hit and quarantine changed my life. All of that free time allowed for environmental TikTok creators to expose how the industries and systems that we currently live under are contributing to the climate crisis. I am someone who has always wanted to contribute to the world in a positive way. So this period of isolation and self reflection led me to realize that I am a climate advocate and entrepreneur at my core. Climate advocacy through entrepreneurship will be the path I travel down for the rest of my life.
I started my very own sustainable fashion brand called Ethica NYC after learning about the adverse effects of the fashion industry in spring 2020. This was due to an onset of climate anxiety, the need for climate action in my life in order to calm those thoughts and quarantine boredom. Ethica quickly blew up on TikTok amassing over 4 million views and 200k followers in the first two weeks following its launch. I ended up taking a gap year for the 2020 to 2021 school year in order to hone in on my marketing skills. The realization that social media can truly drive impact and my hunger to change my generation’s perspective on climate change inspired me. With lots of time alone with my thoughts during my gap year I figured why not work to build something that can actually create change on a larger scale. Thus, Viviene New York was born. Our goal at Viviene New York is to change the brands that Generation Z is loyal to, while helping sustainable brands rule the online landscape. We do this not only for our own future, but for the future of generations to come, who will inherit the environmental and social impacts of the choices we make today.
What makes the business unique?
Viviene New York is a force to be reckoned with and is more than just another digital marketing agency. We are an organization building a movement; creating a more sustainable future by challenging the way Gen Z thinks about the power of their capital. As a majority-female team of digital natives, we are unafraid to push the boundaries and challenge the status quo. In fact that is our exact prerogative because if I am going to be real right now – Many brands today are simply slacking in their video content and most don’t even realize it. At Viviene New York, we take pride in our ability to create authentic and engaging content that resonates with our clients’ audience while attracting new customer segments! We understand that the social media landscape is constantly evolving, and we adapt accordingly to ensure that our content remains fresh, relevant, and effective so that our clients can focus on what matters – growing their business and saving the planet. Our case studies have even shown that we know what we are doing. In fact our content creates engagement momentum with increases of engagement spanning 100-500%. As a team of digital natives, we know what it takes to create content that connects with viewers on a deeper level, and we strive to set the bar for performance higher. It’s not just about having aesthetic content, it’s about having content that truly speaks to your audience and drives them towards action. That’s why we are unique. That is what sets us apart from the rest.
Is Viviene New York working on educating the consumers?
I got my start in content creation through educating consumers about how their fashion purchases can make a difference. While I do see the value of educating consumers online, the content we produce for our clients is dependent on their organizations needs. Ultimately our goal is to increase the effectiveness of their content and oftentimes people on social media are just looking to mindlessly scroll. If a brand is specifically looking for educational content or we deem that it is necessary to increase conversions we can absolutely execute on that vision. Education is awesome, however we know that climate education is extremely overwhelming and complex. We are targeting individuals who know about climate change’s existence but have not yet taken action in their lives so our strategy has to be carefully assembled.
What are the challenges that you had to overcome while trying to turn your incredible idea into a business?
One of the largest challenges I’ve faced as a Gen Z founder is typically being the youngest person in the room at climate events and limited access to funding. In the 2 years I have been working on Viviene New York there have been countless times where I have shown up to a conference or event expecting to connect with a younger crowd and have ended up the youngest person in the room by a decade. While I do see this is a privilege and opportunity to establish myself as a Gen Z leader in the space, at times it can be a bit discouraging. I have been looked down upon or not taken quite seriously due to the fact that I became a founder much younger than most. Another challenge I have faced as a Gen Z founder is lack of funding. I am bootstrapping Viviene NY and paying for college myself. I decided to attend the university to execute a strategic plan to build something that does my part to help save the planet. I did not shy away from the challenge and instead viewed it as an opportunity to make the most out of the moment. This school allows for the experience of building my company to feed into my degree and my degree informs the decisions made at my company. Most college students wait until they’ve already graduated to start making a return on the investment that is a degree, but I built the infrastructure to get that return as we speak. I had no choice but to turn this challenge into an opportunity because I wanted to pursue my passions as a generational leader in such a new industry. Despite the challenges, I am so glad I listened to my gut and went for it!
As an entrepreneur, how do you deal with negative emotions like self-doubt, criticism, or burnout and keep yourself motivated?
‘Be the change you wish to see in the world’. I think I was in the first grade the first time I heard that quote. It has definitely stuck with me ever since and keeps me working hard on a day to day basis. Knowing my work is diverting clothes from landfills, empowering carbon capture technology, and uplifting brands that are working towards ensuring humanity has an inhabitable planet keeps me going. Building a company is no easy feat and when burnout happens I prioritize my sleep, and get offline. For me, when times are hard and I keep hearing the word ‘no’, knowing that I’m having a positive impact on the fate of the planet really keeps my head in the game.
How do you define success? What has been your greatest success so far?
In 2021, during my first month at NYU one of my sorority sisters from my first college reached out to interview me for an entrepreneurship class. Below is an excerpt about my definition of success:
“Estella Struck describes success as a feeling within your gut in which you finally believe in yourself and see that at work. Estella believes that success stems from your team constantly putting work in and striving to better themselves and the start up. She views her startups from the “glass half full” perspective and looks at each small step as a success. She celebrated the creation of her startup which happened throughout the course of only three months.
For this question, success has a deeper meaning for Estella and has been something that she has analyzed throughout all her life. She acknowledges that it is easy to focus on the negatives, but it is important to look at aspects of life in a positive lens and try to see the good in every situation.”
As far as my greatest success, I think that my greatest success is getting myself to where I am right now. Currently I am a college student handling 18 credit course load and a rapidly growing marketing agency that is shaping the future. To be here is a privilege.
What have you enjoyed most about starting your own business?
Starting my own business has been a wild and exhilarating experience. I’ve met so many amazing people through networking events and social gatherings. It’s been incredibly inspiring to connect with like-minded and motivated individuals who share my passions for creating positive change in the world or passion for content creation. I’ve also built a content creator community here in NYC that I dreamed about when I was on my gap year. It’s my 2020 FYP in real life except they are actually my friends now! And, of course, seeing my hard work pay off and watching everything come together has been incredibly rewarding. But there have definitely been moments of perplexity and uncertainty along the way. Sometimes I feel like I’m bursting with ideas and other times I’m at a loss for what to do next. But that’s just part of the journey, right? I think what keeps me going is the knowledge that I’m making a difference – like on those unseasonably warm winter days, I know that I’m doing my part to fight climate change and that feels pretty good.
What do you think the future holds for the creator economy?
I’m excited about the future of the creator economy and the potential it holds for positive change! Growing up in the ‘influencer generation’ I’ve seen the power of the online world ever since I was a kid. As more and more people turn to social media for inspiration and entertainment, creators have a unique opportunity to use their influence for good. By partnering with sustainable brands and promoting climate action resources, creators can encourage their followers to make more conscious choices and lead a more sustainable lifestyle. I believe that the creator economy will continue to evolve in this direction, with more creators and brands recognizing the importance of sustainability and working together to create a better future for all.
Describe a typical day in your life. How do you practice sustainability in your daily life?
On a typical day, I wake up at 7 am and hit the gym before starting a busy schedule filled with classes, brand meetings, networking events, and brand activities. As someone passionate about sustainability, I have made a conscious effort to incorporate sustainable practices into my daily routine. I prioritize buying from sustainable brands for my skincare, shoes, phone cases, and backpacks, and approximately 90% of my clothes and apartment furnishings are secondhand. I also make my own coffee at home and bring a reusable water bottle with me wherever I go. Living in NYC I prefer walking everywhere, which helps me log in 10k to 15k steps per day. I am also constantly seeking knowledge and learning about sustainability. This is evident in the classes I take, which are titled the theory and practice of sustainable investing, global business and human rights, greenworlds, and others. I also spend my day working on Viviene NY , where I consult with sustainable brands and content creators to create a more sustainable world. However, I recognize that sustainability looks different for everyone. I believe that small steps can make a big difference, and I’m committed to exploring how everyone can make a positive impact.
What advice would you give to someone who is trying to become a green entrepreneur?
Best of luck to you on your journey to becoming a green entrepreneur! Remember, it’s a process and it takes persistence and patience to build a successful business. There will be obstacles, but stay true to your vision and don’t give up easily. When it comes to networking, don’t underestimate the power of LinkedIn. It’s an excellent platform for connecting with other green entrepreneurs, finding potential partners or investors, and promoting your brand. Make sure your profile is up-to-date and highlights your expertise and passion for your project. Trust me, LinkedIn is underrated but might be the key to your company’s success!
What’s your mantra for life?
Trust your gut. I always had a feeling that I was going to go out and do great things for the world and that I had something special. This turned out to be true so now I know to just trust my intuition, enjoy the journey and keep taking the leaps.
This is a part of a series where Green & Beyond explores the stories and takes a peek at the lifestyles of incredible people like green entrepreneurs, innovators, climate advocates, activists, community leaders, and content creators, all around the world, who love the planet, and are working tirelessly to make the world a better place.
Sustainable business is not just a buzzword or a passing trend – it’s essential for our planet’s and society’s health and well-being. As future business owners, we have a responsibility to consider the impact of our operations on the environment, the people we work with and serve, and the communities we operate in. Not only is this the right thing to do, but it also makes good business sense. Sustainable businesses are more resilient, innovative, and attractive to customers and investors who prioritize social and environmental responsibility.
Now, I know that sustainability can seem like a daunting concept. It might even seem like something that’s impossible to achieve. But the truth is, every small step you take towards sustainability makes a difference. And as a business owner, you have the power to make a big impact.
The Four Pillars of a Sustainable Business
In this guide, we’re going to dive deep into the four main pillars of sustainable business: environmental, social, economic, and governance. We’ll explore what each of these pillars means, and we’ll give you practical examples of how you can embed them into your new business.
But we won’t stop there. We’ll also look at frameworks that you can use to guide your sustainability efforts, including the Sustainable Development Goals (SDGs) and the B Corp certification. These frameworks can help you set goals, measure your progress, and communicate your commitment to sustainability to customers, investors, and other stakeholders.
So lets dive in!
First up, is environmental sustainability.
This means taking care of our planet and doing our part to minimize our impact on the environment. Some ways to embed environmental sustainability into your new business include:
Using renewable energy sources, such as solar or wind power
Reducing waste by using compostable or recyclable materials
Sourcing materials from sustainable suppliers
Encouraging sustainable transportation options, such as biking or carpooling
Supporting conservation efforts, such as protecting endangered species
Next, is social sustainability.
This means taking care of the people who work for and with your business, as well as the communities you operate in. Some ways to embed social sustainability into your new business include:
Providing fair wages and benefits to employees
Creating a diverse and inclusive workplace
Partnering with local organizations to give back to the community
Supporting human rights and labour standards
Encouraging employee volunteerism and community engagement
Third, economic sustainability.
This means creating a business model that is financially sustainable in the long run. Some ways to embed economic sustainability into your new business include:
Developing a business model that takes into account the full cost of production, including social and environmental costs
Creating a fair and transparent supply chain
Developing innovative products or services that meet the needs of customers and society
Embracing the circular economy and finding ways to reuse and recycle materials
Measuring and reporting on your business’s social and environmental impact
Finally, governance sustainability.
This means creating a framework for decision-making and accountability that is transparent, ethical, and responsible. Some ways to embed governance sustainability into your new business include:
Developing a code of conduct and ethics that all employees and stakeholders must follow
Creating a board of directors or advisory board that includes diverse perspectives and expertise
Embracing transparency and accountability in all business practices
Establishing clear policies and procedures for risk management, compliance, and reporting
Incorporating feedback from stakeholders and customers into decision-making processes
Now, you might be wondering where to start when it comes to embedding these pillars into your new business. One helpful framework to follow is the Sustainable Development Goals (SDGs), adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity by 2030. Another helpful framework is the B Corp certification, awarded to businesses that meet rigorous social and environmental performance standards, accountability, and transparency. Becoming a B Corp can be a great way to signal your commitment to sustainability to customers, investors, and other stakeholders, however, the assessment alone is also a fantastic way to guide you to be a better business, even without pursuing certification.
You can also join live online courses, like the susMBA, which will equip you with the knowledge and skills needed to establish a successful and sustainable business.
In conclusion, becoming a sustainable business entrepreneur is not only good for the planet and society, but it’s also good for business. By embedding environmental, social, economic, and governance sustainability into your new business, you’ll be setting yourself up for long-term success and making a positive impact on the world.
